What Net Zero does

Net Zero is a digital media property operated in partnership with Projeto Draft, a Brazilian independent editorial platform covering innovation, impact businesses, startups, and creative businesses. The brand is hosted under the projetodraft.com domain (netzero.projetodraft.com) and is targeted at impact and innovation professionals, founders, and creative entrepreneurs in Brazil, operating with a regional geographic focus. It distributes content across a website, email newsletter, videocast (Drafters), a publishing line (Draft Books), an educational/glossary series (Verbete Draft), a community sub-brand (Criadores de Impacto), and live events (Impacta Mais), with additional topical coverage tied to COP30.

The core product surface is editorial content organized into recurring categories (Lifehackers, Negócios de Impacto, Negócios Criativos, Startups, Entrevista Draft, Inovação Corporativa, COP30, Impacta Mais, Insights, Drafters, Verbete Draft). No proprietary technology stack, APIs, mobile apps, or AI/ML capabilities are disclosed in the source data. The platform relies on human-authored long-form journalism, interviews, and sponsored content placements.

The business model is not publicly disclosed. Based on observed signals — sponsored editorial ("Apresenta" placements from brands such as 3M and Codewall), a newsletter subscription funnel, a publishing imprint, and ticketed/live events — revenue mechanics appear to combine advertising/sponsorship, events, and potentially book/IP sales. No pricing tiers, subscription fees, or revenue figures are provided, and no funding rounds, headcount data, or ownership structure are disclosed. Ricardo Voltolini is identified as Cofounder and Board Member; no other management or financial information is available.

Name

Net Zero

Website

https://netzero.projetodraft.com

Company type

Private

Operating status

Operating

Short description

Net Zero is a Brazilian digital media brand, operated in partnership with Projeto Draft, that publishes editorial coverage, a videocast, books, and events for innovation, impact-business, startup, and creative-business audiences in Brazil.

Ownership category

akta.pro rank

Product category

Digital Media and Online Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Publishing Networks & Multi-Author Publications (MPACAIAG)

akta.pro secondary industries

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Digital media publishing
• Online journalism
• Videocast production
• Business content publishing
• Events and publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Net Zero is a Brazilian digital media brand associated with Projeto Draft that publishes editorial content covering innovation, impact businesses, startups, and creative entrepreneurship. It distributes content across multiple formats including articles, the Drafters videocast, Draft Books, the Verbete Draft glossary/content series, and the Impacta Mais events series.

Differentiator

Problem solved

Functional benefit

Products and services

• Drafters (Videocast) Video/podcast series covering innovation, impact businesses, startups, and creative entrepreneurship topics in Brazil.
• Draft Books Published book imprint from the platform featuring long-form content on innovation, impact, and entrepreneurship themes.
• Verbete Draft Editorial content series on the platform providing definitions and commentary-style articles on innovation and impact topics.
• Impacta Mais Live events and conferences hosted by the platform to convene professionals and entrepreneurs around impact and innovation themes.
• Newsletter (Draft Newsletter) Email newsletter distribution delivering editorial content to subscribers across the platform's vertical topics.
• Insights Editorial insights section offering analysis and commentary on innovation, impact, and entrepreneurship in Brazil.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Emerging players

• Distrito: Brazilian innovation intelligence platform producing research, reports, and content on startups and corporate innovation. Overlaps with NetZero's innovation/startup audience and uses content plus events as monetization, but with a stronger data/research product layer.
• The Green Times: Brazilian digital media covering climate, sustainability, and ESG business. Comparable to NetZero's impact-and-innovation vertical but narrower in scope, with a similar niche audience of sustainability and impact professionals.

Direct peers

• Meio: Brazilian digital publication focused on sustainability, climate, and impact business. Overlaps directly with NetZero's impact-business and COP30 vertical, serving a similar audience of impact professionals and purpose-driven companies.
• NeoFeed: Brazilian digital media outlet covering innovation, startups, and the new economy, with newsletter and video formats. Closely aligned with NetZero's startup/innovation/impact editorial positioning and digital-first distribution.
• Brazil Journal: Subscription-driven Brazilian business and innovation digital publication. Comparable in being a digital-first Brazilian media brand covering business, startups, and the innovation economy, with a similar reliance on premium audiences and newsletter distribution.
• StartSe: Brazilian digital media and events platform focused on startups, innovation, and entrepreneurship. Directly comparable to NetZero in audience (founders, innovators, corporate innovation teams), content format (articles, newsletter, video, events), and go-to-market (sponsorships and paid events).

Broad incumbents

• Exame: Major Brazilian business publication covering innovation, startups, sustainability, and corporate strategy. Overlaps with NetZero's content themes but operates as a broad incumbent with much larger scale and sales force.
• Poder360: Brazilian digital media brand covering politics, business, and innovation. Comparable as a digital-first Brazilian publication with newsletter and event monetization, though broader in editorial scope than NetZero's impact/innovation focus.
• Forbes Brasil: Established Brazilian edition of a global business media brand covering entrepreneurship, innovation, and impact. Larger incumbent competing for the same corporate and entrepreneur audiences and the same sponsorship and event budgets as NetZero, but with broader scope.

Others

• Projeto Draft: The Brazilian multi-author digital media publication on which NetZero is built. Comparable as a publishing network but functions as an enabling partner/parent ecosystem rather than a competing standalone brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Zero