Parsons House

What Parsons House does

Parsons House is a privately held, family-owned senior living community located in the Preston Hollow neighborhood of Dallas, Texas. Founded around 1984/1985 by Bob and Alyce Parsons, it has operated continuously for approximately four decades and offers three levels of care: independent living, assisted living, and memory care. The community serves older adults and their families in the North Dallas / Park Cities corridor, with a service model that allows residents to age in place across increasing acuity levels without changing operators. The business is small-scale, with a disclosed employee count in the 11–50 range, consistent with a single boutique community rather than a multi-site operator.

Operationally, Parsons House runs a single physical campus and does not appear to operate ancillary technology platforms, telehealth infrastructure, or proprietary software. The care delivery model is conventional for the assisted living sector: on-site caregivers, licensed nursing support where required by acuity, structured activities programming, and memory-care-specific programming. The offering spans room-and-board accommodations, personal care assistance, medication support, meals, and life-enrichment programming, with pricing structured around monthly recurring fees scaled by apartment size and level of care. There is no indication of value-based care contracting, payor relationships (Medicare/Medicaid managed care), or risk-bearing arrangements; the revenue base is overwhelmingly private-pay.

Commercially, Parsons House is positioned for direct-to-family acquisition via community tours, inbound phone inquiries, and a website presence. Referrals presumably flow through local hospital discharge planners, physician practices, and word-of-mouth within the North Dallas senior community — a typical GTM for the segment. There is no evidence of paid digital marketing scale, lead-generation partnerships, or referral-fee arrangements, and no corporate development activity (no acquisitions, no second site, no franchise offering) has been disclosed in the available inputs.

Name

Parsons House

Legal name

Parsons House

Website

https://parsonshousefrisco.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Parsons House is a family-owned senior living community in Dallas's Preston Hollow neighborhood, offering independent living, assisted living, and memory care to older adults in the North Dallas market.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Assisted living services
• Memory care facility
• Independent living seniors
• Residential care services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Services: Monthly fees for independent living, assisted living, and memory care services. Residents pay recurring monthly charges that typically include housing, meals, housekeeping, and varying levels of care support based on their selected lifestyle option.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Parsons House is a single-location senior living community in Dallas, TX that delivers three integrated care levels — Independent Living, Assisted Living, and Memory Care — under one roof. Residents pay recurring monthly fees that bundle housing, meals, housekeeping, laundry, social programming, and the appropriate level of personal or memory care support. The community is housed in an upscale Preston Hollow setting and emphasizes a person-first, family-built approach to senior care.

Product overview

Parsons House is a senior living community offering three integrated lifestyle levels: Independent Living for self-sufficient seniors seeking maintenance-free living, Assisted Living providing daily support with medication and personal care, and Memory Care offering 24/7 specialized secure care. All residents benefit from shared services including housekeeping, laundry, dining, social activities, and wellness programming, creating a continuum of care as residents' needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living A senior living lifestyle option for older adults who manage daily tasks independently and want a maintenance-free, socially active environment. Includes housekeeping, laundry, dining, an active social calendar, and on-site healthcare support available if needs change. Targeted at self-sufficient Dallas-area seniors.
• Assisted Living A senior living service for older adults who need support with daily activities such as medication reminders and personal care, along with healthcare coordination, wellness checks, and a maintenance-free lifestyle with meals, housekeeping, and laundry included.
• Memory Care A dedicated, secure single-story memory care neighborhood with keypad entry and 24/7 specialized staff providing comprehensive hands-on care, wellness monitoring, and structured person-centered activities for seniors with cognitive decline, dementia, or Alzheimer's.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Senior Lifestyle: National senior living operator with independent living, assisted living, memory care, and skilled nursing offerings. Operates comparable upscale communities and competes in similar affluent submarkets.
• Five Star Senior Living: National senior living management and operating company providing independent living, assisted living, and memory care services across the U.S. Comparable in service breadth and recurring-fee revenue model.
• Watermark Retirement Communities: National operator of upscale independent living, assisted living, and memory care communities with a comparable continuum-of-care philosophy and premium market positioning.
• Belmont Village Senior Living: National upscale senior living operator offering independent living, assisted living, and memory care in premier neighborhoods, with a flagship near Preston Hollow. Closest direct comparable on upscale positioning, continuum-of-care model, and affluent-submarket strategy.
• Discovery Senior Living: Operates upscale senior living communities across the U.S. offering independent living, assisted living, and memory care with a person-centered approach similar to Parsons House's model.
• Atria Senior Living: Large national senior living operator offering independent living, assisted living, and memory care in upscale settings with a comparable continuum-of-care approach. Competes in the Dallas market and similar affluent submarkets.
• Sunrise Senior Living: National senior living provider operating assisted living and memory care communities across the U.S. with a comparable premium, person-centered service model. Operates competing communities in the DFW metroplex.

Regional players

• Sonida Senior Living: Headquartered in Addison, TX (Dallas area) and operates ~80 senior living communities across Texas and other states, including upscale independent living, assisted living, and memory care. Comparable in service mix (continuum of care) and directly competitive in the DFW market.
• Legend Senior Living: Regional senior living operator headquartered in Oklahoma with multiple Texas communities, offering independent living, assisted living, and memory care — comparable service model with regional rather than national footprint.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering independent living, assisted living, and memory care. Comparable service mix; overpowers on scale but typically less specialized on upscale positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parsons House