Floshare

What Floshare does

Floshare is a membership-based electric vehicle carsharing service operating exclusively in Rochester, New York. It was established as a collaboration between the City of Rochester government and Mobility Development (which also acts as its parent operating organization) to address transportation inequity and provide affordable, sustainable mobility to Rochester residents. The service offers 24/7 access to a 100% zero-emission fleet consisting of Chevy Bolt and Nissan Leaf vehicles, deployed across three designated stations: Rochester Public Market, Genesee Valley Park, and St. Mary's at Rochester Regional Health. Members apply through the MDO Carshare smartphone app (available on iOS and Android), pay a one-time $20 application fee, complete an orientation, and then reserve and unlock vehicles by the hour using their smartphone; physical keys are not required, and a smartcard backup is issued to members without smartphones.

The core product is a single, unified service: hourly EV rental with insurance, vehicle maintenance, and roadside assistance bundled into the usage rate ($6/hour including up to 100 miles, with additional miles at $0.55/mile, though a May 2025 blog post cites $5/hour for the first 50 miles). Each vehicle is equipped with a ChargePoint Card enabling free charging at ChargePoint stations and an EV Connect card for plug-in charging at designated return stations. The technology stack is operationally focused rather than differentiated: the MDO Carshare app handles reservation, smartphone-based lock/unlock, trip management, and account administration, while integrations with ChargePoint and EV Connect provide the charging backbone.

Floshare's business model is a public-private partnership structure rather than a venture-backed commercial enterprise. No funding rounds, acquisitions, or external equity investors are disclosed; the program appears to be supported through municipal collaboration and Mobility Development's operational backing. The customer base is exclusively individual Rochester residents, with explicit targeting of transportation-insecure populations (approximately 26% of Rochester households do not own a vehicle). Go-to-market is product-led growth via self-serve app download, supplemented by community outreach, blog content marketing, and earned media coverage. The company has 1-10 employees, a single named program manager (Lenier Harley), and operates without patents, certifications, or formal awards disclosed in the source material.

Name

Floshare

Legal name

Floshare

Website

https://rocfloshare.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Floshare is Rochester, New York's first electric vehicle carsharing service, offering 24/7 hourly access to a 100% zero-emission fleet via the MDO Carshare smartphone app. It serves Rochester residents and transportation-insecure populations through a public-private partnership with the City of Rochester and Mobility Development.

Ownership category

akta.pro rank

Product category

Electric Vehicle Carsharing

NAICS

Taxi and Ridesharing Services (485310)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industry

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Electric vehicle sharing
• Carshare service
• EV hourly rental
• Station-based carshare
• Carshare membership

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hourly Vehicle Rental: Customers pay per hour to rent electric vehicles from designated parking stations. Rate includes insurance, vehicle maintenance, roadside assistance, and up to 100 miles per reservation. Additional miles charged at $0.55 per mile. This is the primary revenue stream.
2. Membership Application Fee: One-time application processing fee of $20 required to become a member. Members must be 21+ with valid driver's license and credit/debit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Floshare operates an electric vehicle carsharing service in Rochester, NY, providing members with 24/7 access to a 100% electric fleet consisting of Chevy Bolt and Nissan Leaf vehicles at three designated stations. Access is managed through the MDO Carshare Mobile App, and the service is structured as a public-private partnership between the City of Rochester and Mobility Development.

Product overview

Floshare is a membership-based electric vehicle carsharing service operating exclusively in Rochester, NY. It is structured as a single unified offering — an app-mediated EV fleet — with no modular platform or add-on tiers. The core product consists of the Floshare EV Carsharing Service itself, supported by the proprietary MDO Carshare mobile app (iOS/Android) for all member-facing functions: vehicle discovery, reservation, smartphone-based unlock/lock, trip management, and extension. The fleet currently comprises two EV models — the Nissan Leaf (120–140 mile range) and the Chevy Bolt (150–260 mile range) — all equipped with ChargePoint charging cards. Pricing is offered on a single hourly rate plan ($6/hr with included mileage and bundled insurance/maintenance), positioning the service as an affordable alternative to personal vehicle ownership for Rochester residents.

Differentiator

Problem solved

Functional benefit

Brands

• MDO Carshare: The mobile application platform used for booking and accessing Floshare vehicles

Products and services

• Chevy Bolt Carshare

Quantifiable outcome

• Eliminates personal vehicle ownership costs including gas, insurance, maintenance, and parking
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• City of RochestercoreStrategic or Co-development PartnerOfficial government partner collaborating with Floshare on the electric vehicle carsharing program. The City supports the initiative as part of broader sustainable transportation and equity goals for Rochester residents.
• Mobility DevelopmentcoreStrategic or Co-development PartnerMobility Development is a key organizational partner that enables Floshare's operations. They provide the technology platform (MDO Carshare app) and program management. The organization focuses on shared mobility solutions and equitable transportation access.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avis Budget Group: Avis Budget Group owns Zipcar and runs broad car rental operations globally. As the parent of Floshare's closest direct peer (Zipcar) and a broad incumbent in short-term vehicle rental, it represents the scaled competitive context within which Floshare operates.
• Lyft: Lyft is a major app-based rideshare platform offering on-demand passenger transportation across the U.S., including Rochester. While Lyft does not provide self-driven carshare, it is a direct substitute for many of the same errand/appointment trips Floshare targets, particularly for car-free households.

Direct peers

• Gig Car Share: Gig Car Share (operated by PlaceMobility, formerly a wholly owned subsidiary of AAA) is an EV-focused free-floating carsharing service in West Coast markets such as Sacramento and Seattle. It is a direct analog to Floshare's mission of providing affordable, app-based EV access in mid-size U.S. cities.
• Enterprise CarShare: Enterprise CarShare is Enterprise Holdings' station-based, hourly carsharing service, directly comparable to Floshare's round-trip, station-based model. It is a direct competitor in any university or urban market where Enterprise has rolled out carshare pods.
• Turo: Turo is a peer-to-peer car rental platform that lets consumers book vehicles by the hour or day from private owners via a mobile app, similar in consumer experience to Floshare's hourly self-serve EV access. Although Turo is P2P rather than fleet-owned, it competes directly for carshare demand in markets where Floshare operates.
• Zipcar: Zipcar is the archetypal station-based, round-trip carsharing service with hourly self-serve booking via a mobile app — directly comparable to Floshare's MDO Carshare model. Zipcar is a much larger, multi-city operator (owned by Avis Budget Group), but the core product, unit-economics structure, and customer use cases are the closest analog to Floshare.
• Getaround: Getaround operates a peer-to-peer carsharing platform with hourly bookings and a mobile app, directly comparable to Floshare's app-based hourly self-serve model. Getaround's connected-car technology and short-trip use cases position it as a direct substitute for Floshare's hourly EV carshare value proposition.

Emerging players

• HOURCAR: HOURCAR is a nonprofit, mission-driven carsharing service operating in the Twin Cities, with a similar equity-and-access orientation to Floshare. It is highly comparable as a small, mission-led carshare using a mix of EVs and efficient vehicles, though it serves a different geography.
• Blink Mobility (formerly BlueLA): Blink Mobility (formerly BlueLA) operates EV carsharing programs in cities such as Los Angeles, focused on providing affordable EV access to underserved communities — closely aligned with Floshare's transportation-equity mission and EV-only fleet.

Regional players

• Evo Car Share: Evo Car Share was a station-based, round-trip carsharing service operating in British Columbia with a hybrid/EV fleet — a near-identical operating model to Floshare's. As a Canadian regional operator (suspended in 2024), it illustrates the geographic-restricted model Floshare follows in Rochester.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flo_share
• Facebookfacebook.com/FloShare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floshare