Cassy

Name

Cassy

Legal name

Counseling and Support Services for Youth

Website

https://cassybayarea.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

akta.pro secondary industries

School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF), Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

Keywords

• School-based mental health
• Youth counseling services
• K-12 student therapy
• Community mental health
• Nonprofit youth services

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: CASSY operates as a nonprofit organization funded primarily through individual donations, corporate sponsorships, and community fundraising events. The organization hosts the annual Endless Summer concert fundraiser in Los Gatos, sponsored by local businesses including Star One Credit Union and El Camino Health.
2. Grants: CASSY receives funding through grants from community organizations and foundations to support operations and expansion into new school districts.
3. Corporate Sponsorships: Local businesses sponsor CASSY events and programs, with companies like Star One Credit Union and El Camino Health providing event sponsorship for Endless Summer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CASSY provides free, on-campus mental health counseling services to K-12 students in Bay Area schools, delivered by licensed therapists embedded directly within partner schools. The organization complements its core counseling with staff training and planning, parent and community education programs, crisis support and 988 referral, an online resource library, and impact assessment, operating across 37 school campuses in 10 districts in Santa Clara and San Mateo counties.

Product overview

CASSY (Counseling and Support Services for Youth) is a nonprofit school-based mental health service organization providing a suite of programs including on-campus individual and group counseling, staff training, parent and community education, and impact assessment. The core offering is professional on-campus mental health counseling delivered by licensed therapists integrated into Bay Area school campuses across multiple districts. Additional services include crisis support, a mental health resource library, annual impact reporting, and community events such as youth mental health assemblies featuring public figures. The organization operates across Santa Clara and San Mateo counties, partnering with school districts to provide continuous mental health support from kindergarten through high school graduation.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Campus Student Mental Health Counseling Professional on-campus mental health counseling services for K-12 students provided directly in Bay Area schools, delivered by licensed therapists to support social and emotional well-being from kindergarten through high school graduation. Includes individual counseling, group therapy, and crisis support at no cost to students or families.
• Staff Training & Planning Professional development and planning services for school staff to identify students in crisis, establish crisis support protocols, and support positive student outcomes, building internal capacity for mental health awareness.
• Parents & Community Education Mental health education programs and resources provided to parents and the broader community to widen the support network for students and reduce stigma around seeking help.
• Impact Assessment Measuring and assessing the outcomes and effectiveness of CASSY's mental health programs across served schools and districts, including annual impact reporting.
• Crisis Support Crisis intervention and support services available to students, including connection to the 988 crisis line and on-campus emergency mental health response.
• Resource Library Online library of mental health resources, articles, and educational materials for youth, families, and educators covering topics such as anxiety, depression, social media, sleep, and substance use.
• Mental Health Assemblies & Community Events Youth mental health assemblies and community events featuring high-profile guests such as NFL athletes, designed to destigmatize mental health and promote wellness conversations in schools.

Quantifiable outcome

• Nearly 20,400 students served annually across 37 campuses in 10 districts
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Venardi Zurada Law FirmcoreGTM or Marketing Partner · 10 July 2024Venardi Zurada, official personal injury attorneys of the San Francisco 49ers, co-hosted the mental health assembly with CASSY featuring NFL linebacker Fred Warner at Canyon Middle School. The law firm helped organize the event to raise awareness about youth mental health and destigmatize seeking help.
• Los Gatos Morning RotarycoreGTM or Marketing PartnerLos Gatos Morning Rotary hosts the annual Endless Summer outdoor concert and dance fest benefiting CASSY. The event is held at Los Gatos Town Plaza and features live music, food, drinks, and family activities, with proceeds supporting CASSY's mental health programs for local students.
• Star One Credit UnionminorGTM or Marketing PartnerStar One Credit Union is a sponsor of the Endless Summer event benefiting CASSY, contributing to the annual fundraiser that supports youth mental health services in local schools.
• El Camino HealthminorGTM or Marketing PartnerEl Camino Health is a sponsor of the Endless Summer event benefiting CASSY, supporting youth mental health programs in the community.
• Campbell Union High School DistrictcoreStrategic or Co-development PartnerCASSY celebrated a decade of collaboration with Campbell Union High School District in 2024-2025. CASSY partners closely with CUHSD Wellness Center staff to help build resilience and empower students, with student anxiety being a key focus area.
• Mountain View Los Altos High School DistrictminorStrategic or Co-development PartnerNew partnership established in 2024-2025 as part of CASSY's expansion to provide mental health services to students in this district.
• Khan Lab SchoolminorStrategic or Co-development PartnerNew partnership established in 2024-2025 as part of CASSY's expansion to provide mental health services at this school.
• Las Lomitas Elementary School DistrictminorStrategic or Co-development PartnerNew partnership established in 2024-2025 as part of CASSY's expansion to provide mental health services to students in this district.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daybreak Health: Daybreak Health delivers K-12 mental health therapy through school partnerships and telehealth, offering licensed clinician access to students on campus and directly overlapping with CASSY's core service category and target customer.
• Mantra Health: Mantra Health delivers mental health services to K-12 and college students including therapy and psychiatry, directly competing for school district and student mental health contracts at a national scale.
• Cartwheel: Cartwheel provides school-based mental health services for K-12 students, including therapy and psychiatry partnerships with districts, competing for the same school-district contracts and embedded-therapist niche.
• Hazel Health: Hazel Health provides K-12 students with on-campus and telehealth mental health services through partnerships with school districts, directly competing with CASSY for the same district customers and licensed-therapist delivery model.
• Care Solace: Care Solace partners with school districts to provide mental health care coordination and referral services for students, serving overlapping K-12 district customers with comparable mental health access solutions.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment for adolescents and young adults, addressing overlapping teen mental health needs but through a higher-acuity clinical model rather than school-based delivery.

Broad incumbents

• Active Minds: Active Minds is a nonprofit that supports student mental health awareness and peer-to-peer programs across schools and colleges, addressing overlapping student mental health stigma-reduction objectives but as a broader national organization.
• JED Foundation: JED Foundation is a national nonprofit focused on youth and young adult mental health prevention and emotional health programming, operating broadly across the same youth mental health mission space as CASSY but without a K-12 embedded-therapist delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cassybayarea

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassy