Livis

What Livis does

Livis B.V. is a Netherlands-based compliance and vocational training company founded in 2008 in Maarssen, operating as the self-described largest national provider of EHBO (first aid), BHV (company emergency response), and VCA (safety certification) courses in the Dutch market. The company pioneered blended learning in this sector in the Netherlands, combining self-paced online modules with mandatory in-person practical training sessions delivered across more than 200 physical locations spanning all 12 Dutch provinces, plus 55+ PBNA-certified VCA examination centers.

The platform is a purpose-built e-learning environment featuring interactive scenarios, video content, and adaptive progression logic that allows learners to skip theory topics already mastered via a diagnostic start assessment. Course content spans a broad curriculum including pediatric first aid, adult CPR/AED, childhood illness recognition, secure attachment theory, severe allergy response, informal caregiving (Mantelzorg), medication safety, and specialized maternity care (Kraamzorg) modules. Certifications issued include Livis's own certificate (government-recognized on the Rijksoverheid reference list), Het Oranje Kruis (Orange Cross) certification, and VCA diplomas, with KCKZ accreditation granting training points to kraamzorg professionals.

Livis operates a dual go-to-market model: a self-serve product-led channel where consumers enroll directly via livis.nl with prices ranging from €13 for short e-learning modules to €232 for comprehensive blended courses (with 80% of Dutch health insurers offering reimbursement), and an enterprise field sales motion delivering customized incompany training packages to businesses, childcare operators, schools, and sports clubs. Revenue is generated through one-time course fees, corporate training contracts, and certification fees. The company serves eight identified customer segments including young parents, childcare professionals, gastouders (childminders), general adults, informal caregivers, maternity care professionals, businesses requiring BHV/VCA compliance, and sports organizations, with no disclosed external funding and a privately-held ownership structure.

Name

Livis

Legal name

Livis B.V.

Website

https://livis.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Livis B.V. is a Netherlands-based training company founded in 2008 that delivers EHBO, BHV, and VCA certification courses through blended e-learning and in-person practical sessions at 200+ locations, serving consumers, childcare professionals, maternity care providers, and businesses across the Netherlands.

Ownership category

akta.pro rank

Product category

First Aid and Workplace Safety Training

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• First aid training
• Emergency response courses
• Blended learning
• Workplace safety certification
• E-learning platform

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Sales: One-time course fees for individual consumers enrolling in EHBO, BHV, VCA, and kraamzorg courses. Prices range from €13 for short e-learning modules to €232 for comprehensive BHV Kinderopvang courses.
2. Corporate/Incompany Training: Customized training packages for businesses including EHBO, BHV, VCA, and specialized safety training. Delivered on-site or at Livis locations with group pricing.
3. Certification Revenue: Revenue generated from recognized certificates including Livis certificates, Oranje Kruis certificates, and VCA diplomas upon successful course completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Livis delivers blended learning courses in first aid (EHBO), company emergency response (BHV), workplace safety certification (VCA), and accredited maternity care (Kraamzorg) training to both individual consumers and corporate clients in the Netherlands. Each course combines self-paced online e-learning modules with hands-on practical sessions at 200+ physical locations, culminating in recognized certifications (Livis, Oranje Kruis, VCA, or BHV certificates). Consumers enroll directly online while businesses purchase customized incompany training packages with on-site delivery and compliance tracking via a partner dashboard.

Product overview

Livis is a Netherlands-based training organization offering a comprehensive portfolio of first aid (EHBO), emergency response (BHV), and safety (VCA) courses through blended learning combining e-learning and practical sessions. The core offering consists of EHBO courses for various audiences (young parents, childcare professionals, host parents, adults, caregivers), BHV company emergency response courses, VCA safety certification courses, and specialized maternity care courses. Courses are offered through open enrollment at 200+ locations across the Netherlands and through customized incompany training for businesses. The company differentiates through its e-learning platform combined with face-to-face practical training sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• EHBO Cursussen (First Aid Courses)

Quantifiable outcome

• 80% of health insurers reimburse EHBO courses, many covering 100%
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Buurtzorg NederlandcoreStrategic or Co-development PartnerCo-developed the Mantelzorg (informal caregiving) e-learning course. Buurtzorg's expertise in home care informed the course content on caregiving skills, medication assistance, and supporting elderly at home.
• ReSViNETminorStrategic or Co-development PartnerPartnership with ReSViNET (Respiratory Syncytial Virus Network) to develop the RS-virus e-learning course for kraamzorg professionals, providing specialized medical knowledge.
• PBNAcoreChannel Partner/ Reseller/ DistributorPBNA certified VCA examiners administer VCA certification exams at 55+ locations across the Netherlands. All Livis VCA exams are conducted by PBNA-certified examiners.
• Het Oranje KruiscoreTechnology or IntegrationLivis offers courses leading to Het Oranje Kruis (Orange Cross) certification, one of the most recognized first aid certificates in the Netherlands for both adults and children.
• Dutch Health InsurerscoreChannel Partner/ Reseller/ Distributor80% of Dutch health insurance companies reimburse Livis EHBO courses through supplementary insurance policies. Livis provides a Vergoedingscheck tool to verify eligibility.
• Branchevereniging Bedrijfshulpverlening Nederland (BVBN)coreOthersOfficial member of BVBN, the Dutch branch association for emergency response professionals, demonstrating industry leadership and compliance with BHV sector standards.
• Lactatiekundigen (Lactation Consultants)minorStrategic or Co-development PartnerExpert input from lactation consultants in developing the Borst- en kunstvoeding (breast and formula feeding) e-learning course for kraamzorg professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Calamiteiten.nl: Calamiteiten.nl offers BHV, EHBO, and ontruimingsoefening (evacuation drill) training in the Netherlands including incompany delivery — directly overlapping with Livis's corporate and individual course lines.
• Het Oranje Kruis: The Dutch Orange Cross is the most recognized first aid certification body in the Netherlands and Livis's direct counterpart. Livis offers courses leading to Oranje Kruis certification, and Oranje Kruis-licensed trainers form the core competitive set for EHBO certifications.
• EuSafety B.V. EuSafety is a Netherlands-based BHV and EHBO training provider with blended-learning offerings, on-site incompany delivery, and recognized certifications — closely mirroring Livis's product mix and target audience.
• Nederlandse Rode Kruis: The Dutch Red Cross is a major provider of EHBO and first aid training across the Netherlands, with comparable course offerings, recognized certifications, and a broad national footprint that directly competes with Livis for individual and corporate learners.
• BHV.nl (BHV Totaal): BHV.nl is a Dutch e-learning-focused BHV training provider offering blended-learning BHV courses similar to Livis's BHV Basis and BHV Kinderopvang. It competes on price and convenience for SMB and individual BHV learners.
• PBNA: PBNA administers VCA certification exams at 55+ Dutch locations and is Livis's VCA examination partner. PBNA certified examiners run all Livis VCA exams and represent both a partnership and a parallel channel for direct VCA test-takers.

Broad incumbents

• NIBHV: NIBHV is the Dutch Institute for Company Emergency Response that sets BHV end terms and certifies instructors — Livis's BHV Basis course content is explicitly NIBHV-compliant. As a standard-setting body and BHV training/certification provider, NIBHV is a broader incumbent shaping the competitive landscape in which Livis operates.
• American Red Cross: The American Red Cross is the largest U.S. first aid, CPR/AED, and babysitting certification provider with a blended e-learning + in-person skills session model that closely parallels Livis's format at substantially greater scale.
• St. John Ambulance: St. John Ambulance is the UK's primary first aid and workplace safety training charity, offering EHBO-equivalent courses with recognized certifications and a national training footprint — a regional comparable illustrating the same model Livis operates in the Netherlands.
• Stichting EHBO Nederland: The Dutch national EHBO association coordinates local EHBO chapters and offers EHBO training across the Netherlands. It competes on community presence, local instructor networks, and recognized certifications analogous to Livis's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livisnl
• YouTubeyoutube.com/channel/UCwMDv1VrmS9b5C7Q9r8ctIg
• Facebooknl-nl.facebook.com/Livis
• Instagraminstagram.com/livisnl
• LinkedInlinkedin.com/company/livis

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livis