Parato

Name

Parato

Legal name

Parato S.r.l.

Website

https://parato.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wallcoverings

NAICS

Paint and Wallpaper Retailers (44412), Pulp, Paper, and Paperboard Mills (3221)

akta.pro primary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

Keywords

• Wallpaper manufacturing
• Wallcovering design
• Made in Italy wallpaper
• Interior decoration products
• Vinyl wallcoverings

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wallcovering and Wallpaper Product Sales: Parato generates revenue through the design, production, and sale of premium wallpaper and wallcovering collections under the Cristiana Masi brand. Products are sold as rolls, with standard dimensions of 53 cm and 106 cm widths, and 10.05 m length. The company also offers coordinated borders. Distribution appears to be indirect through interior design professionals and retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Parato designs, produces, and sells premium wallpaper and wallcovering collections under the Cristiana Masi brand. The company's portfolio spans 28+ collections across Classic, Modern, Contemporary, Kids, Luxury, POP, Country, Flowers, Stripes, and Texture categories, manufactured using TNT-Vinyl and TNT-Paper compositions in standard 53 cm and 106 cm roll widths with coordinated borders. Products are CE marked, IGI certified, and manufactured under ISO 9001 and ISO 14001 certified processes.

Product overview

Parato is an Italian wallcovering company producing 100% Made in Italy wallpaper under the Cristiana Masi brand. The company offers a portfolio of 28+ distinct wallcovering collections spanning multiple style categories: Classic, Contemporary, Modern, Kids, Luxury, POP, Country, Flowers, Stripes, and Texture. Collections are available in two standard formats: 53cm width (standard) and 106cm width (premium format). Products are manufactured using TNT-VINYL or TNT-PAPER technical compositions and feature standardized roll sizes (10.05m x 0.53m or 10.05m x 1.06m). The collections include ENERGIE (POP style), TERRA (106cm Modern), THAI (Modern), FIORI COUNTRY, TEXTUM (Plains), THEMA (Classic), HAPPY (Kids), ARCHè, MiniMe (Kids), PICTURA (Texture), BOTANY HOUSE, AURA (Luxury), SINTESI (Contemporary), and newer collections like PIGMENTA, AGORÀ, METAMORPHOSIS, JAIPUR, MOMI, BLOOMING GARDEN, RIO, VITALIS, ORNAMENTA, TOP STRIPES, THE BEST CLASSIC & ELEGANT, TRADIZIONI, ETERNA, and CROMIE. All products are CE marked and certified by IGI (Global Wallcoverings Association), with ISO 9001 (Quality) and ISO 14001 (Environmental) certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Cristiana Masi: Wallcovering brand designed by founder Cristiana Masi; Parato S.r.l. produces wallcoverings under this brand name.

Products and services

• PIGMENTA Wallcovering Collection A texture collection of wallcoverings featuring tactile and material-inspired designs, available for interior designers and residential consumers seeking premium Italian wallcoverings.
• AGORÀ Wallcovering Collection A classic collection of wallcoverings designed to bring refined Italian style to interiors.
• METAMORPHOSIS Wallcovering Collection A contemporary collection featuring transformative and evolving design themes for modern interiors.
• JAIPUR Wallcovering Collection A contemporary collection inspired by Indian aesthetics and vibrant cultural motifs.
• MOMI Wallcovering Collection A kids collection featuring playful and imaginative designs for children's spaces.
• BLOOMING GARDEN Wallcovering Collection A flowers collection featuring botanical and floral-inspired designs for interiors.
• RIO Wallcovering Collection A modern collection inspired by vibrant Brazilian aesthetics and tropical motifs.
• VITALIS Wallcovering Collection A modern collection characterized by vital and energetic design elements.
• ORNAMENTA Wallcovering Collection A classic collection featuring ornamental and decorative design patterns.
• TOP STRIPES Wallcovering Collection A stripes collection featuring bold and modern stripe patterns for interiors.
• SINTESI Wallcovering Collection A contemporary collection representing a synthesis of design elements and artistic expression.
• AURA Wallcovering Collection A luxury collection featuring sophisticated and premium design elements for upscale interiors.
• Botany House Wallcovering Collection A modern collection blending Old English style with surreal nature themes, featuring lush leaves, sophisticated tartans, English gardens, and dreamy jungles.
• PICTURA Wallcovering Collection A texture collection where color becomes art, featuring sophisticated colors and refined textures designed by Cristiana Masi.
• Tradizioni Wallcovering Collection A classic collection celebrating Italian traditions and heritage through wallcovering designs.
• ARCHÈ Wallcovering Collection A modern collection exploring archetypal signs and styles through continuous flow of beauty, integrating past elements with contemporary design.
• MiniMe Wallcovering Collection A kids collection featuring a 'Mini Me' style concept where children's rooms reflect a small version of adult contemporary design, free from gender identity constraints.
• TERRA Wallcovering Collection A 106cm modern collection inspired by natural shapes and gradients for essential and material immersion, featuring neutral tones and geometrical motifs.
• THAI Wallcovering Collection A 53cm modern collection inspired by Thai landscapes, featuring intricate details of majestic temples, flooded rice fields, lush jungles, and vines.
• ENERGIE Wallcovering Collection A POP collection featuring a young and light aesthetic that contrasts minimalist trends with maximalist textures, vibrant colors, pop flowers, and modern geometries.
• FIORI COUNTRY Wallcovering Collection A 53cm country collection bringing the countryside into the home with natural mood, neutral and pastel tones, floral textures, and miniature designs.
• TEXTUM Wallcovering Collection A 53cm plains collection featuring new emotions from color with deep and reflexive design concepts, sophisticated fascinations, and Italian craftsmanship.
• THEMA Wallcovering Collection A classic collection reinterpreting classics by projecting them into contemporary times, featuring enveloping elegance of classical themes inspired by nature.
• HAPPY Wallcovering Collection A 53cm kids collection designed as a playground for children's imagination featuring soft colors, traditional design with optimism and harmony.
• ETERNA Wallcovering Collection A collection featuring timeless design elements for enduring interior aesthetics.
• CROMIE Wallcovering Collection A collection featuring chromatic and color-focused designs.
• UNITI 2025 Wallcovering Collection A unified collection launched in 2025 featuring cohesive design themes.
• The Best Classic & Elegant Wallcovering Collection A curated collection celebrating timeless classic and elegant design aesthetics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Élitis: French premium wallpaper and textile brand serving high-end residential and hospitality interiors. Comparable to Parato on premium designer positioning and contract/residential interior specification.
• Jannelli & Volpi: Italian wallpaper manufacturer with a designer-collaboration portfolio and made-in-Italy production. Comparable to Parato on Italian origin, designer partnerships, and interior design channel focus.
• Inkiostro Bianco: Italian design-led wallpaper and wallcovering brand targeting premium interior projects. Comparable to Parato on design-led, made-in-Italy positioning and project-based specification trade channels.
• Wall&decò: Italian contemporary wallpaper brand offering design-driven wallcoverings for residential and contract interiors. Closely comparable to Parato's premium designer-led positioning and Cristiana Masi-style brand identity.
• Tecnografica: Italian decorative wallcovering and panel manufacturer with design-driven collections. Comparable to Parato on Italian origin, designer collections, and premium wallcovering category.
• Zambaiti Parati: Italian wallpaper manufacturer producing vinyl and non-woven wallcoverings for residential and contract markets. Directly comparable to Parato in product category, Italian craftsmanship positioning, and trade-channel distribution.
• Cole & Son: UK heritage wallpaper brand known for designer and archive-led collections in premium residential and hospitality interiors. Comparable to Parato on designer-led, premium positioning and trade specification channels.

Broad incumbents

• Graham & Brown: Established UK wallpaper manufacturer with broad retail and trade distribution, including heritage design collaborations. Comparable product category with significantly larger scale and broader geographic reach than Parato.
• AS Creation: Large German wallpaper manufacturer producing a wide portfolio of wallcoverings across price points. Comparable in wallcovering manufacturing but materially larger and broader in portfolio than Parato.
• York Wallcoverings: US-based wallcovering manufacturer and brand owner with broad residential and hospitality product lines. Comparable product category with significantly larger scale than Parato.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/paratowallpapers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parato