U's Factory

What U's Factory does

U's Factory (株式会社U's Factory) is a Japanese construction technology company founded in August 2013 and headquartered in Yokohama Business Park, Hodogaya-ku, Yokohama. The company develops AI-powered and BIM-integrated software for the Japanese construction industry, with a stated customer base of 80+ construction firms including super-general contractors Takenaka, Rinkai Nissan Kensetsu, and Takamatsu Kensetsu. Its product portfolio spans six named offerings: Info360 (document/information management), BI For ARCHICAD (BIM-ERP integration built on the GRAPHISOFT ARCHICAD platform), BI Structure (structural data management), AI Structure (a structural drawing recognition system claiming 99% accuracy, with v3.0 released May 2026), DigiMoke (digital modeling, launched May 2026), and Robot Eye Walker 4D.

The underlying technology combines BIM platform integration (ARCHICAD), computer vision and machine learning for structural drawing recognition (AI Structure), and information/document management workflows. The company holds Patent No. 5001811 and operates a formal partnership with GRAPHISOFT Japan, which together indicate IP protection and ecosystem positioning rather than a generic SaaS model. Founder and CEO Taishi Ueshima (上嶋 泰史) is a former super-general contractor executive with 10 years of industry experience, providing domain credibility with target customers.

The business model is B2B software targeting Japanese super-general contractors (ゼネコン) and mid-tier construction firms, with revenue mechanics that appear to combine enterprise SaaS licensing and project-based integration services. The company is privately held with paid-in capital of 20 million yen (~$135K USD) and operates with a lean team of 28 staff, of whom 23 are part-time or contract — a structure that limits fixed cost but also signals limited scale.

Name

U's Factory

Legal name

株式会社U's Factory

Website

https://us-factory.jp

Company type

Private

Founded year

2013

Operating status

Operating

Short description

U's Factory is a Japanese construction technology company that develops AI-powered BIM integration and structural drawing recognition software for general contractors and construction firms, serving over 80 companies including named super-general contractors Takenaka, Rinkai Nissan Kensetsu, and Takamatsu Kensetsu.

Ownership category

akta.pro rank

Product category

Construction Technology Software (BIM)

NAICS

Engineering Services (541330)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Engineering Services (8711)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industries

Data Platform, BI & Analytics Integration (BPAEAAAI), Construction Program Management (Multi-site/Portfolio) (IMAFAAAF)

Keywords

• BIM software tools
• 3D measurement services
• Construction quantity takeoff
• AI structural analysis
• ARCHICAD add-ons

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and SaaS (BI For ARCHICAD, AI Structure): Sale and licensing of proprietary BIM software tools (BI For ARCHICAD, AI Structure) as add-on/standalone products. The company has a repeat customer rate of nearly 100%, indicating strong recurring licensing relationships with construction companies.
2. 3D Measurement and Data Processing Services: High-precision 3D measurement services using laser scanning and 360° cameras, combined with data processing, 3D modeling, and CAD drawing creation. The company measures point clouds and 360° data on-site and delivers processed 3D models and drawings to clients. Services include mapping coordinates, point clouds, 3D models, 360° imagery, and VR deliverables.
3. BIM Consulting and Support: BIM consulting services helping construction companies adopt and optimize BIM workflows. Services include training, process optimization, and system implementation support for ARCHICAD and proprietary tools.
4. Project-site Services (デジモケ): Per-project-site subscription service priced at 100,000 yen first month, 50,000 yen monthly per construction site. Project participants receive free access. This provides a predictable recurring revenue stream per active project.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

U's Factory develops and sells a proprietary BIM software ecosystem for the Japanese construction industry, anchored by Info360 (3D measurement, point cloud and 360° camera data sharing) and BI For ARCHICAD (CAD-integrated quantity takeoff and estimation). The company also delivers on-site 3D measurement and data processing services, AI-powered structural drawing automation (AI Structure), and a per-project-site task management service (DigiMoke) for general contractors and specialty contractors. The integrated system combines laser scanning, point cloud processing, AI image recognition, and ARCHICAD-based CAD workflows to automate surveying, modeling, estimation and construction drawing tasks.

Product overview

U's Factory offers a BIM-based construction technology platform centered on two core products: Info360 for 3D measurement and site information sharing, and BI For ARCHICAD for CAD-integrated quantity takeoff and estimation. The product ecosystem includes BI Structure for structural modeling, AI Structure (v3.0) for AI-powered drawing analysis achieving 99% recognition rates, and Digitization (launched May 2026) for construction task management. Wood frame estimation extends the platform to residential construction. The company provides both software tools and measurement services, with over 80 companies adopting the solutions. Founded in 2013, the company targets general contractors, design firms, and specialty construction companies.

Differentiator

Problem solved

Functional benefit

Brands

• Info360: Web-based information sharing and communication tool for 3D point cloud, 3D models, and 360° camera data with annotation and chat features for construction site management
• BI for ARCHICAD
• AI Structure
• デジモケ (DigiMoke)

Products and services

• Info360 (インフォ360) Web-based 3D measurement and information sharing platform combining high-precision point cloud data, 3D models, and 360° camera imagery with real-time annotation and chat for construction site collaboration; includes mapping coordinates, GPS-linked XYZ data, point clouds, 3D models, 360° video, VR and tag management. Used by general contractors and specialty contractors to capture, share and review site data remotely.
• BI For ARCHICAD (BI For AC) ARCHICAD add-on that automates BIM-based quantity takeoff and estimation, generating quantity summary tables directly from ARCHICAD models and integrating with TDS Exa estimation software. Reduces traditional modeling and correction work to roughly 1/10th of prior effort and enables estimation and purchase order creation within ARCHICAD alone; targeted at general and specialty contractors using Graphisoft ARCHICAD.
• AI Structure ver 3.0 AI-powered structural drawing analysis product that automatically creates 3D structural models (RC, S, SRC) from PDF structural drawings with a 99% recognition rate for member definitions, reducing specialist work that previously took 1-5 days to a few hours and enabling first-time users to input reinforcement member information correctly without specialized expertise. Targets general contractors and specialty contractors needing automated structural modeling.
• BI Structure Structural 3D model creation tool for reinforced concrete, steel and SRC structures, with steel reinforcement detail modeling, quantity takeoff capabilities and integration with ARCHICAD and BI For ARCHICAD; supports structural calculation data import and manual input. Targeted at specialty contractors handling reinforcement detailing.
• DigiMoke (デジモケ) Per-construction-site subscription service that creates 3D models from PDF floor plans and elevation drawings and supports photo-attached work instructions and task management via an app, allowing field supervisors to send instructions with photos to workers and workers to update completion status with photos. Priced at 100,000 yen first month and 50,000 yen per month per project site thereafter; project participants receive free access. Targets general contractors and specialty contractors standardizing construction instruction methods.
• BI For AC 3D Estimation × 木造住宅 (Wood Frame) Automated BIM quantity takeoff system for wooden residential construction that uses CEDXM data import for automatic modeling, auto-generates finishing materials (gypsum board, vinyl cross flooring), structural metal fittings objects, and insulation material, and provides automated quantity aggregation for structural materials. Designed for wooden housing builders needing material quantity management for residential projects.
• 3D Measurement and Data Processing Services Professional service offering that combines on-site high-precision 3D measurement using Leica Geosystems equipment and 360° cameras with data processing, 3D model creation and CAD drawing production; deliverables include mapping coordinates, point clouds, 3D models, 360° imagery and VR outputs. Offered to general contractors and specialty contractors, with a hybrid customer self-measurement option also available.

Quantifiable outcome

• 4x operational efficiency — work that took 1 month reduced to 1 week
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TOMO Data Service Co., Ltd. (株式会社TOMOデータサービス)coreTechnology or IntegrationCo-development partner for BI For ARCHICAD. TOMO Data Service holds the patent license for Patent No. 5001811 (estimation device and program) and jointly developed the BI For ARCHICAD system with U's Factory. TOMO Data Service also handles sales and support for BI For ARCHICAD in Japan, and provides the TDS Exa estimation software that integrates with BI For ARCHICAD for converting BIM data into commercial estimates.
• Aisan Technology Co., Ltd. (株式会社アイサンテクノロジー)coreTechnology or IntegrationBusiness partnership for indoor 3D modeling technology. The partnership enables U's Factory to leverage Aisan Technology's capabilities in indoor 3D measurement and modeling, expanding the company's service offerings in the indoor space digitization domain.
• Iwanelab Co., Ltd. / 岩根研究所 (Iwanelab)coreStrategic or Co-development PartnerJoint development partner for Robot Eye Walker 4D, a mobile 3D scanning system that records street and building surroundings in 3D-enabled omnidirectional video. Developed jointly with Iwanelab in Sapporo. The technology was featured in the Ministry of Land, Infrastructure, Transport and Tourism's 'Grand Design 2050' and has been covered by Nikkei Shimbun and Kenplatz (Nikkei BP).
• GRAPHISOFT JapancoreTechnology or IntegrationBI For ARCHICAD was officially listed as part of ARCHICAD's 'OPEN BIM' initiative by GRAPHISOFT Japan. This provides brand validation and official recognition within the ARCHICAD ecosystem, with a dedicated showcase page on the GRAPHISOFT Japan website.
• Digital Agency of Japan (デジタル庁)minorStrategic or Co-development PartnerSelected for the 'FY2024 Technology Map Research and Technical Verification' project by Japan's Digital Agency. The final report was published by the Digital Agency, validating the company's technology as part of national digital transformation initiatives.
• Rinkai Nissan Kensetsu (りんかい日产建設)minorStrategic or Co-development PartnerPresented a joint case study at ArchiFuture 2025 on 'BIM utilization beyond job classifications — case study of operational efficiency through BIM utilization in transitioning general staff to comprehensive roles' as a response to technician shortages.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solibri: BIM quality assurance, model checking, and coordination software (a Nemetschek product). Operates in the same BIM-software-for-AEC niche as U's Factory, but focused on model QA rather than structural/quantity takeoff; competes for the same BIM-savvy contractor buyer.
• OpenSpace: AI-powered construction reality capture that combines 360° walkthroughs with computer vision to auto-generate site documentation and progress tracking. Closest functional analog to Info360 in AEC-specific 3D scanning, with overlapping AI-based automation tied to BIM deliverables.
• DroneDeploy: Reality capture platform that uses drones and 360° cameras to generate maps, 3D models, and progress reports for construction. Directly competes with Info360 for site digitization and measurement workflows in the AEC market.
• Matterport: Web-based 3D capture and visualization platform offering point cloud, dollhouse, and walkthrough views of physical spaces. Highly comparable to U's Factory's Info360 in product philosophy (browser-based spatial data + measurement + collaboration), though Matterport serves real estate broadly while U's Factory focuses on construction sites.

Broad incumbents

• Trimble: Owns Tekla Structures (structural BIM), SketchUp, and construction technology stack. Competes directly with U's Factory's structural tooling (AI Structure / BI Structure) in the same structural-engineering-for-contractors niche, with far larger reach.
• Autodesk: Dominant BIM suite vendor (Revit, BIM 360/ACC, Construction Cloud) used across global AEC. The principal broad incumbent whose native functionality and bundled pricing pressure standalone add-ons like BI For ARCHICAD and AI Structure.
• Nemetschek Group: European AEC software group owning Graphisoft (ARCHICAD), Solibri, Bluebeam, Vectorworks, and Allplan. The parent of U's Factory's platform partner and the broadest incumbent in the ARCHICAD-adjacent BIM ecosystem.
• Bluebeam: Markup, takeoff, and collaboration software (Revu, Drawings) widely used by general contractors and sub-contractors. Competes with BI For ARCHICAD for the quantity-takeoff and construction-drawing budget in the same buyer workflow.
• Bentley Systems: Infrastructure and construction engineering software (OpenBuildings, SYNCHRO, ProjectWise). Comparable as a broad AEC platform incumbent with structural/BIM modules overlapping U's Factory's AI Structure and Info360 in the engineering-to-construction handoff.

Others

• Graphisoft: Developer of ARCHICAD, the BIM platform on which BI For ARCHICAD is built. Functions as both technology partner (OPEN BIM listing, validated integrations) and adjacent competitor; their roadmap and pricing shape U's Factory's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U's Factory