eSafety
eSafety NZ Limited is a privately-held, family-run New Zealand firm that sells modular Health & Safety policy manuals, ISO management system packages, and a subscription mobile H&S app to SMBs needing compliance with NZ's H&S Act and prequalification schemes.
- Company typePrivate
- Founded2009
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What eSafety does
eSafety NZ Limited is a privately-held, family-run New Zealand company founded in 2009 and headquartered in Tauranga. It produces and sells Health & Safety policy documentation, ISO management system packages, and a mobile H&S forms application primarily to small and mid-sized New Zealand businesses that need to comply with the Health and Safety at Work Act 2015 and to satisfy prequalification schemes such as Totika, SiteWise, SHE Assure, and Impac Prequal. The firm has reportedly served more than 2,000 NZ businesses since inception, with its product portfolio spanning three Health & Safety manual tiers ($640-$1,240 NZD), four ISO Easy Package tiers ($2,590-$3,990 NZD), and the subscription-based eSafety App ($28.75-$46/month).
The underlying platform is a web-based, modular policy generation system: risk modules can be combined across 80+ industry verticals to produce customized policies, risk registers, and supporting documentation delivered as PDFs or Word files. The eSafety App adds mobile-first field workflows — inspections, inductions, meetings, incident investigations, and contractor acknowledgements — with real-time sync. There is no disclosed AI/ML component; the moat rests on a content library accumulated over 16+ years and on ISO Lead Auditor credentials held by the founding team.
The business model is primarily one-time/perpetual license sales for manuals and ISO packages, supplemented by a low-ARPU subscription on the app and bolt-on professional services (prequalification support, ISO training, site inspections, implementation assistance). Go-to-market is self-serve direct-to-consumer e-commerce through the firm's own website, with SEO-driven policy builder pages as the top-of-funnel channel and a nationwide affiliate consultant network used for implementation support rather than outbound sales. No external capital has been disclosed; the firm appears bootstrapped, with no parent company, subsidiaries, M&A, or geographic expansion outside New Zealand in evidence.
eSafety firmographics
Firmographics- Name
- eSafety
- Legal name
- eSafety NZ Limited
- Website
- https://esafety.co.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eSafety NZ Limited is a privately-held, family-run New Zealand firm that sells modular Health & Safety policy manuals, ISO management system packages, and a subscription mobile H&S app to SMBs needing compliance with NZ's H&S Act and prequalification schemes.
- Ownership category
- akta.pro rank
eSafety industry classification
Industry- Product category
- Workplace Health & Safety Compliance Services
- akta.pro industry
- ISO 14001 Gap Assessment & ReadinessEnergy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Environmental Management Systems (EMS) & ISO 14001 Consulting
Where eSafety is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
eSafety business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Health & Safety Policy Sales: One-time purchase of Health & Safety manual packages (Lite, Standard, Premium tiers) tailored to business size and industry requirements
- ISO Certification Packages: ISO 45001, 14001, and 9001 certification packages with various support levels (Lite, Standard, Premium)
- Software Subscription (App): Monthly subscription for the eSafety App with tiered user limits and storage (Lite $28.75/mo, Standard $46/mo, Add-ons $11.50 per 5 users)
- Consultancy Services: Additional consultancy services including prequalification help, site inspections, ISO training, and implementation support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lite Package - Basic starter for 1-3 workers in lower risk industries |
| One time/ perpetual license | Pay-as-you-go | Standard Package - For most businesses, up to 10 workers |
| One time/ perpetual license | Pay-as-you-go | Premium Package - Comprehensive for 10+ workers |
| One time/ perpetual license | Pay-as-you-go | ISO 45001 H&S Package |
| One time/ perpetual license | Pay-as-you-go | ISO Combined Package (45001, 14001, 9001) |
| One time/ perpetual license | Pay-as-you-go | Lite ISO Package |
| One time/ perpetual license | Pay-as-you-go | Standard ISO Package |
| One time/ perpetual license | Pay-as-you-go | Premium ISO Package |
| Subscription | Monthly | App Lite Plan - Up to 2 users |
| Subscription | Monthly | App Standard Plan - Up to 5 users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
eSafety product offering
Product offeringCore offering
eSafety NZ Limited provides Health & Safety manuals and ISO management system packages (ISO 45001, 14001, 9001) tailored to business size and industry, delivered as personalised documentation within three business days. The company also sells the eSafety App (a mobile-first safety forms system for inspections, inductions, meetings, and incident investigations) and offers optional consultancy services for prequalification, site inspections, ISO training, and implementation support.
Product overview
eSafety is a New Zealand-based Health & Safety documentation and compliance platform that provides a modular product portfolio centered on policy documentation and digital tools. The core offering consists of Health & Safety Manuals available in three tiers (Lite, Standard, Premium) ranging from $640-$1240, which are personalized policy documents meeting the Health & Safety at Work Act 2015 requirements. The company also offers ISO Easy Packages for ISO 45001, 14001, and 9001 certification support ($2590-$3990). The eSafety App ($28.75-$46/month) provides mobile access to compliance forms for inspections, inductions, meetings, and incident reports. Prequalification support services help businesses obtain Totika, SHE Assure, SiteWise, and Impac certifications. Over 80 industry-specific risk modules allow customization across sectors from arboriculture to veterinary clinics. The platform is designed for self-employed individuals through to large businesses and is not affiliated with government or ACC.
Differentiator
Problem solved
Functional benefit
Products and services
- Health & Safety Manual - Lite Package
Companies that use eSafety
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
eSafety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
eSafety partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
eSafety competitors and assessment
Company assessmentDirect peers
- Citation: UK provider of H&S, HR, and ISO compliance documentation, consultancy, and training to SMBs. Closely comparable business model, customer profile, and product portfolio (manuals, certifications, advisory services).
- SiteLite: New Zealand-based contractor prequalification and health & safety compliance platform serving SMBs. Most directly comparable peer given shared NZ market, prequalification focus, and SMB GTM motion.
- Shield Safety Group: UK H&S compliance and food safety consultancy delivering documentation, audits, and certification support to SMBs. Directly analogous in offering H&S manuals, ISO-aligned documentation, and advisory services.
- WorkNest: UK-based HR, H&S, and ISO consultancy and SaaS provider. Comparable mix of documentation, certification support, and retained advisory services for SMBs.
- BrightHR (formerly Croner): UK HR and H&S compliance SaaS provider combining documentation, advisory, and software for SMBs. Highly comparable in serving the small business compliance buyer with bundled software and consultancy.
- Assured Environmental & Safety Compliance: NZ-based H&S and environmental compliance documentation consultancy serving SMBs. Closely comparable in market, customer profile, and ISO 45001/14001 documentation focus, though direct website unverified.
Emerging players
- EazySAFE: Ireland-based H&S e-learning and compliance platform serving SMBs. Comparable in targeting the small business H&S compliance buyer with online, self-serve products, though with a training-led rather than documentation-led offering.
Broad incumbents
- VelocityEHS: Global EHS software platform covering safety, occupational health, and compliance management. Overlapping product scope (H&S, ISO-aligned modules) but enterprise-focused, contrasting with eSafety's SMB orientation.
- SafetyCulture: Australia-origin global mobile inspection and EHS SaaS leader (iAuditor). Comparable product category (mobile safety forms, inspections, audits) and SMB/mid-market customer base, but at vastly greater scale and global reach.
Regional players
- Site Safe New Zealand: NZ not-for-profit focused on construction-sector H&S training and prequalification. Adjacent in NZ prequalification ecosystem but construction-specific and non-commercial in structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
eSafety compliance and trust
Trust signalCompliance8 records
eSafety financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSafety leadership team
Management profileNumber of profiles
Profiles3 records
eSafety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSafety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSafety
What does eSafety do?
eSafety NZ Limited provides Health & Safety manuals and ISO management system packages (ISO 45001, 14001, 9001) tailored to business size and industry, delivered as personalised documentation within three business days. The company also sells the eSafety App (a mobile-first safety forms system for inspections, inductions, meetings, and incident investigations) and offers optional consultancy services for prequalification, site inspections, ISO training, and implementation support.
Is eSafety a public or private company?
eSafety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eSafety founded?
eSafety was founded in 2009. It employs 1 to 10 people.
Where is eSafety based?
eSafety is headquartered in Tauranga, New Zealand, in the Oceania region.
How does eSafety make money?
Four revenue lines are on record. Health & Safety Policy Sales are the primary driver. The others are ISO Certification Packages, software Subscription (App) and consultancy Services.
Who are eSafety's main competitors?
Direct peers on record are Citation, SiteLite, Shield Safety Group, WorkNest, BrightHR (formerly Croner) and Assured Environmental & Safety Compliance. EazySAFE is listed as an emerging player. Broad incumbents are VelocityEHS and SafetyCulture. Site Safe New Zealand is listed as a regional player.
Does eSafety have an API?
No public API is recorded for eSafety.
What industry is eSafety in?
eSafety's product category is Workplace Health & Safety Compliance Services. Its primary akta.pro industry code is EUAHAIAA, ISO 14001 Gap Assessment & Readiness.