What Asksuite does

Asksuite is a Florianópolis, Brazil-headquartered SaaS company that provides an AI-powered omnichannel communication and booking platform built exclusively for the hospitality industry. The platform serves hotels, resorts, chains, and vacation rental properties across more than 80 countries, unifying traveler interactions across WhatsApp, Instagram, Facebook Messenger, email, and website chat into a single Omnichannel Inbox, while automating reservations, lead qualification, cart recovery, and guest communications through AI agents. Its core technology stack is the Sophia AI platform — comprising an AI Reservation Assistant with NLP in 50+ languages, an AI Agent Copilot for human reservation teams, and a centralized AI Data Hub — complemented by the AskFlow Agents suite of specialized autonomous agents that handle tasks like booking abandonment follow-ups, upselling, and check-in/out messaging without conversation loops. The platform connects to 500+ third-party systems including 400+ booking engines and major PMS/CRM providers.

The business model is SaaS subscription with annual or multi-year contracts priced custom by hotel size and digital maturity, supplemented by usage-based revenue from WhatsApp Campaigns. Distribution combines product-led demo acquisition, inside sales for mid-market, enterprise field sales for large hotel groups, and a three-tier partner program (reseller, referral, and integration partnerships). Customer concentration is low: the 5,500+ hotel base spans independent properties, mid-market regional hotels, and enterprise luxury chains (Palazzo Versace Dubai, Hard Rock, Palace Resorts, Camino Real, Estelar). Reported customer outcomes include 23x average ROI, $586 million in direct revenue generated for hotels, 50% reservation agent conversion uplift, and 100% direct booking increases, though Asksuite's own revenue is not publicly disclosed. The company was founded in 2017-2018 by Rodrigo Teixeira (CEO), Danilo Zilli Pavei (COO), and Vinicius Zilli Pavei (CTO), and has been recognized as HotelTechReport's #1 Hotel Chatbot for seven consecutive years (2020-2026).

Name

Asksuite

Legal name

Asksuite

Website

https://asksuite.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Asksuite is a Brazil-headquartered SaaS company providing an AI-powered omnichannel communication and booking platform for hotels, resorts, and chains in 80+ countries, automating reservations and guest interactions across WhatsApp, Instagram, email, and webchat via its Sophia AI and AskFlow Agents products.

Ownership category

akta.pro rank

Product category

Hospitality AI Communication Software

NAICS

Travel Agencies (561510), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Hospitality AI platform
• Hotel chatbot software
• Omnichannel guest communication
• Hotel booking automation
• AI reservation assistant

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription for access to AI-powered omnichannel platform including AI reservation assistant, omnichannel inbox, and various communication channels. Pricing depends on hotel size and digital maturity level.
2. AI Agent Add-ons: Additional revenue from AskFlow Agents specialized automation features including booking recovery, promotional campaigns, and service feedback agents.
3. WhatsApp Campaigns: Mass messaging and campaign capabilities on WhatsApp with pricing based on usage or contact volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Asksuite sells an AI-powered omnichannel communication platform for the hospitality industry. Its core offering, the Sophia AI platform, delivers 24/7 automated guest communication, reservation assistance, and booking conversion across WhatsApp, Instagram, Facebook Messenger, email, and website chat. The platform is augmented by AskFlow Agents that autonomously handle tasks such as cart recovery, booking follow-ups, and upselling, and is sold primarily as an annual subscription to hotels, chains, and resorts of all sizes.

Product overview

Asksuite is an AI-powered omnichannel communication platform for the hospitality industry offering a unified platform-plus-modules architecture. The core Sophia AI platform provides the foundational AI capabilities (Reservation Assistant, Agent Copilot, Data Hub), while the AskFlow Agents system delivers specialized autonomous agents for various hotel operations. Additional modules include the Omnichannel Inbox, Inbound Reservation CRM, and channel-specific solutions for WhatsApp, Instagram, Facebook Messenger, Email, and Webchat. Departmental solutions address Reservation & Contact Centers, E-commerce & Distribution, Revenue Management, and Team Management. The platform connects to 500+ integrations including 400+ booking engines and various PMS, CRM, and upselling systems.

Differentiator

Problem solved

Functional benefit

Brands

• Sophia: AI Reservation Assistant designed exclusively for hotels that manages traveler reservations end-to-end, acts as a copilot for human agents with real-time support, and centralizes hotel data into one intelligent hub.
• AskFlow Agents
• WhatsApp Performance Suite

Products and services

• Sophia AI Platform Unified AI platform for hotels that combines a 24/7 AI Reservation Assistant, an AI Agent Copilot for human reservation teams, and an AI Data Hub that centralizes hotel knowledge for continuous learning. Designed for hotels, chains, and resorts seeking to automate guest communication and increase direct bookings.
• AI Reservation Assistant AI-powered chatbot that automates traveler communication across all hotel digital channels, turning inquiries into direct bookings. Provides 24/7 service with context understanding, smart learning, and natural human-like responses in 50+ languages. Targeted at hotels of all sizes.
• AskFlow Agents Intelligent automation platform with multiple specialized AI agents (Concierge, Marketing, Bookings & Revenue, Check-in/Check-out, Booking Confirmation, Cart Recovery, Booking Abandonment Follow-up, Group Quote) that work 24/7 to automate communications and boost revenue for hotels.
• Omnichannel Inbox Unified communication hub connecting WhatsApp, Instagram, Facebook Messenger, email, website chat, and all other channels in one centralized platform with Auto Kanban visualization for tracking revenue opportunities across conversations.
• Inbound Reservation CRM CRM platform that automatically registers every inbound inquiry from all communication channels, tagging sales opportunities and tracking agent performance KPIs, conversion rates, and first-reply times for hotel reservation teams.
• Inbound Email Management Email management solution with unlimited templates in multiple languages, booking engine integration for smart proposals, and complete chat history overview across all channels for hotel reservation teams.
• WhatsApp Performance Suite Official WhatsApp Business API integration for hotels, providing real-time quotes, 24/7 automated replies, multilingual support, and reporting up to a 112% increase in direct booking conversion rates.
• WhatsApp Campaigns Bulk messaging and marketing campaign tool for WhatsApp with up to 3x higher open rate than email, supporting abandoned cart recovery, follow-ups, upselling, and B2B campaigns for hotels.
• Webchat AI-powered website chatbot providing instant engagement with travelers, real-time price quotes via booking engine integration, and OTA rate comparisons for hotels.
• Instagram Integration AI-powered Instagram automation for hotels providing 24/7 real-time customer service, instant price quotes, room details, and availability sharing through Instagram Direct Messages.
• Facebook Messenger Automation

Quantifiable outcome

• 23x average ROI for hotels using the platform
• +11 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• PC HospitalitystrategicStrategic or Co-development Partner · 15 May 2026PC Hospitality signed a strategic partnership with Asksuite to deploy AI-powered chatbot automation across its properties, enabling real-time omnichannel guest communication and personalized interactions. The platform is designed to convert guest inquiries into direct bookings more efficiently while freeing staff to focus on in-person service delivery.
• Booking Engines (400+ integrations)coreTechnology or IntegrationAsksuite connects to 400+ booking engines enabling real-time price quotes based on actual availability. Human agents can use smart proposal feature to send quotes in seconds.
• PMS (Property Management Systems)coreTechnology or IntegrationIntegration with Property Management Systems allowing seamless data flow between Asksuite and hotel operational systems.
• CRM SystemscoreTechnology or IntegrationMarketing CRM integrations allow inbound leads to be automatically registered, increasing qualified lead lists and automating follow-ups.
• WhatsApp Business APIcoreTechnology or IntegrationOfficial, secure WhatsApp integration fully compliant with data privacy laws and less risk of number bans. Meta WhatsApp Business API partnership for official integration.
• Reseller PartnersstrategicChannel Partner/ Reseller/ DistributorPartners with strong hotel customer base in their area can apply for Reseller Program to generate revenue with Asksuite solutions.
• Referral PartnersminorChannel Partner/ Reseller/ DistributorPartners who regularly interact with hoteliers can recommend Asksuite and earn referral commissions.
• Integration PartnerscoreTechnology or IntegrationTech companies can connect their systems with Asksuite's 250+ existing integrations including CRMs, booking engines, reputation management, upselling, and PMS.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HiJiffy: Portugal-based AI-powered guest communication platform for hotels offering conversational AI across WhatsApp, web chat, and messaging channels. Directly comparable as a vertical AI chatbot competitor targeting the same hotel reservation and guest engagement use cases.
• Easyway: Israel-based hotel messaging platform with AI guest communication across WhatsApp, SMS, and webchat. Direct competitor in the AI hotel messaging category with similar feature set targeting independent and chain hotels.
• Cloudbeds (Whistle): Cloudbeds acquired Whistle to add AI-powered guest messaging to its hotel PMS platform. Competes with Asksuite in the omnichannel communication layer for hotels, combining messaging with PMS workflows.
• Kipsu: Real-time messaging platform specifically built for hotels and hospitality brands, providing guest communication across SMS, WhatsApp, and chat. Comparable as a vertical hospitality messaging solution, though less AI-agent focused.
• Akia: Hotel messaging and automation platform offering guest communication across multiple channels with AI-driven responses. Direct peer competing in the same AI hotel chatbot and guest engagement category.

Broad incumbents

• Salesforce (Agentforce / Hospitality Cloud): Enterprise CRM and AI agent platform with vertical hospitality offerings and large contact center AI capabilities. Broad incumbent that competes for enterprise hotel communication and CRM budgets with horizontal scale advantages.
• LivePerson: Enterprise conversational AI and contact center platform serving multiple verticals including travel and hospitality. Broad incumbent offering similar chat/voice bot capabilities but without Asksuite's hospitality-specific depth.
• Intercom: General-purpose conversational AI platform with AI agent (Fin) for customer service automation across industries. Broad incumbent that could move deeper into hospitality and compete with Asksuite's vertical specialization.

Emerging players

• TrustYou: Hospitality reputation and guest experience platform integrating reviews, surveys, and messaging. Comparable as a hotel-tech ecosystem player with adjacent guest communication capabilities and integration partnerships with Asksuite-adjacent solutions.
• Oaky: Hotel upselling platform integrated with Asksuite's platform for personalized pre-arrival offers. Adjacent ecosystem player in hospitality tech with complementary upselling functionality rather than direct messaging overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@asksuite4835
• Facebookfacebook.com/asksuite
• LinkedInlinkedin.com/company/asksuite-hotel-chatbot
• Instagraminstagram.com/asksuite
• Xx.com/asksuite

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asksuite