Clonwerk

Name

Clonwerk

Legal name

CLONWERK Società a Responsabilità Limitata

Website

https://clonwerk.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Clonwerk is an Italian creative production company founded in 1984, delivering video design, real-time graphics, projection mapping, and interactive installations for live events, TV broadcasts, museums, and corporate clients across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industry

Studio Lighting & Grip Infrastructure Services (MPADAIAF)

Keywords

• Live event production
• Broadcast graphics services
• Interactive museum installations
• Video mapping design
• Corporate video production

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Professional services revenue from directing, video design, and content production for live events, concerts, corporate events, and institutional ceremonies. Projects are typically one-time engagements with enterprise clients.
2. Broadcasting Production Services: TV graphics production, broadcast systems, and content packages for television networks and streaming platforms. Includes art direction, motion graphics, and on-air graphic management.
3. Interactive Experience Design: Design and production of interactive museum installations, experiential pavilions, and multimedia attractions. Often involves ongoing maintenance and software updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Clonwerk provides professional multimedia production services combining video design, motion graphics, projection mapping, real-time graphics, and interactive technologies for live events, TV broadcasts, and experiential installations. The company delivers end-to-end direction, content creation, and technical execution for concerts, stadium ceremonies, broadcast shows, museum pavilions, and corporate video projects, integrating tools such as Notch, Unity, Unreal Engine, drone systems, and large-scale projector deployments.

Product overview

Clonwerk is an emotion-driven content creation company offering five interconnected service divisions: We Live (live events and show direction), We Create (interactive visitor experiences), We Entertain (broadcasting and TV graphics), We Produce (branded content and advertising), and We Innovate (innovation laboratory for new technologies). The company specializes in large-scale video mapping, immersive installations, real-time graphics using Notch and Unity, interactive museum pavilions (STEP, FICO Eataly World, M9), TV broadcasting graphics (Eurovision, X Factor, Italia's Got Talent), and live show production (Alessandro Cattelan tours, Tiziano Ferro concerts, institutional events). Key interactive products include STEP FuturAbility District with AI-enhanced MetaHuman avatars, FICO Eataly World multimedia pavilions, and M9 Museum exhibitions. The company also develops proprietary software, apps, and real-time content systems for events and experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• We Live Live events service division handling direction, video design, and content production for urban square events, concerts, stadium ceremonies, and institutional events using projection mapping, drones, lasers, pyro, and real-time graphics.
• We Create Interactive experiences service division designing immersive visitor installations for museums and exhibitions, including AI-driven conversations, robotic arm interactions, holographic theaters, and multimedia content.
• We Entertain Broadcasting service division providing video graphics content packages, broadcast systems, on-air graphic management, and software for TV formats including competition shows and live broadcasts.
• We Produce Production service division handling branded content, corporate videos, advertisements, and docufilms, managing every step from concept through shooting to final delivery.
• We Innovate Innovation laboratory developing new technologies and creative solutions including Sphere Reactive, Robot Arms Interaction, AI Generative Art, Realtime Voting System, Beacon Technology, Buzz Monster Dance, and Interactive Custom Controllers.
• STEP FuturAbility District Interactive observation point with dynamic installations, immersive spaces, and multimedia screens using real-time interaction to determine visitors' FuturAbility with personalized app-based guidance. Features MetaHuman avatars with motion capture and AI-enhanced characters.
• FICO Eataly World Pavilions Five multimedia pavilions for FICO Eataly World agri-food park in Bologna covering Italian food biodiversity themes across 1,500 square meters with 360-degree cinema, holographic theater, and robotic arm demonstrations.
• M9 Museum Pavilion 4 M9 Museum permanent exhibition pavilion 'MONEY MONEY MONEY' with 2D/3D real-time graphics, leap motion animations, interactive games, immersive installations with 360-degree projections, video mapping, and sound effects across 2,610 square meters.
• Acea Acqua Environmental sustainability education project for Acea Scuola using immersive show technology to transform auditoriums into 270-degree screens for high-definition educational content on water conservation.
• Milano City Studios Smart stage production studios with LED wall and real-time graphics for events and digital productions, including art direction, video design, and graphic packages for streaming content.
• SARA AI Tool AI tool with fully crafted 3D and motion graphic presence that interacts live with a presenter in real time, activated by custom-made drones through a symbolic gesture of human oversight.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and important.

• Limiteazero S.r.l.coreStrategic or Co-development PartnerStrategic partnership for FICO Eataly World project where Clonwerk and Limiteazero served as main contractors for five multimedia pavilions (1,500 sqm). Partnership extended to M9 Museum project where both companies collaborated on pavilion development.
• E9 ProductioncoreStrategic or Co-development PartnerProduction partner for SABIC Jubail Building Inauguration Ceremony. E9 Production served as Production Owner for this major live event featuring 700 drones and multi-stage production.
• Filmmaster EventscoreStrategic or Co-development PartnerOngoing partnership with Filmmaster Events for major international productions including Expo 2015, AIMAG ceremonies, and Rome Expo 2030 candidacy ceremony.
• Artech FX / DronisosimportantTechnology or IntegrationDrone show technology partner for Humanlands ceremony at Rome's Colosseum - provided drone show tech for 500-drone synchronized performance.
• Balich Wonder StudiocoreStrategic or Co-development PartnerStrategic partner for large-scale ceremony productions including AIMAG and National Day UAE events. Balich Wonder Studio handles overall event production while Clonwerk provides video design and content.
• Jack MortonimportantStrategic or Co-development PartnerContent development and co-executive production partner for SYNC Summit 2024 in Saudi Arabia.
• Moments InternationalimportantStrategic or Co-development PartnerExecutive production partner for AMEN National Cyber Security Awareness Exhibition and SYNC Summit 2024.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Filmmaster Events: Italian mega-event producer and recurring Clonwerk partner on Expo 2015, AIMAG ceremonies, and the Rome Expo 2030 candidacy ceremony. Closely comparable in producing high-profile international events and ceremonies.
• Moment Factory: Canadian multimedia entertainment studio specializing in immersive installations, projection mapping, and interactive visitor experiences. Directly comparable to Clonwerk's 'We Create' division for museum, exhibition, and permanent immersive venues.
• E9 Production: Italian live-event production company that served as Production Owner alongside Clonwerk on the SABIC Jubail Building Inauguration Ceremony. Comparable in delivering multi-stage live events with drone, laser, and pyro integration.
• Stufish Entertainment Architects: UK-based entertainment architecture firm specializing in immersive venues, themed attractions, and show design. Comparable in producing large-scale permanent and semi-permanent visitor experiences combining architecture, projection, and live performance.
• Balich Wonder Studio: Italian large-scale ceremonial event producer, documented partner of Clonwerk on AIMAG and UAE National Day. Directly comparable in producing stadium-scale opening/closing ceremonies combining projection mapping, drone shows, and live performance.
• Limiteazero: Italian creative studio that collaborated with Clonwerk on FICO Eataly World and M9 Museum pavilions. Comparable in designing interactive multimedia installations and immersive visitor experiences for museums and brand pavilions.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency that partnered with Clonwerk on SYNC Summit 2024 in Saudi Arabia. A larger incumbent offering overlapping capabilities (events, exhibits, brand experiences) as part of a broader portfolio rather than a specialized video-design niche.

Emerging players

• Obscura Digital (historical reference: Whitevoid / Kling & Freitag Creative): Berlin-based creative engineering studio known for large-scale projection mapping and immersive light installations. Comparable in deploying large-format projection and real-time graphics for architectural surfaces and live events.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Clonwerk_Srl
• Facebookfacebook.com/Clonwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clonwerk