Mind Yeti

Name

Mind Yeti

Legal name

Committee for Children

Website

https://mindyeti.com

Company type

Private

Founded year

1979

Operating status

Closed

Headcount range

11–50 employees

Short description

Mind Yeti was a nonprofit-operated mindfulness program providing guided sessions for elementary school students, discontinued as a standalone product in November 2022 and folded into the Second Step Elementary SEL digital program by Committee for Children.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Curriculum

NAICS

Educational Services (611), Educational Support Services (61171)

akta.pro primary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

akta.pro secondary industries

Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Mindfulness sessions
• Social-emotional learning
• SEL curriculum
• Elementary education
• Student wellness

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Content Licensing to Second Step: Mind Yeti content was licensed and integrated into the Second Step Elementary digital program, allowing Committee for Children to distribute mindfulness sessions to schools through an established platform partnership rather than maintaining a standalone product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mind Yeti provides guided, age-appropriate mindfulness video and audio sessions for elementary school-aged children. As of November 13, 2022, the standalone MindYeti.com product was discontinued; the Mind Yeti content is now delivered exclusively as part of Committee for Children's Second Step Elementary digital program at learn.secondstep.org, licensed to U.S. schools and districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Mind Yeti Mindfulness Sessions Guided, age-appropriate mindfulness video and audio sessions for elementary school-aged children, now delivered as part of the Second Step Elementary digital program licensed to U.S. schools and districts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Second Step (Committee for Children)coreOEM/ Whitelabel/ Licensing Partner · 13 November 2022Mind Yeti mindfulness sessions were integrated into the Second Step Elementary digital program. This partnership allowed Mind Yeti content to reach educators through Second Step's existing platform (learn.secondstep.org) and school district customer base. The integration represented a bundling of Mind Yeti content within Second Step's established social-emotional learning curriculum. As of November 13, 2022, Mind Yeti became exclusively available through Second Step, and standalone access at MindYeti.com was discontinued.

Broad incumbents

• Calm: Leading consumer meditation and mindfulness app. Comparable because both deliver guided mindfulness content, though Calm serves a general adult/family audience rather than an embedded K-5 SEL use case.
• ClassDojo: K-12 classroom engagement platform that has expanded into SEL content. Comparable as an elementary classroom platform layering social-emotional and mindfulness content for teachers.
• Headspace: Major mindfulness and meditation platform with both consumer and employer/education offerings (Headspace for Education). Comparable as a guided mindfulness content provider competing for the same educator mindshare.
• EVERFI: K-12 digital curriculum provider selling SEL, mental health, and wellness content to school districts. Comparable as a digital SEL content vendor competing for district SEL budgets.

Direct peers

• GoNoodle: Movement, mindfulness, and SEL content for elementary classrooms used by teachers during school day. Comparable channel (teacher-led classroom content) and SEL-mindfulness product overlap.
• Move This World: SEL curriculum and mindfulness content provider selling into K-12 districts. Comparable as a competitor for SEL curriculum budgets and educator attention in elementary schools.
• Inner Explorer: Nonprofit providing daily audio-guided mindfulness sessions for K-12 classrooms. Closely comparable mission, format (audio mindfulness sessions for students), and school-distribution model.
• Committee for Children (Second Step): Parent organization and exclusive distribution partner for Mind Yeti. Operates the Second Step SEL curriculum platform into which Mind Yeti is now embedded; directly comparable SEL curriculum provider for elementary schools.
• Smiling Mind: Nonprofit mindfulness app with a K-12 education program (Smiling Mind Education). Comparable as guided mindfulness content aimed at students and integrated into school settings.

Emerging players

• Stop, Breathe & Think Kids: Mindfulness and SEL app specifically designed for children. Comparable as a kid-focused guided mindfulness product, though delivered as a standalone consumer app rather than embedded curriculum.

Market position

Customer concentration

• Xx.com/MindYeti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Yeti