Noni Bacca Winery

What Noni Bacca Winery does

Noni Bacca Winery is a privately held, family-owned craft winery founded in 2007 in Wilmington, North Carolina, by proprietors Toni and Ken Incorvaia. The company's production is rooted in the founders' respective European winemaking heritages, Toni's family from Bansko, Bulgaria, and Ken's family from Licata, Sicily, both having immigrated to the United States in the early 1900s. The winery produces over 50 varieties of wine spanning Old World and New World reds, premium whites, fruit wines, and dessert wines, and states it has earned 179 International Medals since 2009.

The business operates a direct-to-consumer model with two primary revenue streams: on-site sales at a tasting room located at 420 Eastwood Rd, Ste. 108 in Wilmington, NC, open seven days a week, and online wine sales facilitated through the VinoShipper platform, which ships to 40+ US states plus special-process shipping to Alabama and California. A secondary stream comes from digital gift card sales processed via Square, redeemable online or in-store. Marketing relies on the company's own website, an email newsletter, Facebook (used for event updates including recurring Psychic Saturday events), and event-driven tasting-room traffic. Group tastings for parties of six or more provide a modest private-events revenue layer.

Commercially, the company is a micro-operator with 1-10 employees, no disclosed funding, no parent company, no wholesale or distribution partnerships, and no expansion beyond its single tasting-room location and online shipping footprint. The technology stack is deliberately minimal, comprising conventional winemaking, third-party e-commerce (VinoShipper) and payments (Square), with no proprietary software, mobile application, or AI/ML components disclosed.

Name

Noni Bacca Winery

Legal name

Noni Bacca Winery

Website

https://nbwinery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Noni Bacca Winery is a family-owned craft winery in Wilmington, NC, founded in 2007 by Toni and Ken Incorvaia. It produces 50+ wine varieties sold direct-to-consumer through its on-site tasting room, online shipping via VinoShipper to 40+ US states, and digital gift cards.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Winery production
• Estate wine sales
• Wine tasting experiences
• Direct-to-consumer wine
• Fruit and dessert wines

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct wine sales to consumers through on-site tasting room purchases and online orders via VinoShipper platform with direct shipping to customers across the US.
2. Tasting Fees: Wine tasting experiences offered 7 days a week at the tasting room with reservation capabilities for groups of 6 or more.
3. Gift Cards: Digital gift cards sold online through Square for wine purchases online or in-store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Noni Bacca Winery produces and sells over 50 varieties of wine — including Old and New World Red Wines, White Wines, Fruit Wines, and Dessert Wines — through a 7-day-a-week tasting room in Wilmington, NC and an online store via VinoShipper with direct shipping to 40+ US states. The winery complements product sales with daily wine tasting experiences, private group tasting events for parties of 6 or more, and digital gift cards for online or in-store redemption.

Product overview

Noni Bacca Winery is a family-owned winery established in 2007, offering a single unified wine tasting and retail experience. The core products include wine tasting services at their tasting room (open 7 days a week) and direct wine sales through their website via VinoShipper. They produce over 50 varieties of wine across four main categories: Old World Red Wine (traditional European-style following Bulgarian and Sicilian family traditions), New World Red Wine (modern American-style), Premium White Wine (mouth-tingling varieties), and Fruit Wine (fun, thirst-quenching styles), as well as Decadent Dessert Wine. Additional offerings include Gift Cards (digital cards via Square) and Group Tastings/Parties for private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Tasting Wine tasting experience offering nearly 50 different International award-winning wines including true Italian style reds, premium whites, fruit styles, and decadent dessert wines. Available 7 days a week at the Wilmington, NC tasting room for individual visitors and groups of 6 or more by reservation.
• Old World Red Wine Traditional European-style red wines made following old-world winemaking traditions brought by the founders' families from Bulgaria (Bansko) and Sicily (Licata) in the early 1900s. Available for purchase online via VinoShipper and at the tasting room.
• New World Red Wine Modern-style red wines produced with American winemaking techniques, complementing the winery's Old World reds. Available for purchase online via VinoShipper and at the tasting room.
• Premium White Wine Premium, mouth-tingling white wines including internationally awarded varieties. Available for purchase online via VinoShipper and at the tasting room.
• Fruit Wine Fun, thirst-quenching fruit-styled wines appealing to diverse palates beyond traditional grape wine drinkers. Available for purchase online via VinoShipper and at the tasting room.
• Dessert Wine Decadent dessert wines offering rich, sweet flavors for after-dinner enjoyment or pairing. Available for purchase online via VinoShipper and at the tasting room.
• Gift Cards Digital gift cards that can be purchased online through Square and sent to friends and family, or bought now for future use online or in-store. Redeemable for wine purchases at the tasting room or via VinoShipper online.
• Group Tastings and Parties Private wine tasting events for occasions such as birthdays, bachelorette parties, girls nights out, date nights, and holiday parties. Available for groups of 6 or more with reservation required.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• VinoShippercoreChannel Partner/ Reseller/ DistributorVinoShipper serves as the e-commerce platform for Noni Bacca Winery's online wine sales. Customers are directed from nbwinery.com to VinoShipper's secure shopping cart for wine purchases and direct shipping to customers across eligible US states.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bright Cellars: Online wine subscription company using a taste-profile quiz to ship curated wines. Comparable as an emerging digital-first wine club competing for the same nationwide DTC subscription customer.
• Winc: Direct-to-consumer wine subscription brand producing private-label wines shipped nationwide. Comparable as a digitally-native competitor targeting the same online DTC wine buyer Noni Bacca reaches through VinoShipper.

Broad incumbents

• Total Wine & More: Largest US specialty retailer of wine, beer, and spirits with nationwide store footprint. Comparable as a retail channel where Noni Bacca's wines are not currently placed and as a benchmark for off-premise wine consumer behavior.
• E. & J. Gallo Winery: Largest US wine producer with extensive portfolio across price points and broad wholesale and retail distribution. Comparable as the incumbent benchmark for portfolio breadth and nationwide distribution capability that Noni Bacca does not currently access.
• Bronco Wine Company: Large US wine producer known for Charles Shaw and a broad portfolio of value and premium brands. Comparable as a high-volume incumbent whose scale and pricing set the competitive floor Noni Bacca must differentiate above.

Direct peers

• Biltmore Winery: Asheville, NC winery operated by Biltmore Estate offering tastings, tours, and wine sales at scale. Comparable as a North Carolina wine producer with a destination tasting room and broad varietal range.
• Childress Vineyards: Lexington, NC winery founded by racing legend Richard Childress with tasting room, restaurant, and events. Comparable as a destination NC winery pairing heritage storytelling with DTC wine sales.
• Wine.com: Online wine retailer offering broad selection with direct shipping across most US states. Comparable as a competing channel for DTC wine buyers and as a platform benchmark for online wine fulfillment and shipping reach.
• Hanover Park Vineyard: Small Yadkin Valley, NC family winery focused on estate-grown European-style varietals and on-site tastings. Comparable as a small North Carolina boutique winery competing for similar regional DTC customers.
• Duplin Winery: Family-owned North Carolina winery in Rose Hill producing muscadine and traditional wines with on-site tasting rooms and direct shipping. Comparable as a regional NC family winery with DTC-led distribution.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noni Bacca Winery