What Humaan does

Humaan is an Australian digital agency founded in 2010, headquartered in Perth, Western Australia, with a secondary office in Los Angeles. The company operates as a 100% in-house, independently owned boutique of approximately 19 staff delivering custom websites, web applications, mobile apps, eCommerce platforms, and data visualization projects. Its technology stack centers on React.js, Next.js, headless CMS platforms (Payload CMS, Sanity, Storyblok), Laravel, WordPress, and Shopify, with a formal AI & Automation service line built on Google, OpenAI, and Anthropic platforms.

The agency's revenue model is project-based professional services sold via an enterprise sales-led motion. Pricing is quote-based and bespoke, with one productized offering: a Mobile App MVP at $30k for 4-week delivery. Customer segments span commercial enterprise, not-for-profit/charity, education, startups/innovation, and community/purpose organizations, with named clients including Curtin University, Seven-West Media, Pharmacy 777, Sussex Taps, Satterley, Pentanet, Cancer Council WA, and Breakthrough T1D.

Humaan has secured 80+ global industry awards and is the most awarded digital agency at the Australian Web Awards since 2016, with recent 2025–2026 recognitions including Webby Awards, Awwwards, Good Design Awards (including a Gold), and Anthem Awards. The company is privately held with no disclosed external funding, parent company, or acquisition activity, suggesting a founder-owned, bootstrapped structure.

Name

Humaan

Legal name

Humaan

Website

https://humaan.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Humaan is a Perth-based, founder-owned digital agency with a Los Angeles office, delivering custom websites, web apps, mobile apps, eCommerce, and data visualization for commercial, non-profit, education, and startup clients globally through a 19-person in-house team.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web development services
• Mobile app development
• Ecommerce development
• Ux design services
• Digital product design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Digital Product Development: Project-based professional services for designing, building and shipping websites, web applications, mobile apps, and eCommerce platforms. Revenue generated through bespoke client engagements from initial strategy through to final delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Humaan designs, builds, and ships custom digital products—including websites, web applications, mobile apps (iOS and Android), eCommerce platforms, and interactive data visualisations—for forward-thinking brands globally. Each engagement is delivered end-to-end in-house by a multidisciplinary team spanning strategy, UX/UI design, and engineering across React.js, Next.js, Laravel, headless CMS stacks (Payload, Sanity, Storyblok), and AI integrations with Google, OpenAI, and Anthropic.

Product overview

Humaan is an award-winning digital agency offering a comprehensive portfolio of digital design and development services. The core offerings include Websites, Web Applications, Mobile Apps (iOS & Android), eCommerce, and Data Visualisation. These are supported by specialised services including User Research, UX Design, UI Design, Prototyping, and Design Systems. Technology-specific services cover Headless Development, React.js Development, Payload CMS, Laravel Development, and AI & Automation. The agency also offers industry-focused solutions for Commercial, Not for Profit, Startup & Innovation, Education, and Community sectors. All services are delivered entirely in-house by a multidisciplinary team.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites Custom website design and development services delivered end-to-end from strategy through deployment, leveraging React.js, Next.js, headless CMS, WordPress, and proprietary design systems for forward-thinking brands globally.
• Web Applications Custom digital platforms and bespoke SaaS builds designed and engineered to meet specific business operations needs, delivered for startups through to enterprise clients.
• Mobile Apps Bespoke iOS and Android app development delivered entirely in-house using Swift, Java, and React Native. Includes a defined Mobile App MVP package delivered in 4 weeks for $30k, plus full-lifecycle mobile builds for iOS and Android.
• eCommerce Award-winning custom eCommerce websites with seamless checkout, payment gateway integration (Stripe), and personalised recommendations, built on Shopify, WooCommerce, or bespoke stacks.
• Data Visualisation High-impact interactive data visualisations, dashboards, and storytelling experiences built from complex datasets for clients seeking to communicate information through compelling digital narratives.

Quantifiable outcome

• Immediate improvements in conversion rate, bounce rate, and time on page for National Breast Cancer Foundation
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Payload CMScoreTechnology or IntegrationOfficial Payload CMS partners and specialists. Humaan works closely with the Payload team to benefit client's digital products with a high level of shared expertise. Payload is described as the fastest growing open-source headless CMS providing advanced, scalable content management.
• SanitycoreTechnology or IntegrationSanity CMS developers with expertise in modern, forward-thinking content management systems for headless architecture implementations.
• StoryblokcoreTechnology or IntegrationOfficial Storyblok developers and partners, providing another headless CMS option for clients seeking flexible content management solutions.
• Google AIsupportingTechnology or IntegrationAI platform partner for intelligent, secure and scalable solutions. Humaan works with Google alongside other AI platforms including OpenAI and Anthropic.
• OpenAIsupportingTechnology or IntegrationAI platform partner for powering intelligent digital solutions. One of the leading AI platforms Humaan works with for AI-powered development.
• AnthropicsupportingTechnology or IntegrationAI platform partner for building intelligent, secure and scalable solutions alongside Google and OpenAI platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept Agency: Global independent digital agency delivering end-to-end digital products, websites, e-commerce and creative engineering. Closely comparable to Humaan in offering web/app build, headless CMS expertise, and a vertical-segmented client base, though at much larger scale.
• Huge (Huge Inc.): Independently-held digital agency known for experience design, web/app builds and product strategy for enterprise brands. Direct competitor for premium, design-led bespoke digital engagements with a similar full-stack in-house model.
• R/GA: Independent creative and digital product agency with strengths in brand experience, connected products, and AI-enabled design. Competes with Humaan for award-winning enterprise digital work but operates at global scale with a venture studio arm.
• Work & Co: Boutique product studio designing and engineering digital products, websites, and apps for brands such as Google, Apple and Nike. Direct peer in bespoke, award-led web/app delivery for premium clients.
• Ustwo: Independent digital product studio delivering apps, websites and immersive experiences, with a strong vertical focus on health, fintech and positive impact. Comparable to Humaan's product-and-purpose model.
• Resn: New Zealand-based creative technology studio renowned for award-winning interactive websites and data-visualisation experiences. Closest geographic/cultural peer to Humaan, with comparable Awwwards/FWA award profile.
• Pixelmatters: Portugal-based digital product studio specialising in design-led websites, apps and headless CMS builds. Comparable boutique, design-and-engineering model with similar premium client positioning.
• Willow: Australian digital agency delivering enterprise websites, apps and platforms for major Australian brands. Direct local competitor for premium enterprise and government digital work in the same Perth/Sydney market.

Broad incumbents

• Thoughtworks: Global technology consultancy with deep digital product, platform engineering and headless CMS delivery practices. Competes for the same enterprise custom-build work as Humaan but at much larger scale and with broader IT services.
• Deloitte Digital: Big-Four digital agency arm delivering end-to-end digital transformation, web/app build, and CRM/Adobe/Sitecore implementations. Represents the scaled, multi-disciplinary incumbent that Humaan competes against on large enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearehumaan
• LinkedInlinkedin.com/company/1272519
• Instagraminstagram.com/wearehumaan
• Facebookfacebook.com/Humaan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humaan