What Krafthaus does

Krafthaus is a Melbourne-based full-service digital agency founded in 2012 that designs, builds, and markets websites, web applications, e-commerce platforms, and digital publications for a mix of startups, SMBs, mid-market firms, charities, and enterprises. Its named client base spans RMIT University, ANZ, Alcaston Gallery, Felton Constructions, Centre for Policy Development, RCD Foundation, MP Consulting, and others, with the most prominent internal product being Paperlust, an e-commerce marketplace for customised wedding stationery that the agency built and operates.

The agency delivers projects using a distributed operating model with Australian strategic, design, and project leadership in Melbourne (Oakleigh South) and an engineering team in Jogjakarta, Indonesia. Technology stack centres on PHP (CodeIgniter, Laravel), Angular.js, WordPress, and the LAMP stack, deployed on AWS (EC2, S3, CloudFront, Route53) with extensive third-party integrations (Stripe, PayPal, Afterpay, Apple/Google Pay, eWay, MailChimp, Salesforce, Xero, Freshdesk). A notable proprietary asset is a SVG-based in-browser invitation card editor for Paperlust that outputs print-ready files, plus a custom digital publishing platform used for RMIT's alumni e-magazine reaching 130,000+ recipients.

Krafthaus monetises exclusively through professional services — project-based digital agency engagements scoped per client, with no publicly disclosed pricing and no public subscription or productised SaaS revenue (Paperlust revenue, if any, is not disclosed separately). Go-to-market is direct sales via the agency website, a Google Calendar meeting booking tool, and SEO-driven inbound (Krafthaus ranks #2 for 'web development melbourne' and #6 for 'graphic design melbourne'). The company is privately held, bootstrapped, founder-led (James Boston, Kate Noseda, Alex Boston), and shares office space with sister company Boston Publishing.

Name

Krafthaus

Legal name

Krafthaus

Website

https://krafthaus.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Krafthaus is a Melbourne-based full-service digital agency founded in 2012 that designs, develops, and markets websites, e-commerce platforms, and digital publications for clients including RMIT, ANZ, and Alcaston Gallery, supported by a distributed team across Australia and Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Krafthaus generates revenue through providing digital agency services including UX/UI design, web development, graphic design, digital marketing, SEO, content creation, mobile app development, and digital publishing. Revenue is project-based and client-engagement driven.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Krafthaus is a Melbourne-based full-service digital agency delivering strategy, content, design and development for businesses. Its services span user experience and interface design, graphic design, digital marketing (SEO, SEM, social media), responsive mobile websites, custom web applications, and digital publishing. The agency sells its services directly to clients through its website, supported by an Australian strategic team and an Indonesian development team.

Product overview

Krafthaus is a Melbourne-based full-service digital agency offering a comprehensive portfolio of services including User Experience & Design, Graphic Design, Digital Marketing, Mobile Websites, Web Applications and Development, SEO Growth and Content Creation, and Digital Publishing. The agency operates across two countries (Australia and Indonesia) with teams of over 40 creatives, developers, and strategic thinkers. Services are delivered through collaborative internal teams using Agile management principles and kanban methodology. Notable client projects include Paperlust (e-commerce marketplace), RMIT University Alumni Magazine (digital publishing), and various charity and corporate websites.

Differentiator

Problem solved

Functional benefit

Products and services

• User Experience & Design
• Graphic Design
• Digital Marketing
• Mobile Websites
• Web Applications and Development
• SEO Growth and Content Creation
• Digital Publishing

Quantifiable outcome

• Paperlust became the number one online event stationery company in Australia under Krafthaus's management
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Boston PublishingminorOthersBoston Publishing is described as a 'sister company' to Krafthaus, sharing office space and providing expertise in the design, publishing, and printing space. This relationship informed the creation of Paperlust and Krafthaus's digital publishing capabilities. It appears to be a related entity rather than a formal commercial partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Josephmark: Josephmark is an Australian digital product and design agency working with global brands on strategy, design, and engineering — overlapping with Krafthaus in service mix, mid-market positioning, and Australian origin.
• Locomotive: Locomotive is a boutique Australian digital agency focused on web design, development, and brand strategy for ambitious businesses — comparable to Krafthaus in service scope, agency size, and target customer base.
• For The People: For The People is an Australian creative and digital agency with strategy, design, and digital production capabilities — closely comparable to Krafthaus in service mix and Australian mid-market client base.
• Thinkmill: Thinkmill is an Australian digital agency and product studio based in Sydney, offering web development, design, and digital product engineering — closely comparable to Krafthaus's full-service digital agency model and similar mid-market client focus.
• Humaan: Humaan is an Australian full-service digital agency that designs, builds, and markets digital products for enterprise and growth-stage clients — directly comparable to Krafthaus in service breadth, geography, and customer profile.
• Inlight: Inlight is an Australian digital agency providing web design, development, and digital marketing services — comparable to Krafthaus in service scope and SMB/mid-market positioning in Australia.
• Tractorbeam: Tractorbeam is an Australian digital agency offering strategy, design, and web development services to mid-market and enterprise clients — directly comparable to Krafthaus in service portfolio and Australian market focus.
• Aphids: Aphids is an Australian creative studio working at the intersection of design, technology, and culture, with web and digital production capabilities — comparable to Krafthaus in design-led, mid-sized Australian agency positioning.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the digital agency arm of a Big Four consultancy, offering strategy, design, and engineering at global scale — a broader incumbent that competes with Krafthaus for enterprise digital transformation and web platform engagements.
• Monks: Monks (formerly MediaMonks) is a global digital production and agency network offering end-to-end digital, content, and engineering services — a broader incumbent in the same category as Krafthaus but at vastly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/krafthaus_
• Facebookfacebook.com/krafthaus.au
• LinkedInlinkedin.com/company/2940498

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krafthaus