Property Information Products

What Property Information Products does

Property Information Products Ltd (PIP) is a UK-based private company founded in 2018 that operates a cloud-based digital dataroom platform for residential property transactions. The company's flagship product, the PIP Dataroom, is a Microsoft Azure-hosted document repository in which sellers, estate agents, and conveyancers can collate, store, and share property information with prospective buyers via property-specific URLs (PIP Links). The underlying technology is adapted from Essential Information Group's auction document room service, which has hosted over 220,000 rooms and 25 million documents over a 20-year auction-industry track record, adapted here for the slower private treaty market.

PIP serves four distinct user personas within a single UK residential property transaction — estate agents, sellers, buyers, and conveyancers/solicitors — each interacting with the dataroom through role-based access. Its product lineup includes a freemium PIP Free Pack; a £25 plus VAT Material Information Pack that bundles Land Registry Title documents, Title Plan, and Material Information A/B/C property information forms; a £299 buyer search pack (Local Authority, Water & Drainage, and Environmental searches); and a £299 tier for estate agents to resell searches with a £100 commission per conversion.

The business model combines one-time transactional fees (per search, per pack), a freemium entry tier, a commission paid to estate agents driving search orders, and a small transaction fee charged to estate agents on successful exchange of contracts. Distribution is primarily product-led through self-serve website onboarding, with estate agents acting as channel partners who open datarooms per listing. The company employs 1-10 people and is registered in Telford, England (Company No. 11103085). It is founder-led, with no disclosed institutional investment and no disclosed revenue.

Name

Property Information Products

Legal name

PIP LIMITED

Website

https://piphome.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Information Products (PIP) is a UK private company that runs a cloud-based digital dataroom enabling estate agents, sellers, buyers, and conveyancers to collate, store, and share residential property transaction documents via property-specific links.

Ownership category

akta.pro rank

Product category

Real Estate Transaction Software (PropTech)

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Document Preparation & Recording Services (Deeds, Liens) (BPAJAOAG)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Property data rooms
• Conveyancing software
• Property transaction management
• Title information services
• Real estate document sharing

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Material Information Pack Sales: PIP charges £25 plus VAT for each Material Information Pack sold, which includes Title docs, Title plan, Property Information Forms for Material Information A, B and C, delivered directly into the PIP dataroom.
2. Transaction Fee on Exchange: PIP allows estate agents to list all their properties for free and makes a small charge on the successful exchange of contracts. This is the primary revenue model.
3. Property Searches: PIP charges £299 for standard search packs for buyers, including Local Authority Search, Water & Drainage Search, and Environmental Search. Estate agents receive £100 commission per search ordered through them.
4. Free Dataroom Access: Free PIP dataroom for sellers to store documents, invite parties, and share with potential buyers. Revenue is generated when paid services are added.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

PIP operates the PIP Dataroom, a cloud-based digital workspace where sellers, estate agents and conveyancers can collate, store and display property transaction documents (Title Register, Title Plan, searches, planning permissions, guarantees and digital Property Information Forms). Buyers access the dataroom through property-specific PIP Links placed on estate agent listings. PIP monetises through a freemium dataroom, a £25 plus VAT Material Information Pack that delivers Title docs and Property Information Forms, and £299 property search packs for buyers, with estate agents earning commission on referred searches and PIP charging a small fee on successful exchange of contracts.

Product overview

PIP (Property Information Products) operates a digital dataroom platform for UK residential property sales. The core offering is the PIP Dataroom, a digital repository for property documents that can be opened by sellers, estate agents, or solicitors. The platform includes a free tier (PIP Free Pack) and paid tiers (PIP Material Information Pack at £25 plus VAT, and Property Searches at £299). Different user types—estate agents, buyers, sellers, and conveyancers—interact with the dataroom through role-based access. The technology underpinning the platform was adapted from auction industry document room systems that have hosted over 220,000 rooms and 25 million documents over 20 years. A future product in development is the PIP Report.

Differentiator

Problem solved

Functional benefit

Brands

• PIP Dataroom: Digital dataroom for collating, storing and displaying property documents when selling or preparing to sell a property
• PIP Free Pack
• PIP Material Information Pack
• PIP Standard Sale Pack

Products and services

• PIP Dataroom A digital dataroom for collating, storing and displaying property documents when selling or preparing to sell a UK residential property. Accessed via a property-specific link, it allows sellers, estate agents and conveyancers to share information with prospective buyers before they make an offer.
• PIP Free Pack A free PIP dataroom that lets users store documents, invite sellers and their solicitors, use their own existing forms, surface a PIP Link for buyer visibility, and receive notifications of new documents; identifies keen buyers and sellers.
• PIP Material Information Pack

Quantifiable outcome

• Reduces exchange time by 5+ weeks through upfront information sharing
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Essential Information GroupcoreTechnology or Integration · 1 January 2018PIP's technology was adapted from Essential Information Group's auction document room service. This technology has been used for over 20 years, hosting 220,000+ document rooms and 25 million+ document downloads. The adaptation was made specifically for the Private Treaty property market, moving beyond the auction industry's immediate exchange model to support traditional property sales.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Movebutler: UK property technology platform offering a digital logbook and document hub for sellers, buyers, and agents, conceptually similar to PIP's property data room and logbook positioning.
• Thirdfort: UK PropTech platform providing client verification, source-of-funds, and property document sharing tools for conveyancers and agents. Overlaps with PIP in pre-exchange document handling and transaction compliance.
• Homepass (by HomeOpen): UK property information pack provider offering upfront information to buyers, conceptually competing with PIP's Material Information Pack in the private treaty sales process.

Direct peers

• TM Group (TM Property Documents): UK conveyancing technology and property search provider supplying title documents, searches, and order-management tools to conveyancers and estate agents. Competes with PIP on document access and search products.
• InfoTrack: UK-based conveyancing and property search platform providing title documents, property searches, and workflow tools to conveyancers. Directly comparable to PIP's combination of document access, searches, and conveyancer-facing workflow.
• SearchFlow: UK property search and conveyancing technology provider offering local authority, environmental, water, and chancel searches ordered online by conveyancers and agents. Overlaps directly with PIP's search-pack and document workflow.

Broad incumbents

• Dye & Durham: Global legal technology and conveyancing platform that has acquired multiple UK property search and workflow businesses (e.g., TM Group, Index Property Information). A consolidator that could integrate PIP-like data room functionality into a broader conveyancing suite.
• Rightmove: UK's largest property portal. While not a transactional data room, Rightmove is the dominant channel for property listings where PIP Links are surfaced, making it a strategic distribution partner or potential competitive threat.
• Landmark Information Group: One of the largest UK providers of property searches, environmental data, and conveyancing intelligence. A broad incumbent with overlapping document and search products that can bundle data room-style functionality.

Others

• Viewber: UK property services company founded by Ed Mead, an advisor to PIP, providing accompanied viewings and proptech-adjacent services for estate agents. Ecosystem participant with overlapping agent relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PIP_Home

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Information Products