EASTWEST Public Relations

Name

EASTWEST Public Relations

Legal name

Eastwest Public Relations

Website

https://eastwestpr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• Media relations
• Crisis communications
• Strategic communications
• Content marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Retainer/Project Fees: Eastwest PR generates revenue through professional services fees, including long-term retainer engagements and short-term project-based work. The agency provides senior consultant counsel and integrated communications services to clients across Asia Pacific.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eastwest PR is a full-service, independent public relations and integrated communications agency based in Singapore, providing strategic communications, media relations, content marketing, media analysis, crisis communications, analyst relations, social media, and writing & editing services to enterprises and fast-growing companies across Asia Pacific. Engagements are delivered via senior consultant-led teams on long-term retainers and short-term projects, secured through direct consultative sales.

Product overview

EASTWEST Public Relations is a full-service communications agency offering an integrated suite of PR and communications services. The agency's portfolio consists of eight core service offerings: Strategic Communications, Media Relations, Content Marketing, Media Analysis, Crisis Communications, Analyst Relations, Social Media, and Writing & Editing. These services are delivered as an integrated, unified offering rather than as separate modular products, with the agency emphasizing a 'can-do' approach and senior-level consultant involvement across all engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Strategic communications services helping clients navigate complex messaging and stakeholder engagement across Asia Pacific markets.
• Media Relations Building and maintaining relationships with media outlets, journalists, and influencers to secure coverage and manage press interactions on behalf of clients.
• Content Marketing Creating and distributing valuable content to attract and engage target audiences, including articles, blog posts, and multimedia materials.
• Media Analysis Monitoring and analyzing media coverage, sentiment, and reach to measure PR campaign effectiveness and inform strategy.
• Crisis Communications Managing communications during reputation-threatening situations, including rapid response, stakeholder messaging, and recovery strategies.
• Analyst Relations Building relationships with industry analysts and influencers to generate favorable research coverage and market intelligence.
• Social Media Managing social media presence and engagement across platforms to build brand awareness and community relationships.
• Writing & Editing Professional copywriting, editing, and content creation services for press releases, articles, white papers, and corporate communications.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered major.

• NUS Centre for Nature-based Climate Solutions (CNCS)majorStrategic or Co-development Partner · 25 October 2023Eastwest PR partnered with the National University of Singapore's Centre for Nature-based Climate Solutions to support global media relations and sustainability communications strategy, including preparation for COP28. The agency will develop a strategic global media relations campaign and co-develop thought leadership narratives and media content with the Centre.
• TenablemajorStrategic or Co-development Partner · 23 August 2023Eastwest PR was appointed as strategic PR agency partner for Tenable in Southeast Asia following a competitive RFP. The agency was selected for its comprehensive knowledge of the cybersecurity industry and deep understanding of the regional media landscape. Eastwest will build Tenable's brand presence and expand its media share of voice in Singapore and SEA markets.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Hoffman Agency: Technology PR specialist with Asia Pacific offices. Directly comparable on B2B/tech positioning, integrated service offering, and regional client base competing for similar mandates.
• Archetype: Tech-focused PR and communications agency with strong APAC operations. Comparable to Eastwest for B2B/tech client base, integrated service model, and Singapore/SEA market focus.
• WE Communications: Global tech and B2B PR agency with deep APAC presence. Closely comparable to Eastwest on target customer (tech/B2B), service offering (integrated communications), and regional focus on Asia Pacific.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global PR network within WPP with Singapore operations. Competes for integrated communications mandates and crisis work from large enterprise and conglomerate clients across APAC.
• Hill+Knowlton: Global PR network with Singapore office. Competes for similar corporate communications and crisis mandates, particularly with multinational clients in APAC.
• FINN Partners: Larger independent global PR firm with significant technology practice and APAC presence. Overlaps with Eastwest on B2B tech clients but operates at greater scale and broader geography.
• FleishmanHillard: Major global PR network with established Singapore office. Competes with Eastwest for enterprise tech and conglomerate retainers in APAC but at much larger scale within an Omnicom network.
• Ruder Finn: Independent global PR agency with APAC presence including China and Singapore. Overlaps with Eastwest on integrated communications and corporate positioning for multinational clients.
• Edelman: World's largest independent PR firm with strong APAC presence. Competes for global conglomerate retainers and enterprise tech mandates; brand scale and multi-market capacity materially exceed Eastwest's.
• Ogilvy PR: Integrated communications arm of WPP's Ogilvy network with strong APAC operations. Comparable for integrated communications mandates and enterprise/B2B tech clients across Asia Pacific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eastwestpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASTWEST Public Relations