Boutique Events

What Boutique Events does

Boutique Events is a privately held, founder-operated full-service event planning and marketing collaborative based in Edmonton, Alberta, founded in 2012 by Olivia Weaver Pilip after her tenure as Director of Marketing at Go Auto. The firm specializes in event branding and production, delivering services across event design, media relations, influencer strategy, photography, graphic design, videography, digital marketing, social media management, and event consulting, with a stated emphasis on maintaining brand identity from concept through execution. Its operating model is a collaborative: a single principal guides projects and assembles a network of independent contractors per engagement rather than maintaining a large permanent staff, which keeps the fixed cost base low and allows flexibility on project complexity.

The company serves mid-to-large enterprise clients primarily in the Edmonton and broader Alberta market, with notable work for Go Auto and its automotive dealership network (Kentwood Ford, Toyota Northwest Edmonton, Genesis South Edmonton, Southtown Hyundai, Porsche Edmonton), Rohit Group and other real estate developers (Manulife Real Estate, Nearctic Property Group), Covenant Health, Epic Investment Services, and the L'OCA Quality Market restaurant group. Go-to-market is event-driven: Boutique Events generates demand through portfolio demonstration on its website and Instagram (@boutiquecreates), content marketing via its blog, and client referrals reinforced by high-visibility project work including Rogers Place VIP experiences and NHL-related campaigns with Connor McDavid. Revenue is generated through project-based professional services engagements offered as either full marketing promotions or à la carte services; pricing is customized per engagement and not publicly disclosed, and revenue figures are not disclosed.

Name

Boutique Events

Legal name

Boutique Events

Website

https://boutiqueevents.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Events is an Edmonton-based full-service event planning and marketing collaborative founded in 2012 by Olivia Weaver Pilip, delivering event branding, production, media relations, and creative services to mid-to-large enterprises primarily in automotive, real estate, and professional services across Alberta.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Production Services: Boutique Events provides full-service event planning, branding, and production services to B2B clients. Revenue is generated through project-based professional services engagements, including event design, media relations, influencer strategy, photography, graphic design, videography, digital marketing, and social media management. The company offers both comprehensive marketing promotions and à la carte services tailored to client needs and budgets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Boutique Events is a full-service event planning, branding, and marketing collaborative based in Edmonton, Alberta that specializes in creating memorable corporate events with a strong focus on brand identity. The company brings together independent contractors to deliver end-to-end event services including product launches, grand openings, stakeholder events, and client appreciation evenings. Service offerings span event branding, media relations, influencer strategy, photography, graphic design, videography, digital marketing, and social media management.

Product overview

Boutique Events is a full-service marketing, events, promotion, and design collaborative located in Edmonton, Alberta. The company provides a comprehensive suite of event planning and marketing services including event branding and production, media relations, influencer strategy, photography, graphic design, videography, digital marketing, social media management, and event consulting. The company operates as a collaborative model, bringing together independent contractors who are experts in their respective fields to plan and execute strategies based on each client's goals and objectives. Services range from full marketing promotions to à la carte offerings, with a focus on corporate events such as product launches, grand openings, stakeholder events, and client appreciation events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Branding and Production Full-service event branding and production creating memorable events with a strong focus on brand identity from start to finish.
• Corporate Events Services Product launches, grand openings, stakeholder events, and client appreciation events for corporate clients.
• Marketing Strategy Services Brand review, brand development, promotion creation and execution, event marketing plans, and key influencer integration services.
• Graphic Design Services Logo design, brand standards development, and marketing and event collateral design services.
• Social Media Management Services Social media strategy and account management for brands.
• Photography Services Head shots, product library, and event photography services.
• Videography Services Promotional video and event capture videography services.
• Media Relations Services Press kits, media coordination, and spokesperson strategy and management services.
• Website Design Services

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is a global experiential marketing agency that designs and produces corporate events, product launches, and brand activations for enterprise clients. It is comparable to Boutique Events in core service (full-service event marketing/branding) and B2B target market, though at much larger scale.
• MKG: MKG is an independent experiential marketing agency that builds brand experiences, activations, and events for B2B and B2C clients. It is comparable to Boutique Events in its focus on event-led brand storytelling and integrated creative campaigns.
• Nth Degree: Nth Degree is a full-service event management and experiential marketing firm that handles corporate events, trade shows, and brand activations. It is comparable to Boutique Events in offering turnkey event execution for enterprise clients in a B2B setting.
• BeCore: BeCore is an experiential marketing and event agency that partners with brands to deliver branded experiences, corporate events, and activations. It is comparable to Boutique Events in its end-to-end event production and brand activation service for B2B clients.
• Mosaic: Mosaic is an experiential marketing agency that delivers brand experiences, field marketing, and corporate events for major brands. It is comparable to Boutique Events in its turnkey event execution and brand activation focus.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency operating under the IPG umbrella, serving Fortune 500 clients with integrated event, sponsorship, and experiential marketing. It is a broader incumbent offering similar corporate event and brand activation work, but across many international offices and verticals.
• Encore Global: Encore Global is a large event production and venue service company providing audiovisual, staging, and event technology across North America. It is comparable to Boutique Events as an event production infrastructure peer, but at massive scale and as a supplier layer rather than creative agency.
• George P. Johnson Experience Marketing: George P. Johnson is a large experience marketing agency specializing in corporate events, product launches, and brand activations with global reach. It is comparable to Boutique Events in the niche of product launches and corporate brand experiences, but operates at a much larger scale.
• GMR Marketing: GMR Marketing is a global sponsorship and experiential marketing agency with deep expertise in sports partnerships and corporate events. It is comparable to Boutique Events in the niche of sports-adjacent brand experiences (e.g., Boutique Events' NHL/Oilers projects), but at much broader scale.

Regional players

• OneWest Event Group: OneWest Event Group is a Calgary-based event and marketing agency that serves Western Canadian enterprise clients with corporate events and brand activations. It is comparable to Boutique Events as a Western Canadian boutique event marketing peer serving similarly-sized B2B clients but in a different local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8N2kjJlmw7RD86Y9Eg6BXQ
• Instagraminstagram.com/boutiquecreates
• LinkedInlinkedin.com/company/business-entertainment-network-spain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutique Events