Prestige Brands Holdings

What Prestige Brands Holdings does

Prestige Consumer Healthcare Inc. (NYSE: PBH), historically Prestige Brands Holdings, is a publicly traded US-based consumer healthcare company that markets, sells, manufactures, and distributes over-the-counter (OTC) healthcare products. Founded around 1920 and headquartered in Tarrytown, NY, with manufacturing in Lynchburg, VA, the company describes itself as the largest independent provider of OTC products in North America and operates across the US, Canada, and Australia via its Care Pharmaceuticals subsidiary.

The company's product portfolio spans eight OTC categories (Digestive Care, Eye/Ear/Nose/Throat, Oral Care, Pediatric Care, Pain Relief, Skin Care, Sleep Aids, and Women's Health) and includes multiple #1 category leaders such as Chloraseptic, Clear Eyes, Compound W, Monistat, Fleet, Boudreaux's Butt Paste, Nix, and TheraTears. Business model is a brand-acquisition roll-up: Prestige acquires and operates heritage OTC brands (with histories ranging from 40 to 140+ years), then distributes them through pharmacies, mass retailers, and grocery stores at unit retail pricing. Recent inorganic moves include the $1.045 billion Breathe Right acquisition (March 2026) entering the sleep and nasal-strip category, the $150 million LaCorium Australian skin-care deal (2026), and the ~$108.9 million Pillar5 Pharma deal (August 2025), which collectively push pro forma sales to $1.3 billion but push leverage above 4x EBITDA and add non-disclosure-related securities-fraud scrutiny.

Revenue is generated through traditional retail channels with no public pricing or subscription model disclosed; a secondary healthcare-professional recommendation layer and a digital marketing stack (Google Analytics, Facebook/Meta, YouTube, Ketch for privacy) support demand. The product/technology stack is non-software, with no proprietary AI/ML capability or developer-facing platform; competitive advantage rests on brand equity, retail distribution, and category leadership rather than technology differentiation.

Name

Prestige Brands Holdings

Legal name

Prestige Consumer Healthcare Inc.

Website

https://prestigebrands.com

Company type

Public

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prestige Consumer Healthcare (NYSE: PBH) is the largest independent North American OTC consumer healthcare company, marketing, selling, and distributing an eight-category portfolio of heritage OTC brands through retail and pharmacy channels.

Ownership category

akta.pro rank

Product category

Over-the-Counter (OTC) Consumer Healthcare Products

NAICS

Pharmacies and Drug Retailers (456110), Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industries

OTC & Consumer Health Distributors (HLAIAJAC), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Consumer healthcare products
• Over-the-counter medications
• OTC pharmaceuticals
• Personal care brands
• Health and wellness products

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Healthcare Product Sales: Prestige Consumer Healthcare generates revenue through the sale of over-the-counter (OTC) healthcare products. The company manufactures and distributes a portfolio of trusted consumer healthcare brands including digestive care, eye/ear/nose/throat, oral care, pediatric care, pain relief, skin care, sleep aids, and women's health products. Revenue is generated through retail distribution channels including pharmacies, mass retailers, and grocery stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prestige Consumer Healthcare (NYSE: PBH) is the largest independent provider of over-the-counter (OTC) consumer healthcare products in North America. The company markets, manufactures, and distributes a portfolio of trusted legacy brands — including Dramamine, Tagamet, Chloraseptic, Clear Eyes, Luden's, DenTek, BC Powder, Goody's, Boudreaux's Butt Paste, Compound W, Nix, Monistat, Summer's Eve, TheraTears, Fleet, and Efferdent — across digestive, eye/ear/nose/throat, oral, pediatric, pain, skin, sleep, and women's health categories. Products are sold to consumers through mass retailers, pharmacies, drug chains, grocery stores, and warehouse clubs in the US, Canada, Australia, and other international markets.

Product overview

Prestige Consumer Healthcare operates as a diversified consumer healthcare product company with an extensive portfolio of over-the-counter (OTC) healthcare brands spanning eight product categories: Digestive Care (Tagamet, Fleet, beano, Phazyme, Bacid, Kondremul, Mag-Ox 400, Uro-Mag, Dramamine), Eye/Ear/Nose/Throat (Clear Eyes, TheraTears, Chloraseptic, Luden's, Debrox, Nasalcrom, Nōstrilla, Stye), Oral Care (DenTek, Efferdent, Effergrip, Gly-Oxide, Orabrush, The Doctor's), Pediatric Care (Boudreaux's Butt Paste, Pedia-Lax, Little Remedies, Caldesene), Pain Relief (BC Powder, Goody's, Anacin, Ecotrin, Stanback, Percogesic, Zostrix), Skin Care (Compound W, Nix, Dermarest, Americaine, Boil-Ease), Women's Health (Monistat, Summer's Eve, Uristat, Vitron-C), and Sleep Aids. The company's product strategy centers on acquiring and managing established OTC brands with strong consumer loyalty and market positions, rather than developing a unified software platform. Recent acquisitions include Breathe Right nasal strips ($1.045B) and LaCorium Australian skin care ($150M), expanding into sleep/better-breathing and skin care categories respectively. The company also launched TheraTears brand extensions (Eyelid Cleansing Wipes, Dry & Tired Eye Drops) in February 2026 targeting screen-related eye fatigue.

Differentiator

Problem solved

Functional benefit

Brands

• Dramamine: Motion sickness relief and prevention products
• Tagamet
• Chloraseptic
• Clear Eyes
• Luden's
• DenTek
• BC Powder
• Goody's Powder
• Boudreaux's Butt Paste
• Compound W
• Nix
• Monistat
• Summer's Eve
• TheraTears
• Fleet
• Breathe Right
• Dimetapp
• LaCorium

Products and services

• Dramamine Motion sickness relief and prevention product (the #1 pharmacist-recommended brand) for nausea, vomiting, and dizziness associated with motion sickness, sold to general consumers through retail.
• Tagamet Heartburn relief and prevention medication, clinically proven and trusted for more than 40 years; FDA approved as a safe alternative to Ranitidine, sold to consumers for self-treatment of heartburn.
• Chloraseptic #1 sore throat relief brand offering lozenges, fast-acting sprays, and kids spray in multiple flavors for immediate sore throat pain relief, sold to consumers in retail.
• Clear Eyes #1 selling brand of eye drops providing up to 12 hours of soothing comfort for redness, itchiness, dryness, and irritation relief, sold to general consumers at retail.
• Luden's Throat drops that soothe and relieve minor, everyday throat irritation, available in many flavors, with over 130 years of heritage, sold at retail.
• DenTek Oral care products including floss picks, dental guards, tongue cleaners, and breath fresheners designed for daily oral care beyond brushing, sold to consumers at retail.
• BC Powder Pain Relievers Fast pain relief powders for tough headaches and pain, available in original formula, arthritis strength, cherry, and sinus/cold & flu on-the-go stick packs, sold to consumers at retail.
• Goody's Powder Pain Relievers Fast-acting pain relief powders with a unique dual-action formula for minor aches and pains, including headache, body pain, and PM formulations, sold to consumers at retail.
• Boudreaux's Butt Paste Pediatrician-recommended diaper rash treatment providing instant protection and fast relief, paraben/preservative/phthalate-free, sold to parents/caregivers at retail.
• Compound W #1 dermatologist and pharmacist recommended wart removal products, including gels, liquids, freezing methods, and Compound W NitroFreeze, sold to consumers at retail.
• Nix #1 pediatrician and pharmacist recommended lice removal products, killing head lice and eggs including Super Lice, with treatments, prevention sprays, and a lice tracker tool, sold to parents at retail.
• Monistat #1 gynecologist-recommended OTC yeast infection treatment (relieves symptoms faster than leading prescription) and the Monistat Care line for symptom relief and feminine cosmetic products, sold to women at retail.
• Summer's Eve Clinically and gynecologist-tested feminine hygiene products (washes, cloths, sprays, douches) for odor removal and freshness, sold to women at retail.
• TheraTears Dry eye relief line created by an ophthalmologist after 18 years of research, including lubricant eye drops, eyelid cleanser, and Omega-3 supplement; the 2026 brand extensions (Eyelid Cleansing Wipes, Dry & Tired Preservative Free Lubricant Eye Drops) target screen-related eye fatigue, sold to consumers at retail.
• Fleet #1 enema and suppository brand with over 140 years of experience providing gentle, effective, fast relief from occasional constipation; manufactured at the Fleet Laboratories facility in Lynchburg, VA, sold to consumers at retail.
• Nasalcrom Nasal allergy spray that prevents nasal allergy symptoms from occurring when used as directed (unlike most allergy medications that only treat symptoms), sold to consumers at retail.
• Nōstrilla Nasal decongestant spray providing fast relief for stuffy noses lasting up to 12 hours via fast-acting metered pump spray, sold to consumers at retail.
• Boil-Ease Fast, maximum strength boil pain relief ointment, sold to consumers at retail.
• Americaine Hospital-formula pain-relieving spray and hemorrhoidal ointment containing 20% benzocaine (the highest level available without a prescription), sold to consumers at retail.
• Debrox #1 doctor and pharmacist recommended earwax removal drops with unique microfoam cleansing action; also includes Debrox Swimmer's Ear for water-clogged ears, sold to consumers at retail.
• Stye #1 selling stye treatment offering sterile lubricant eye ointment and an eye therapy warming compress for safe, effective stye and dry eye relief, sold to consumers at retail.
• Vitron-C High-potency iron dietary supplement with Vitamin C to aid iron absorption and build iron reserves, sold to consumers at retail.
• Uristat Urinary health product containing the #1 doctor-recommended OTC ingredient for fast, temporary relief of Urinary Tract Infection symptoms, sold to consumers at retail.
• Orabrush Tongue cleaner with ultra-soft, micro-pointed bristles designed to fight bad breath by reaching deep into tongue crevices, sold to consumers at retail.
• Efferdent Denture cleanser that cleans full plate dentures, partials, retainers, and other dental appliances using effervescence to power away tough stains and kill 99.9% of odor-causing bacteria, sold to consumers at retail.
• Effergrip Extra-strong, zinc-free denture adhesive providing a powerful grip for denture wearers, sold to consumers at retail.
• Gly-Oxide Antiseptic oral cleanser for canker sores, minor wounds, gum inflammation, and everyday oral hygiene (kills germs and reduces mouth odors), sold to consumers at retail.
• The Doctor's NightGuard Affordable moldable mouth guard (NightGuard dental protector) to protect teeth from nighttime teeth grinding and bruxism, sold to consumers at retail.
• Bacid Probiotic containing the same live and active cultures found in yogurt to help maintain a healthy digestive system and support the body's natural defense, sold to consumers at retail.
• beano Gas prevention product taken before meals to prevent gas, bloating, and discomfort before it starts, sold to consumers at retail.
• Phazyme Strongest gas-fighting medicine providing fast relief from gas, bloating, and pressure in minutes, including a heartburn relief formulation, sold to consumers at retail.
• Kondremul Lubricant laxative for relief of occasional constipation, providing gentle, predictable regularity without straining or dehydration, sold to consumers at retail.
• Mag-Ox 400 #1 pharmacist-recommended magnesium supplement, in the most concentrated form available in pharmaceutical-grade quality, sugar and gluten free, sold to consumers at retail.
• Uro-Mag Pharmaceutical-grade low-dose magnesium supplement, sugar and gluten free, sold to consumers at retail.
• Pedia-Lax #1 pediatric laxative brand, the only laxative designed specifically for kids, providing safe, gentle, and effective constipation relief within minutes to hours, sold to parents at retail.
• Little Remedies Safe, reliable pediatric products for children and infants to relieve common symptoms such as dry noses, tummy discomfort, and fevers without unnecessary ingredients, sold to parents at retail.
• Caldesene Skin-soothing powder for wetness protection for the whole family, trusted for treating diaper rash, prickly heat, and chafing, sold to consumers at retail.
• Zostrix Maximum-strength pain relief using the natural power of chili peppers (capsaicin) to block the body's pain messenger, sold to consumers at retail.
• Ecotrin Safety-coated aspirin, a cardiologist-recommended brand for heart health and stomach safety in an aspirin regimen, sold to consumers at retail.
• Anacin Fast headache and pain relief using an aspirin and caffeine combination, where caffeine enhances aspirin's pain-relieving power, sold to consumers at retail.
• Stanback Headache powder used to relieve mild to moderate pain from muscle aches, toothaches, common colds, headaches, and arthritis pain, sold to consumers at retail.
• Dermarest Psoriasis treatment with salicylic acid and a unique zinc complex formulated to treat psoriasis, remove and control scaling, soothe irritation, relieve itching, and restore moisture, sold to consumers at retail.
• Percogesic Fast pain relief products for temporary relief of common aches and pains in Original and Extra Strength formulations, sold to consumers at retail.
• Breathe Right Nasal strip brand for better breathing and sleep, sold to consumers at retail; added to the Prestige portfolio via $1.045B acquisition announced March 2026.
• LaCorium Australian skin-care brand added to the Prestige portfolio via a $150 million acquisition in May 2026, expanding the company's international skin-care presence.
• Dimetapp Children's cough and cold treatment brand, sold to parents at retail.

Quantifiable outcome

• Pro forma sales of $1.3 billion following Breathe Right acquisition

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Breathe Right (Acquisition)coreOthers · 20 March 2026Prestige Consumer Healthcare acquired the Breathe Right brand for $1.045 billion in March 2026. This acquisition expands the company's portfolio into sleep and better-breathing categories through nasal strip products. The deal was expected to close in the first half of fiscal 2027 pending regulatory approvals.
• LaCorium (Acquisition)coreOthers · 1 January 2026Prestige Consumer Healthcare completed a $150 million acquisition of Australian skin-care firm LaCorium during fiscal 2026. This acquisition was not disclosed to investors on the Q3 earnings call or included in forward guidance, which became subject of securities fraud investigation.
• Care PharmaceuticalsminorOthersAustralian subsidiary operations for Prestige Consumer Healthcare, maintaining presence in the Australian OTC healthcare market.
• Care PharmaceuticalsminorChannel Partner/ Reseller/ DistributorSubsidiary company operating in Australian market, distributing Prestige Consumer Healthcare products.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Reckitt Benckiser Group plc: Global CPG owner of Mucinex, Delsym, Gaviscon, and Clearasil in OTC/health; competes head-to-head in cough/cold and digestive categories with Prestige's Chloraseptic, Luden's, Tagamet, and Gaviscon-style adjacencies.
• Kenvue Inc. Spun out from Johnson & Johnson in 2023, Kenvue is the largest pure-play consumer health company with Tylenol, Motrin, Zyrtec, Band-Aid, and Neutrogena — directly competitive in OTC pain, allergy, and women's health categories and overlapping retail buyers.
• Perrigo Company plc: US-headquartered OTC and self-care leader competing in store-brand and value OTC; operates a similar portfolio of consumer healthcare products sold through mass, grocery, and drug channels directly comparable to Prestige's footprint.
• Haleon plc: Former GSK Consumer Healthcare spinout; global OTC/consumer health leader with brands like Advil, Centrum, Sensodyne, Panadol and a comparable mass retail distribution model. Most direct competitor to Prestige's brand-buyout CPG model.

Broad incumbents

• Procter & Gamble (Health Care): Owns Vicks, Pepto-Bismol, Metamucil, and Align — directly competing brands in cough/cold and digestive OTC categories that sit on the same retailer shelves as Prestige products.
• Church & Dwight Co., Inc. US-listed CPG leader (Arm & Hammer, Trojan, Batiste, Orajel) with a portfolio strategy similar to Prestige's brand acquisition approach and overlapping mass-channel customer base.
• Bayer AG (Consumer Health): Diversified pharma with a large Consumer Health segment (Aspirin, Claritin, Aleve, Alka-Seltzer, MiraLAX) competing directly with several Prestige brands across pain relief, allergy, and digestive care.
• Sanofi (Consumer Healthcare): Operates a Consumer Healthcare business including Icy Hot, Gold Bond, and (historically) Chattem brands; competes with Prestige in pain relief, skin care, and women's health via shared retail buyers.

Others

• Cardinal Health, Inc. Pharmaceutical wholesaler and consumer health distributor that supplies many of the same retailers Prestige sells into, providing indirect comparability on US OTC distribution scale and customer relationships.
• McKesson Corporation: Largest US pharmaceutical distributor with a sizable consumer health wholesale segment; key channel counterpart for Prestige and benchmark for distribution economics across drugstores, mass, and grocery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Brands Holdings