CupoNation Spain
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
CupoNation Spain firmographics
Firmographics- Name
- CupoNation Spain
- Legal name
- CUPONATION
- Website
- https://cuponation.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CupoNation Spain is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
CupoNation Spain business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Affiliate Marketing Commissions: CupoNation earns commissions when users purchase through affiliate links on their platform. The company receives a small commission from brands when users complete purchases using their promotional codes. This affiliate revenue model is disclosed transparently to users. The company also participates in affiliate networks that share commissions for referred sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
CupoNation Spain product offering
Product offeringCore offering
CupoNation Spain operates an online coupon and promotional-code aggregation platform serving Spanish consumers. The platform publishes manually verified, daily-updated discount codes for over 400 retail brands and earns revenue via affiliate commissions on purchases referred through tracked links to those brands.
Product overview
Cuponation Spain operates a coupon and discount code aggregation platform that serves as a centralized hub for verified promotional codes from over 400 retailers. The core platform aggregates codes from brands like AliExpress, Amazon, MediaMarkt, PcComponentes, SHEIN, and others, featuring an editorial verification process that manually tests each code before publication. The product portfolio includes brand-specific dedicated pages, an exclusive codes program with negotiated discounts not found elsewhere, a daily newsletter alert service, and an affiliate marketing revenue model. The platform operates on a commission basis, earning from affiliate sales while providing free coupon services to users.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuponation Discount Code Platform A coupon and promotional-code aggregation platform that verifies and publishes discount codes from over 400 brands, enabling Spanish online shoppers to save money through exclusive codes and deals distributed via the cuponation.es website and mobile app.
Companies that use CupoNation Spain
Customer profileSegments1 record
Ideal customer profiles1 record
CupoNation Spain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CupoNation Spain partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- iGraalminorCashback partnership offering users up to 1-8.5% cashback on purchases at partner stores plus welcome bonuses for new registrations. Users can earn additional savings through this cashback integration.
- AmazoncoreMajor affiliate partner with direct commercial relationship. CupoNation obtains exclusive promotional codes from Amazon and receives commissions for referred sales through affiliate links.
- AliExpresscoreLong-standing affiliate partnership with exclusive codes up to €60 and direct access to promotional content. Partnership enables codes up to €65 for savings.
- MediaMarktcoreAffiliate partner with exclusive welcome coupon of €10 for first purchase, along with ongoing promotional codes for technology and electronics.
- IKEAcoreAffiliate partner offering monthly €5 discount codes and access to IKEA Family promotions and exclusive deals.
- SamsungcoreTechnology partner with promotional codes for Samsung devices including Galaxy smartphones and exclusive discounts.
- MiraviacoreDirect affiliate partner with exclusive codes including welcome discounts and Happy 5 promotional codes.
- NikecoreAffiliate partner with exclusive promotional codes for sportswear and athletic products.
- Barceló HotelescoreExclusive 5% discount code for any reservation plus additional codes for specific hotels and destinations.
- El Corte IngléscoreAffiliate partner with promotional codes up to 10% for various departments and first purchase discounts.
- Atida | MifarmacorePharmacy affiliate partner with exclusive codes up to 20€ and special promotions including first purchase discounts.
- HSNcoreSports nutrition affiliate partner with exclusive 5% first purchase code and monthly gift promotions.
- PcComponentescoreTechnology products affiliate partner with PcDays promotions and codes up to €100 for PC assembly services.
- DrunicoreBeauty and perfumery affiliate partner with promotional codes including 5€ app discount and 3€ first purchase bonus.
- LEROY MERLINcoreHome improvement affiliate partner with Club membership discounts and promotional codes for home and garden products.
- eBaycoreMarketplace affiliate partner with welcome coupon of €3 and various promotional codes up to 20%.
- TemucoreE-commerce affiliate partner with promotional codes up to 30% and coupons up to €200.
- SHEINcoreFashion affiliate partner with exclusive codes up to 35% discount.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
CupoNation Spain competitors and assessment
Company assessmentDirect peers
- iGraal: Cashback and coupon platform active in Spain (and France) offering percentage cashback plus codes. Already a partner of CupoNation, but operates an overlapping savings proposition and competes for the same brand affiliate budgets and Spanish user.
- Picodi: International coupon and deals platform with a Spanish-language site, aggregating codes and offers across many of the same retail partners. Comparable affiliate model and multi-country footprint.
- Mggestion: Spanish coupon and promo code site targeting Spanish online shoppers, competing for the same search terms and brand partnerships. Direct overlap in market, language, and product offering.
- Chollometro: Spain-focused coupon and deals community with active user base, directly competing for the same Spanish online shopper looking for verified discount codes. Highly comparable on audience, language, and code-aggregation model.
Broad incumbents
- Honey (PayPal): Browser-based coupon and cashback tool owned by PayPal, broadly available in Spain. Comparable affiliate model but delivered via browser extension rather than a destination site, raising the bar on user experience expectations.
- RetailMeNot: Largest US-headquartered coupon aggregator; less focused on Spain but operates a similar affiliate-funded discount code model and represents the global category benchmark for audience scale.
- Rakuten Cashback: Global cashback and coupon platform with Spanish-language presence. Competes for affiliate budgets from the same retail partners and overlaps in user value proposition of saving money online.
- Quotient Technology (Coupons.com): Long-standing US digital coupon and offers platform. Less Spain-focused but operates an equivalent affiliate-funded coupon aggregation model at much larger scale, serving as a structural reference point for the category.
Regional players
- Pepper.pl: Polish coupon and deals community in the same Atolls/GSG-adjacent competitive set. Comparable in product offering (verified codes, community signals) but serves a different national market; relevant for cross-market category benchmarks.
Emerging players
- VoucherCodes UK (RetailMeNot): UK-based sister property in the same broader coupon category, run within the RetailMeNot family. Useful comp for European market dynamics, even if it does not directly serve Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CupoNation Spain social profiles
Digital presenceCupoNation Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
CupoNation Spain leadership team
Management profileNumber of profiles
Profiles4 records
CupoNation Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CupoNation Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CupoNation Spain
What does CupoNation Spain do?
CupoNation Spain operates an online coupon and promotional-code aggregation platform serving Spanish consumers. The platform publishes manually verified, daily-updated discount codes for over 400 retail brands and earns revenue via affiliate commissions on purchases referred through tracked links to those brands.
Is CupoNation Spain a public or private company?
CupoNation Spain is a private company. It is classified as corporate owned and is currently operating.
When was CupoNation Spain founded?
CupoNation Spain was founded in 2014. It employs 1 to 10 people.
Where is CupoNation Spain based?
CupoNation Spain is headquartered in Madrid, Spain, in the Europe region.
How does CupoNation Spain make money?
One revenue line is on record: affiliate Marketing Commissions.
Who are CupoNation Spain's main competitors?
Direct peers on record are iGraal, Picodi, Mggestion and Chollometro. Broad incumbents are Honey (PayPal), RetailMeNot, Rakuten Cashback and Quotient Technology (Coupons.com). Pepper.pl is listed as a regional player. VoucherCodes UK (RetailMeNot) is listed as an emerging player.
Does CupoNation Spain have an API?
No public API is recorded for CupoNation Spain.