RPZ comunicacion

What RPZ comunicacion does

RPZ comunicacion is a Madrid-headquartered B2B events and experiential marketing agency operating since 1992 (with active client service dating to 1994). The firm runs a Madrid headquarters and a Miami regional hub opened in 2010, delivering event management services to multinational enterprise clients across Europe, North America, and Latin America. Its named customer base spans pharmaceuticals (Pfizer, GSK, Novartis, Janssen Cilag, Sanofi-Aventis), banking and financial services (Santander, Goldman Sachs, Morgan Stanley, Deutsche Bank, Schroders, Sabadell, Popular Banca Privada, Inversis Banco), luxury hospitality (Four Seasons, Mandarin Oriental), technology (Microsoft), automotive (Mercedes-Benz, Hertz), consumer goods (Procter & Gamble, Carrefour), consulting (Accenture), telecommunications (Telefonica), energy (CEPSA), and aerospace/defense (EADS).

The company operates seven core service lines: Corporate Events (galas, seminars, product launches, shareholder meetings), Golf & Sporting Events (tournaments and golf tours since 1993), Cooking Events (gastronomic workshops and tastings), Trade & Fair Events (booth design, modular assembly, international trade fair planning), Conferences & Conventions (medical, pharmaceutical, and technological conferences), Marketing Online (social media management, SEO, PPC, community management), and Staffing (promotional models, hostesses, interpreters, security across Spain, Europe, USA, and Latin America) operated under the sub-brand "RPZ Azafatas & Personal Auxiliar". No proprietary software platform, app, API, or AI/ML capability is disclosed — service delivery is built on operational expertise, vendor networks, and creative production, with notable historical milestones including the Ryder Cup at Valderrama (1997) and the Bupa Convention in Hawaii (2013).

RPZ generates revenue through professional services fees for planning, coordination, and execution of events, with pricing custom-quoted per scope. The company is privately held, founder-led (Executive Director Rosario Pino, Creative Director Juan Tena, Marketing Director Antonio Mayoral, Executive Conventions Director Beatriz Guerrero, and Marketing Online lead Iván Ruiz Lorente), reports 1-10 employees, has not raised external funding, and sells exclusively through direct enterprise sales from its two offices with no disclosed partnerships, certifications, or public revenue figures.

Name

RPZ comunicacion

Legal name

RPZ comunicacion

Website

https://rpzcomunicacion.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

RPZ comunicacion is a Madrid-headquartered B2B events and experiential marketing agency operating since 1992, serving multinational enterprises across Europe, the US, and Latin America with corporate events, medical conferences, golf tournaments, cooking events, trade fairs, digital marketing, and staffing services.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Technology & Developer Conferences (MPAGAGAE), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Event management services
• Corporate event planning
• Experiential marketing agency
• Conference organization
• Trade fair services

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Management Services: Full-service event management including corporate events, conventions, conferences, trade fairs, golf tournaments, cooking events, and staffing services. Revenue generated through professional services fees for planning, coordination, and execution of events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RPZ comunicacion is a full-service global events and marketing agency that plans and executes corporate events, conferences and conventions, golf and sporting tournaments, cooking and gastronomic events, trade fair exhibitions, staffing, and digital marketing services for enterprise clients. Operating since 1992 with offices in Madrid and Miami, the firm delivers end-to-end event management from creative concept through on-site execution across Europe, North America, and Latin America.

Product overview

RPZ comunicacion is a global events and marketing agency founded in 1992 with 19 years of experience organizing over 300 international events serving 1,000,000 attendees. The company operates a multi-product portfolio organized around seven core service lines: Corporate Events (large-scale galas, seminars, product launches), Golf & Sporting Events (tournaments and golf tours since 1993), Cooking Events (gastronomic workshops and tastings), Trade & Fair Events (booth design and exhibition services), Conferences & Conventions (medical/pharmaceutical/tech conferences), Marketing Online (social media, SEO, PPC, content marketing), and Staffing services. The company maintains offices in Madrid, Spain and Miami, USA to serve European, North American, and Latin American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Full-service corporate event planning including galas, seminars, exhibitions, awards, themed shows, product launches, shareholder meetings, and receptions, organized at three scales: large (100+ attendees), mid-size (20-100), and intimate (up to 20). Designed for enterprise corporations across multiple industries.
• Golf & Sporting Events Specialized golf tournament and sporting event management including private tournaments, social tournaments, golf tours, Pro-Am events, clinics, and golf getaways. Targeted at financial services firms and corporate clients for client entertainment and relationship building.
• Cooking Events Gastronomic event services including live cooking demonstrations, cooking workshops from amateur to advanced levels, tapas and tasting events, food and wine pairing, and gastro-business services (gastrocoaching and gastromarketing). Targeted at corporate brand experiences and product launches.
• Trade & Fair Events Trade fair exhibition services including booth design, modular assembly, custom graphics, road-shows, venue selection, international trade fair planning, staffing, photography, and catering. Designed for corporate exhibitors participating in international trade fairs.
• Conferences & Conventions Medical, technological, and pharmaceutical conference organization including attendee recruitment, venue management, audiovisual support, simultaneous translation, speaker arrangements, and sponsorship coordination. Targeted at pharmaceutical, healthcare, and technology enterprises.
• Marketing Online Digital marketing services including social media marketing (Facebook, Twitter, LinkedIn, Pinterest, Google+), content marketing, community management, blogger relations, SEO, PPC, web analytics, and online reputation management. Targeted at enterprise clients integrating digital channels into experiential campaigns.
• Staffing (Azafatas & Personal Auxiliar) Event staffing services providing promotional models, hostesses, coordinators, security, product demonstrators, interpreters, guides, and teleoperators across Spain, Europe, USA, and Latin America. Supports enterprise events with trained multilingual personnel.

Quantifiable outcome

• Over 300 international events delivered
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• George P. Johnson Experience Marketing: US-headquartered experiential marketing agency serving enterprise technology and B2B brands with corporate events, conferences, and brand activations. Directly comparable as a full-service event/experiential agency targeting enterprise clients similar to RPZ's roster.
• GES (Global Experience Specialists): Global event services and experiential marketing company providing exhibit design, event production, and corporate experiences for enterprise clients. Directly comparable to RPZ in trade-fair and corporate event execution at enterprise scale.
• MCI Group: Global association and event management agency headquartered in Switzerland offering full-service conferences, congresses, and corporate events to enterprise and association clients. Highly comparable to RPZ in service breadth and client type, though at significantly larger scale.
• Sparks: Experiential marketing agency (now part of GPJ) specializing in brand experiences, corporate events, and pop-up activations for enterprise clients. Comparable to RPZ as a creative-led event/experiential agency serving large brands.
• BCD Meetings & Events: Global meetings, events, and incentives agency serving corporate clients across pharma, financial services, and technology. Directly comparable to RPZ in enterprise client mix, pharma specialization, and full-service meeting management.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential campaigns for enterprise clients including tech, financial services, and pharma. Comparable to RPZ in serving Fortune 500 brands with full-service experiential offerings.
• Clarion Events: UK-headquartered events organizer running trade shows, conferences, and exhibitions across multiple industries. Comparable to RPZ in conferences/trade-fair services though operating at significantly larger scale.

Broad incumbents

• Cvent: US-based event management platform providing registration, attendee engagement, and onsite event technology, with adjacent event management services. Broader incumbent that increasingly competes with traditional event agencies like RPZ through its technology stack.
• Reed Exhibitions (RX Global): Global exhibitions and trade-fair organizer operating hundreds of B2B events across multiple industries and geographies. Comparable to RPZ in trade-fair/exhibition services though operating as a large incumbent organizer rather than a boutique agency.

Regional players

• Grupo AD: Spain-based event staffing and hostess services company serving corporate events, trade fairs, and conventions across Iberia. A regional peer to RPZ in Spain with overlapping services in event staffing and trade-fair support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/rosariopino

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPZ comunicacion