What in3pida does

in3pida is an Italian web marketing and consulting agency exclusively serving the hospitality sector. Founded in 2018 by three co-founders and headquartered in Riccione (with legal registration in Cattolica, Emilia-Romagna), the company delivers an integrated suite of services to hotels, B&Bs, residences, and vacation accommodations across Italian regions including Romagna, Abruzzo, Puglia, Dolomites, Tuscany, and Sardinia. Its service offering spans web marketing strategy, custom WordPress website development, social media management, brand identity, photography and video production, sales strategy consulting, and on-site hotel training that includes physical space assessment and staff development. The business is structured as a privately held Italian S.r.l. (Società a responsabilità limitata) with a declared share capital of €10,000 and no external institutional funding.

The firm operates a sales-led go-to-market model in which dedicated account managers and regional commercial agents maintain continuous, year-round engagement with each hotel client. Revenue is generated through bespoke professional services engagements quoted per project, with no public pricing tiers. The underlying technology stack is centered on custom WordPress theme development with bespoke CSS and animations rather than pre-built templates, supplemented by Google Ads campaign management under a Google Premier Partner arrangement and email marketing via the Amelia platform. Beyond client work, in3pida operates several owned content properties — the weekly 'Sedute Comode' video series, the annual Ospitalent event in Riccione, and the in3pidaEXTRA community — to attract hoteliers and build industry thought leadership. The company has also separately launched 'Eletta AI' (hosted at eletta-ai.it), indicating an early move into AI-augmented hotel marketing services.

Name

in3pida

Legal name

in3pida S.r.l.

Website

https://in3pida.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

in3pida is an Italian boutique marketing agency exclusively serving hotels and hospitality structures, offering web marketing, custom WordPress websites, social media, brand identity, sales strategy, and on-site hotel training across multiple Italian regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Riccione

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Marketing Services: Full-service marketing for hotels including web marketing strategy, communication plans, web pages development, newsletter and email campaigns, and Ads campaigns. Services are tailored to each hotel client.
2. Hotel Consulting and Training: In-hotel consulting services including space improvement recommendations, staff training, service development, and guest experience optimization. The company even demonstrates room presentation including bed-making.
3. Photography and Video Content: Professional photography and video services for hotel properties to be used in marketing materials and websites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

in3pida is an Italian web marketing agency that exclusively serves hotels, B&Bs, residences, and other hospitality structures. It delivers an integrated bundle of services spanning web marketing strategy, custom WordPress website development, social media management, photography and video production, brand identity, sales strategy consulting, and on-site hotel training. Operations are concentrated in Italy (Romagna, Abruzzo, Puglia, Dolomiti, Tuscany, Sardinia), delivered through direct account management and regional commercial agents.

Product overview

in3pida is a specialized web marketing agency exclusively serving the hospitality industry (hotels, B&Bs, residences) in Italy. The company offers an integrated suite of marketing services including web marketing strategy, website development (custom WordPress), photography and video production, social media management, brand identity, sales strategy consulting, and on-site hotel training. Beyond client services, in3pida operates several owned content properties: the Sedute Comode weekly video series, the annual Ospitalent event, the EXTRA membership community, and an educational blog—all designed to attract and educate potential hotelier clients while establishing industry thought leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Ospitalent: Annual free event dedicated to hoteliers featuring training, idea sharing, and networking. Held annually in November in Riccione.
• Sedute Comode
• in3pidaEXTRA

Products and services

• Web Marketing per Hotel Digital marketing service for hotels including strategy development, communication planning, performance advertising campaigns (Google Ads, Facebook Ads), newsletter and email marketing, and website optimization to generate booking requests.
• Siti Web per Hotel Custom WordPress website development and design service for hotels, B&Bs, residences, and other hospitality structures, built with bespoke themes tailored to each client.
• Foto e Video per Hotel Professional photography and video production service capturing hotel rooms, facilities, and guest experiences for use across marketing channels.
• Social Media Marketing Social media management service for hospitality businesses including content creation, scheduling, and community management across platforms such as Facebook, Instagram, and YouTube.
• Brand Identity Brand development and identity service for hotels including logo design, visual identity systems, and brand positioning strategy.
• Strategie di Vendita Sales strategy consulting for hotels focused on increasing occupancy rates, optimizing pricing, and improving direct booking conversion through targeted sales approaches.
• Formazione Alberghiera On-site hotel training service covering staff development, guest experience improvement, space redesign consultation, and operational best practices, including marketing training for hotel owners.
• Google Premier Partner Certification Certified Google Premier Partner status demonstrating proven expertise in Google Ads platforms and eligibility to manage advertising campaigns for hotel clients.

Quantifiable outcome

• Approaching 100% occupancy is achievable with proper method, investment, and strategy

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationPremier Partner status for Google advertising platforms. Enables management of Google Ads campaigns for hotel clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Asksuite: Brazilian SaaS provider of AI-driven booking assistants and hotel marketing automation tools for independent hotels and chains. Comparable to in3pida in its vertical hotel focus and emphasis on driving direct bookings, though delivered as software rather than agency services.

Direct peers

• Net Affinity: Irish digital marketing agency specializing in hotel website design, SEO, PPC, and content marketing. Direct comparable because it delivers the same mix of bespoke hotel websites, paid media, and SEO that in3pida provides, but at a larger scale across multiple European markets.
• The Hotels Network: Barcelona-based platform providing direct booking tools, personalization, and conversion optimization for hotels globally. Highly comparable as a vertical SaaS/marketing provider that, like in3pida, helps hotels drive direct revenue and reduce OTA dependence through digital marketing and website experience.
• Triptease: UK-based direct booking platform for hotels offering price comparison widgets, personalization, and marketing tools to convert lookers into direct bookers. Comparable to in3pida's direct-booking and conversion focus for independent hotels.
• Mirai: Spanish technology company specializing in direct booking and digital marketing solutions for hotels and hotel chains. Closely comparable to in3pida because both focus exclusively on hospitality marketing, sell website/direct-channel solutions, and operate across multiple Southern European markets.
• Customer Alliance: Berlin-based hospitality technology company providing reputation management, guest surveys, and digital marketing services for hotels. Comparable to in3pida's mix of marketing services, content production, and reputation-focused offerings for European hoteliers.
• Travel Appeal: Italian hospitality technology company specializing in reputation management, online presence optimization, and digital marketing for hotels and restaurants. Strongly comparable as an Italian-headquartered vertical marketing/reputation vendor targeting the same hotel SMB segment in3pida serves.

Broad incumbents

• TrustYou: Global hospitality platform providing reputation management, guest feedback, and marketing analytics for hotels and chains. Broad incumbent in the same vertical as in3pida, overlapping on reputation and digital marketing for hotels, but operating at significantly larger scale and global footprint.
• Sabre Hospitality: Large-scale global technology provider offering CRS, distribution, and digital marketing solutions for hotels of all sizes. Broad incumbent comparable because it operates in the same hotel marketing/booking space as in3pida, but serves enterprise chains rather than independent Italian SMB hotels.

Regional players

• Lyca Digital: Digital marketing agency focused on hotels, restaurants, and luxury hospitality in Southern Europe. Regional comparable to in3pida given its vertical hospitality focus, though primarily serving different national markets.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLb4uO2F5CDLdtV-L9HEuUSXhwfJ7K-QtM
• Facebookfacebook.com/in3pidaweb
• LinkedInlinkedin.com/company/in3pida

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about in3pida