Cheapbats

What Cheapbats does

CheapBats.com is a private, independently-owned direct-to-consumer e-commerce retailer specializing in discounted baseball and softball equipment. The company sells brand-name bats, fielding gloves, equipment bags, batting gloves, and protective gear from major manufacturers including Easton, Marucci, Rawlings, Victus, Axe, Miken, and Mizuno, with a particular emphasis on closeout and previous-season inventory priced below MSRP (savings cited up to $320 per bat). It serves individual players across youth, high school, college, and recreational segments, as well as parents, coaches, and team managers — a horizontal persona set rather than an enterprise/B2B customer base.

The platform is a standard Shopify-based e-commerce storefront with category-level filtering by brand, bat certification (BBCOR, USA, USSSA), size, price, and availability. Catalog scale is material: 416+ baseball bats, 181 youth bats, 92 closeout bats, alongside a slowpitch/fastpitch softball assortment and accessories. CheapBats operates a physical superstore in Anaheim, California — with brick-and-mortar roots dating to 1961 — and pairs it with an online operation launched in 2002. Distribution is supported by same-day shipping on orders placed before 12pm and free 2nd Day Air on most bats. Marketing is content-driven, centered on a Bat Reviews/News blog, SEO around certification and buying-guide queries, and an email newsletter funnel.

The business model is straightforward transactional retail: one-time product sales at closeout/discount prices, supplemented by a price-match guarantee and a 'Batisfaction Guaranteed' return policy. There is no subscription, recurring, or contract pricing. The company is privately held with no disclosed investors, parent entity, or external funding; it has not disclosed management team members, headcount, or financial figures. No AI, API, or proprietary technology stack is evident beyond standard e-commerce tooling and commodity payment integrations (Visa, Mastercard, Amex, Discover, PayPal, Apple Pay, Google Pay, Shop Pay, Diners Club).

Name

Cheapbats

Legal name

CheapBats.com

Website

https://cheapbats.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

CheapBats.com is a direct-to-consumer e-commerce retailer specializing in discounted baseball and softball equipment, operating online since 2002 with a physical superstore in Anaheim, California. It serves individual players, parents, and coaches with closeout pricing on premium-brand bats, gloves, and accessories.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRAMAEAA

Baseball & Softball Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Baseball bats retail
• Softball equipment
• Discount sporting goods
• Closeout baseball bats
• Fielding gloves

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: CheapBats generates revenue through direct product sales of baseball bats, softball bats, gloves, and related equipment. The business model centers on selling brand-name sporting goods at discounted/closeout prices, with revenue derived from individual transaction margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CheapBats is a discount sporting goods retailer selling baseball bats, softball bats, fielding gloves, batting gloves, equipment bags, and protective gear through an e-commerce storefront and a physical superstore in Anaheim, California. The company specializes in closeout and discounted pricing on premium brand-name equipment from Easton, Marucci, Rawlings, Victus, Miken, Mizuno, and Axe across all major league certifications (BBCOR, USA, USSSA, ASA, NSA, ISA, WBSC).

Product overview

Cheapbats is a discount e-commerce retailer of baseball and softball equipment founded in 2002, operating both online and through a physical superstore in Anaheim, California since 1961. The company operates as a single e-commerce platform selling an extensive portfolio of bats and gloves across multiple product categories. Their core offerings include baseball bats (BBCOR, youth USA, youth USSSA, wood, tee ball, coach pitch, training, and fungo bats) and softball bats (slowpitch and fastpitch), complemented by fielding gloves, equipment bags, batting gloves, and protective gear. The company specializes in both full-price and closeout/discounted bats from major brands including Easton, Marucci, Rawlings, Victus, Axe Bat, Miken, and Mizuno. Notable product lines include the Easton Ghost series (Ghost OG, Ghost Advanced, Ghost Unlimited), Marucci CATX2 series, Rawlings Icon series, and Miken slowpitch bats. They offer free 2nd Day Air shipping on most bats with a price-match guarantee and bat warranty support.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Academy Sports + Outdoors: Academy Sports + Outdoors is a multi-category sporting goods retailer with deep baseball/softball assortment and growing e-commerce presence. While not a closeout specialist, it competes with CheapBats on the same brand-name bats at promotional prices and on broad reach.
• DICK's Sporting Goods: DICK's Sporting Goods is a large-format omnichannel sporting goods retailer with nationwide stores and a full baseball/softball assortment. While much broader than CheapBats, it directly overlaps on bats, gloves, and protective gear and competes for the same household equipment dollars.
• Amazon Sporting Goods: Amazon carries baseball and softball bats from every major brand CheapBats stocks, often with Prime shipping and easy returns. As the largest general e-commerce marketplace, it sets the floor on price discovery and shipping expectations CheapBats must match.
• Easton (DTC): Easton is a leading bat and baseball equipment manufacturer that also sells direct to consumers through its own branded stores. CheapBats depends on Easton for a core share of its premium inventory (Ghost, Hype Fire, BBCOR lines), and any expansion of Easton's outlet or DTC channels would directly compete with CheapBats.
• Rawlings (DTC): Rawlings is a long-standing baseball and softball equipment manufacturer, including the Icon and glove lines stocked at CheapBats. Its manufacturer-direct channel overlaps with the assortment CheapBats relies on, positioning it as both supplier and competitor.
• Marucci Sports (DTC): Marucci is a premium baseball and softball bat manufacturer that sells via its own DTC site and through authorized retailers including CheapBats. The CATX2 and wood lines that anchor CheapBats' catalog are sourced from Marucci, making it both a supplier partner and a structural competitor.

Direct peers

• JustBats.com: JustBats.com is the closest direct competitor to CheapBats, operating a very similar e-commerce model selling closeout and full-price baseball and softball bats from the same major brands (Easton, Marucci, Rawlings, DeMarini). The two sites are widely viewed as siblings within the same private baseball/softball equipment retailing space and compete head-to-head on price, selection, and shipping speed.
• Baseball Savings: Baseball Savings is a discount-focused baseball and softball equipment retailer carrying closeout and full-price bats and gloves from Easton, Marucci, Rawlings, and similar brands. Its catalog specialization and price-positioning map closely to CheapBats' core proposition.
• Baseball Express: Baseball Express is a multi-brand online retailer focused on baseball and softball equipment, including bats, gloves, and accessories, with similar league-certification depth and discount pricing. It targets the same individual players, parents, and coaches as CheapBats and offers comparable category coverage.
• HomerunMonkey (Baseball Monkey): HomerunMonkey is a discount-oriented online baseball and softball equipment retailer carrying closeout and full-price bats, gloves, and accessories from many of the same brands. Its niche positioning, content-driven site, and youth-focused assortment make it a near-comparable peer to CheapBats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cheapbatsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheapbats