Dental Alternatives Insurance Services

What Dental Alternatives Insurance Services does

Dental Alternatives Insurance Services, Inc. (DAIS) is a privately held insurance brokerage incorporated in California in 1989, headquartered at 2950 Airway Ave, Suite # A 13, Costa Mesa. The company operates under California Department of Insurance License #0766433 and is structured as a focused ancillary benefits broker rather than an underwriting carrier or technology platform. Its product set is centered on dental and vision coverage, with supporting services in custom ancillary benefits program design for employer groups, consulting for businesses and organizations, group and individual benefits for associations and unions, and enrollment support and education. The business model is commission-based brokerage: DAIS matches clients with carrier options and earns commissions from carriers, supplemented by consulting and enrollment service fees, using a quote-based, per-client pricing model with no publicly disclosed rate cards.

DAIS serves three primary customer segments: employer groups seeking voluntary or employer-sponsored ancillary benefits, unions and associations requiring group and individual benefits for their members, and individuals and families purchasing dental and vision coverage directly. The go-to-market is sales-led and relationship-driven, executed via toll-free and local phone lines, email ([email protected], [email protected]), and the company website (gotodais.com); there is no evidence of a scaled digital marketing or self-service acquisition funnel. The company's stated differentiators are tenure ("over 40 years" of ancillary benefits experience), a personalized service model, and the ability to evaluate and route clients across multiple carriers.

There is no proprietary technology platform, no app, no API or SDK, and no AI/ML capability disclosed in the source material. DAIS operates as a service organization whose assets are licensing, carrier relationships, and accumulated domain expertise rather than software. Revenue, headcount, ownership structure, management team, and any historical funding are not disclosed; the available evidence indicates a small, single-state brokerage with a stable but undocumented growth profile.

Name

Dental Alternatives Insurance Services

Legal name

Dental Alternatives Insurance Services, Inc.

Website

https://gotodais.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Dental Alternatives Insurance Services is a Costa Mesa, California-based insurance brokerage founded in 1989 that brokers dental and vision ancillary benefits to employer groups, unions, associations, and individual consumers under a California Department of Insurance license.

Ownership category

akta.pro rank

Product category

Ancillary Benefits Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)

akta.pro secondary industries

Combined Dental & Vision Insurance (FSAIAHAC), Individual Dental & Vision Plans (FSAIAHAI)

Keywords

• Ancillary benefits brokerage
• Dental insurance coverage
• Vision insurance coverage
• Group benefits consulting
• Voluntary benefits enrollment

Headquarters

HQ city

Corona Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Services: DAIS generates revenue as an ancillary benefits broker providing dental and vision insurance solutions. The company earns commissions from insurance carriers for placing coverage. Additional revenue comes from consulting fees for designing custom ancillary benefits programs for employer groups and providing enrollment support and education services to associations and unions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dental Alternatives Insurance Services (DAIS) is a licensed insurance brokerage that matches individuals, families, employer groups, unions, and associations with dental and vision insurance carriers and ancillary benefit products. The company designs custom ancillary benefits programs for employer groups and provides consulting, enrollment support, and education services as a carrier-agnostic intermediary. Revenue is generated primarily through carrier commissions and consulting/fees for program design and enrollment assistance.

Product overview

DAIS offers a unified suite of ancillary benefit solutions centered around dental and vision insurance products. The core offerings include Dental & Vision Benefits Solutions for various market segments (individuals, families, employer groups, unions, and associations), supplemented by Custom Ancillary Benefits Programs tailored for employer groups. Additional services include consulting for businesses and organizations, group/individual benefits for associations and unions, and enrollment support and education. The company acts as an intermediary, matching clients with the best benefit options and carriers available.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental & Vision Benefits Solutions Carrier-agnostic dental and vision insurance benefit solutions for individuals, families, employer groups, unions, and associations, delivered through licensed brokerage relationships with multiple insurance carriers.
• Custom Ancillary Benefits Programs for Employer Groups Tailored ancillary benefit program design and administration services for employer groups, helping businesses provide comprehensive dental and vision employee benefits through voluntary or employer-sponsored structures.
• Consulting Services for Businesses and Organizations Professional consulting services that help businesses and organizations evaluate their benefits needs and select optimal dental and vision insurance options from the market.
• Group and Individual Benefits for Associations and Unions Specialized dental and vision benefit programs designed for associations and unions, offering both group and individual coverage options for their member bases.
• Enrollment Support and Education Guided enrollment assistance and educational resources to help clients and members understand and navigate their dental and vision coverage options with clarity and confidence.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hub International: Large North American insurance brokerage with substantial employee benefits and ancillary lines capabilities, including dental and vision placement. Comparable in the same multi-carrier brokerage model for employer groups, but at national scale with PE backing.
• Brown & Brown: National insurance brokerage with a strong employee benefits and ancillary lines practice serving employers, associations, and individuals. Comparable in the placement of group dental and vision benefits, though operating as a public, multi-segment incumbent rather than a specialty broker.
• Alliant Insurance Services: Large California-headquartered insurance brokerage with a dedicated employee benefits practice including dental and vision. Comparable because it serves employer groups, associations, and individuals in the same California market with a multi-carrier placement model, but at vastly greater scale.
• USI Insurance Services: Large national insurance brokerage with a robust employee benefits and ancillary lines practice. Comparable in serving employer groups with dental and vision placement via a multi-carrier model, though as a top-tier national broker rather than a local specialist.
• NFP (Aon): Benefits-focused insurance brokerage (acquired by Aon) with deep expertise in ancillary and voluntary benefits for employer groups, associations, and individuals. Comparable in specialty dental/vision placement and enrollment support, at much larger scale and with PE-backed history.
• Lockton Companies: World's largest privately held insurance brokerage with a dedicated employee benefits group covering dental, vision, and ancillary lines for employers. Comparable in multi-carrier benefits placement and consulting, though at a vastly different scale and global footprint.
• OneDigital: Employee benefits and HR consulting firm that places group dental, vision, and ancillary coverage for employers across multiple states. Comparable because it competes in the same dental/vision brokerage segment for employer-group clients, with a tech-enabled service model.

Regional players

• CaliforniaChoice: California-focused private health and ancillary benefits exchange that brokers group and individual dental and vision coverage to employers and individuals in California. Comparable in serving the same California market, same employer-group and individual segments, and same dental/vision product focus.

Direct peers

• Alera Group (formerly BSM Group): PE-backed national insurance brokerage formed in part from roll-ups of smaller benefits-focused brokerages, including specialty benefits and ancillary lines firms. Comparable as a PE-driven consolidator of regional benefits brokerages, with many of the same employer-group and association clients as DAIS.

Emerging players

• Benefy Technologies (PeopleKeep / Zane Benefits): Digital benefits platform focused on individual and small-group ancillary coverage including dental and vision. Comparable in targeting the same individual/family and small-employer segments DAIS serves, but with a digital-first, self-service model that competes on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Alternatives Insurance Services