Aquana Sauna & Leisure Pool
Aquana Sauna & Leisure Pool is a single integrated leisure pool, sauna world, and aquatic sports facility in Würselen, Germany (Euregio tri-border region), serving individuals, families, sauna enthusiasts, sports clubs, school groups, and visitors with disabilities in Germany, the Netherlands, and Belgium.
- Company typePrivate
- Founded1998
- HeadquartersWürselen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aquana Sauna & Leisure Pool does
Aquana Sauna & Leisure Pool operates a single integrated leisure pool, sauna world, and aquatic sports facility in Würselen, Germany (Willy-Brandt-Ring 100, 52146 Würselen), serving individuals, families, sauna and wellness enthusiasts, sports clubs, school groups, and visitors with disabilities across the Euregio tri-border region (Germany, Netherlands, Belgium). The facility is owned by Euregio Freizeitbad Würselen GmbH & Co KG, a privately held German limited partnership (Kommanditgesellschaft) with Claus Nürnberg named as the entity's representative. The offering is organized around three operational pillars: an indoor Freizeitbad with water attractions and slides; a textile-free Saunawelt comprising steam rooms, an infrared cabin, a sauna garden, scheduled Aufguss ceremonies, wellness treatments, massages, and special events such as Lange Saunanächte and Wellnesssamstage; and a sports pool supporting diving, lane swimming, club swimming, Aquarobic, Aquajogging, Aquacycling, canoe Eskimo rolling, and triathlon training. Adjacent amenities include an on-site gastronomy (with coin-based consumption), the Beco-Shop retail outlet, an outdoor Freibad with a free beach volleyball court, structured Schwimmkurse from water familiarization through adult levels, and children's birthday party hosting.
The business runs a direct-to-consumer revenue model across five streams: day admissions and single-visit tickets sold at the counter and via an external online ticket shop (https://706.axxteq.de), recurring Sauna-Abo subscriptions (also marketed as Sauna-Premium and Sauna-Clubkarte) offering reduced per-visit pricing, on-site gastronomy sales including a coin-based consumption system, Beco-Shop merchandise (swimwear, accessories, swim diapers), and customer-defined gift vouchers (Gutscheine). Go-to-market is exclusively direct: walk-in counter sales plus self-serve online ticket purchases, with no field sales or channel partners. Marketing is organic-social-led across Facebook, Instagram, YouTube, and WhatsApp Business, with the website maintained in German and Dutch to support cross-border demand; the newsletter channel is currently deactivated. No software platform, proprietary technology stack, AI/ML capabilities, patents, or external funding are associated with the company.
Customer segmentation is horizontal and distributed across five personas (individuals/families, sauna and wellness seekers aged 18+, athletes and sports clubs, school and youth groups, and visitors with disabilities), with concessionary companion entry and GdB 50 discounts applied to the disability segment via a step-free site, accessible changing rooms, and a wheelchair lift in the sports pool. Strategic positioning combines an integrated multi-attraction single-location setup with full barrier-free accessibility, a structured swimming-education pipeline, and cross-border catchment enabled by the Dutch site mirror; the sole operational footprint remains the Würselen facility and no expansion into additional sites, partnerships, ownership structures, or revenue figures is disclosed.
Aquana Sauna & Leisure Pool firmographics
Firmographics- Name
- Aquana Sauna & Leisure Pool
- Legal name
- Euregio Freizeitbad Würselen GmbH & Co KG
- Website
- https://aquana.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aquana Sauna & Leisure Pool is a single integrated leisure pool, sauna world, and aquatic sports facility in Würselen, Germany (Euregio tri-border region), serving individuals, families, sauna enthusiasts, sports clubs, school groups, and visitors with disabilities in Germany, the Netherlands, and Belgium.
- Ownership category
- akta.pro rank
Aquana Sauna & Leisure Pool industry classification
Industry- Product category
- Leisure & Wellness Facilities
- NAICS
- Amusement and Theme Parks (713110), Fitness and Recreational Sports Centers (713940), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
- akta.pro secondary industries
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)
Keywords
Where Aquana Sauna & Leisure Pool is headquartered
LocationHeadquarters
- HQ city
- Würselen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Aquana Sauna & Leisure Pool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Day admission / single-visit tickets: Individual entry fees for the leisure pool, sauna, and sports areas, sold at the counter and via an online ticket shop.
- Sauna subscriptions / Abo: Recurring sauna subscription plans (Sauna-Abo) offering reduced per-visit pricing for regular users.
- Gastronomy: On-site food and beverage sales in the relaxation and dining area, including a coin-based consumption system.
- Beco-Shop retail: Sale of swimwear, swim diapers, accessories, and related merchandise through the on-site Beco-Shop.
- Gift vouchers: Gift vouchers sold with customer-selected monetary value, functioning as prepaid entry credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single admission — leisure pool |
| Unit Pricing | Pay-as-you-go | Single admission — sauna |
| Subscription | Monthly | Sauna subscription (Sauna-Abo) |
| Unit Pricing | Pay-as-you-go | Gift vouchers |
| Unit Pricing | Pay-as-you-go | Lost coin replacement fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Aquana Sauna & Leisure Pool product offering
Product offeringCore offering
Aquana Sauna & Leisure Pool operates an indoor leisure pool (Freizeitbad) with water attractions and slides, an outdoor pool area (Freibad), a textile-free sauna world (Saunawelt) with steam rooms, infrared cabin, sauna garden and Aufguss ceremonies, and a sports pool supporting lane swimming, diving, aquacycling, aquarobic, aquajogging, canoe Eskimo rolling, and triathlon training. Supporting offerings include on-site Gastronomie, a Beco-Shop retail outlet, structured Schwimmkurse (swimming courses), massage and wellness treatments, children's birthday parties, gift vouchers, and special events such as Lange Saunanächte and Wellnesssamstage.
Product overview
Aquana Sauna & Leisure Pool is a unified leisure facility operated by Euregio Freizeitbad Würselen GmbH & Co KG in Würselen, Germany. The offering consists of three interconnected core areas: the Freizeitbad (leisure pool) with water attractions and slides; the Saunawelt (sauna world) featuring textile-free sauna areas, infrared cabins, and wellness treatments; and the Sport facilities for swimming, diving, and aquatic fitness. These are complemented by on-site Gastronomie, a Beco-Shop retail store, organized Schwimmkurse (swimming courses), and special events such as Aquacycling classes, Lange Saunanächte, and children's birthday parties. Visitors can also access outdoor amenities including a beach volleyball court during summer months.
Differentiator
Problem solved
Functional benefit
Brands
- AQUANA: Freizeitbad und Sauna (leisure pool and sauna facility)
Products and services
- Freizeitbad (Leisure Pool) Indoor leisure pool with water attractions and slides for families and visitors seeking recreational swimming and fun activities.
- Saunawelt (Sauna World) Textile-free sauna area including steam rooms, infrared cabin, sauna garden, Aufguss (sauna infusion) ceremonies, and wellness treatments.
- Sport (Sports Facilities) Sports facilities including diving, lane swimming, club swimming, AQUArobic, aquajogging, aquacycling, canoe Eskimo rolling, and triathlon training.
- Gastronomie (Restaurant) On-site dining and relaxation area serving food and beverages for visitors.
- Schwimmkurse (Swimming Courses) Structured swimming lessons for various skill levels including water familiarization, beginner, advanced, and adult courses.
- Massagen & Wellness (Massages & Wellness) Professional massage services and wellness treatments offered in the sauna area.
- Infrarotkabine (Infrared Cabin) Infrared sauna cabin providing deep penetrating heat therapy as part of the sauna experience.
- Beco-Shop Retail shop offering swimming accessories, swimwear, and related products.
- Kindergeburtstag (Children's Birthday Parties) Organized birthday party packages for children at the leisure pool facility.
- Aquacycling Indoor cycling exercise classes held in the pool, combining cardiovascular workout with water resistance.
- Beachvolleyballplatz (Beach Volleyball Court) Outdoor beach volleyball field available during open-air pool season, free of charge for visitors.
- Lange Saunanächte & Wellnesssamstage (Long Sauna Nights & Wellness Saturdays) Special extended evening events featuring additional sauna infusions and wellness offerings.
- Gutscheine (Gift Vouchers) Gift vouchers available in customizable values for presentation as gifts.
Companies that use Aquana Sauna & Leisure Pool
Customer profileSegments5 records
Ideal customer profiles5 records
Aquana Sauna & Leisure Pool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquana Sauna & Leisure Pool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Initiative Augenblick / nureinenaugenblickminorAquana has partnered with the nationwide German water safety campaign 'nureinenaugenblick' (Initiative Augenblick), which raises awareness about the speed at which children can come to danger in water. The partnership is displayed on Aquana's website as a current news item, signaling the facility's commitment to visitor safety and community responsibility.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Aquana Sauna & Leisure Pool competitors and assessment
Company assessmentDirect peers
- Miramar Weinheim: Baden-Württemberg leisure pool with slides, sauna landscape, salt spa, and wellness treatments. Closely comparable combined Freizeitbad/Saunawelt operator with similar target audiences.
- Claudius Therme (Bonn): Wellness and sauna facility in the Rhine-Ruhr region with thermal pools, sauna area, and wellness treatments. Comparable regional sauna-and-wellness destination operating alongside separate leisure pool operators.
- Monte Mare Récklingshausen (Monte Mare group): Operates multiple Freizeitbad/Sauna/Dampfbad combined facilities across Germany. Directly comparable multi-attraction leisure pool + sauna + sports model with on-site gastronomy and recurring subscription products.
Broad incumbents
- Therme Erding: Germany's largest thermal spa complex, combining wave pools, slides, sauna world, and gastronomy. Indirect competitor for premium leisure/sauna day-trippers but at a much larger regional scale.
- Wonnemar (Wund Group): Multi-location Freizeitbad chain operated by Wund Group. Direct chain competitor to single-site operators like Aquana, offering similar leisure pool + sauna + sports products at multiple German locations.
- Badeparadies Schwarzwald: Year-round tropical-themed water park in Titisee-Neustadt combining palm beach, Galaxy slides, and Palais Vital spa. Competes for destination leisure-pool and sauna day visits.
- Caracalla Therme (Baden-Baden): Premium thermal spa in Baden-Baden with sauna, steam rooms, and wellness services. Competes for the same wellness-seeking adults and sauna enthusiasts as Aquana's Saunawelt.
Regional players
- Stadtbad (Municipal Pools) - Würselen/Aachen region (e.g., Aachener Schwimmverein): Local swimming clubs and municipal pools in the immediate Würselen/Aachen area that compete for swimmer training, school groups, and lane-swimming demand.
- Aqualand Freizeitbad Köln: Large leisure pool and sauna in Cologne serving the Rhineland region. Geographic competitor in the broader NRW catchment for family and wellness day visitors.
Emerging players
- Sauna-Abo Anbieter (e.g., Sauna-Kollektive, local Saunaclubs): Independent Aufguss providers and sauna-event operators that compete for the textile-free sauna enthusiast segment addressed by Aquana's Saunawelt subscription product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Aquana Sauna & Leisure Pool social profiles
Digital presenceAquana Sauna & Leisure Pool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquana Sauna & Leisure Pool leadership team
Management profileNumber of profiles
Profiles1 record
Aquana Sauna & Leisure Pool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquana Sauna & Leisure Pool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquana Sauna & Leisure Pool
What does Aquana Sauna & Leisure Pool do?
Aquana Sauna & Leisure Pool operates an indoor leisure pool (Freizeitbad) with water attractions and slides, an outdoor pool area (Freibad), a textile-free sauna world (Saunawelt) with steam rooms, infrared cabin, sauna garden and Aufguss ceremonies, and a sports pool supporting lane swimming, diving, aquacycling, aquarobic, aquajogging, canoe Eskimo rolling, and triathlon training. Supporting offerings include on-site Gastronomie, a Beco-Shop retail outlet, structured Schwimmkurse (swimming courses), massage and wellness treatments, children's birthday parties, gift vouchers, and special events such as Lange Saunanächte and Wellnesssamstage.
Is Aquana Sauna & Leisure Pool a public or private company?
Aquana Sauna & Leisure Pool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquana Sauna & Leisure Pool founded?
Aquana Sauna & Leisure Pool was founded in 1998. It employs 11 to 50 people.
Where is Aquana Sauna & Leisure Pool based?
Aquana Sauna & Leisure Pool is headquartered in Würselen, Germany, in the Europe region.
How does Aquana Sauna & Leisure Pool make money?
Five revenue lines are on record. Day admission / single-visit tickets are the primary driver. The others are sauna subscriptions / Abo, gastronomy, beco-Shop retail and gift vouchers.
Who are Aquana Sauna & Leisure Pool's main competitors?
Direct peers on record are Miramar Weinheim, Claudius Therme (Bonn) and Monte Mare Récklingshausen (Monte Mare group). Broad incumbents are Therme Erding, Wonnemar (Wund Group), Badeparadies Schwarzwald and Caracalla Therme (Baden-Baden). Regional players are Stadtbad (Municipal Pools) - Würselen/Aachen region (e.g., Aachener Schwimmverein) and Aqualand Freizeitbad Köln. Sauna-Abo Anbieter (e.g., Sauna-Kollektive, local Saunaclubs) is listed as an emerging player.
Does Aquana Sauna & Leisure Pool have an API?
No public API is recorded for Aquana Sauna & Leisure Pool.
What industry is Aquana Sauna & Leisure Pool in?
Aquana Sauna & Leisure Pool's product category is Leisure & Wellness Facilities. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds), with a secondary code of THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides). Its NAICS code is 713110 and its SIC code is 7900.