ACC Liverpool

What ACC Liverpool does

ACC Liverpool, now operating as Liverpool Experience Campus following an April 2026 rebrand, is a privately-held multipurpose venue campus on Liverpool's waterfront at Kings Dock. Founded in 2008, it operates four purpose-built venues under a single campus: the Convention Centre (flexible conference space), the Exhibition Centre (large-scale exhibition halls), the M&S Bank Arena (up to 11,000-capacity for conferences, exhibitions and live entertainment), and The Auditorium (tiered theatre-style space), supported by Ticket Quarter for retail ticketing. The organisation runs a direct B2B venue-hire model, engaging event organisers, exhibitors and conference planners through an enterprise field sales motion, and serves general-public audiences for arena entertainment. Reported scale metrics include 9M+ annual visitors, 9K+ events hosted per year, and a cumulative £2.7B in economic impact, with a stated Net Zero carbon target for 2030.

The revenue model centres on one-time venue licence fees for space hire across the four venues, supplemented by professional services revenue from delegate, Wi-Fi, accessibility and exhibitor services, and managed-services revenue from catering via an exclusive contract with Levy awarded in February 2026. Pricing is quote-based and not publicly disclosed. Customer segments are primarily event organisers and exhibitors (business segments), with secondary audiences in academic institutions and live entertainment consumers. Recent strategic activity in 2026 includes the rebrand to Liverpool Experience Campus, the launch of the MusicFutures IP Clinic with the University of Liverpool and 27 collaborators, and the award of the 2030 Artistic Gymnastics World Championships by British Gymnastics.

Name

ACC Liverpool

Legal name

ACC Liverpool Group

Website

https://accliverpool.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Liverpool Experience Campus (formerly ACC Liverpool) is a private multipurpose venue campus in Liverpool operating four waterfront venues — Convention Centre, Exhibition Centre, M&S Bank Arena and The Auditorium — serving event organisers, exhibitors and live entertainment audiences through venue hire and ancillary services.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

Keywords

• Venue hire services
• Conference facilities
• Exhibition halls
• Arena entertainment
• Event management spaces

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue hire and rental: Revenue generated from renting out event spaces including the Convention Centre, Exhibition Centre, The Auditorium, and M&S Bank Arena for conferences, exhibitions, concerts, and live events.
2. Event services: Additional services including delegate services, Wi-Fi, accessibility services, exhibitor services, and guest relations.
3. Catering contracts: Food and beverage catering services provided through contracted partner Levy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ACC Liverpool operates an integrated multi-venue event campus on Liverpool's waterfront offering four purpose-built venue spaces - the Convention Centre, Exhibition Centre, The Auditorium, and the up to 11,000-capacity M&S Bank Arena - for hire to event organisers, exhibitors and corporations hosting conferences, exhibitions, trade shows, concerts, and live entertainment. Supporting paid offerings include delegate services, Wi-Fi connectivity, accessibility services, ticketing through the on-site Ticket Quarter, and exclusive food and beverage catering delivered under contract with Levy.

Product overview

Liverpool Experience Campus (formerly The ACC Liverpool Group) is an integrated conference and event campus on Liverpool's iconic waterfront, comprising multiple distinct venue products: the Convention Centre (flexible conference spaces), Exhibition Centre (large-scale exhibition halls), M&S Bank Arena (up to 11,000-capacity for conferences and live entertainment), The Auditorium (tiered theatre-style space), and Ticket Quarter (ticketing services). These venues operate as a unified campus offering event organisers flexible spaces for conferences, exhibitions, trade shows, presentations, and live entertainment. Supporting services include catering (via Levy partnership), Wi-Fi connectivity, delegate services, and the MusicFutures IP Clinic providing intellectual property guidance in partnership with universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Convention Centre Flexible, purpose-built conference space within the Liverpool Experience Campus available for hire by event organisers and corporations for conferences and events of all sizes.
• Exhibition Centre Expansive, flexible halls on the Liverpool Experience Campus designed for hire by trade show organisers, exhibition hosts and large-scale event planners.
• M&S Bank Arena World-class arena with up to 11,000-capacity available for hire for conferences, exhibitions and live entertainment events.
• The Auditorium Purpose-built, tiered theatre-style space on the Liverpool Experience Campus available for hire for conferences, presentations and live events.
• Ticket Quarter On-site ticketing services supporting event ticket sales for concerts, live entertainment and conferences held at the campus venues including the M&S Bank Arena.
• Catering Services Food and beverage catering services provided exclusively at all venues via the contracted catering partner Levy, offered to event organisers, exhibitors and visitors.

Quantifiable outcome

• 9M+ visitors annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• University of LiverpoolcoreStrategic or Co-development Partner · 27 March 2026Lead partner in MusicFutures IP Clinic initiative. The University leads the programme providing intellectual property guidance to musicians, producers, and music-tech innovators through the IP Clinic and Lab at ACC Liverpool.
• Liverpool John Moores UniversitycoreStrategic or Co-development Partner · 27 March 2026University partner in MusicFutures IP Clinic initiative alongside University of Liverpool, contributing to strengthening IP literacy across the Liverpool City Region.
• KanavalminorStrategic or Co-development Partner · 27 March 2026Industry partner in MusicFutures initiative with over 27 collaborators from the music industry, providing practical IP guidance to creatives.
• 27 Collaborators (MusicFutures)minorStrategic or Co-development Partner · 27 March 2026Various collaborators in the music industry participating in the MusicFutures IP Clinic initiative, including industry partners working to strengthen IP literacy across the Liverpool City Region.
• LevycoreChannel Partner/ Reseller/ Distributor · 10 February 2026Awarded food and beverage catering contract for Liverpool Experience Campus. Levy brings global expertise combined with local flavour to lead the catering offer across all venues.
• Sunbelt RentalsminorStrategic or Co-development Partner · 1 January 2026Returned to live events with major two-day conference and innovation expo at Liverpool Experience Campus.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Oak View Group: US-anchored venue development and operating platform building new arenas and entertainment districts. Comparable as a strategic operator building integrated venue ecosystems akin to the Liverpool Experience Campus concept.

Broad incumbents

• ASM Global: World's largest venue-management company operating hundreds of arenas, stadiums, convention centres, and theatres globally. Comparable as a venue operator in the convention and arena-management category, though most relevant as a competitor/threat via managed venue contracts rather than as an owner-operator of a single campus.
• AEG (Anschutz Entertainment Group): Global arena and live-entertainment operator whose venues include The O2 (London). Comparable to the M&S Bank Arena side of ACC Liverpool's operations in arena programming, ticketing, and live entertainment economics.

Direct peers

• Barbican Centre: Multi-venue arts and conference centre in London combining a concert hall, theatres, and conference spaces. Overlaps with ACC Liverpool in conferencing and programmed-live-event hosting, though more arts-curated in positioning.
• Olympia London: London exhibition and events venue currently undergoing major redevelopment into an integrated exhibition, conference, and live-event district. Represents the closest future-state peer to ACC Liverpool's integrated campus model and a key UK competitor for premium events.
• ICC Birmingham: Large purpose-built conference centre co-located with the NEC exhibition halls, serving association and corporate conference demand. Direct competitor for mid-to-large association conference bookings in the UK outside London.
• Scottish Event Campus (SEC): Glasgow-based integrated venue campus combining the SEC Centre, SEC Armadillo, and OVO Hydro arena — closely mirrors ACC Liverpool's convention centre plus arena campus structure. Comparable in scale, waterfront location, and integrated multi-venue operating model.
• ExCeL London: UK's largest integrated exhibition and convention venue, located in London Docklands. Direct competitor for the same association, corporate, and trade-show event budgets that ACC Liverpool targets, and the UK's flagship comparison point for any UK venue campus pitch.
• The NEC (National Exhibition Centre, Birmingham): Major UK exhibition and convention complex comprising the NEC, ICC, Vox Resorts, and Resorts World, broadly analogous to the Liverpool Experience Campus model. Direct peer in the integrated venue-district model and primary competitor for large trade-show and conference bookings outside London.
• Manchester Central: Large converted-railway-station convention and exhibition venue in Manchester, the closest North West rival to ACC Liverpool's convention and exhibition offering. Competes head-to-head for regional association and corporate events in the North West of England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ACCLiverpool

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACC Liverpool