Club Deportes La Serena

What Club Deportes La Serena does

Club Deportes La Serena SADP is a professional football club founded in 1955 and headquartered in La Serena, Coquimbo Region, Chile. The club fields a men's first team in the Chilean Primera División, a women's team competing in the Ascenso league (debuted March 2026), and a youth academy operating under the Escuela Oficial CDLS brand. It is one of the smaller-franchise participants in Chile's top flight, with a regional identity built around the 'Papayeros' and 'Granates' nicknames.

The business model follows the standard professional football revenue stack: pooled broadcasting rights distributed by the ANFP, matchday gate receipts (sold via Ticketmaster for the 2026 season), commercial sponsorships, and merchandise. The disclosed commercial portfolio includes AR as premium sponsor alongside Cormar, Fiume, RedSalud, BBDos, and NewKar, indicating a regional SME-anchored sponsorship base rather than national headline brands. The club operates as a Sociedad Anónima Deportiva Profesional — the corporate form mandated for Chilean professional football clubs — and is privately held.

Operationally, the club employs between 51 and 100 people, consistent with a small-market top-division franchise. No proprietary technology platform, AI/ML capability, or digital product beyond standard ticketing is disclosed. Strategic activity in the recent period has focused on vertical extension (women's football, youth academy) and channel expansion (digital ticketing), with no disclosed M&A, funding rounds, or leadership changes in the input data.

Name

Club Deportes La Serena

Legal name

CLUB DEPORTES LA SERENA S.A.D.P.

Website

https://cdlaserena.cl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Deportes La Serena is a Chilean professional football club founded in 1955, based in La Serena. It fields men's, women's, and youth teams, and generates revenue from broadcasting rights, matchday sales, regional sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Chilean Primera Division
• Football matchday operations
• Sports club sponsorship
• Youth football academy

Headquarters

HQ city

La Serena

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broadcasting and Media Rights: Revenue generated from participation in professional football leagues (Liga de Primera), including broadcasting rights payments from the Chilean Football Association (ANFP).
2. Matchday Revenue: Revenue from ticket sales for home matches at the club's stadium, including season ticket (abonados) subscriptions and individual match admissions.
3. Commercial Sponsorships: Revenue from sponsorship agreements with corporate partners including premium sponsor AR and additional sponsors Cormar, Fiume, RedSalud, BBDos, and NewKar. Sponsors receive brand visibility on team kits, stadium signage, and official communications.
4. Merchandise Sales: Revenue from official club merchandise sold through the Tienda (official store) and online via ticketplus.cl platform, including team apparel and accessories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Club Deportes La Serena SADP operates a professional football club in La Serena, Chile, competing in the Liga de Primera (Primera División) with additional teams in women's football (Ascenso), youth football (Fútbol Joven), and an official youth academy (Escuela Oficial CDLS). The club's commercial offering centers on live football entertainment, season ticket (abonados) subscriptions, corporate sponsorships, and official merchandise sales through its Tienda CDLS and Ticketplus online store.

Product overview

Club Deportes La Serena is a professional Chilean football club operating a single unified offering across multiple divisions: the Primera División professional team, a women's football squad competing in the Ascenso league, youth academy (Escuela Oficial), and youth football programs. The club's digital presence centers on its official website, which aggregates news, team information, and links to the official merchandise store via Ticketplus. No distinct software product or platform with modules is offered—the club functions as a traditional sports organization rather than a technology products company.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Club Merchandise (Tienda CDLS) Official Club Deportes La Serena merchandise including team apparel and accessories sold through the physical Tienda CDLS and online store at tiendagranate.ticketplus.cl. Available to fans and supporters seeking branded club products.
• Season Ticket Subscription (Abonados 2026) Annual season subscription (abonado) granting fans entry to all home matches of Club Deportes La Serena during the season. Sold through Ticketmaster Chile online platform.
• Professional First Team Matchday (Liga de Primera) Live professional football matches of Club Deportes La Serena's first team competing in the Liga de Primera (Primera División) organized by the ANFP. Open to ticketed fans attending matches at the club's home stadium.
• Women's Football Team (Fútbol Femenino) Club Deportes La Serena's professional women's football team competing in the Ascenso (promotion) league. Provides women's professional football matches and squad presentations for fans and supporters.
• Escuela Oficial CDLS (Official Youth Academy) Official youth football academy program offering structured professional training and talent development for young players at the Escuela Matriz facility, feeding into the club's youth and professional squads.
• Stadium and City Tour Guided 'tour por la serena y nuestro estadio' experience allowing fans to explore the club's stadium and notable locations in the city of La Serena. A community engagement offering tied to the matchday and supporter experience.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• AR (Premium Sponsor)flagshipOthersAR is the premium sponsor of Club Deportes La Serena, receiving the highest level of brand visibility including primary placement on team kits and prominent stadium signage. The sponsor logo appears on the official website header and throughout club communications.
• CormarcoreOthersCormar is a sponsor partner of Club Deportes La Serena, appearing in the sponsors section of the official website with brand logo placement.
• FiumecoreOthersFiume is a sponsor partner of Club Deportes La Serena with brand visibility on official club communications and website.
• RedSaludcoreOthersRedSalud is a healthcare-related sponsor partner of the club, providing brand visibility and potentially healthcare services support for the organization.
• BBDosminorOthersBBDos is a sponsor partner of Club Deportes La Serena with brand logo presence on the official website.
• NewKarminorOthersNewKar is a sponsor partner of Club Deportes La Serena, appearing in the sponsors section with brand visibility.
• Ticketmaster ChilecoreTechnology or IntegrationTicketmaster serves as the official ticketing platform for Club Deportes La Serena, handling season ticket (abonados) sales and distribution for 2026 through their online platform at ticketmaster.cl.
• Liga de Primera (Primera División Chilena)flagshipStrategic or Co-development PartnerClub Deportes La Serena participates in the Primera División (First Division) of Chilean professional football, organized by the ANFP. The club competes in league competitions including the League Cup (Copa Liga) and regular season matches, operating under the governance of ANFP, CONMEBOL, and FIFA regulations.
• Asociación Chilena de Seguridad (ACHS)coreOthersAccording to the internal regulations document, the club is affiliated with the Asociación Chilena de Seguridad as its occupational health and safety insurance provider, managing work accidents and professional disease coverage under Law 16.744.

Scale indicators3 records

Broad incumbents

• Colo-Colo: Chile's most successful and highest-revenue football club; provides a national benchmark for broadcasting-rights value, sponsor scale, and merchandise potential that contextualizes CDLS's growth ceiling.
• Club Universidad de Chile: One of Chile's two largest clubs and a direct Primera División competitor; serves as a benchmark for sponsor ceiling, media-rights value, and brand scale that CDLS is constrained against.

Direct peers

• Coquimbo Unido: Direct regional competitor operating in the Coquimbo Region; both clubs compete for local fan support, regional sponsors, and media attention in the same geographic catchment, making them the closest comparable on scale and market dynamics.
• Everton de Viña del Mar: Primera División club from the nearby Valparaíso Region; CDLS recently defeated Everton (April 2026), and they share a similar profile as mid-tier Chilean clubs with regional fan bases and comparable sponsorship dynamics.
• Audax Italiano: Competes in the same Chilean Primera División; recent head-to-head match (June 2026 draw) confirms they are direct sporting peers with comparable squad quality and mid-table standing.
• Deportes Iquique: Chilean Primera División club from a comparable-sized regional market; similar scale, regional monopoly position, and revenue mix make it a strong structural and commercial comparable.
• O'Higgins de Rancagua: Primera División club with comparable mid-tier squad quality and similar revenue dependence on regional sponsors; directly comparable as a candidate for the same investment thesis.
• Unión La Calera: Primera División club with similar mid-tier economics, regional Chilean fan base, and dependence on a single geographic market; directly comparable on operational scale and revenue profile.
• Huachipato FC: Chilean Primera División club with a strong regional industrial identity, similar local-monopoly dynamics, and a comparable sponsorship structure anchored to corporate backers.

Regional players

• Deportes Antofagasta: Chilean Primera División club from northern Chile, sharing both regional scale and the structural challenges of serving a single-city fan base outside the Santiago metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cdls_oficial
• YouTubeyoutube.com/channel/UCmuRlntOLqa0P9n46gzuvGw
• Facebookfacebook.com/cdls.oficial
• Instagraminstagram.com/cdlsoficial
• LinkedInlinkedin.com/company/club-deportes-la-serena-sadp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Deportes La Serena