What Lycadigital does

Lycadigital Private Limited is a Bangalore-headquartered digital agency founded in 2015 as the wholly-owned digital arm of Lyca Group, a diversified conglomerate serving ethnic and expatriate communities across telecom, financial services, media, entertainment, travel, and healthcare. The company operates with 11–50 employees and delivers a combination of professional services — digital marketing (SEM, display, social, email, affiliate), web and application development, UX/UI design, social media management, and analytics and SEO — alongside a proprietary white-labelled Cloud Eshop e-commerce platform purpose-built for telecom service providers. Its core technology stack includes Drupal, Java, .NET, and WordPress for multi-channel platform delivery, with the Cloud Eshop providing catalogue management, inventory control, and branded customer experiences across mobile and web with enterprise-level architecture.

The company's primary customer set, as evidenced by its public project gallery, consists entirely of Lyca Group sub-brands including Lyca Mobile, Lyca Fly, Lyca Chat, Lyca TV, Lyca Tel, Lyca Talk, Lyca Radio, Lyca Health, and Lyca Productions. Lycadigital also targets enterprise and mid-market clients through direct sales engagement for broader digital transformation work, though no external client logos or case studies are publicly disclosed. Revenue is generated through professional services engagements (project-based and retainer work) and white-label platform licensing to telecom providers, with no publicly disclosed pricing, contract values, or revenue figures. The company operates exclusively within India as its declared market, with no global footprint claim. Governance is anchored at the parent level: Allirajah Subaskaran, founder and chairman of Lyca Group, serves as chairman of Lycadigital. No external institutional investors, funding rounds, or independent management team disclosures are present in the available material.

Name

Lycadigital

Legal name

Lycadigital Private Limited

Website

https://lycadigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lycadigital is the captive Bangalore-based digital agency of Lyca Group, delivering digital marketing, web/app development, UX design, and a proprietary white-labelled Cloud Eshop e-commerce platform for telecom operators, primarily serving Lyca Group sub-brands across telecom, media, travel, and healthcare.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Digital marketing services
• Web app development
• E-commerce platform
• SEO analytics
• Customer experience design

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Provides digital marketing services including SEM, display advertising, Facebook ads, email marketing, social media marketing, and affiliate marketing to clients.
2. Web and App Development: Creates multi-channel platforms and mobile applications for brands, delivering custom development services.
3. Customer Experience Design: Offers UX/UI design, user research, wireframing, prototyping, and customer journey mapping services.
4. Cloud Eshop Platform (White-label): Provides white-labelled cloud e-commerce solution to telecom service providers with continuous enhancements and features.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lycadigital is a digital agency that delivers technology platforms and digital marketing campaigns. It offers a proprietary white-labelled Cloud Eshop e-commerce platform designed for telecom service providers, alongside a suite of agency services including digital marketing, web and app development, social media management, customer experience design, and analytics & SEO.

Product overview

Lycadigital is the digital arm of Lyca Group (established 2015) serving as a digital agency that delivers technology platforms and digital marketing campaigns. The company operates a multi-product portfolio consisting of a core Cloud-based Ecommerce Platform (a proprietary white-labelled solution for telecom service providers), supplemented by a suite of digital marketing services (including SEM, display advertising, social media, web/app development, analytics, and SEO). Lycadigital also supports and promotes other Lyca Group brands including Lyca Fly, Lyca Chat, Lyca TV, Lyca Tel, Lyca Talk, Lyca Radio, Lyca Health, Lyca Mobile, and Lyca Productions. The Cloud Ecommerce Platform serves as the primary product, with services acting as complementary offerings to enable the digital transformation of Lyca Group brands.

Differentiator

Problem solved

Functional benefit

Brands

• Lyca Fly: Travel brand under Lyca Group
• Lyca Mobile
• Lyca Talk
• Lyca Chat
• Lyca Tel
• Lyca Radio
• Lyca TV
• Lyca Health
• Lyca Productions

Products and services

• Cloud-based Ecommerce Platform (Cloud Eshop) Proprietary white-labelled cloud e-commerce platform designed specifically for telecom service providers. It enables catalogue and inventory management, customized offerings, and branded customer experiences across mobile and web, with enterprise-level architecture and continuous feature enhancements at no additional cost.
• Digital Marketing Services Crafting campaigns for digital channels including SEM, display advertising, Facebook ads, and affiliate offers, designed for enterprise brands and mid-market companies seeking lead generation and digital presence.
• Web & App Development Services Creating multi-channel platforms using Drupal, Java, .NET, and WordPress to maximise the reach of a brand on web and mobile, serving enterprise brands and mid-market companies requiring custom digital platform builds.
• Social Media Services Elevating the visibility of a brand on social media platforms to create stronger connections with the audience, designed for brands seeking lead generation, engagement, and website traffic growth.
• Customer Experience Services Creating intuitive user experience and interfaces to enhance the end user's interaction with a product, including user research, wireframing, prototyping, and customer journey mapping.
• Analytics & SEO Services

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mindtree: Indian IT/digital services firm (now part of LTIMindtree) offering web/app development, digital marketing, and CX services. Comparable as a broad incumbent in the Indian digital services space, though operating at significantly larger scale.
• WPP: World's largest advertising holding company with a deep India presence including WATConsult, GroupM, and Ogilvy. Comparable as a broad incumbent with overlapping digital agency services, though operating at vastly larger scale.
• Dentsu: Global advertising and digital services holding company with significant India operations (Dentsu Creative, Merkle). Comparable as a broad incumbent offering integrated digital marketing, web/app dev, and customer experience services to enterprise brands.
• Publicis Groupe: Global advertising holding company with India digital agency operations (Publicis Sapient, Leo Burnett). Comparable as broad incumbent offering integrated digital marketing, technology, and consulting services to enterprise clients.
• Infosys Digital: Indian IT services major with a dedicated digital practice spanning marketing, experience design, and platform engineering. Comparable as a broad incumbent offering enterprise-scale digital transformation and marketing services.

Direct peers

• Affle India: Listed Indian mobile marketing and advertising technology company. Directly comparable as a digital marketing/tech platform provider based in India, serving brand clients with similar SEM, programmatic, and mobile-first capabilities.
• Capillary Technologies: India-headquartered SaaS provider for retail, e-commerce, and telecom loyalty/customer engagement. Comparable because it sells vertical SaaS to telecom and retail clients and operates from India with global reach.
• WATConsult: India-based full-service digital agency owned by WPP, offering social media, digital marketing, web/app development, and analytics. Closely matches Lycadigital's service portfolio, vertical focus on enterprise brands, and India-centric operations.
• GenY Medium: Independent Indian digital marketing agency providing performance marketing, web/app development, and customer experience services. Similar mid-sized agency profile serving enterprise and mid-market clients in India.

Emerging players

• Isobar: Global digital agency network under Dentsu focused on experience-led digital transformation, commerce, and marketing. Comparable as a digital-first agency specialist serving enterprise brands, with similar focus on commerce platforms and customer experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lycadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lycadigital