Ticra outdoor

What Ticra outdoor does

Ticra Outdoor B.V. is a Netherlands-based privately-held retailer founded in 2009 that sells outdoor wellness and lifestyle products, including hot tubs, saunas, ice baths, outdoor kitchens, garden houses, garden offices, outdoor furniture, and glamping accommodations. The company serves two main customer groups: individual consumers seeking private wellness experiences in their gardens, and B2B hospitality operators (B&B owners, campsite operators, resort owners) purchasing glamping units such as Camping Pods, Camping Barrels, and Finnish Kotas designed for year-round rental yield. The legal entity is Ticra Outdoor B.V., privately held with no disclosed institutional backing, and the business operates with 1–10 employees.

The product portfolio is built around high-quality wooden construction using Nordic pinewood, Thermowood, Red Cedar, and Finnish wood variants, with designs emphasizing year-round usability through insulation systems. Hot tubs are offered across multiple heating technologies including electric, wood-fired, bioheater, and heat pump variants. Retail units typically price between €4,500 and €8,000+ excluding VAT. Ticra Outdoor supplements its own products with third-party brands such as Palazzetti outdoor kitchens, Finnish Polar Grills, and Skargards hot tubs (including the Rojal dual-burner model), operating as an asset-light reseller rather than a manufacturer.

Ticra Outdoor runs a hybrid go-to-market combining D2C e-commerce with two physical 'inspiration stores' in Dronten (De Oude IJssel 14) and Maastricht (Fort Willemweg 14) for hands-on consultation, supported by full installation services at customer locations across the Netherlands and internationally. The website supports 16+ country/language combinations across Western Europe. Distribution and marketing channels include the company website, showrooms, email newsletters, blog content on outdoor wellness, and a request-advice form. Revenue figures are not publicly disclosed.

Name

Ticra outdoor

Legal name

Ticra Outdoor B.V.

Website

https://ticra.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticra Outdoor is a Dutch retailer selling outdoor wellness products — including hot tubs, saunas, ice baths, outdoor kitchens, garden houses, and glamping units — to individual consumers and B&B/campsite operators via a multi-language e-commerce site and two Netherlands showrooms.

Ownership category

akta.pro rank

Product category

Outdoor Wellness Products

NAICS

Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Outdoor wellness products
• Wooden hot tubs
• Barrel saunas
• Garden structures
• Glamping accommodations

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C): Direct sales of outdoor wellness products including hot tubs, saunas, ice baths, outdoor kitchens, garden houses, and outdoor living products to consumers. One-time purchase model with prices ranging from €4,500 to €8,000+ excluding VAT. Installation services available as add-on.
2. Glamping Units (B2B): Sales of glamping accommodations including camping pods, camping barrels, and Finnish Kotas to B&B owners, campsite operators, and resort owners. Units designed for year-round rental with high-quality materials generating excellent rental yield.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ticra Outdoor designs, supplies, and installs premium wooden outdoor wellness products for residential gardens and commercial glamping sites. The core assortment includes hot tubs (electric, wood-fired, bioheater, heat pump), outdoor saunas (barrel, modern, Finnish Kota, pod), garden houses (Finnish Kotas, garden offices), outdoor kitchens (Finnish Polar Grill, Palazzetti), outdoor living items, wooden ice baths, and commercial glamping accommodations (Camping Pods, Camping Barrels, Finnish Kotas). Sales and service are delivered through two physical showrooms in the Netherlands, a multi-language e-commerce site covering 16+ countries, and complete delivery and installation services.

Product overview

Ticra Outdoor is a physical outdoor and wellness products retailer offering a curated portfolio of luxury garden products. The company operates as a single-brand product platform (not a modular SaaS) with product categories that include hot tubs (electric, wood-fired, bioheater, heat pump variants), saunas (barrel, modern, Finnish Kota, pod styles), garden houses (Finnish Kotas, garden offices), outdoor kitchens (Finnish Polar Grill, Palazzetti brands), outdoor living items (garden furniture, outdoor showers), ice baths (electric, inflatable, wooden), and commercial glamping accommodations (Camping Pods, Camping Barrels, Finnish Kotas). The products are sold through showrooms in Dronten and Maastricht with delivery and installation services throughout the Netherlands and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot tubs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Palazzetti: Palazzetti is a major Italian manufacturer of outdoor fireplaces, BBQs, and outdoor kitchens that Ticra resells. Comparable as a broader outdoor kitchen incumbent whose products Ticra carries under partnership.
• Finnleo: Finnleo is a global Finnish-origin sauna manufacturer serving residential and commercial markets with traditional and infrared saunas. Comparable as a broader sauna incumbent overlapping Ticra's modern and Finnish Kota sauna offerings.
• Arctic Spas: Arctic Spas is a Canadian hot tub manufacturer with a wide dealer network across North America and Europe. Comparable as a broader hot tub incumbent whose products and dealer model parallel Ticra's hot tub business.
• Skargards: Skargards is a Swedish manufacturer of premium wood-fired hot tubs (including the Rojal model featured on Ticra's site). Comparable as a brand within Ticra's assortment and as a broader European hot tub incumbent; Ticra is a reseller of Skargards.

Direct peers

• Almost Heaven Saunas: Almost Heaven Saunas is a US-based barrel and cabin sauna maker selling direct and through dealers. Closely comparable product (barrel saunas, premium wood construction) and similar one-stop wellness positioning as Ticra's sauna business.
• Sun Home Saunas: Sun Home Saunas is a US-based infrared and traditional sauna brand selling direct-to-consumer premium home saunas. Comparable in the home sauna wellness positioning, DTC e-commerce model, and emphasis on health/wellness messaging similar to Ticra's value proposition.
• Welvaere: Welvaere is a Dutch outdoor wellness brand selling saunas, hot tubs, plunge pools, and outdoor showers directly to consumers and businesses. Overlaps directly with Ticra in product mix (saunas, hot tubs, ice baths) and in the Dutch D2C and B2B glamping channels.
• Auroom: Auroom is an Estonian/European manufacturer of premium barrel saunas sold through resellers across Europe. Comparable to Ticra in the barrel sauna product category, premium wood construction, and multi-country European distribution model.
• Sauna House: Sauna House is a Netherlands-based specialist retailer of outdoor and indoor saunas with a showroom and installation model. Direct competitor to Ticra in the Dutch barrel and modern sauna category with comparable price points and bespoke advisory service.
• Plunge: Plunge is a US DTC cold-plunge and ice bath brand that drove mainstream adoption of home ice baths. Direct overlap with Ticra's ice bath category in product, wellness positioning, and DTC e-commerce go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticra outdoor