Oxygen Agency

What Oxygen Agency does

Oxygen Agency (legal entity: OXYGEN SAS, RCS Nanterre 424 252 559) is an independent French communications and public relations consultancy founded in 1999 and headquartered in Levallois-Perret. The firm delivers an integrated service portfolio spanning Relations Presse (Press Relations), Influence, Social Media, Branding and Brand Content (including a dedicated Agence Vidéo / video production sub-service), Événementiel (Events), Communication de Crise (Crisis Communication), Communication Corporate, and Formations (Professional Training). A dedicated strategic sub-brand called 'o3' operates as the agency's internal creative strategy and branding cell. The agency's go-to-market is enterprise field sales through 11 regional offices across France (Paris, Lyon, Marseille, Lille, Strasbourg, Toulouse, Rennes, Nantes, Angers, Bordeaux) plus an international office in San Francisco, serving clients in 15+ sectors including hospitality (Accor), construction (Colas), data centers (Digital Realty), food (Findus), payments (Mastercard), environmental services (Veolia), health research (Inserm), education (ICAM), insurance (Harmonie Mutuelle), and agriculture (Arterris).

The technology stack is light and service-oriented rather than platform-based: Oxygen's proprietary differentiators are its 'Find, Reveal & Share' methodology, the 'o3 Strategic Unit' branding framework, and a recently productized Generative Engine Optimization (GEO) capability that structures client text, video, and audio content for discoverability by AI search engines (ChatGPT, Gemini, Perplexity, Copilot). There is no proprietary model, API, or SDK; integrations are limited to standard web tools (Google Analytics, LinkedIn widgets) and the website is hosted by Gandi, with Adveris as web development vendor.

The business model is professional services: custom, quote-based pricing with multi-year enterprise retainers and project-based engagements. Revenue streams are press relations, social media/influence, branding/brand content, events/experiential, and training. The firm holds an Ecovadis Silver Medal 2025 (ESG) and is independently owned with no disclosed parent, venture capital, or private equity backing.

Name

Oxygen Agency

Legal name

OXYGEN

Website

https://oxygen-rp.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Oxygen Agency is an independent French communications and public relations consultancy founded in 1999, offering press relations, influence, social media, branding, video, events, and crisis communication services to enterprise clients across 15+ sectors, delivered from 11 French offices and San Francisco.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Press Relations Services: Core PR services including media relations, press release writing, press kit creation, journalist outreach, and press coverage monitoring. Revenue generated through project-based fees and retainer contracts with enterprise clients.
2. Social Media & Influence: Social media management, community management, influencer strategy, and social media training services delivered through ongoing retainers or project engagements.
3. Branding & Brand Content: Brand identity development, brand content creation including video production, storytelling, and visual identity work. Delivered through project-based engagements or comprehensive branding retainers.
4. Events & Experiential: Event organization including press days, corporate events, product launches, and industry event representation. Revenue from event management fees and production costs.
5. Training: Professional communication training including media training, LinkedIn training, and communication strategy workshops. Offered as standalone training programs or integrated with broader client engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Oxygen Agency is an independent French communication and public relations consultancy that delivers nine integrated service lines — press relations, influence, social media, branding, brand content (encompassing a dedicated video production agency), events, crisis communication, corporate communications, and professional training — to corporate clients, institutions, and industry associations across France, with additional reach in San Francisco. The agency structures engagements using its proprietary "Find, Reveal & Share" methodology and applies Generative Engine Optimization (GEO) to prepare client content for visibility within AI-driven search engines such as ChatGPT, Gemini, Perplexity, and Copilot.

Product overview

Oxygen Agency is a full-service communication and public relations agency founded in 1999, operating as a unified service portfolio organized around the following core disciplines: Relations Presse (Press Relations), Influence, Social Media, Branding, Brand Content (including a dedicated Video Production Agency sub-service offering Live Media, Video Interviews, Podcasts/Vodcasts, Motion Design, and Marketing Videos), Événementiel (Events), Communication de Crise (Crisis Communication), Communication Corporate, and Formations (Professional Training). A strategic sub-brand called o3 operates as the agency's internal creative strategy and branding cell, providing brand platform development and editorial concept work that supports the broader service offering. The agency serves clients across 15+ business sectors from 11 office locations in France plus one international office in San Francisco.

Differentiator

Problem solved

Functional benefit

Brands

• o3: Strategic content cell and branding agency of the Oxygen Group, specializing in content strategy and branding services.

Products and services

• Relations Presse (Press Relations) Media and press relations service covering pitching, press release writing, journalist relationship management, and securing editorial coverage in French and international media outlets for corporate clients.
• Influence Influence marketing service covering influencer identification, partnership design, and engagement campaigns to amplify client brand messages through third-party voices and creators.
• Social Media Social media strategy and management service covering platform-specific content production, community management, paid social activation, and social media performance for brand clients across LinkedIn, Instagram, TikTok, Facebook, and other networks.
• Branding Branding service covering brand strategy, brand platform development, visual identity design, and brand architecture work, supported by Oxygen's internal o3 strategic cell for creative concept and brand platform development.
• Brand Content Brand content production service that produces editorial and visual content assets for client brands, applying Generative Engine Optimization (GEO) techniques to ensure content is discoverable within AI-driven search and recommendation engines.
• Événementiel (Events) Event planning and experiential service covering corporate event design, product launches, press events, and branded experiences for client audiences.
• Communication de Crise (Crisis Communication) Crisis communications service providing strategic counsel, media response, and stakeholder management during reputational incidents, controversy, or high-stakes public events for client organizations.
• Communication Corporate (Corporate Communications) Corporate communications service covering internal communications, employer brand messaging, executive positioning, and external corporate narrative for client organizations.
• Formations (Training) Professional training service providing media training, spokesperson coaching, social media training, and communications skills workshops for client teams and executives.
• Agence Vidéo (Video Production Agency) Dedicated video production agency service that produces live media, video interviews, podcasts (audio and video), and motion design content for client brands, with built-in GEO optimization for AI-driven content discovery.

Quantifiable outcome

• Strong client retention demonstrated by testimonials from clients like Harmonie Mutuelle (since 2023), Groupe Icam (several years), and Arterris
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• So'Home, So'Food & Co Exhibitors (20+ Brands)minorOthers · 1 June 2026Oxygen organizes annual Press Day events bringing together lifestyle brands for journalist and content creator discovery sessions. The 2026 edition at Galerie Joseph in Paris included 20+ exhibitor brands across So'Home, So'Food, and tourism/lifestyle categories.
• AdverisminorOthersWeb development partner responsible for the design and development of Oxygen's corporate website (noted in footer: 'Site internet créé par Adveris').
• GandiminorOthersWebsite hosting provider. Gandi (63 boulevard Massena, 75013 Paris, SIRET: 42309345900042) provides web hosting services for oxygen-rp.fr.
• The CocktailistminorGTM or Marketing PartnerMixology partner for So'Home So'Food & Co event 2026, providing cocktail and mocktail animation services during the press day event.
• CheerzminorGTM or Marketing PartnerPhoto booth partner for So'Home So'Food & Co event 2026, providing interactive photo booth with instant printed souvenirs for event attendees.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Image Sept: French corporate and financial communications/PR consultancy focused on reputation and crisis. Comparable service focus but skewed to Paris-based corporate/financial clients.
• Agence Rumeur Publique: Independent French PR and influence agency serving tech and corporate clients. Directly comparable independent competitor within the French market.

Broad incumbents

• Havas: French-headquartered global communications group spanning PR, advertising and media; overlapping capabilities but a diversified holding-company incumbent.
• Ogilvy: Global integrated PR, branding and content agency with French presence; overlaps on branding, PR and brand content but part of WPP's larger network.
• Publicis Groupe: Major French advertising and communications holding company with PR and influence units; competes broadly but operates far beyond Oxygen's PR niche.
• Edelman: The world's largest independent PR firm offering the same core disciplines (media relations, crisis, corporate reputation) at global scale, competing for large accounts.
• Weber Shandwick: Global PR and communications network with French operations covering press relations, digital and crisis comms; overlaps in offering but part of a much larger holding group.
• BCW (Burson): Global public relations network offering corporate reputation, PR and influence services; a scaled incumbent competing in the same category as Oxygen.

Direct peers

• Hopscotch Groupe: A leading independent French communications and PR group offering press relations, events, influence and digital services. Directly comparable in market, service mix and independent structure.
• Wellcom: French independent PR and corporate communications agency serving enterprise clients. Overlaps closely with Oxygen on press relations, influence and corporate comms in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AgenceOxygen
• YouTubeyoutube.com/user/OxygenRP/featured
• Facebookfacebook.com/AgenceOxygen
• LinkedInlinkedin.com/company/1497725
• Instagraminstagram.com/agenceoxygen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Agency