What Think Nature does

Think Nature is a Japanese nature-positive startup, founded in 2019 and headquartered in Urasoe City, Okinawa, with a Finland branch opened in 2025-2026 as its EU base. The company provides biodiversity data analysis and natural capital evaluation services to large corporations, municipalities, and financial institutions that need to assess, disclose, and act on nature-related risks and opportunities, primarily in alignment with the Taskforce on Nature-related Financial Disclosures (TNFD) framework. The team is led by CEO Yasuhiro Kubota (PhD, with publications in Nature and Science) and CSO Dr. Atte Moilanen, an internationally recognized conservation planning scientist.

The company's core technology is the GBNAT (Global Biodiversity Natural Capital Analysis Tool) platform, which integrates proprietary biodiversity big data covering distribution records for 300,000+ species globally with 150+ biodiversity and natural capital indicators. Statistical models and machine learning combine field survey observations with satellite wavelength data to generate high-resolution species distribution predictions, natural capital valuations, and nature-positive impact assessments. The platform is supported by a suite of service modules: TN LEAD (TNFD compliance aligned with the LEAP approach and supporting GRI, CDP, and CSRD), TN FINANCE (climate-nature due diligence for investors), TN GAIN (quantification of corporate nature-positive effects), TN PROTECT (conservation planning), and TN IMPACT (impact measurement and reporting). The J-BMP web platform and the Dugongs' EYE citizen science mobile app extend the technology to public-facing biodiversity mapping.

Think Nature operates a B2B enterprise-focused go-to-market, selling directly to large Japanese corporates, municipal governments, and financial institutions through executive presentations, symposiums, and consultative engagements. Revenue is generated through enterprise consulting services for TNFD compliance and nature-positive strategy, and subscription-based access to the GBNAT platform; pricing is not publicly disclosed. Named customers include Nissin Foods Holdings, Tokyu Land, LIXIL, and Mitsui O.S.K. Lines. The company has raised approximately 380 million yen (~$2.4M USD) through a third-party share allocation in April 2026, led by Itochu Technology Ventures with participation from Nissay Capital, Sumitomo Mitsui Trust Investment, SBI Shinsei Corporate Investment, and existing investors Okinawa Cellular Telephone Company and Okinawa Development Finance Corporation.

Name

Think Nature

Legal name

株式会社シンク・ネイチャー

Website

https://think-nature.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Nature is a Japanese nature-positive startup that provides biodiversity big data analytics and natural capital evaluation services to large corporations, financial institutions, and municipalities for TNFD compliance and nature-positive strategy, with operations expanding from Japan into the EU via a Finland branch.

Ownership category

akta.pro rank

Headquarters

HQ city

Urasoe

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise TNFD/Nature-Positive Consulting Services: B2B consulting services for corporate TNFD compliance, natural capital management, and biodiversity risk assessment, supporting information disclosure and nature-positive action implementation
2. GBNAT Platform Subscription: Subscription-based access to the GBNAT biodiversity big data platform for natural capital evaluation and nature-positive effect analysis

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Think Nature provides biodiversity big data analytics and consulting services to help enterprises, financial institutions, and municipalities pursue nature-positive management. Its core GBNAT platform integrates global distribution data for 300,000+ species and 150+ biodiversity/natural capital indicators with statistical models and AI to evaluate natural capital, support TNFD/GRI/CDP/CSRD disclosure, and quantify nature-positive effects of corporate activities. Supporting service lines (TN LEAD, TN FINANCE, TN GAIN, TN PROTECT, TN IMPACT) and consumer-facing Dugongs' EYE app extend the offering across the biodiversity value chain.

Product overview

Think Nature offers a multi-service portfolio centered on biodiversity data analysis and natural capital evaluation. The core platform is GBNAT (Global Biodiversity Natural Capital Analysis Tool), which provides biodiversity big data services including natural capital valuation and nature-positive effect analysis. Supporting services include: TN LEAD for TNFD compliance support, TN FINANCE for institutional investor support, TN GAIN for nature-positive activity quantification, TN PROTECT for conservation planning, TN IMPACT for impact measurement, and Dugongs' EYE as a consumer-facing biodiversity visualization app. The J-BMP platform provides public-facing biodiversity mapping across Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• GBNAT (Global Biodiversity Nature Analysis Tool) Biodiversity big data platform providing natural capital evaluation and nature-positive effect visualization for enterprises, integrating global species distribution data with corporate activity location information.
• TN LEAD TNFD compliance support service providing high-resolution biodiversity analysis following the TNFD-recommended LEAP approach, supporting corporate nature-related risk reduction and transition to nature-positive management. Also covers GRI, CDP, and CSRD disclosure support.
• TN FINANCE Service for institutional investors and financial institutions supporting climate-nature due diligence, natural capital risk assessment, and biodiversity-related investment decision-making.
• TN GAIN Quantitative evaluation service that measures the actual biodiversity-positive effects of corporate nature-positive activities such as native species planting and forest conservation.
• TN PROTECT Conservation-focused service for protected area management and biodiversity preservation planning using systematic conservation planning approaches.
• TN IMPACT Impact measurement and reporting service for corporate nature-positive initiatives and biodiversity conservation activities.
• Dugongs' EYE Consumer-facing biodiversity visualization mobile app that lets users explore wildlife diversity in their area, view location-based biodiversity information, and participate in citizen science observation recording.
• J-BMP (Japan Biodiversity Mapping Project) Comprehensive biodiversity mapping platform visualizing species distribution, natural capital value, and conservation priority areas across Japan using high-resolution data, including marine biodiversity visualization from coastal to deep-sea areas.

Quantifiable outcome

• Financial loss prediction: up to 4.7 trillion yen estimated economic damage if fire ants establish in Japan
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• LIXILmajorStrategic or Co-development PartnerProvided TCFD and TNFD disclosure support services for LIXIL, a major building products company. Case study partner for nature-positive business implementation in corporate sector.
• Blue Ocean InitiativecoreStrategic or Co-development PartnerCo-hosted 'Ocean Nature-Positive Symposium' in July 2025, co-organizing events focused on marine biodiversity and nature-positive ocean economy. Think Nature presented marine spatial planning intelligence systems.
• WWF JapanminorOthersCooperation partner for the Ocean Nature-Positive Symposium, providing endorsement and collaboration for marine conservation events.
• Japan Committee of IUCNminorOthersCooperation partner for ocean nature-positive symposium, contributing expertise on nature conservation and biodiversity.
• Japan Nature Conservation SocietyminorOthersCooperation partner for the Ocean Nature-Positive Symposium, supporting nature conservation initiatives.
• Kumamoto UniversitymajorStrategic or Co-development PartnerJoint research partner for economic visualization of 'disaster prevention value' of Aso grassland ecosystems. Research collaboration between Kumamoto University and Think Nature.
• Minamiaso VillagemajorStrategic or Co-development PartnerFirst municipality in Kumamoto Prefecture to declare Nature-Positive. Think Nature's representative serves as advisor for the declaration, providing scientific support for regional nature-positive initiatives.
• Kyoto Biodiversity CentermajorStrategic or Co-development PartnerCooperation partner for Kyoto Symposium on Business and Biodiversity (June 2026). Partner in regional biodiversity mainstreamization efforts in Kansai region.
• Mitsui Sumitomo Trust BankcoreStrategic or Co-development PartnerExecutive Advisor Mr. Tsukasa Kanai provides expertise on nature-positive finance. Collaboration on finance sector biodiversity risk assessment and natural capital investment.
• Ryukyu UniversitymajorStrategic or Co-development PartnerAcademic partnership through Executive Officer Shogo Ikari's doctoral program affiliation (2022-present). Collaboration on marine biodiversity and spatial planning research.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Persefoni: Climate management and accounting platform expanding sustainability data capabilities into nature and biodiversity disclosures. Comparable as a SaaS-first platform pursuing adjacent nature-related workflows for enterprises.
• Watershed: Enterprise climate and sustainability platform expanding into nature-related disclosures and supply-chain nature assessment. Comparable as a software-first sustainability data platform pursuing adjacent nature workflows.

Broad incumbents

• Sphera: Enterprise ESG and sustainability software provider with modules covering environmental compliance, biodiversity and nature-related risk. Broad incumbent competing for corporate nature data and disclosure budgets.
• EcoAct (an ENGIE Impact company): Climate and nature strategy consultancy offering TNFD readiness, biodiversity assessments and natural capital valuation. Overlaps with Think Nature's consulting-led enterprise engagements.
• South Pole Group: Global climate and nature consulting firm offering nature-related advisory, biodiversity assessments and nature-based solution development. Overlaps with Think Nature's TNFD consulting and natural capital services for large enterprises.
• ERM (Environmental Resources Management): Global environmental consultancy with a Nature Action services line covering TNFD advisory, biodiversity assessment and natural capital. Competes for the same large enterprise and financial institution RFPs that Think Nature targets.

Direct peers

• Vizzuality: Environmental data visualization company (creators of Global Forest Watch) building nature and supply-chain transparency tools for corporates. Comparable in combining biodiversity geospatial analytics with corporate nature-positive use cases.
• Natural Capital Project (NatCap): Stanford/UMN/WWF consortium that develops software (InVEST, NatCap) for mapping and valuing natural capital. Most direct peer to Think Nature's GBNAT platform given shared scientific grounding in macroecology and natural capital quantification.
• NatureMetrics: UK-based biodiversity data and analytics company using eDNA and monitoring technology to support corporate nature impact assessment. Comparable as a specialist nature-data vendor serving enterprise and finance customers with TNFD-aligned offerings.

Others

• Salient Predictions: Climate and environmental risk analytics provider serving financial institutions. Relevant ecosystem adjacency given Think Nature's TN FINANCE offering for biodiversity risk assessment in investment portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bio_cb_jp
• LinkedInlinkedin.com/company/think-nature-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Nature