Lowensenf

What Lowensenf does

Löwensenf is a German mustard manufacturer founded in 1903 and headquartered in Düsseldorf, operating as an independent subsidiary of Develey Senf & Feinkost GmbH since 2001. The company produces and distributes a portfolio of mustard products — including the flagship Löwensenf Extra (the market leader for sharp mustards in Germany, produced since 1920 via the traditional Dijon method with four natural ingredients), Medium, Mittelscharf Bio, Bio Dijon, and Süß variants — alongside specialty mustards, traditional stoneware pots, the historic ABB Ältester Deutscher Mostert brand (founded 1726, acquired 1966), gift sets, fan merchandise, and the ROARING premium dry gin launched in 2023. The core technology is classic food manufacturing; production occurs at the Düsseldorf facility, certified to DIN ISO 14001 environmental management and IFS food safety standards, with organic variants under DE-ÖKO-005 control body certification.

Löwensenf operates a multi-channel go-to-market. Direct-to-consumer e-commerce via loewensenf.de (operated by Culifoods GmbH in Unterhaching) handles consumer orders with free German shipping above €40 and international delivery to multiple European countries. A dedicated Food Service division (develey-foodservice.de) supplies bulk 5kg/10kg formats to restaurants, caterers, and commercial kitchens. Wholesale/retail distribution reaches German grocery shelves and exports to the USA, Canada, Benelux, Spain, and Italy. Pricing is unit-based with publicly listed product pricing ranging from €1.19 for a 250ml Tönnchen of Löwensenf Extra to €32.95 for 500ml of ROARING Gin. Marketing leverages Google Ads, Meta remarketing, YouTube content, email newsletters, and on-site recipe and brand-heritage storytelling. The company employs 1-10 staff per firmographics (likely the legal/operating entity subset), is led by Managing Directors Michael Durach and Stefan Durach, and holds the 'Marke des Jahrhunderts' (Brand of the Century) recognition awarded in 2010.

Name

Lowensenf

Legal name

Löwensenf GmbH

Website

https://loewensenf.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Löwensenf is a German mustard manufacturer founded in 1903, based in Düsseldorf, operating as a subsidiary of Develey Senf & Feinkost GmbH. It produces the market-leading Löwensenf Extra and a portfolio of mustards, specialty products, and ROARING Gin, distributed across Germany and exported to eight-plus countries.

Ownership category

akta.pro rank

Product category

Mustard & Condiment Manufacturing

NAICS

Other Miscellaneous Nondurable Goods Merchant Wholesalers (42499)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

Keywords

• Mustard production
• Condiment manufacturing
• Specialty food products
• German mustard brand
• Premium spirits gin

Headquarters

HQ city

Unterhaching

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer E-commerce Sales: Löwensenf operates its own direct-to-consumer e-commerce storefront (loewensenf.de) selling mustard products, gift sets, merchandise (socks, Christmas ornaments, carnival costumes), and Roaring Gin. The shop generates revenue through one-time product transactions with domestic and international delivery options.
2. Food Service / B2B: A dedicated Food Service division (develey-foodservice.de) supplies professional buyers including restaurants, caterers, and commercial kitchens with bulk formats such as 5kg and 10kg buckets of mustard products.
3. Retail Distribution: Löwensenf products are distributed through retail channels across Germany and internationally (USA, Canada, Benelux, Spain, Italy), generating wholesale revenue through traditional grocery and specialty retail.
4. Roaring Gin (Premium Spirit Brand Extension): A premium handcrafted dry gin (43% alcohol) made with original Löwensenf Extra mustard seeds, sold in 50ml, 500ml, and gift set formats. This represents a brand extension into the premium spirits category.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Löwensenf manufactures and distributes a range of mustard products from its own production facility in Düsseldorf using the traditional Dijon production method. The portfolio spans the flagship Löwensenf Extra (sharp mustard, market leader in Germany since 1920), Medium, organic variants (Bio Mittelscharf, Bio Dijon), Süß, and specialty flavors (Altbier, Coconut-Curry, Honig-Dill, etc.). Beyond mustard, the company sells the Roaring Gin premium spirit, traditional stoneware pots, gift sets, and brand merchandise. Products are sold direct-to-consumer via the Löwensenf e-commerce shop, through retail/export distribution, and to professional food service buyers via a dedicated B2B division.

Product overview

Löwensenf is a German mustard brand with over 100 years of history (since 1903) based in Düsseldorf, now a subsidiary of Develey Senf & Feinkost GmbH since 2001. The company offers a portfolio of mustard products ranging from mild to extra spicy, including the flagship Löwensenf Extra (the market leader for spicy mustards in Germany), Medium, Mittelscharf Bio (organic), Süß (sweet), and Bio Dijon. Beyond classic mustards, the portfolio includes specialty mustards (Senfspezialitäten) with unique flavors like Coconut-Curry, Altbier, and Honey-Dill; the premium ROARING Gin (launched 2023 for the Extra's 100th anniversary); traditional stoneware pots; the historic ABB Ältester Deutscher Mostert brand (est. 1726); gift sets; and fan merchandise including carnival costumes and accessories. The products are available across various packaging formats (tubes, Tönnchen jars, stoneware pots, buckets for food service) and sold through the online shop, physical Senfladen in Düsseldorf, and retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• ROARING Gin: Handcrafted Dry Gin made with original Löwensenf Extra mustard seed, launched in 2016 for the 100th anniversary of Löwensenf Extra. Available in 500ml and 50ml sizes.

Products and services

• Löwensenf Extra The flagship extra-spicy mustard, produced since 1920 using only four natural ingredients (mustard seeds, spirit vinegar, water, salt) following the traditional Dijon process. Sharpest variety in the Löwensenf range and the absolute market leader for spicy mustards in Germany, sold in 250ml Tönnchen and other formats.
• Löwensenf Medium

Quantifiable outcome

• Market leader in sharp mustard in Germany (absolute Marktführer)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Develey Senf & Feinkost GmbHcoreStrategic or Co-development Partner · 1 January 2001Since 2001, Löwensenf GmbH has operated as an independent subsidiary of Develey Senf & Feinkost GmbH, which is headquartered in Unterhaching. The parent company provides infrastructure, resources, and distribution while Löwensenf maintains its brand identity, production facility in Düsseldorf, and e-commerce operations.
• PayPal (Europe) S.à.r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal is used as the primary payment processor on the Löwensenf e-commerce store, enabling PayPal, credit card, and SEPA direct debit payments. PayPal Plus is also integrated for additional payment methods including credit card and direct debit, with PayPal potentially conducting credit checks via credit agencies.
• JTL-Software-GmbHcoreTechnology or IntegrationLöwensenf uses JTL-Software-GmbH's external merchandise management system for order processing and fulfillment. Customer order data is transmitted to JTL-Software-GmbH (Rheinstr. 7, 41836 Hückelhoven) as part of the order fulfillment process.
• Google Ireland LimitedcoreTechnology or IntegrationGoogle Ireland Limited provides multiple services for Löwensenf: Google Analytics (web analytics), Google Ads (paid advertising with conversion tracking), Google Tag Manager (tag management), Google reCAPTCHA (bot protection), and YouTube (video embedding). These tools support marketing, analytics, and website functionality.
• Meta Platforms Ireland LimitedcoreTechnology or IntegrationMeta Platforms Ireland provides Facebook Custom Audiences remarketing functionality, allowing Löwensenf to target website visitors with personalized advertising on Facebook and Instagram.
• Consentmanager ABcoreTechnology or IntegrationConsentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden) provides the consent management tool on the Löwensenf website for collecting and managing user consent for cookies and data processing in compliance with GDPR/TDDDG.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• French's: Iconic American mustard brand (McCormick), competing in mainstream retail. Comparable to Löwensenf as a nationally dominant mustard brand, though more value-positioned; relevant for North American export benchmarking.
• McCormick & Company: Global flavor/spice/condiment company owning Bornier, French's, and other mustard brands. Comparable to Löwensenf's parent structure as a broad incumbent that consolidates heritage condiment brands and competes across retail and food service.
• Kraft Heinz: Global packaged-food conglomerate owning Grey Poupon and Heinz mustard ranges. Comparable as a broad incumbent in condiments with multi-brand portfolio strategy and similar food-service/retail distribution that Löwensenf also pursues.
• Develey Senf & Feinkost GmbH: Parent company of Löwensenf and one of Germany's largest mustard and condiment producers (own brands include Develey Senf). Directly comparable as a German mustard manufacturer with similar product formats, food-service distribution, and overlapping retail customers — making it both a parent and a competing brand portfolio.

Direct peers

• Grey Poupon: Premium Dijon mustard brand owned by Kraft Heinz, dominant in North American retail and food service. Directly comparable to Löwensenf Extra as a premium-positioned Dijon-style mustard sold across grocery and foodservice channels in markets where Löwensenf also exports.
• Maille: Iconic French premium mustard brand (owned by Unilever), competing head-to-head with Löwensenf in the European premium/gourmet mustard segment. Highly comparable in positioning (heritage, premium pricing, specialty flavors) and shelf placement.
• Amora: Leading French mustard brand (Unilever), one of the most recognized mustard names in Europe. Comparable to Löwensenf as a mainstream-premium mustard with broad retail distribution and a range of flavor variants.
• Colman's: Britain's most famous mustard brand (owned by Unilever), with strong heritage positioning analogous to Löwensenf's. Directly comparable as a national-heritage mustard brand with iconic status in its home market and export reach.
• Reine de Dijon: French mustard specialist known for Dijon-style mustards and specialty flavors. Comparable to Löwensenf as a producer focused on traditional Dijon-style mustard production and flavor innovation for gourmet retail.
• Bornier: French artisanal mustard producer owned by McCormick. Comparable to Löwensenf as a heritage French mustard brand competing in the same gourmet/premium shelf segment across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowensenf