DECCA Real Estate Corporation

What DECCA Real Estate Corporation does

DECCA Real Estate Corporation is a privately held residential real estate brokerage headquartered at 8772 SW 109th Ln, Ocala, Florida. The firm has operated since 1984 with a stated team of 9 licensed agents (Carol Newman, Charlie Takesian, Lois Lane, Tom Reeves, Dave and Denise Tomlin, Ryan Reeves, Gayle Devol, Cindy Casco, Sherri Driggers) and an employee count in the 11-50 range. The company assists clients with buying and selling properties and provides property management services, primarily serving Central Florida submarkets including Ocala, Dunnellon, Gainesville, and Belleview.

The brokerage's digital infrastructure is built on the Real Geeks IDX website platform, providing MLS data refreshes every 15 minutes, an advanced multi-criteria property search, interactive map search with boundary drawing, custom market reports by neighborhood, instant property valuation, automated daily email alerts for new listings and price changes, and a specialized Oak Run Floor Plans database covering 80+ model homes. Distribution combines a content-led website, email newsletter, blog, and social channels (Facebook, Twitter, LinkedIn) feeding leads to agents who close transactions directly.

The revenue model is transaction-based brokerage commission on residential property sales, supplemented by property management fees. Commission rates are not publicly disclosed and follow the standard industry structure in which the seller typically compensates both listing and buyer agents. The primary customer persona is the 55+ active adult buyer in retirement communities such as Oak Run, On Top of the World, and Stone Creek, with secondary segments for general residential buyers and home sellers.

Name

DECCA Real Estate Corporation

Legal name

DECCA Real Estate

Website

https://deccarealestate.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

DECCA Real Estate Corporation is a privately held residential real estate brokerage in Ocala, Florida, serving Central Florida buyers and sellers with a 9-agent team on the Real Geeks IDX platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property buying and selling
• 55 plus communities
• MLS property search
• Property management services

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential property transactions. Agents represent buyers and sellers in residential real estate transactions in the Ocala, Florida market area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DECCA Real Estate Corporation is a private residential real estate brokerage based in Ocala, Florida, that assists clients with buying and selling properties and provides property management services. The firm operates through licensed real estate agents serving the Ocala, Dunnellon, Gainesville, and Belleview markets, with a particular specialization in 55+ active adult communities such as Oak Run, On Top of the World, and Stone Creek. It runs a Real Geeks-powered website platform with MLS-integrated property search, custom market reports, and instant property valuation tools.

Product overview

DECCA Real Estate Corporation operates a single unified real estate brokerage platform serving the Ocala, Florida metropolitan area and surrounding Central Florida communities including Dunnellon, Gainesville, and Belleview. The platform is built on the Real Geeks IDX website system and offers property search capabilities, custom market reports, instant property valuations, interactive mapping, and a comprehensive database of floor plans for the Oak Run 55+ active adult community. The core offering includes an advanced property search tool, automated email alert system for new listings and price changes, featured property showcases, and buyer/seller resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation
• Residential Seller Representation
• Property Management Services
• Featured Properties Showcase
• Oak Run Floor Plans Database Comprehensive database of floor plans for the Oak Run 55+ community, featuring over 80 different model homes with detailed specifications, supporting buyer decisions in that community.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Real GeekscoreTechnology or IntegrationIDX website platform provider powering the company's property search and lead generation. Real Geeks provides MLS data integration with 15-minute updates, interactive map search, and CRM tools. Part of FNF (Fidelity National Financial) RE Tech portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Compass: Tech-forward national brokerage expanding in Florida. Comparable on the buyer/seller side and competes for higher-end 55+ listings; uses proprietary platform to challenge traditional IDX-based sites.
• eXp Realty: Cloud-based brokerage with rapidly growing agent count in Florida. Competes for the same agent talent pool and offers a lower-capex model that threatens traditional independent shops like DECCA recruiting agents with higher splits and equity participation.
• Opendoor: Leading iBuyer providing instant cash offers to sellers in select Florida markets. Not a direct traditional-brokerage peer, but competes for seller-side listings that DECCA agents would otherwise win — a structural threat to listing-side commission flow.

Broad incumbents

• RE/MAX: Global residential real estate franchise with established brokerages throughout Central Florida. Competes for the same buyer/seller pool as DECCA via franchised agents, but operates at vastly larger scale and offers brand recognition DECCA lacks.
• Coldwell Banker Real Estate: Long-established national residential brokerage with franchise offices in Ocala and central Florida. Competes across the same transaction types, typically serving mid-to-upper price tiers consistent with Stone Creek / On Top of the World listings.
• Berkshire Hathaway HomeServices: National residential real estate franchise backed by Berkshire Hathaway brand equity. Active in Florida markets with comparable service offerings and a stronger brand-pull among retirees.
• Century 21 Real Estate: Global residential franchise with regional affiliates across Florida. A competing traditional commission-based brokerage targeting the same Ocala-area buyers and sellers as DECCA.
• Keller Williams Realty: Largest real estate franchise by agent count globally, with significant Ocala market presence. Competes head-to-head in 55+ communities and resale transactions; advantages include tech platform (KW Command) and agent-recruitment scale.

Direct peers

• Watson Realty Corp. Large Florida-headquartered independent residential brokerage founded 1965 with deep coverage across north and central Florida including Ocala. Directly comparable as a similarly-positioned regional independent competing in many of the same communities (including 55+ active adult segments) as DECCA.

Regional players

• Adler Group / Florida Real Estate Brokerage: Independent central Florida-based residential brokerage serving Ocala-adjacent communities such as The Villages and surrounding Marion County submarkets. Comparable as a similarly-sized regional traditional brokerage competing for overlapping 55+ retirement buyers and resale listings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/decca-real-estate-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECCA Real Estate Corporation