Roundhouse Financial Services

What Roundhouse Financial Services does

Roundhouse Financial Services is a privately held, fee-based Independent Financial Adviser firm headquartered at 25F Copperfield Street in Southwark, London, operating under the legal entity Roundhouse Financial Services (London) Limited (Company No. 10312961). Founded in 1987 by Richard Cresswell, a Chartered Financial Adviser with an LSE honours degree in Monetary Economics, the firm has advised UK clients on savings, investments, and pensions for over 37 years. It holds Chartered Financial Planners status from the Chartered Insurance Institute and FCA authorisation under Firm Reference Number 766218, allowing whole-of-market access to life assurance, pension, and investment products with no ties to any product provider.

The firm employs approximately 14 staff across a small team of Chartered IFAs (Cresswell, McKenna, Pardy, Brown, Palmer), a Senior Paraplanner, adviser support, client services, and administration, led by Managing Director Johanna Magni (joined 1998) and Director Lawrie McKenna (rejoined 2007). Its core service is a structured 7-step financial planning process (information gathering, research, reporting, advice delivery, implementation, ongoing monitoring, and rebalancing) delivered via in-person consultation at the Southwark office or by telephone. No proprietary technology platform, app, or API is offered; service delivery is fully adviser-led.

Commercially, Roundhouse monetises through three pricing structures: fixed/agreed fees for project-based engagements, hourly time-based fees, and an optional ongoing service fee of 0.75% per annum of assets under administration. Customer acquisition is almost entirely referral-driven, with the firm explicitly stating that nearly all new clients arrive via existing clients or fellow professional advisers (solicitors, accountants). Target segments are high net worth individuals in the London area and professional intermediaries seeking a values-aligned referral partner, making this a small, relationship-led practice rather than a scaled platform business.

Name

Roundhouse Financial Services

Legal name

Roundhouse Financial Services (London) Limited

Website

https://roundhousefs.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Roundhouse Financial Services is a fee-based, Chartered Independent Financial Adviser firm in London, founded in 1987, providing whole-of-market advice on savings, investments, and pensions to UK high net worth individuals and via referrals from fellow professional advisers.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Independent financial advice
• Savings and investments
• Pensions advisory
• Chartered financial planning
• Wealth management advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory Fees: Fee-based revenue model with multiple pricing structures: fixed and agreed fees for specific work engagements, hourly time-based fees, or a combination approach. Ongoing service fee of 0.75% annually on total assets under administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roundhouse Financial Services is an FCA-authorised, Chartered independent financial advisory firm providing whole-of-market advice on savings, investments, and pensions to UK high-net-worth individuals. Services are delivered through qualified Independent Financial Advisers via in-person or telephone consultations following a structured 7-step financial planning process. An optional ongoing portfolio administration service is offered, typically charged at 0.75% of assets under administration per year.

Product overview

Roundhouse Financial Services offers a unified financial advisory service providing independent financial advice on savings, investments, and pensions. Their core offering is a structured 7-step financial planning process that includes information gathering, research, reporting, advice delivery, implementation, monitoring, and portfolio rebalancing. They operate as Independent Financial Advisers (IFAs) with Chartered status, accessing products across the entire marketplace to find optimal solutions for clients. Services are delivered through personalized consultations (in-person or telephone) and include ongoing portfolio administration with typical fees of 0.75% of assets under administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Financial Advice on Savings, Investments and Pensions Whole-of-market, fee-based advice on savings, investments, and pensions delivered by Chartered Independent Financial Advisers to UK high-net-worth individuals, using a structured 7-step process from information gathering through implementation.
• Financial Planning Consultation (7-Step Process) Structured advisory engagement led by qualified IFAs following a defined 7-step methodology: information gathering, research, reporting, advice delivery, implementation, monitoring and portfolio rebalancing. Delivered in-person at the Southwark office or by telephone.
• Ongoing Portfolio Administration Service Optional recurring service covering portfolio administration, monitoring, review and rebalancing for clients who want ongoing oversight, typically charged at 0.75% per annum of the total value of assets the firm administers for the client.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EQ Investors: EQ Investors provides financial planning, investment management, and responsible-investment services to individuals, families, and institutions. It is a close category peer for relationship-led advice and managed portfolios serving clients with significant assets.
• Evelyn Partners: Evelyn Partners offers financial planning, investment management, tax, and related wealth services to private clients and families in the UK. Its end-to-end, advice-led proposition directly overlaps Roundhouse's savings, investments, pensions, and wealth-protection offering.
• Brooks Macdonald: Brooks Macdonald provides wealth management and financial planning for private clients, families, entrepreneurs, and institutions. It shares Roundhouse's advice-led model for clients with investable assets, although it operates at greater scale.
• Charles Stanley: Charles Stanley provides UK financial planning, investment management, and wealth-management services to individuals, families, trusts, and professional intermediaries. Its relationship-led, fee-generating model and high-net-worth focus make it a close comparison to Roundhouse's independent advisory proposition.
• Rathbones: Rathbones is a UK wealth manager combining investment management with financial planning and advice for individuals, families, trustees, and institutions. It is comparable through its high-net-worth client focus, long-term advisory relationships, and asset-based revenue model.
• 7IM: 7IM provides investment management and financial-planning services to private clients and adviser clients. Its mix of ongoing portfolio management and planning overlaps Roundhouse's ongoing service and portfolio rebalancing, although 7IM operates at larger scale.

Broad incumbents

• Quilter: Quilter is a large UK financial-services group spanning financial advice, wealth management, and adviser platforms. It is a broad incumbent comparison for Roundhouse's savings, investment, pension, and advice offering, but its institutional platform scale is substantially greater.
• St. James's Place: St. James's Place is a large UK wealth manager and financial-advice business serving individuals and families through a network of advisers. It is a broad incumbent comparator because it monetises long-term financial-planning and investment relationships for an affluent client base, albeit with a much larger distribution footprint.
• Hargreaves Lansdown: Hargreaves Lansdown is a major UK investment and pension platform offering retail investors access to savings, investments, and pensions. It competes for the same client assets and relationship, but its platform-led, self-directed model is a broader and less personalised alternative to Roundhouse's independent advice.

Emerging players

• Moneyfarm: Moneyfarm is a digital wealth-management and investment platform serving UK individuals, including mass-affluent and higher-net-worth clients. It is an emerging partial peer because it competes for assets and savings through portfolio management, but its digital delivery and lower-touch model differ from Roundhouse's personal adviser-led service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundhouse Financial Services