On Pace

What On Pace does

On Pace Group (operating as On Pace) is a privately held Australian-headquartered IT services firm specializing in software engineering and managed services for the racing, sport, and wagering industries. Founded in 2003 with offices in Sydney, Melbourne, and Hove (United Kingdom), and serving clients across the UK, Australia, and the USA, the company delivers full stack custom software development, native iOS and Android mobile applications, UX/UI design, and ongoing managed services including AWS hosting, disaster recovery, and 24x7 monitoring. Its client base is concentrated in enterprise racing authorities, wagering operators, gaming platforms, and racing media, with named customers including Racing Victoria, TAB, Sportsbet, DraftKings, Playtech, and Racing Post.

The company's underlying technology stack centers on full stack software development with specific capability in integrating high-volume live data feeds, video, payment gateways, and subscription systems required by wagering and racing platforms. It is an AWS-based managed services provider and integrates with core sports data and gaming vendors (Opta, Sport Radar, TimeForm, Perform, Playtech, Oddschecker, Contentful, Firebase, Paywizard) to assemble client solutions. Mobile applications leverage native iOS and Android features including biometrics, ID verification, and push notifications, and UX design is positioned as mobile-first with information architecture, wireframing, and high-fidelity design services delivered alongside engineering.

On Pace operates a sales-led, direct B2B enterprise go-to-market model targeting racing authorities, wagering operators, gaming software vendors, and racing media organizations. Revenue is generated through custom software development projects (professional services) and recurring managed services (managed services revenue stream). Pricing is not publicly disclosed and no funding rounds, M&A activity, or revenue figures are available in the source material. The company is independently owned with no disclosed parent, institutional backers, or leadership team bios in the input data.

Name

On Pace

Legal name

On Pace Group

Website

https://onpacegroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

On Pace Group is an Australian-headquartered IT services firm specializing in full stack software development, mobile apps, UX design, and AWS managed services for enterprise racing, sport, and wagering clients across the UK, Australia, and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Provides quality technology services specialising in racing, sport and wagering. Delivers transformative platforms and compelling digital experiences for clients through full stack development and managed services.
2. Managed Services: Ongoing managed service solutions including AWS hosting, disaster recovery, support alarms, and 24x7 monitoring and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

On Pace provides quality technology services specializing in racing, sport and wagering. The company delivers full stack custom software engineering, managed services (AWS hosting, disaster recovery, support alarms, 24x7 monitoring), UX/UI design, and native iOS and Android mobile app development for enterprise clients in the UK, Australia, and USA.

Product overview

On Pace is an agile software solutions business offering a unified suite of technology services rather than distinct product modules. The company's offering encompasses four integrated service areas: Full Stack Software Development (delivering in Agile and transparent manner with expertise in high-volume live complex data feeds, video integration, subscription offerings, and payment gateways), Managed Services (specializing in AWS hosting, disaster recovery, support alarms, and 24x7 monitoring), UX Design (mobile-first practices including IA, wireframing, and high-fidelity designs), and Mobile Apps (building native iOS and Android apps with biometrics, ID verification, and push notification services). The company operates with specialist design and development teams based in the UK, Australia, and USA, serving sport, racing, and betting clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Stack Software Development
• Managed Services
• UX Design
• Mobile App Development

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is used as the cloud hosting platform for managed services including disaster recovery, support alarms, and 24x7 monitoring.
• OptacoreTechnology or IntegrationSports data provider integrated into client platforms for live sports statistics and data feeds.
• Sport RadarcoreTechnology or IntegrationSports data and integrity services provider integrated for live sports data feeds.
• PlaytechcoreTechnology or IntegrationGaming software platform integrated into client betting and gaming solutions.
• TimeFormcoreTechnology or IntegrationHorse racing data and form analysis provider integrated into racing platforms.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kambi: B2B sportsbook platform provider serving operators in racing and sports betting with turnkey technology stacks. Directly comparable to On Pace in that both sell technology services into wagering operators, though Kambi operates a productized platform model versus On Pace's custom services model.
• BetConstruct: Full-stack sportsbook and iGaming software provider offering platform, managed services and white-label solutions. Comparable to On Pace because it supplies both bespoke development and managed services to wagering operators across multiple regulated markets.
• OpenBet (Light & Wonder): Sports betting technology platform powering tier-1 operators worldwide. Comparable to On Pace because it sells wagering platform technology and managed services into the same enterprise racing and sportsbook client base.
• SBTech / IMG Arena (Endeavor): Sportsbook and sports data technology provider now part of Endeavor. Directly comparable as a vendor of platform technology, trading services and content into racing and wagering operators - the same buyer base On Pace serves.
• FSB Technology: Sportsbook and iGaming platform provider focused on tier-2/emerging market operators. Comparable to On Pace as a vendor of platform technology, managed trading and support services to wagering clients.
• Pragmatic Solutions: iGaming and sportsbook platform provider with an emphasis on compliance-ready turnkey solutions. Relevant peer for On Pace because it targets the same regulated operator segment with a mix of platform technology and operational services.

Broad incumbents

• Genius Sports: Sports data and technology company serving leagues, sportsbooks and media. A broader incumbent in the same ecosystem: while On Pace builds custom racing/wagering platforms, Genius Sports supplies the upstream data and integrity layer that those platforms depend on.
• Stats Perform: Sports data and AI technology provider for media, betting and performance clients. Comparable as a supplier into the racing and wagering ecosystem, particularly for data feeds and content integration that On Pace builds client platforms on top of.
• Playtech: Global gaming software and services platform with extensive wagering capabilities. Listed both as a customer and core integration partner of On Pace; broader incumbent that competes with and complements On Pace's custom development offering for racing and wagering operators.
• Sportradar: Global sports data and content provider with a managed betting services arm. A listed partner of On Pace for live sports data, Sportradar is a broader incumbent operating across data, content and wagering services to the same operator buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Pace