Kröber

What Kröber does

Kröber (legal entity: Bürofachhandel Kröber GmbH & Co. KG) is a family-owned German Mittelstand retailer of office supplies and office furniture, founded in 1998 and headquartered in Altenburg, Thuringia. The company serves three customer groups — businesses of all sizes, groups/organizations, and private consumers — with a horizontal segmentation approach. Its core offering spans approximately 190,000 articles across office materials, facility items, hardcopy products, papers, stationery, presentation and moderation materials, hygiene and cleaning, shipping supplies, furniture and chairs, storage, household, food, ink and toner, and seasonal items; of these, 40,000+ are immediately available from warehouse stock. The company operates a 10-person team, all based in the Altenburg region, led by managing director Ariane Kröber.

The business runs a multi-channel distribution model combining a physical retail storefront in Altenburg (Spinozastraße 16), proprietary e-commerce storefronts (bfh24.de and bfh24.eu), a büroprofi network storefront (kroeber.bueroprofi-shop.de), and direct workplace delivery. The technology stack is a standard e-commerce platform with payment integrations to Payone (prepayment/Sofort), Concardis (credit card, EC card, Giropay), and PayPal; there is no documented public API, SDK, or proprietary technology beyond the storefronts. Additional services include Kostenstellenbelieferung (cost-center supply for multi-branch businesses), individual shop solutions for procurement control, and Raumplanung & Einrichtung (space planning and furniture fitting) delivered through partnerships with König + Neurath and fm Büromöbel. An annual Hauptkatalog publication (2026 edition confirmed) and social media presence on Facebook, Twitter, and Instagram support customer acquisition.

Revenue is generated through one-time transactional sales of office supplies and furniture, with a per-order pricing model that includes a €4.51 service fee, €2.01 energy fee, and €3.08 processing fee per order, plus tiered shipping (free at or above €59.50 within Germany, €4.64 below that threshold). The company ships to Germany, Austria, Luxembourg, and Switzerland. The legal structure is a Kommanditgesellschaft (KG) with Bürofachhandel Kröber Verwaltungs GmbH as general partner (Komplementärin); no external investors, private equity backing, or parent company is indicated, consistent with self-identification as a family-owned Mittelstand company.

Name

Kröber

Legal name

Bürofachhandel Kröber GmbH & Co. KG

Website

https://bfh24.eu

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Kröber is a family-owned German office supplies and furniture retailer based in Altenburg. It sells approximately 190,000 articles through e-commerce platforms (bfh24.eu) and a physical storefront, serving businesses, organizations, and private customers across Germany, Austria, Luxembourg, and Switzerland.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (459410), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industry

Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Office supplies retail
• Office furniture
• Business supply distribution
• Stationery and accessories
• E-commerce office products

Headquarters

HQ city

Altenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Office Supplies Retail: The company generates revenue through the sale of office supplies, office equipment, office technology and accessories to businesses and private customers. They offer approximately 190,000 articles across various categories including office supplies, facility items, hardcopy products, papers, stationery, presentation & moderation materials, hygiene & cleaning, shipping, furniture & chairs, storage, household, food, ink & toner, and seasonal items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bürofachhandel Kröber GmbH & Co. KG is a family-owned German Mittelstand retailer selling office supplies, office furniture, office technology, and accessories (approximately 190,000 articles) through e-commerce platforms (bfh24.de, bfh24.eu) and a physical retail store in Altenburg. The company provides direct workplace delivery, cost center supply solutions for multi-branch businesses, and individual shop solutions for purchase and cost control.

Product overview

Kröber (Bürofachhandel Kröber GmbH & Co. KG) is an office supplies and furniture retailer operating primarily through its e-commerce platforms (bfh24.eu and kroeber.bueroprofi-shop.de). The core product portfolio consists of Büromaterial (office supplies/shop) and Büromöbel (office furniture), with approximately 190,000 articles available including office materials, furniture, technology, and accessories. The company offers the Main Catalog (Hauptkatalog) as an annual publication. Additional services include Kostenstellenbelieferung (cost center supply) for multi-location businesses and Individuelle Shoplösungen (custom shop solutions) for B2B customers requiring tailored procurement options. Space planning and interior setup services are delivered in partnership with furniture manufacturers König + Neurath and fm Büromöbel.

Differentiator

Problem solved

Functional benefit

Products and services

• Büromaterial (Office Supplies) Extensive range of office supplies including paper, stationery, presentation and moderation materials, hygiene and cleaning products, shipping supplies, ink and toner, facility items, hardcopy products, and seasonal items, with over 40,000 articles immediately available from warehouse stock.
• Büromöbel (Office Furniture) Office furniture solutions including intelligent space planning, modern room concepts, individual office and object planning, 2D and 3D planning, custom total solutions, counter solutions, custom fittings, room acoustics, soundproofing, and home-office solutions delivered in partnership with manufacturers fm Büromöbel and König + Neurath.
• Kostenstellenbelieferung (Cost Center Supply) Comprehensive supply service for business customers with multiple branches or locations, including setup of necessary cost centers and configuration of individual article assortments per customer requirements.
• Individuelle Shoplösung (Custom Shop Solution) Customized e-commerce solution providing business customers with full control over their office supply purchases and costs, tailored to individual procurement requirements.
• Raumplanung & Einrichtung (Space Planning & Setup) Professional office space planning services including 2D and 3D planning, custom total solutions, counter solutions, and room acoustics consultation, provided in partnership with furniture manufacturers König + Neurath and fm Büromöbel.

Quantifiable outcome

• Customer satisfaction as highest priority with perfect results as the goal

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• büroproficoreChannel Partner/ Reseller/ DistributorKröber operates as a partner within the büroprofi dealer network, a professional office supplies partnership providing access to a wider network and collaborative purchasing benefits.
• fm BüromöbelminorChannel Partner/ Reseller/ Distributorfm Büromöbel is a furniture partner displayed on Kröber's Büromöbel page, suggesting a distribution or referral relationship for office furniture products.
• König + NeurathminorChannel Partner/ Reseller/ DistributorKönig + Neurath is a furniture partner displayed on Kröber's Büromöbel page, suggesting a distribution or referral relationship for office furniture products and solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyreco: One of Europe's largest office supplies and workplace solutions distributors, serving SMEs and enterprises with catalogues, e-commerce, and customized procurement solutions. Directly comparable business model to Kröber's B2B cost-center supply offering.
• Viking Direct (Office Depot Europe): Major European office supplies direct-seller serving B2B and B2C customers with catalogues, e-commerce, and workplace delivery. Direct competitor to Kröber in the office supplies retail category, though at significantly larger scale.
• OTTO Office: German office supplies retailer offering B2B and B2C office products via e-commerce and catalogues. Comparable assortment breadth and customer targeting to Kröber, operating at substantially greater scale in the German market.
• büroprofi: German office supplies dealer partnership network of which Kröber is a member. Other member dealers offer directly comparable assortments and services within their own regional footprints, making them close small-scale peers.
• Schäfer Shop: German B2B office, warehouse, and workplace supplies retailer serving SMEs and enterprise customers. Comparable product mix, customer base, and direct-to-workplace delivery model to Kröber.

Emerging players

• Amazon Business: B2B procurement platform with broad office supplies assortment and fast delivery. Competes for both B2B and B2C office supply spend, leveraging scale, logistics, and procurement integrations that smaller dealers like Kröber cannot match.

Others

• König + Neurath: German office furniture manufacturer that partners with Kröber for the latter's space planning and furniture offering. Comparable in the furniture sub-line of Kröber's business, though operating as a manufacturer rather than retailer.

Broad incumbents

• Staples Deutschland: German arm of global office supplies retailer Staples, offering broad office supply assortment via e-commerce and catalogue. Operates at much larger scale than Kröber across overlapping product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bfhKroeber
• Facebookfacebook.com/bfhKroeber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kröber