eJuice Direct
eJuice Direct is a privately held, U.S.-based direct-to-consumer online vape retailer selling eJuice, nic salts, disposables, nicotine pouches, and vaping hardware to adult consumers via its Shopify-based e-commerce storefront, including its proprietary Vape Craft brand.
- Company typePrivate
- Founded2014
- HeadquartersBuffalo Grove, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What eJuice Direct does
eJuice Direct is a privately held, United States–based online retailer of vaping and nicotine products operating exclusively through its direct-to-consumer e-commerce storefront at eJuiceDirect.com. Founded in 2014 and headquartered in Buffalo Grove, the company markets itself as a "one-stop online vape shop" and sells to individual adult consumers (21+) across categories including eJuice (e-liquids), Nic Salts, Disposables, Nicotine Pouches, and a full hardware range (Coils, Kits, Tanks, Pods, Pod Kits, Batteries & Chargers). The catalog spans a broad price spectrum from a "Under $10" budget tier to premium disposables priced up to $24.99, with single e-juice bottles typically $6.99–$24.99 and multi-bottle bundles offering up to 64% savings.
The company carries both third-party brands (Geek Bar, Juice Head, iJoy, Coastal Clouds, Candy King, Foger, RAZ, Pachamama, NIQ, Monster Vape Labs, Holy Cannoli, Cafe Racer) and proprietary lines, notably the Vape Craft brand (dessert, fruit, menthol, and tobacco profiles) and the Nude Bakery line. Disposables are a particular area of recent focus, with offerings ranging from 15,000 to 50,000 puffs per device. The site runs on a standard e-commerce platform with conventional merchandising (clearance, new arrivals, bundle collections) and conventional content marketing (a "Direct Blog," email newsletter, customer reviews, and SEO for vaping keywords); no proprietary technology, AI/ML capabilities, mobile apps, or public APIs are disclosed.
The business model is straightforward e-commerce resale: transactional one-time purchases with no subscription tier, no disclosed loyalty program, and a $75 free-shipping threshold (FREESHIP75) as the principal basket-raise mechanic. Marketing is conducted through SEO, content, email, and on-site reviews with no disclosed paid-acquisition, partnership, or wholesale channels. No funding rounds, acquisitions, leadership team, employee headcount, or financial metrics are publicly disclosed; the company appears to operate independently without a stated parent company or institutional backing, and the U.S. vape retail category in which it operates is subject to significant ongoing FDA, state, and federal regulatory risk.
eJuice Direct firmographics
Firmographics- Name
- eJuice Direct
- Legal name
- eJuice Direct
- Website
- https://eJuiceDirect.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- eJuice Direct is a privately held, U.S.-based direct-to-consumer online vape retailer selling eJuice, nic salts, disposables, nicotine pouches, and vaping hardware to adult consumers via its Shopify-based e-commerce storefront, including its proprietary Vape Craft brand.
- Ownership category
- akta.pro rank
eJuice Direct industry classification
Industry- Product category
- Vape Shop / Vaping Products Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
- akta.pro secondary industries
- E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Disposable Vape Retail (CRANAEAI)
Keywords
Where eJuice Direct is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eJuice Direct business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-Juice and Salt Nicotine Sales: Sale of e-liquids and nicotine salt products in various bottle sizes (120mL, etc.) and nicotine strengths (0mg, 3mg, 6mg, 5%). Products include brands like Vape Craft, Nude Bakery, Candy King, and others.
- Vape Hardware Sales: Sale of vaping hardware including coils, starter kits, pod systems, mods, tanks, batteries, and chargers.
- Disposable Vape Sales: Sale of disposable vaping devices ranging from 8,000 to 50,000 puffs including brands like Juice Head, Geek Bar, iJoy, Foger, RAZ, and NIQ.
- Nicotine Pouch Sales: Sale of nicotine pouches as an alternative to traditional vaping products.
- Bundle and Bundle Deals: Multi-bottle bundles offering savings (e.g., 2-bottle bundles, 6-bottle bundles) that encourage larger purchases with discounted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget tier - Under $10 products |
| Unit Pricing | Pay-as-you-go | Standard single bottles |
| Unit Pricing | Pay-as-you-go | Premium disposable vapes |
| Unit Pricing | Pay-as-you-go | Multi-bottle bundles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
eJuice Direct product offering
Product offeringCore offering
eJuice Direct operates as a direct-to-consumer online vape shop selling e-juice/e-liquids, nicotine salts, disposable vapes, nicotine pouches, and vaping hardware including coils, kits, tanks, pods, and batteries. The retailer carries multiple third-party brands such as Juice Head, Geek Bar, iJoy, Candy King, Coastal Clouds, and Pachamama, alongside proprietary sub-brands like Vape Craft and Nude Bakery. Free shipping is offered on orders over $75 and multi-bottle bundle deals provide up to 64% savings.
Product overview
eJuice Direct is an online e-commerce retailer offering a curated portfolio of vaping products centered around e-juice/e-Liquids and nicotine products. The core offering consists of eJuice and Nic Salts (nicotine salt e-liquids) paired with essential hardware including Coils, Kits, Tanks, Pods, Pod Kits, and Batteries & Chargers. The product line also includes a growing selection of Disposables (pre-filled, single-use vaping devices with puff counts ranging from 15,000 to 50,000) and Nicotine Pouches. The company carries multiple sub-brands including proprietary Vape Craft e-juices featuring dessert and fruit flavors, and Nude eJuice (Nude Bakery) offering premium fruit and dessert combinations. Featured third-party brands include Juice Head, iJoy, Geek Bar, Foger, Pachamama, and NIQ. Bundle options provide multi-bottle discounts for e-juice purchases. The platform functions as a one-stop online vape shop combining products, hardware, and disposables in a single e-commerce experience.
Differentiator
Problem solved
Functional benefit
Products and services
- eJuice (e-Liquids) A curated selection of e-Liquids in various flavors including fruit, dessert, menthol, and tobacco profiles. Available in multiple nicotine strengths and bottle sizes for adult vapers.
- Nic Salts Nicotine salt-based e-liquids designed for smoother throat hits at higher nicotine concentrations, suitable for pod systems and low-wattage devices.
- Disposables Pre-filled, single-use vaping devices that require no filling or charging. Feature various puff counts ranging from 15,000 to 50,000 puffs per device, including brands such as Juice Head, Geek Bar, iJoy, Foger, RAZ, and NIQ.
- Nicotine Pouches Tobacco-free oral nicotine products delivered in small pouches for discreet use without vaping or smoking.
- Coils Replacement coils for various tank and pod systems, available in different resistance levels and configurations.
- Kits Complete vaping starter kits including mods, tanks, and all necessary components for new and experienced vapers.
- Tanks Replacement and upgrade tanks for sub-ohm and standard vaping configurations.
- Pods Replacement pod cartridges compatible with pod systems and pod mods.
- Pod Kits Compact pod-based vaping systems designed for portability and ease of use with salt nic e-liquids.
- Batteries & Chargers Vape batteries and charging equipment for box mods and other devices.
- Bundle Options Multi-bottle bundles offering savings on e-juice purchases, including 2-bottle and 6-bottle bundle configurations with up to 64% savings.
Companies that use eJuice Direct
Customer profileSegments1 record
Ideal customer profiles1 record
eJuice Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eJuice Direct partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights4 records
eJuice Direct competitors and assessment
Company assessmentDirect peers
- Mig Vapor: Multi-category online vape retailer selling e-liquids, disposables, and hardware — overlapping DTC assortment and target buyer.
- EightVape: Discount-oriented online vape retailer with broad selection of disposables, e-juices, and hardware, plus heavy promotional pricing — overlaps heavily with eJuice Direct's value-tier positioning.
- ElementVape: Large U.S. online vape shop carrying disposables, e-liquids, mods, pods, and accessories with free-shipping tiers — directly comparable business model and assortment to eJuice Direct.
- VapeWild: Online retailer offering house-brand e-liquids alongside third-party brands, mirroring eJuice Direct's hybrid proprietary-plus-third-party approach.
- Direct Vapor: Online vape retailer focused on e-liquids, mods, tanks, kits, and disposables — same shopper demographic and product mix as eJuice Direct.
- MyVaporStore: Established online vape retailer offering e-juice, hardware, and starter kits; directly comparable assortment and DTC delivery model.
- VaporDNA: Long-established online vape shop selling e-liquids, salt nic, hardware, and accessories; competes for the same adult-vaper traffic with a similar multi-category DTC model.
- Giant Vapes: Online vape retailer with deep e-liquid, salt nic, and hardware assortment; competes for price-sensitive adult vapers using bundle and clearance mechanics similar to eJuice Direct.
Emerging players
- Juice Head: Featured disposable and e-liquid brand on eJuice Direct's site; comparable as a nicotine-product brand/distributor intersecting with eJuice Direct's category rather than as a head-to-head storefront.
Others
- Pachamama (e-liquid brand): Featured premium e-liquid brand carried on eJuice Direct; relevant adjacent/thematic relationship as a manufacturer whose products are stocked by vape retailers like eJuice Direct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
eJuice Direct social profiles
Digital presenceeJuice Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
eJuice Direct leadership team
Management profileNumber of profiles
eJuice Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eJuice Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eJuice Direct
What does eJuice Direct do?
eJuice Direct operates as a direct-to-consumer online vape shop selling e-juice/e-liquids, nicotine salts, disposable vapes, nicotine pouches, and vaping hardware including coils, kits, tanks, pods, and batteries. The retailer carries multiple third-party brands such as Juice Head, Geek Bar, iJoy, Candy King, Coastal Clouds, and Pachamama, alongside proprietary sub-brands like Vape Craft and Nude Bakery. Free shipping is offered on orders over $75 and multi-bottle bundle deals provide up to 64% savings.
Is eJuice Direct a public or private company?
eJuice Direct is a private company. It is classified as unknown and is currently operating.
When was eJuice Direct founded?
eJuice Direct was founded in 2014.
Where is eJuice Direct based?
eJuice Direct is headquartered in Buffalo Grove, United States, in the North America region.
How does eJuice Direct make money?
Five revenue lines are on record. E-Juice and Salt Nicotine Sales are the primary driver. The others are vape Hardware Sales, disposable Vape Sales, nicotine Pouch Sales and bundle and Bundle Deals.
Who are eJuice Direct's main competitors?
Direct peers on record are Mig Vapor, EightVape, ElementVape, VapeWild, Direct Vapor, MyVaporStore, VaporDNA and Giant Vapes. Juice Head is listed as an emerging player. Pachamama (e-liquid brand) is listed as an others.
Does eJuice Direct have an API?
No public API is recorded for eJuice Direct.
What industry is eJuice Direct in?
eJuice Direct's product category is Vape Shop / Vaping Products Retail. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces), with a secondary code of CRANAEAH, E-Liquid & Nicotine Salt Retail. Its NAICS code is 459991.