Bupa Aged Care

What Bupa Aged Care does

Bupa Aged Care Australia Pty Ltd operates one of Australia's largest private residential aged care platforms, delivering permanent residential care, respite short-stay, specialised dementia care, palliative care, and emergency respite across 57 care homes in New South Wales (24), Victoria (21), Queensland (8), and South Australia (4), serving more than 5,000 residents. The company is a wholly-owned subsidiary of Bupa, an international health and care conglomerate serving 32 million customers across 190 countries with 84,000 employees globally. Bupa Aged Care positions itself around a "Person First" care philosophy, particularly in dementia services delivered through dedicated secure communities in 39+ homes, and a 24/7 registered-nurse model across all facilities.

The platform's core technology layer is the Wellness Hub, a centralised virtual healthcare hub delivering multidisciplinary clinical services (Nurse Practitioners, physiotherapists, dietitians, speech pathologists, occupational therapists, wound consultants) through a combination of telehealth and in-person consultations across the home network. Supporting digital infrastructure includes the Bupa Connect mobile app (family-resident communication), Zoho Bookings-integrated online tour scheduling, an Aged Care Navigation Tool with a five-question guided assessment, and a fee estimator calculator. In-home operational systems include 24/7 nurse call systems and CCTV safety infrastructure. A lifestyle layer is delivered through the Q&Age intergenerational program connecting residents with younger generations via schools partnerships and structured activities.

Bupa Aged Care operates a regulated, government-subsidised revenue model under the Australian Aged Care Act 2024 (effective 1 November 2025). Residents pay a government-set Basic Daily Fee ($66.80/day), means-tested contributions including the new Hotelling Supplement Contribution and Non-Clinical Care Contribution, and accommodation payments structured as Refundable Accommodation Deposits (lump-sum), Daily Accommodation Payments, or a combination. Optional premium add-ons include Sapphire Services (Higher Everyday Living) for pampering, entertainment, and outings. Distribution is direct-to-consumer through a national customer concierge team, online tour booking, and cross-referral from Bupa's 4+ million Australian health insurance customers. Go-to-market is enterprise field sales plus content-driven digital top-of-funnel (website, social media, community engagement).

Name

Bupa Aged Care

Legal name

Bupa Aged Care Australia Pty Ltd

Website

https://bupaagedcare.com.au

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bupa Aged Care Australia operates 57 residential aged care homes across NSW, VIC, QLD, and SA, providing permanent, respite, dementia, and palliative care to over 5,000 residents as a wholly-owned subsidiary of global health group Bupa.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Residential aged care
• Dementia care services
• Respite care
• Palliative care
• Wellness hub telehealth

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Care Fees: Government-subsidised residential aged care where residents pay Basic Daily Fee ($66.80/day), accommodation costs (RAD/DAP/combination), and means-tested contributions. Additional revenue from optional Higher Everyday Living (Sapphire) Services.
2. Respite Care Fees: Short-term residential respite care charged at Basic Daily Fee only. No accommodation charge or deposit required. Government subsidises up to 63 days per person per financial year.
3. Accommodation Payments: Refundable Accommodation Deposit (lump sum), Daily Accommodation Payment, or Combination Payment options for room and living space. From Nov 2025, Bupa retains 2% per annum of RAD balance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bupa Aged Care operates 57 residential aged care homes across Australia, providing permanent residential care, short-stay respite care, specialized dementia care, and palliative care services to over 5,000 elderly residents. Services are supported by 24/7 registered nurses, allied health professionals, and a Wellness Hub offering telehealth consultations, plus digital tools such as the Bupa Connect family app and an Aged Care Navigation Tool.

Product overview

Bupa Aged Care operates as a residential aged care provider offering a platform of care services across 57 care homes in Australia. The core offering consists of permanent Residential Care, Respite Short-Stay Care, specialized Dementia Care with Person First approach, and Palliative Care services. These are supported by the Wellness Hub healthcare module providing telehealth access to multidisciplinary professionals, and Sapphire Services (Higher Everyday Living) premium add-ons. Digital touchpoints include the Bupa Connect family communication app, the Aged Care Navigation Tool for guided assessments, and the Aged Care Fee Estimator for financial planning. The Q&Age intergenerational program adds lifestyle engagement, while the Bupa Connect App enables family connectivity. Together, these services serve over 5,000 residents across NSW, VIC, QLD, and SA.

Differentiator

Problem solved

Functional benefit

Brands

• Q&Age: An intergenerational program connecting students with older generations through meaningful conversations, bridging the generation gap and highlighting valuable insights older people offer.

Products and services

• Residential Care
• Respite Short-Stay Care
• Dementia Care
• Palliative Care
• Emergency Respite Care
• Sapphire Services (Higher Everyday Living)
• Wellness Hub
• Bupa Connect App
• Q&Age Intergenerational Program

Quantifiable outcome

• 96% of residents and families satisfied with their Bupa Aged Care experience (from 7,086 survey responses)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bupa (Parent Company)coreStrategic or Co-development PartnerBupa Aged Care Australia is part of Bupa, the international health and care group. Bupa supports 32 million customers in 190 countries and employs 84,000 people worldwide. As one of the largest privately-owned health insurance providers in Australia with over 4 million customers, Bupa provides the parent brand strength, global healthcare expertise, and cross-referral opportunities for aged care services.
• Bupa FoundationminorStrategic or Co-development PartnerSince 2005, the Bupa Foundation has supported organisations working to protect the health of communities. Through partnerships and programs, Bupa is building mentally healthy and resilient communities and addressing the vital connection between the health of the planet and its people.
• My Aged Care (Australian Government)coreOthersMy Aged Care is the Australian Government's gateway for aged care services. Bupa refers all prospective residents to complete the government-aged care assessment through My Aged Care (1800 200 422) to determine eligibility for subsidised care services.
• National Dementia HelplineminorOthersBupa refers families to the National Dementia Helpline (1800 100 500) operated by Dementia Australia, a free and confidential service available 24/7 for dementia support and advice.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Catholic Healthcare: Not-for-profit provider of residential aged care, home care and retirement living across NSW, QLD and VIC; comparable on residential and dementia service lines although not-for-profit funded.
• St Vincent's Care Services: Faith-based not-for-profit residential aged care provider across QLD, NSW and VIC delivering permanent, respite and dementia care; comparable on core aged care offerings though with a smaller footprint.

Direct peers

• Estia Health: ASX-listed residential aged care provider operating ~60+ homes across Australia; directly comparable on service mix (residential, dementia, respite), fee structure under the same government subsidy regime and resident profile.
• Opal HealthCare: One of Australia's largest private residential aged care operators with ~80+ homes nationally; directly comparable as a scaled for-profit provider delivering permanent, respite and dementia care to thousands of residents.
• Arcare: Family-owned Australian residential aged care provider with multiple homes across VIC, NSW, QLD and SA offering permanent, dementia and respite care; comparable as a private competitor of similar size.
• Japara Healthcare: Australian residential aged care operator delivering permanent, respite and dementia care across multiple states; directly comparable in service model and exposure to government subsidy reform.
• Bolton Clarke: Large Australian not-for-profit provider of residential aged care, retirement living and home care; comparable as a major multi-state competitor with similar service lines (residential, dementia, respite).
• Regis Healthcare: ASX-listed aged care operator with ~70+ aged care homes across Australia offering residential, respite and dementia services; directly comparable in scale, regulatory exposure and resident mix.
• Allity Aged Care: Private residential aged care provider with homes across multiple Australian states offering residential, respite and dementia services; comparable as a similarly scaled for-profit operator under the same funding framework.

Regional players

• BlueCross Community & Residential Services: Victorian-focused residential aged care and retirement living provider; comparable on core aged care services but concentrated geographically in VIC, providing a regional peer comparison.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BupaAustralia
• YouTubeyoutube.com/BupaAustralia
• Facebookfacebook.com/BupaAustralia
• LinkedInlinkedin.com/company/bupa-aged-care-australia
• Instagraminstagram.com/bupaaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bupa Aged Care