What Elektro Braun does

Elektro Braun GmbH is a privately held, fourth-generation family-owned electrical wholesale company headquartered in Kleinostheim, Germany, with a secondary branch in Darmstadt. Founded in 1938 by Josef Braun, the company distributes approximately 1,000,000 stock articles from more than 1,000 suppliers to electrical trade businesses (electrotechnische Handwerks) and industrial customers in the Rhein-Main region. Its core technology stack combines the BICO (Braun Informations Cockpit) B2B ordering platform — available as a web application and iOS/Android app with mobile barcode-scanner functionality — with an AutoStore automated storage and retrieval system installed at the new central warehouse opened in 2025. A cross-disciplinary Tech-Team division provides planning, programming, and consultation services for photovoltaics, battery storage, e-mobility, and intelligent building technology, supplemented by the ELTROPA SOLAR.PRO.TOOL planning software and reev-based charging management.

The company generates revenue primarily through wholesale product margins on electrical components distributed to trade and industrial buyers, with a secondary stream of professional services delivered by the Tech-Team and fee-based training seminars (e.g., azubi:werk modules priced at EUR 179 for e-masters members, EUR 219 for non-members). Go-to-market is sales-led and relationship-driven, with personal account management augmented by the 24/7 BICO online shop, a 24/7 pickup station at Kleinostheim, direct delivery, and an evening delivery route. Distribution spans ~55,000 warehouse items available for next-business-day delivery across the Rhein-Main region. The company holds ISO 9001 certification (2020) and was recognized as a ZVEH E-Markenpartner 2026. Recent investment activity includes the 2025 consolidation of Aschaffenburg and Alzenau operations into the new Kleinostheim headquarters, featuring 14 EV charging points (150 kW total) and a planned 270 kWp rooftop PV system.

Name

Elektro Braun

Legal name

Elektro Braun GmbH

Website

https://elektro-braun.de

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Major Appliances (White Goods) Distribution (CRAOACAA), EV & hybrid aftermarket distribution (charging accessories, HV components, thermal management, specialized tools) (CRAOANAL)

Keywords

• Electrical wholesale distribution
• Electrotechnical trade supply
• Photovoltaic system planning
• E-mobility charging solutions
• Intelligent building technology

Headquarters

HQ city

Alzenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Products Wholesale: Distribution of approximately 1,000,000 stock articles from over 1,000 suppliers to electrical trade businesses and industry. Revenue generated through product margin and transaction-based sales.
2. Technical Services: Planning, programming, and technical consultation services for photovoltaic, battery storage, e-mobility, and intelligent building technology through the Tech-Team division.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Elektro Braun GmbH is a family-owned electrical wholesale company distributing approximately 1,000,000 stock articles from over 1,000 suppliers to electrical trade businesses and industrial customers in the Rhein-Main region of Germany. The company complements wholesale distribution with technical services through its Tech-Team division covering photovoltaics, battery storage, e-mobility, and intelligent building technology, supported by the BICO B2B ordering platform and an AutoStore-equipped central warehouse in Kleinostheim.

Product overview

Elektro Braun GmbH is a mid-sized electrical wholesale company serving the Rhein-Main region from Kleinostheim (headquarters) and Darmstadt, with a portfolio centered on the BICO B2B ordering platform and Tech-Team service divisions covering Photovoltaik, Stromspeicher (battery storage), E-Mobilität (e-mobility/charging infrastructure), and Intelligente Gebäudetechnik (intelligent building technology). Supporting offerings include Schaltanlagenbau (switchgear assembly), Lichttechnik (lighting), Haustechnik (building services), Erneuerbare Energien (renewable energy), and a supplementary eAcademy digital learning platform by MITEGRO. The ELTROPA SOLAR.PRO.TOOL planning software and reev charging management software extend specific product lines. The company operates a B2B online shop connected to BICO and a 24/7 pickup station at its Kleinostheim facility.

Differentiator

Problem solved

Functional benefit

Brands

• BICO (Braun Informations Cockpit): A modern ordering platform combined with many other useful functions and information for electrical professionals. Features customizable widgets, order management, and a mobile app.
• Elektro Braun Tech-Team

Products and services

• BICO – Braun Informations Cockpit Modern B2B ordering platform and information dashboard with customizable widgets for key metrics, order tracking (quotes, open items, delivery, invoicing), and mobile app access with barcode scanner functionality for electrical trade professionals.
• ELTROPA SOLAR.PRO.TOOL Software tool for planning photovoltaic installations, distributed by Elektro Braun as a license partner for regional trade specialists designing PV systems.
• reev Charging Management Charging management and billing software offered as part of Elektro Braun's e-mobility product range, enabling scalable and individualized charging solutions for complex fleet situations with overview management and billing features.
• eAcademy Lernwelt by MITEGRO Digital learning platform with live manufacturer webinars, e-learnings, digital trade fairs, and apprentice training weeks for continuing education in electrical, building, and industrial technology.
• E-Mobilität (E-Mobility Solutions) Service and product line offering EV charging infrastructure including wallboxes, charging stations from manufacturers such as ABL, KEBA, myenergi, MENNEKES, Easee, and Hager, plus charging management software for private and fleet applications.
• Elektrotechnik (Electrical Trade Supplies) Distribution service line supplying electrical installation materials, installation technology, cable management systems, and switchgear components to electrical trade businesses and industrial customers.
• Erneuerbare Energien (Renewable Energy Systems) Renewable energy service line providing photovoltaic modules, inverters (e.g., Fronius), battery storage systems (e.g., FENECON, BYD, Huawei), solar pumps, and planning consultation for installers.
• Intelligente Gebäudetechnik (Intelligent Building Technology) Service line providing intelligent building automation products and technical planning/programming support, including partners Hager, Busch-Jaeger, and Bachmann for smart building projects.
• Lichttechnik (Lighting Technology) Distribution service line covering LED lighting, downlights, fiber optics, outdoor lights, and object luminaires for commercial and industrial applications.
• Schaltanlagenbau (Switchgear Assembly) In-house switchgear assembly and build service for trade and industrial customers, operating from a workshop at the Kleinostheim headquarters.
• Haustechnik (Building Services / Major Appliances) Distribution of major household appliances and building services equipment, including leading brands such as Siemens, for trade customers and property developers.

Quantifiable outcome

• Orders placed Mon-Thu by 19:00 delivered next business day; Friday through Sunday 17:00 orders delivered Monday
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• e-masterscoreGTM or Marketing PartnerMarketing and service cooperation network in German-speaking countries offering 160+ professional services in categories of Organization, Personnel, Investment and Procurement, and Marketing and Advertising. Elektro Braun is an active member, offering e-masters training programs (azubi:werk), customer events, and accessing cooperative services for their electrical trade customers.
• MITEGRO (eAcademy Lernwelt)coreTechnology or IntegrationPartnership for digital learning platform (eAcademy Lernwelt) providing webinars, e-learnings, digital trade fairs, and apprentice training modules for electrical professionals. Elektro Braun offers platform access to customers with specially produced content.
• OBO BettermannminorGTM or Marketing PartnerManufacturer of installation materials. Elektro Braun hosts joint customer events (Weihnachtlicher Profitreff) with OBO Bettermann.
• AutoStorecoreTechnology or IntegrationWarehouse automation technology provider. Elektro Braun invested in AutoStore system for their new central warehouse in Kleinostheim, enabling faster, more efficient, and ergonomically better logistics operations.
• RittalminorChannel Partner/ Reseller/ DistributorEnclosure and industrial equipment manufacturer. Elektro Braun organizes factory visits to Rittal for customer education.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Siemens Smart Infrastructure: Division of Siemens AG providing building technology, electrical products, and automation solutions. Elektro Braun is a Siemens distribution partner for the Rhein-Main region; Siemens is both a supplier partner and an adjacent competitor in selected product categories with substantially greater scale and brand recognition.
• Würth Elektrogroßhandel: Electrical wholesale arm of the Würth Group, one of Germany's largest trade distribution companies. Offers overlapping product range (electrical installation, lighting, automation) with a broader portfolio and significantly larger scale than Elektro Braun, but does not specialize in the regional mid-sized electrical wholesaler niche.
• Schneider Electric Deutschland: German subsidiary of global energy management and automation major Schneider Electric. While primarily a manufacturer, it sells direct and through distributors to many of the same electrical trade and industrial customers as Elektro Braun, and represents both a supplier partner and adjacent competitive force in select product lines.

Direct peers

• Rexel Germany: German arm of French-listed Rexel SA, one of the largest electrical wholesalers globally. Offers similar B2B distribution of electrical products, energy solutions, and automation to installers and industry across Germany, directly overlapping with Elektro Braun's core categories and customer segments.
• Sonepar Deutschland: German subsidiary of global electrical distribution leader Sonepar SA. Operates a nationwide network of branches serving electrical installers and industrial customers with similar product breadth (electrical components, lighting, automation, energy). The most directly comparable competitor to Elektro Braun by product offering, customer type, and B2B wholesale model.
• FEGA & Schmitt Elektrogroßhandel GmbH: Mid-sized German electrical wholesaler with regional branches serving electrical installers, industry, and renewable energy customers. Comparable in product range, customer mix, and growth trajectory to Elektro Braun in the mid-sized German wholesale segment.
• Helmut Rübsamen GmbH & Co. KG: Family-owned German electrical wholesaler (Mittelstand) with a regional branch network serving electrical trades and industry. Highly comparable to Elektro Braun in size, family ownership structure, and focus on technical consultation services alongside product distribution.
• Möhring Elektrogroßhandel: Regional German electrical wholesale company (Mittelstand) serving electrical trades and industry in its core region. Directly comparable in scale, customer mix, and traditional branch-plus-technical-service model to Elektro Braun.

Regional players

• Lichtwerk GmbH: Specialized German lighting wholesale company focused on the electrical trade. Comparable in that it serves electrical installer customers with lighting products (a core Elektro Braun category), though more narrowly specialized in lighting and operating in a different regional footprint.

Others

• e-masters GmbH: Marketing and service cooperation network of German electrical trade businesses of which Elektro Braun is an active member. Not a direct competitor, but represents an important structural alternative for installers to source products and a key GTM and ecosystem channel for Elektro Braun's go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/braun.online
• LinkedInlinkedin.com/company/elektro-braun-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektro Braun