What Jouffre does

Jouffre / Ateliers Créatifs is a French luxury upholstery workshop founded in 1987 by Charles Jouffre and headquartered in Villeurbanne (Lyon). The company perpetuates the traditional French tapissier profession, producing bespoke upholstered furniture (sofas, armchairs, banquettes, beds), custom window treatments (curtains, drapes, Roman shades, valances), wall upholstery and stretched fabric installations (tissu tendu / gainage), and scenography for exhibitions. It serves a B2B clientele of elite interior designers and architects, luxury hospitality brands (Four Seasons George V, Baccarat Hotel NYC, Park Hyatt Marrakech, Orient Express), French historic monuments and government buildings (Opéra Garnier, Assemblée Nationale, Ambassade de France), and high-net-worth private residences reached via their designers.

The operational core combines ancestral handcraft — horsehair padding (crin vegetal), traditional springs and straps, hand stitching — with modern manufacturing, including CNC wood cutting introduced at the Rabat workshop and an in-house Studio Design & Méthodes that develops technical drawings and prototypes from designer sketches in Lyon, New York, and Rabat. Five atelier-showroom facilities span Villeurbanne/Lyon (headquarters and primary production), Paris (8th arrondissement, redesigned 2025), New York (1,100 m² in Long Island City), Rabat (Takaddoum, relocated 2025), and London (500 m² in Colindale, opened March 2026). The company holds the Entreprise du Patrimoine Vivant (EPV) label since 2006 and is a founding member of the Par Excellence collective of French luxury artisan houses in Manhattan.

Revenue is generated exclusively through bespoke project commissions priced per project based on design complexity, materials, and labor; no public pricing or standard catalog exists. Distribution is direct-to-designer through the five atelier-showroom spaces and trade-event presence (Révélations, Paris Design Week, AD Intérieurs, Monaco Yacht Show, Design Miami/Paris, Kips Bay). The company operates as a private SAS (Jouffre SAS) with €150,000 registered capital, has no disclosed funding rounds, and reports no e-commerce or third-party retail channel. A wholly owned subsidiary (Jouffre Morocco, formerly Scène d'Intérieur) operates the Rabat facility, and the company's second generation (Romain Jouffre, Communication Manager) is involved in the leadership team.

Name

Jouffre

Legal name

Jouffre SAS

Website

https://jouffre.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Jouffre is a French luxury upholstery atelier founded in 1987 that crafts bespoke upholstered furniture, window treatments, and wall coverings for interior designers, architects, luxury hotels, and historic monuments across five international workshop locations.

Ownership category

akta.pro rank

Product category

Luxury bespoke upholstery and soft furnishings

NAICS

Upholstered Household Furniture Manufacturing (337121), Institutional Furniture Manufacturing (337127), Interior Design Services (54141)

SIC

Household Furniture (2510)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Bespoke upholstery services
• Custom window treatments
• Luxury furniture manufacturing
• Interior designer partnerships
• Historic monument restoration

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Upholstery & Furniture Manufacturing: Custom-design and fabrication of upholstered furniture including sofas, armchairs, ottomans, dining chairs, and banquettes for interior designers and architects. Each piece is made to order, combining wood framing (menuiserie en siège), padding/garnishing, and fabric or leather covering.
2. Window Treatment & Soft Furnishings: Bespoke curtain, drapery, and window treatment manufacturing including sheers, blackout curtains, Roman shades, valances, and bedspreads, crafted by seamstresses in the sewing workshops.
3. Wall Upholstery & Stretched Fabric Installation: Installation of stretched fabric wall coverings, upholstered wall panels, and gainage (wall upholstery) for residential and commercial interiors, including historical monument restoration projects.
4. Scenography & Exhibition Installations: Custom scenography and exhibition installations for design events, trade shows, and galleries (e.g., Révélations biennale, Paris Design Week, Design Miami/Paris).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jouffre designs and manufactures bespoke upholstered furniture (sofas, armchairs, banquettes, dining chairs), custom window treatments (curtains, drapery, Roman shades, valances), and wall upholstery (stretched fabric wall coverings and gainage) for interior designers, architects, luxury hotels, and historic monuments. Each piece is made-to-order across five ateliers (Lyon, Paris, New York, Rabat, London) blending traditional French tapisserie techniques with CNC cutting and a Studio Design & Méthodes that handles technical drawings and prototyping from sketch to installation.

Product overview

Jouffre is a French luxury upholstery workshop founded in 1987, offering bespoke furniture and interior textile services. The company operates as a unified craft atelier providing custom upholstery (Atelier Siège), window treatments (Atelier Confection), wall upholstery (Tenture Murale), and a Design Studio (Studio Design & Méthodes) for technical development and prototyping. Their services combine traditional French upholstery techniques with contemporary manufacturing, serving international clientele including interior designers, architects, and private clients for residential, hotel, and monument projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Upholstered Furniture (Atelier Siège) Custom design and fabrication of upholstered furniture for interior designers, architects, and design studios. Each piece is made-to-order combining wood framing (menuiserie en siège), padding/garnishing (crin, mousse), and fabric or leather covering; covers both contemporary designs (sofas, armchairs, banquettes) and reproduction armchairs using traditional French tapestry techniques.
• Window Treatments & Soft Furnishings (Atelier Confection) Bespoke curtain, drapery, and window treatment manufacturing including sheer curtains, blackout curtains, Roman shades, valances, and bedspreads, crafted by seamstresses in Jouffre's sewing workshops.
• Wall Upholstery and Stretched Fabric Installation (Tenture Murale / Tissu Tendu / Gainage) Fabric wall coverings and upholstered wall panels for interior spaces, including historical monument restoration work. Techniques include stretched fabric wall panels (tissu tendu) and gainage.
• Studio Design & Méthodes (Technical Drawing and Prototyping) An in-house design studio that creates precise technical drawings and develops prototypes from designer sketches, ensuring optimal proportions, comfort, and finishes for custom projects.
• Manufacturing Workshop (Menuiserie en Siège) Woodworking workshop for fabricating solid wood frames for upholstered furniture including sofas, armchairs, and headboards, also handling wood veneers and complex shapes, integrated with CNC cutting at the Rabat atelier.
• Scenography & Exhibition Installations Custom scenography and exhibition installations for design events, trade shows, and galleries including bar stools, armchairs, sofas, and other bespoke furniture tailored to event themes.
• Vintage Upholstered Furniture Restoration (Audeamus Project) Vintage upholstered furniture restoration program that preserves original materials (e.g., original leather) while refinishing frames, presented as part of the Audeamus initiative.

Quantifiable outcome

• Serving clients in 5+ countries across 4 continents through 5 atelier/showroom locations
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, minor and core.

• StudioparisienflagshipStrategic or Co-development Partner · 3 July 2025Studio Parisien (Paris-based interior architecture agency founded by Laurène Barbier Tardrew and Romain Jourdan) collaborated with Jouffre to redesign and decorate the Jouffre Paris showroom in the 8th arrondissement's Golden Triangle. The project included custom window treatments, upholstered furniture (Gia Sofa, Coqui armchair, Sévigné chairs), ceiling lamp sheathing, and door coverings. The showroom was revealed on July 3, 2025, as a contemporary showcase celebrating French craftsmanship.
• Tony Ingrao / Ingrao IncflagshipStrategic or Co-development Partner · 21 May 2025American architect and designer Tony Ingrao served as artistic director for Jouffre's scenography at the Révélations 2025 biennale at the Grand Palais, Paris. Jouffre's upholsterers crafted bar stools, armchairs, and a silk velvet sofa for this exhibition. Ingrao's team described Jouffre's work as 'divinely neat and sharp' and noted the exceptional difficulty of working with silk velvet.
• London Atelier Launch PartnersminorStrategic or Co-development Partner · 27 March 2025Jouffre opened its London atelier in March 2026 (announced March 2025) in the Colindale area. The 500 m² workshop enables Jouffre to serve UK-based designers and architects with local manufacturing and installation capabilities.
• Ali Lahlou StudiocoreStrategic or Co-development Partner · 1 January 2025Ali Lahlou, founder of his eponymous studio based in Casablanca, collaborated with Jouffre's Rabat atelier on a 600 m² private residence in the Anfa Supérieur district. Jouffre developed technical drawings and prototypes for custom furniture including sofas, armchairs, dining chairs, and window treatments. This project marked the first use of CNC cutting technology in the Rabat workshops.
• Par Excellence (Collective of French Artisan Houses)coreStrategic or Co-development Partner · 1 January 2025Par Excellence is a collective of French luxury decorative arts houses with a 200 m² showroom in Chelsea, Manhattan, and a new Paris presence. Jouffre has been a member since approximately 2016. The collective enables member houses — including Jouffre — to present their craftsmanship to the North American and international design community through shared showroom space, collaborative exhibitions, and events such as the annual New York Design Week.
• Par Excellence NYC — Partner Artisan HousescoreStrategic or Co-development Partner · 1 January 2025Jouffre collaborates with multiple partner artisan houses within the Par Excellence collective on joint projects. These include: Atelier Francois Pouenat (ironwork), Atelier de Ricou, Auberlet et Laurent, Ateliers Fey (leather), Ateliers Lison de Caunes (straw marquetry), Souchet, Manufacture des tapis de Bourgogne (carpets), HENRI, Atelier Lebuisson (embroidered beads), Maison Meljac, Ozone, and Manufacture Royale Bonvallet (velvet). These collaborations combine diverse artisanal disciplines to deliver complete interior projects.
• RRP (Ruggles & Rauscher Project)minorStrategic or Co-development Partner · 1 January 2025Jouffre collaborated with RRP on the Henge Sofa, featured in the 'Paradis Trouvé' exhibition at the New York showroom during New York Design Week. The sofa was inspired by Neolithic henge sites and crafted from cherry and sustainable natural upholstery materials.
• Jackrabbit Studio (Brett Miller)minorStrategic or Co-development Partner · 1 January 2025Jouffre collaborated with woodworker Brett Miller of Jackrabbit Studio on the Cydonia Club Chair — Miller's first primarily upholstered design — showcased at the 'Paradis Trouvé' exhibition. Jouffre provided expert upholstery for the chair's all-natural material coverings.
• Toyine SellerscoreStrategic or Co-development Partner · 1 January 2025French textile house Toyine Sellers collaborated with Jouffre to create an exclusive curtain collection showcased in the Jouffre New York showroom. Toyine specializes in bespoke woven textiles, and their collaboration with Jouffre combines expertise in woven fabrics and upholstery.
• Audeamus ProjectminorStrategic or Co-development Partner · 1 January 2025The Audeamus Project, an initiative by Jouffre, restores vintage upholstered furniture and presents it alongside new creations. The project includes restored Arne Norell armchairs with preserved original leather and refinished mahogany frames.
• Maison RoyèrecoreStrategic or Co-development Partner · 1 January 2024Maison Royère, founded in 2018 by Vladimir Markovic (successor to Jean Royère), collaborates with Jouffre to bring Jean Royère's iconic furniture designs back to life. Jouffre's upholsterers work on restoring and reproducing pieces including the legendary Fauteuil Ours Polaire (Polar Bear Armchair). The collaboration was showcased at a New York gallery event in November 2025.
• Aamir Khandwala Interior Design (AKID)coreStrategic or Co-development Partner · 1 January 2024Aamir Khandwala Interior Design and Jouffre have collaborated for over a decade on residential projects including bespoke furniture, sophisticated window treatments, and wall upholstery. Their collaboration was featured in Architectural Digest India. Khandwala describes Jouffre as 'the most meticulous upholsterer we've worked with in the industry.'
• Crina Arghirescu RogardcoreStrategic or Co-development Partner · 1 January 2024Architect and interior designer Crina Arghirescu Rogard has collaborated with Jouffre for many years on multiple residential projects. The Upstate Art House project featured upholstery restoration of iconic designer furniture (Charlotte Perriand, Jean Prouvé, Pierre Paulin, Joseph-André Motte), custom drapery, and hand-painted curtains.
• Rafael de CárdenascoreStrategic or Co-development Partner · 1 January 2024New York-based designer Rafael de Cárdenas collaborated with Jouffre on a six-story NYC townhouse project. Jouffre installed upholstered wall panels, a custom banquette, and window treatments including straight-pleat drapery and Roman shades. The designer praised Jouffre's expertise as providing 'unparalleled solutions for every kind of material problem.'
• Monique GibsoncoreStrategic or Co-development Partner · 1 January 2024New York-based interior designer Monique Gibson collaborated with Jouffre on a Palm Beach vacation residence. Jouffre crafted three bespoke sofas upholstered in Pierre Frey fabrics, custom upholstered pouf covers, and restored vintage Gio Ponti armchairs.
• Accor / Orient ExpressflagshipStrategic or Co-development Partner · 1 January 2023Jouffre collaborated with architect Maxime d'Angeac and Accor's Orient Express brand on multiple high-profile projects including the renovation of a train and the new Orient Express Corinthian sailing yacht. Jouffre is described by d'Angeac as 'the most cutting-edge house for seating and sitting culture' with expertise in complex curves and geometries.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Minotti: Italian luxury furniture brand serving the interior design trade worldwide with upholstered seating and case goods. Overlaps with Jouffre in the designer-channel distribution, luxury residential and hospitality segment, and premium upholstered furniture category, though at significantly larger production scale.
• RH (Restoration Hardware): American luxury home furnishings retailer and brand offering upholstered furniture, drapery, and interior products across gallery stores. Touches Jouffre's luxury home furnishings space and serves an overlapping high-net-worth customer, but operates at scale through retail rather than bespoke atelier work.
• Baker Furniture: American luxury furniture maker (now part of Kohler) producing upholstered and case-goods furniture for residential and hospitality markets. Comparable luxury positioning and project-based custom work for designers, but operates at greater scale and broader scope than Jouffre's bespoke atelier focus.
• Roche Bobois: French luxury furniture retailer and manufacturer offering high-end sofas and home furnishings through a global showroom network. Overlaps with Jouffre in luxury French positioning and upholstered furniture, but operates at much larger scale through catalog products and retail rather than purely bespoke atelier work.

Direct peers

• Donghia: American luxury furniture house serving the interior design trade with high-end upholstered furniture, case goods, and textiles. Operates in the same designer-channel model as Jouffre, with comparable positioning in luxury residential and hospitality projects across the North American market.
• La Maison Charles: French luxury furniture house known for high-end case goods and upholstery serving designers and collectors. Comparable to Jouffre as a French-rooted luxury furniture maker addressing elite interior designers, with similar heritage positioning and bespoke execution model.
• Holly Hunt: US luxury furniture, textiles, and lighting house selling exclusively to interior designers and architects. Highly comparable to Jouffre's designer-trade GTM, luxury residential and hospitality segment focus, and curated bespoke approach — with a comparable brand reputation in the American design community.
• Christian Liaigre: French luxury furniture and interior design house creating bespoke furniture for residential and hospitality projects. Direct peer to Jouffre in luxury French heritage positioning, designer-channel distribution, and project-based bespoke execution for HNW and luxury hospitality clients.
• Porta Romana: UK-based bespoke furniture and lighting maker serving interior designers with made-to-order pieces. Comparable to Jouffre in the designer-trade channel, the craftsmanship-led positioning, and the project-based commission model across international projects.
• George Smith: British bespoke upholstered furniture maker founded 1970s, serving interior designers and architects worldwide with handcrafted sofas, armchairs, and seating. Closest international direct peer to Jouffre — same business model (bespoke B2B upholstery for the design trade), similar customer profile (elite designers, luxury residential, hotel projects), and equivalent craftsmanship positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ateliersJOUFFRE
• LinkedInlinkedin.com/company/ateliersjouffre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jouffre