Stanley Park Ecology Society
Stanley Park Ecology Society is a Vancouver-based registered charity that delivers environmental education, guided tours, EcoCamps, school programs, and citizen-science research in Stanley Park for K-12 students, families, seniors, and the general public.
- Company typePrivate
- Founded1988
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stanley Park Ecology Society does
Stanley Park Ecology Society is a Canadian registered charity founded in 1988 and based at the Nature House in Vancouver's Stanley Park. It is the sole non-profit organization dedicated to the ecology of Stanley Park, delivering environmental education, conservation, and citizen-science programming across the 1,000-acre urban park. The Society serves K-12 students (more than 12,000 annually), families, the general public, underrepresented communities, seniors, and corporate group clients, drawing on the park's roughly 18 million annual visitors.
Its core offerings include EcoCamps (seasonal youth programming), Guided Nature Tours, the Nature House visitor center, school programs, public education events, conservation projects, room rentals, memberships, and citizen-science initiatives that have documented more than 1,500 species over 35+ years. Under Executive Director Tricia Collingham, the Society operates with a small staff (11-50 employees) and a layered network of municipal, academic, Indigenous, and conservation partners, including the City of Vancouver, Talaysay Tours, Birds Canada, UBC Beaty Biodiversity Museum, Tree Canada, TD Tree Days, and the Vancouver Aquarium.
The business model is a non-profit funding mix of individual donations and memberships, fee-for-service program revenue (camps, tours, school programs, room rentals), charity-event fundraising (e.g., 2026 Vancouver Triathlon partnership), and tax-efficient securities donations processed through CanadaHelps and RAVEN Trust. Revenue concentration is intentionally diversified across these channels and customer segments.
Stanley Park Ecology Society firmographics
Firmographics- Name
- Stanley Park Ecology Society
- Legal name
- Stanley Park Ecology Society
- Website
- https://stanleyparkecology.ca
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stanley Park Ecology Society is a Vancouver-based registered charity that delivers environmental education, guided tours, EcoCamps, school programs, and citizen-science research in Stanley Park for K-12 students, families, seniors, and the general public.
- Ownership category
- akta.pro rank
Stanley Park Ecology Society industry classification
Industry- Product category
- Environmental Education and Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)
Keywords
Where Stanley Park Ecology Society is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Stanley Park Ecology Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations and Memberships: Individual donations through online platforms (Zeffy, CanadaHelps Securities Donations), membership programs, and legacy gifts/bequests. The organization is a CRA Registered Charity since 1988.
- Program Fees: Fees from EcoCamps, guided tours, and workshops. Most public programs are free or low-cost with sliding scale pricing for those with financial barriers.
- Charity Partnership Fundraising: Official charity partner of events like the Vancouver Triathlon, where participants raise minimum $700 each to support SPE programs.
- Securities Donations: Accepts donations of publicly traded securities including stocks, mutual funds, and ETFs through CanadaHelps Securities Donations platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Nature House general admission |
| Subscription | Multi-year contract | Summer EcoCamps |
| Subscription | Pay-as-you-go | Guided Tours and Walks |
| Freemium | Pay-as-you-go | Community/Free Programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Stanley Park Ecology Society product offering
Product offeringCore offering
Stanley Park Ecology Society delivers environmental education, conservation, and community stewardship programs focused on Stanley Park in Vancouver. Its core offerings include the Nature House interpretive visitor facility, EcoCamp summer day camps for children ages 7-11, guided nature tours (birding, twilight, habitat, tree identification), K-12 school field-trip programs, and citizen science initiatives such as BioBlitz events and wildlife monitoring. Programs are delivered in-person at the Nature House, throughout Stanley Park, and through school and community partnerships, with most public programs offered free or on a sliding-scale fee basis.
Product overview
Stanley Park Ecology Society (SPE) operates as a non-profit nature education and conservation organization offering a portfolio of interconnected programs centered on environmental education, conservation, and community stewardship in Stanley Park. The core offerings include the Nature House visitor facility with interactive exhibits, EcoCamp summer day camps for children, and guided nature tours (habitat walks, bird walks, twilight tours, tree identification). School programs connect over 12,000 students annually through curriculum-linked field trips, while public education programs provide free/low-cost nature activities. Conservation projects encompass habitat restoration, species monitoring, and citizen science initiatives. Additional services include room rentals for private events, membership programs, and various donation mechanisms including cash, securities, and legacy gifts. The organization relies on interpretive programming and community initiatives rather than a traditional technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- EcoCamp Multi-day summer day camps for children ages 7-11, offering curiosity-powered outdoor adventures exploring Stanley Park's forests, wetlands, and rocky shorelines with diverse and inclusive activities; fees on a sliding scale with reduced rates available for those facing financial barriers.
- Guided Nature Tours
- Nature House
- School Programs
- Public Education Programs
- Conservation Projects
- Room/Venue Rentals
- Memberships and Donations
- Citizen Science Programs
Quantifiable outcome
- 12,000+ students connected with nature annually through school programs
- +2 more outcomes
Companies that use Stanley Park Ecology Society
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Stanley Park Ecology Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stanley Park Ecology Society partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Vancouver Triathlon / MultisportscanadacoreOfficial charity partner of the 2026 Vancouver Triathlon. SPE builds a 20-person athlete team raising funds through RaceRoster. Each participant commits to raising minimum $700, with potential to raise $14,000 for SPE programs.
- City of VancouvercoreCollaboration on Birding with Me community walks and urban greenspace programming. City-sponsored free guided bird walks in Vancouver neighborhoods.
- Talaysay TourscoreIndigenous-owned tourism company (founded by Candace Campo and daughter Talaysay Campo of Squamish and Sechelt Nations) providing cultural walks and land-based education. Partners on Senior Strolls, Earth Day events, and specialized cultural programming.
- Birds CanadaminorPartner for bird counts and bird celebration events. Collaboration on Big Sit Bird Watch and other avian monitoring programs.
- Water RangersminorCanadian nonprofit building water monitoring tools. Partners on water quality demonstration programs teaching community science skills.
- University of British Columbia Beaty Biodiversity MuseumminorPartner in City Nature Challenge BioBlitz events at Beaver Lake, contributing biodiversity expertise and resources.
- Douglas College Institute of Urban EcologyminorAcademic partner in City Nature Challenge events, providing research support and student involvement.
- Entomological Society of British ColumbiaminorPartner in City Nature Challenge BioBlitz, contributing entomological expertise.
- Invasive Species Council of Metro VancouvercoreCo-organizer of Stewardship Series educational events on invasive species detection and management in Metro Vancouver.
- Tree CanadaminorSponsor of tree planting events in Stanley Park, including events to restore areas disturbed by Western hemlock Looper moth.
- TD Tree DaysminorSponsor of tree and plant planting events at Lost Lagoon supporting habitat restoration.
- RAVEN TrustminorIndigenous rights organization partnering on Earth Day events and community education.
- Vancouver AquariumminorPartner on Earth Day intertidal exploration activities and ocean-related programming.
- Greater Vancouver Bird CelebrationcoreTwo-week bird celebration series organized by collection of non-profits, artists, and institutions. SPE hosts multiple bird-related events as part of celebration.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Stanley Park Ecology Society competitors and assessment
Company assessmentEmerging players
- Evergreen: Canadian nonprofit focused on urban nature, school ground greening, and nature-connected learning. It addresses the same urban nature education and K-12 outdoor learning missions as SPE, with a stronger national program footprint.
- Earth Rangers: Canada-based children's nature and conservation organization with school programs and a member club. It targets the same K-12 nature education audience as SPE's school programs and EcoCamps, particularly through curriculum-linked content.
Direct peers
- Birds Canada: Canada's national bird conservation organization running bird counts, citizen science, and education programs. SPE directly partners with Birds Canada on bird counts and the Big Sit Bird Watch, making it a direct peer in avian-focused community science and conservation education.
- Vancouver Aquarium: Vancouver-based marine science center delivering wildlife education, conservation programs, and visitor exhibits. Both organizations serve Greater Vancouver audiences with animal-focused education, and SPE partners with the Aquarium on Earth Day intertidal programming.
- George C. Reifel Migratory Bird Sanctuary: A Delta, BC-based bird sanctuary with public trails, guided walks, and visitor education. It overlaps directly with SPE's guided wetland and avian programming at Beaver Lake and Lost Lagoon.
- Nature Vancouver: Vancouver Natural History Society, a local nonprofit running nature walks, lectures, and citizen science for the Vancouver region. It is the closest direct peer in local nature interpretation and community-led outdoor education programming.
- Greater Vancouver Zoo: Regional wildlife attraction offering animal exhibits, school programs, and conservation education in the Metro Vancouver region. It competes for the same family, school, and conservation-education audiences that SPE serves.
- Talaysay Tours: Indigenous-owned Squamish/Sechelt cultural tourism company offering land-based walks and cultural education in Greater Vancouver. SPE partners with Talaysay on Senior Strolls and Earth Day, and it competes for the same guided nature and cultural tourism audience.
Broad incumbents
- Royal BC Museum: British Columbia's flagship natural and human history museum in Victoria. While broader in scope and non-local, it competes for institutional partners, school group bookings, and natural history education funding across the province.
- Canadian Wildlife Federation: National nonprofit delivering wildlife conservation programs, education, and backyard habitat initiatives across Canada. It overlaps with SPE's citizen science, school, and habitat restoration programming at the national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stanley Park Ecology Society social profiles
Digital presenceStanley Park Ecology Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanley Park Ecology Society leadership team
Management profileNumber of profiles
Profiles1 record
Stanley Park Ecology Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanley Park Ecology Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanley Park Ecology Society
What does Stanley Park Ecology Society do?
Stanley Park Ecology Society delivers environmental education, conservation, and community stewardship programs focused on Stanley Park in Vancouver. Its core offerings include the Nature House interpretive visitor facility, EcoCamp summer day camps for children ages 7-11, guided nature tours (birding, twilight, habitat, tree identification), K-12 school field-trip programs, and citizen science initiatives such as BioBlitz events and wildlife monitoring. Programs are delivered in-person at the Nature House, throughout Stanley Park, and through school and community partnerships, with most public programs offered free or on a sliding-scale fee basis.
Is Stanley Park Ecology Society a public or private company?
Stanley Park Ecology Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stanley Park Ecology Society founded?
Stanley Park Ecology Society was founded in 1988. It employs 11 to 50 people.
Where is Stanley Park Ecology Society based?
Stanley Park Ecology Society is headquartered in Vancouver, Canada, in the North America region.
How does Stanley Park Ecology Society make money?
Four revenue lines are on record. Donations and Memberships are the primary driver. The others are program Fees, charity Partnership Fundraising and securities Donations.
Who are Stanley Park Ecology Society's main competitors?
Emerging players on record are Evergreen and Earth Rangers. Direct peers are Birds Canada, Vancouver Aquarium, George C. Reifel Migratory Bird Sanctuary, Nature Vancouver, Greater Vancouver Zoo and Talaysay Tours. Broad incumbents are Royal BC Museum and Canadian Wildlife Federation.
Does Stanley Park Ecology Society have an API?
No public API is recorded for Stanley Park Ecology Society.
What industry is Stanley Park Ecology Society in?
Stanley Park Ecology Society's product category is Environmental Education and Conservation Services. Its primary akta.pro industry code is THAAAGAK, Education & Community Programs (Junior Ranger, Citizen Science, School Programs). Its NAICS code is 712190 and its SIC code is 7900.