Inlight Media
Inlight is a Melbourne-based digital product agency that designs, builds, and continuously evolves composable (MACH-aligned) digital products for Australian enterprises, government, franchises, and growth companies across strategy, delivery, and managed evolution engagements.
- Company typePrivate
- Founded2009
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Inlight Media does
Inlight is a Melbourne-based digital product agency and consultancy founded around 2009 that helps Australian enterprises, government bodies, franchise operators, and growth-stage companies design, build, and continuously evolve composable digital products. Its delivery model is organised around three integrated service lines — Strategy & Consulting, Delivery, and Evolution — supplemented by a packaged AI Ignition Workshop product and a recently launched Martech, Data & Analytics practice.
The agency's technical foundation is composable architecture aligned with MACH principles (Microservices, API-first, Cloud-native, Headless), implemented using React, Next.js, React Native, and Astro on the front end with Vercel for hosting, and best-of-breed platforms for content (Sanity, Contentful, Storyblok), customer data (Segment CDP, mParticle), engagement (Braze), and search (Algolia). Inlight's proprietary Listen, Think, Make, Evolve (LTME) methodology structures engagements from discovery through to ongoing optimisation, and the firm is Australia's first independent agency member of the MACH Alliance.
Commercially, Inlight operates as a professional services business on a project and retainer basis with publicly undisclosed pricing. Revenue is generated through strategy consulting, hands-on product delivery, and post-launch evolution retainers, with clients including Nando's Australia, 7-Eleven, BMW Group Australia, Vicinity Centres, Cancer Council Victoria, Hostplus, TAC, Linfox, AHM, Powershop, Ingenia, and Urban Rest. Demand generation runs through thought-leadership content, the proprietary COMPOSE event series in Melbourne, and ecosystem partnerships (MACH Alliance, Lorikeet, Optimising), and the firm remains privately held with no external institutional investment.
Inlight Media firmographics
Firmographics- Name
- Inlight Media
- Legal name
- Inlight
- Website
- https://inlight.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inlight is a Melbourne-based digital product agency that designs, builds, and continuously evolves composable (MACH-aligned) digital products for Australian enterprises, government, franchises, and growth companies across strategy, delivery, and managed evolution engagements.
- Ownership category
- akta.pro rank
Where Inlight Media is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Inlight Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Strategy & Consulting: Inlight provides strategy and consulting engagements including digital product strategy, composable architecture advisory, AI & innovation strategy, MarTech, data & analytics strategy, and user & market research. These are implementation-focused consulting engagements rather than lengthy strategy exercises.
- Digital Product Delivery: Hands-on delivery of digital products encompassing experience design, product development (React, Next.js, React Native), API development and integration, quality assurance, and delivery management. Clients can augment their teams or have Inlight lead delivery end-to-end.
- Evolution & Ongoing Support: Post-launch product evolution services including product management, data & analytics, experimentation and optimisation (A/B testing), capability building, and platform evolution and support. These ongoing retainer-style engagements support continuous improvement of digital experiences.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Inlight Media product offering
Product offeringCore offering
Inlight is a digital product agency that helps Australian enterprises design, build, and continuously evolve composable digital products across web, mobile, and customer engagement channels. It delivers Strategy & Consulting (digital product strategy, composable architecture advisory, AI and MarTech strategy), Delivery (experience design, React/Next.js development, API integration, quality assurance), and Evolution (ongoing product management, data and analytics, experimentation and optimisation). Packaged offerings include the AI Ignition Workshop and a MarTech, Data & Analytics practice.
Product overview
Inlight is a digital product agency offering a unified platform of strategy, delivery, and evolution services. The core offering spans three interconnected service lines: Strategy & Consulting (user research, product strategy, composable architecture, AI strategy), Delivery (experience design, React/Next.js development, API integration, quality assurance), and Evolution (ongoing optimisation, experimentation, platform support). Distinct products include the AI Ignition Workshop (a structured full-day prototyping product), the Martech, Data & Analytics Practice (implementation-focused martech consulting), and Composable Architecture Advisory (MACH-based strategic guidance). The company champions a composable approach to digital transformation, rejecting monolithic transformations in favour of evolutionary, product-based thinking.
Differentiator
Problem solved
Functional benefit
Brands
- AI Ignition Workshop: A workshop offering that turns AI curiosity into working prototypes in a single day.
Products and services
- Strategy & Consulting Digital strategy practice offering user and market research, digital product strategy, composable architecture design, and AI and innovation strategy. Helps organisations shape evidence-based digital strategies and investment planning.
- Delivery Digital product development services including experience design, React/Next.js/React Native development, API development and integration, quality assurance, and delivery management. Squad-based engagement using the Listen, Think, Make, Evolve methodology, delivering end-to-end or augmenting client teams.
- Evolution Ongoing digital product optimisation and support including product management, data and analytics, experimentation and optimisation (A/B testing), capability building, and platform evolution and support. Delivered as retainer-style engagements for continuous improvement of digital experiences.
- AI Ignition Workshop Full-day workshop product that takes teams from identifying operational pain points to having working AI prototypes in their hands, with a business case and clear path to implementation. Designed to turn AI curiosity into working prototypes using generative AI tools such as Claude Code and Cursor.
- Martech, Data & Analytics Practice Implementation-focused consulting engagements within Strategy & Consulting, designed to help organisations address fragmented data architecture and improve returns on MarTech investments. Addresses fragmented data architecture across marketing technology stacks.
- Composable Architecture Advisory Advisory service advocating for MACH principles (Microservices, API-first, Cloud-native, Headless) and composable thinking across development, design, and strategy. Includes white paper 'Building A Composable Future' and learning sessions for organisations migrating from monolithic architectures.
Quantifiable outcome
- Nando's achieved 750% increase in online ordering year-over-year and $1M revenue through personalised customer engagement via Braze
- +5 more outcomes
Companies that use Inlight Media
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Inlight Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability15 records
Feature3 records
Inlight Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MACH AlliancecoreInlight joined the MACH Alliance as Australia's first independent agency as a Boutique Systems Integrator member. This validates Inlight's long-held approach to building modern, composable digital platforms aligned with MACH principles (Microservices, API-first, Cloud-native, Headless). The alliance connects Inlight with global technology vendors, systems integrators and enterprise organisations committed to open, best-of-breed enterprise technology ecosystems.
- LorikeetminorLorikeet is an Australian startup specialising in AI-driven customer service solutions. Inlight partnered with Lorikeet to co-host a webinar on the future of AI customer service, exploring AI agents that resolve customer queries, voice AI, and responsible AI deployment in regulated industries. The partnership aligns with Inlight's composability philosophy and client interest in AI-driven customer service.
- OptimisingminorInlight partnered with Optimising (an SEO firm) for co-authored content on AI search optimisation. The partnership produced an article on staying visible in AI search, co-authored by Inlight's Marketing Coordinator and Optimising's team. The relationship is a content marketing and SEO co-marketing partnership.
- BrazecoreInlight has a strong implementation partnership with Braze for customer engagement, personalisation and loyalty campaigns. Notable work includes Nando's Australia Braze implementation generating $1M in revenue. Chris Johnston, Director of Regional Partnerships at Braze, has publicly endorsed Inlight's implementation capabilities. Braze is described as Inlight's go-to tool for orchestrating loyalty, personalisation and multi-channel campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inlight Media competitors and assessment
Company assessmentDirect peers
- Two Bulls: Boutique Melbourne-headquartered digital product agency building apps and platforms for enterprise and startups. Comparable in size, geography, and digital product delivery focus (React/Next.js product development).
- Portable: Boutique Melbourne digital product agency offering strategy, design and engineering services with a strong MACH/composable focus. Closest direct Australian boutique peer in size, geography, and composable stack specialisation.
- Luminary: Australian digital agency specialising in web development, digital strategy, and e-commerce on platforms including Sitecore, Umbraco and headless stacks. Comparable Melbourne-headquartered boutique competing for similar enterprise mandates.
- Frank Digital: Sydney-based digital agency offering web, mobile, and e-commerce solutions with strong enterprise client roster. Comparable Australian boutique digital agency competing for similar transformation mandates.
Broad incumbents
- Thoughtworks: Global technology consultancy with deep MACH/composable and engineering practices serving enterprise clients across Australia. Closest direct comparability on composable architecture delivery and enterprise digital transformation, though at significantly larger scale than Inlight.
- AKQA: Global design and innovation agency with comparable digital product strategy and experience design practices. Overlaps with Inlight on enterprise digital product work and design-led transformation, though with global scale and broader creative remit.
- R/GA: Global digital product agency offering strategy, design, and technology across connected products and enterprise experiences. Comparable on digital product delivery and experience design, with broader consumer brand focus.
- Deloitte Digital: Large consultancy's digital arm offering enterprise transformation including composable/martech advisory. Competes for the same Australian enterprise mandates but brings the Deloitte bench depth and global delivery network that Inlight lacks.
- Accenture Song: Accenture's experience and digital transformation practice covering strategy, design, and engineering. Overlaps with Inlight's enterprise customer experience and composable architecture mandates at much larger scale and price point.
- Isobar (Dentsu Creative): Global digital agency (formerly Isobar) under Dentsu Creative offering experience design, commerce and martech. Comparable on enterprise customer experience delivery and headless/composable commerce work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Inlight Media social profiles
Digital presenceInlight Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inlight Media leadership team
Management profileNumber of profiles
Profiles6 records
Inlight Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inlight Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inlight Media
What does Inlight Media do?
Inlight is a digital product agency that helps Australian enterprises design, build, and continuously evolve composable digital products across web, mobile, and customer engagement channels. It delivers Strategy & Consulting (digital product strategy, composable architecture advisory, AI and MarTech strategy), Delivery (experience design, React/Next.js development, API integration, quality assurance), and Evolution (ongoing product management, data and analytics, experimentation and optimisation). Packaged offerings include the AI Ignition Workshop and a MarTech, Data & Analytics practice.
Is Inlight Media a public or private company?
Inlight Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inlight Media founded?
Inlight Media was founded in 2009. It employs 11 to 50 people.
Where is Inlight Media based?
Inlight Media is headquartered in Collingwood, Australia, in the Oceania region.
How does Inlight Media make money?
Three revenue lines are on record. Strategy & Consulting is the primary driver. The others are digital Product Delivery and evolution & Ongoing Support.
Who are Inlight Media's main competitors?
Direct peers on record are Two Bulls, Portable, Luminary and Frank Digital. Broad incumbents are Thoughtworks, AKQA, R/GA, Deloitte Digital, Accenture Song and Isobar (Dentsu Creative).
Does Inlight Media have an API?
No public API is recorded for Inlight Media.