Baseball Savings

What Baseball Savings does

Baseball Savings, operating under the legal entity Play Baseball, LLC and recently rebranded to "Play Baseball," is a privately held e-commerce retailer specializing in baseball and softball equipment, gear, and apparel. Founded in 2005 and headquartered in Wichita, Kansas, the company sells directly to consumers through its playbaseball.com platform and a physical retail showroom in Wichita. Its product portfolio spans twelve core categories (bats, balls, gloves, helmets, apparel, shoes, bags, catcher's gear, training equipment, and accessories) carrying an extensive portfolio of premium and mid-tier brands including Wilson, Rawlings, Louisville Slugger, DeMarini, Easton, Nike, Mizuno, Marucci, Evoshield, and All Star.

The company's revenue model rests on three streams: individual consumer product sales, bulk/team sales to leagues and organizations (with a contact-based custom quoting process), and digital gift cards. Pricing follows unit pricing for retail consumers, with a free shipping threshold at $99+ for continental U.S. orders; team/bulk orders are excluded from promotional free shipping. Distribution is omnichannel, combining a responsive desktop/mobile e-commerce site, a Wichita physical storefront, and a dedicated team sales channel. Marketing relies on content (the Baseball Guide blog with buying guides), email, an affiliate program via the Criteo publisher network, and an active presence across Instagram, Facebook, YouTube, and TikTok. The technology stack is described as a standard e-commerce platform with cart, wish list, and account management functionality — no proprietary AI, ML, or API infrastructure is disclosed.

Customer segmentation is horizontal, addressing individual players, parents of youth players, coaches, and team/organization buyers. The company has expanded beyond pure baseball into softball through a sister brand ("Play Softball") and recently rebranded from "Baseball Savings" to "Play Baseball" to reflect this broader positioning. The firm operates with a very lean headcount (1-10 employees) and discloses no funding rounds, ownership structure, or executive leadership.

Name

Baseball Savings

Legal name

Play Baseball, LLC.

Website

https://baseballsavings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Baseball Savings (rebranded to Play Baseball) is a private, Wichita-based e-commerce and retail retailer selling baseball and softball equipment, apparel, and gear from premium brands to individual players, parents, coaches, and team buyers across the continental U.S.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Baseball and Softball Equipment)

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Baseball equipment retail
• Softball gear e-commerce
• Sporting goods online store
• Team sales bulk ordering
• Baseball apparel accessories

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time transaction revenue from selling baseball equipment and gear including bats, gloves, apparel, balls, bags, helmets, catcher's gear, shoes, and training equipment. Revenue generated through direct consumer purchases with free shipping threshold at $99+ orders.
2. Team Sales: Bulk and team orders for baseball equipment sold to teams, leagues, and organizations. Revenue from larger transaction volumes to institutional buyers.
3. Gift Cards: Digital gift cards sold to customers, providing stored value that can be redeemed for future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Baseball Savings (now operating as Play Baseball) sells baseball and softball equipment, gear, and apparel through an online storefront at playbaseball.com and a physical retail store in Wichita, Kansas. The product portfolio spans bats, gloves, apparel, balls, bags, helmets, catcher's gear, shoes, training equipment, and accessories from top sporting goods brands. The company also offers digital gift cards and a Team Sales bulk-ordering program for leagues and organizations.

Product overview

Play Baseball (formerly Baseball Savings) is an e-commerce platform offering a comprehensive selection of baseball and softball equipment, gear, and apparel. The platform operates as a single unified online retail store with integrated features including a gift card program, team sales for bulk orders, and a baseball guide blog. The product portfolio spans twelve core categories: Bags, Balls, Training equipment, Batting Helmets, Batting Gloves, Accessories, Apparel, Bats, Shoes, Fielding Gloves, and Catcher's Gear. The site also offers a Play Softball sister store at playsoftball.playbaseball.com. Featured brands include Wilson, Rawlings, Louisville Slugger, Nike, Mizuno, Easton, Marucci Sports, adidas, Evoshield, and All Star. Additional services include free shipping on orders over $99, a wish list feature, and customer account management.

Differentiator

Problem solved

Functional benefit

Brands

• Play Softball: Separate platform for softball equipment and gear

Products and services

• Bags Baseball and softball bags for equipment storage and transport, sold to individual players, parents, and teams.
• Balls Baseball and softball balls for practice and game play, sold to individual players, coaches, and teams.
• Training Equipment Training equipment and aids for baseball and softball skill development, targeted at players and coaches.
• Batting Helmets Protective helmets for batters during batting practice and games, sold to individual players, parents, and teams.
• Batting Gloves Gloves designed to protect hands and improve grip during batting, sold to individual players and teams.
• Accessories Miscellaneous baseball and softball accessories including guards and other gear, for individual players and teams.
• Apparel Baseball and softball clothing including pants, jerseys, and performance wear, sold to individuals and teams.
• Bats Baseball and softball bats including wooden and metal options from top brands, sold to individual players and teams.
• Shoes Baseball and softball cleats and athletic footwear for on-field performance, sold to individual players and teams.
• Fielding Gloves Gloves for fielders including infield, outfield, and position-specific gloves, sold to individual players and teams.
• Catcher's Gear Complete catcher's equipment including helmets, chest protectors, leg guards, and gear sets, sold to individual players and teams.
• Digital Gift Cards Digital gift cards redeemable for Play Baseball and Play Softball products, providing stored value for future purchases.
• Team Sales Program Bulk ordering program for baseball and softball teams, leagues, and organizations to purchase equipment at wholesale/volume pricing.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Affiliate PublishersminorGTM or Marketing PartnerAffiliate marketing program operated through Criteo publisher network (CJ Publisher), allowing affiliate partners to promote products and earn commissions on referred sales.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Amazon: Global marketplace and retailer carrying the same Wilson, Rawlings, Louisville Slugger, and other premium baseball/softball brands with Prime fulfillment. Sets the price and convenience benchmark that specialty retailers like Play Baseball must match or differentiate against.
• Eastbay: Long-running sporting goods e-commerce retailer (now part of Sports Illustrated) carrying baseball, softball, and broader team-sport equipment and footwear. Overlaps heavily in baseball/softball equipment and team sales, but operates as a multi-sport platform rather than a category specialist.
• Academy Sports + Outdoors: Multi-category sporting goods and outdoor retailer with a meaningful baseball/softball assortment, team sales programs, and omnichannel presence. Comparable in serving individual and team buyers but as part of a much broader hunting, fishing, and outdoor portfolio.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with comprehensive baseball/softball equipment, apparel, and team sales capabilities in-store and online. Competes for the same consumer, parent, and team buyer but at much greater scale and with broader sporting goods assortment.

Direct peers

• JustBallGloves: Specialty e-commerce retailer focused on baseball and softball gloves and equipment, with a similar niche category authority positioning to Play Baseball/Baseball Savings. Directly comparable as a single-sport online specialist serving the same players, parents, and coaches.
• Baseball Express: Online and catalog retailer of baseball and softball equipment, apparel, and team gear. Direct peer in serving both individual players and team/league buyers with broad product selection across the same premium brand portfolio.

Emerging players

• Net World Sports: Large global sporting goods e-commerce retailer with an expanding baseball/softball equipment range and aggressive pricing. Comparable as an emerging multi-channel competitor encroaching on the baseball/softball niche with broader scale and international reach.

Others

• Wilson Sporting Goods: Major baseball/softball equipment manufacturer (A2000 gloves, baseballs, bats) and one of Play Baseball's key brand partners. Comparable as a vertically integrated competitor and supplier that can sell directly to consumers and bypass specialty retailers.
• Rawlings: Premier baseball/softball glove, helmet, and equipment manufacturer (Heart of the Hide, Icon) carried by Play Baseball. Comparable as a brand-side supplier and direct-to-consumer competitor that controls margin and distribution strategy for key SKUs.
• Louisville Slugger: Iconic baseball bat brand owned by Wilson that supplies a major portion of Play Baseball's premium bat assortment. Comparable as a key supplier and brand competitor operating its own direct-to-consumer channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PlayBaseballOfficial
• Facebookfacebook.com/Baseballsavings
• Instagraminstagram.com/playbaseball.official/#
• TikToktiktok.com/@baseballsavings
• Xx.com/Baseballsavings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball Savings