Fort McCoy Ranch
Fort McCoy Ranch (Adena Farms Inc.) is a Florida-based, vertically integrated cattle ranch selling grass-fed and grain-finished beef direct to consumers across the southeastern United States, while also offering USDA-inspected processing and wholesale services to other ranchers and foodservice buyers.
- Company typePrivate
- Founded1996
- HeadquartersFort Mccoy, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fort McCoy Ranch does
Fort McCoy Ranch, operated by Adena Farms Inc., is a vertically integrated Florida cattle ranch and direct-to-consumer beef company headquartered in Fort McCoy (Marion County). Founded in 1996, the company raises cattle on its own pasture and processes them in a USDA-inspected facility it owns, then sells the finished product directly to consumers under two distinct programs: 100% Grass-Fed Grass-Finished and Pasture-Raised Grain-Finished beef. Beyond consumer sales, the company monetizes its processing capacity by offering USDA-inspected custom harvest and processing services to other Florida and southeastern cattle producers, and it operates a wholesale/foodservice channel for restaurants, retailers, distributors, and branded beef programs.
The product portfolio spans individual cuts (ribeye, NY strip, filet mignon, top sirloin, flat iron, picanha, ground beef), curated bundle boxes (Ground Beef Brick Boxes in 80/20, 85/15, and 90/10 ratios, 20-Steak Ribeye/Tenderloin/NY Strip bundles, Date Night, Caveman, On a Budget, Cowboy Lunch Box, Grill N' Chill), and cow-share programs in whole (~427 lbs), half (~213 lbs), quarter (~94 lbs), and eighth (~42 lbs) configurations. A Subscribe & Save subscription service, digital gift cards, and on-site farm tours extend the surface area beyond commodity cuts.
Commercially, Fort McCoy Ranch runs a DTC e-commerce storefront on Shopify with Loop-powered subscriptions, Klaviyo-driven email automation, and Twilio SMS notifications, shipping overnight across the southeastern United States with a $249 free-shipping threshold and 10% subscriber discount. Revenue is generated through three streams: (1) DTC beef sales (subscriptions and one-time purchases), (2) custom harvest and processing services for other ranchers, and (3) wholesale and foodservice supply. The company is privately held, has 51–100 employees, and has no disclosed funding rounds, M&A activity, or public-market signals.
Fort McCoy Ranch firmographics
Firmographics- Name
- Fort McCoy Ranch
- Legal name
- Adena Farms Inc.
- Website
- https://fortmccoyranch.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fort McCoy Ranch (Adena Farms Inc.) is a Florida-based, vertically integrated cattle ranch selling grass-fed and grain-finished beef direct to consumers across the southeastern United States, while also offering USDA-inspected processing and wholesale services to other ranchers and foodservice buyers.
- Ownership category
- akta.pro rank
Fort McCoy Ranch industry classification
Industry- Product category
- Beef Production
- NAICS
- Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Meat Packing Plants (2011)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
- akta.pro secondary industry
- Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement) (AFAEABAM)
Keywords
Where Fort McCoy Ranch is headquartered
LocationHeadquarters
- HQ city
- Fort Mccoy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fort McCoy Ranch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Beef Sales: Primary revenue stream from selling individual cuts, bundles, and cow shares directly to consumers through e-commerce website. Products include 100% grass-fed grass-finished beef and pasture-raised grain-finished beef. One-time purchases and subscription model available.
- Custom Harvest and Processing Services: USDA-inspected processing services for local cattle producers and ranchers across Florida and southeastern United States. Services include harvest, custom cut specifications, cut and wrap, and vacuum-sealed packaging.
- Wholesale and Foodservice: Processing and fabrication services for restaurants, retailers, distributors, and branded beef programs. Includes fabrication to customer specifications, primal/subprimal cuts, portion-cut programs, and volume processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Individual Cuts - 100% Grass-Fed Beef |
| Unit Pricing | Pay-as-you-go | Individual Cuts - Grain-Finished Beef |
| One time/ perpetual license | Pay-as-you-go | Cow Shares - 100% Grass-Fed Grass-Finished |
| Unit Pricing | Pay-as-you-go | Bundles and Discounted Boxes |
| One time/ perpetual license | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Fort McCoy Ranch product offering
Product offeringCore offering
Fort McCoy Ranch raises and sells 100% grass-fed grass-finished beef and pasture-raised grain-finished beef directly to consumers via an online storefront, offering individual cuts, curated bundle boxes, cow shares, and a recurring Subscribe & Save subscription. The ranch also operates a USDA-inspected processing facility providing custom slaughter and processing services to other producers, and supplies wholesale beef to restaurants and retailers.
Product overview
Fort McCoy Ranch is a direct-to-consumer beef company operating two distinct product lines: 100% Grass-Fed Grass Finished Beef (cattle raised entirely on pasture and grass-finished) and Pasture Raised Grain-Finished Beef (pasture-raised with grain finishing for enhanced marbling). The company sells individual cuts including Ribeye, NY Strip, Filet Mignon, Top Sirloin, Flat Iron, and various steaks and roasts, along with curated bundle products like Ground Beef Brick Boxes (24-pack in 80/20, 85/15, 90/10 ratios), specialty boxes (Caveman Box, Cowboy Lunch Box, Date Night Steak Night, On a Budget Box, Grill N' Chill), and multi-steak bundles (20-Steak Ribeye, Tenderloin, and NY Strip bundles). Cow Share programs offer Whole (~427 lbs), Half (~213 lbs), Quarter (~94 lbs), and Eighth (~42 lbs) beef shares for bulk freezer stocking. Additional offerings include Digital Gift Cards, Farm Tours, a Subscribe & Save subscription service, and USDA-inspected Processing and Wholesale Services for other ranchers and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Grass-Fed Grass-Finished Beef A line of beef from cattle raised exclusively on pasture with no grain finishing, sold directly to consumers as individual cuts, bundles, and cow shares via the Fort McCoy Ranch online store. Targets health-conscious and pasture-only buyers.
- Pasture Raised Grain-Finished Beef A line of beef from cattle raised on pasture and finished on grain, sold directly to consumers as individual cuts and bundles. Targets buyers who prefer grain-finished flavor and marbling while still wanting pasture-raised sourcing.
- Ground Beef Brick Box A bundled case of ground beef bricks offered to DTC consumers for household use, emphasizing value and convenience.
- Carnivore Blend Brick Box A bundled case of carnivore-style ground beef blend bricks marketed to high-protein/diet-conscious consumers.
- 20-Steak Ribeye Bundle A bundle of 20 ribeye steaks sold to DTC consumers seeking volume pricing.
- 20-Steak Tenderloin Bundle A bundle of 20 tenderloin steaks sold to DTC consumers at a volume discount.
- 20 NY Strip Steak Bundle A bundle of 20 New York strip steaks targeting grill enthusiasts and bulk buyers.
- Date Night Steak Night Box A themed curated box of steaks and complementary cuts marketed for date-night or special-occasion dinners.
- Caveman Box A themed curated box of assorted beef cuts marketed to high-protein / paleo-style consumers.
- On a Budget Box A value-priced curated box of beef cuts offered to price-sensitive DTC consumers seeking ranch-direct quality.
- Cowboy Lunch Box A themed curated box of lunch-friendly beef cuts marketed to working consumers and families.
- Grill N' Chill Bundle A seasonal/occasional bundle of grilling cuts targeted at cookout and summer-grilling occasions.
- 20 Top Sirloin Baseball Bundle A bundle of 20 top sirloin steaks sold at volume pricing to DTC consumers.
- 24-Pack Bone Broth Bundle A bundle of 24 packs of bone broth made from the ranch's beef bones, marketed as a value pack for regular broth users.
- Cow Shares (Whole / Half / Quarter / Eighth) A bulk purchase program allowing customers to buy a whole, half, quarter, or eighth share of a processed animal, with pricing scaled by share size. Targets high-volume household buyers seeking the lowest per-pound cost.
- Subscribe & Save Program A recurring delivery subscription offering 10% off selected cuts and bundles, billed through Loop on the Shopify storefront. Targets repeat DTC buyers seeking convenience and ongoing discounts.
- Digital Gift Card A digital gift card SKU redeemable on the Fort McCoy Ranch online store, enabling gifting of beef products.
- Farm Tour An on-site ranch tour experience at the Fort McCoy, Florida ranch, marketed to consumers and visitors who want to see the cattle operation and pasture-based production firsthand.
- USDA-Inspected Processing Services Custom slaughter and processing services offered to third-party livestock producers at the ranch's USDA-inspected facility. Targets regional cattle and livestock producers needing compliant processing capacity.
- Wholesale Beef Services Wholesale supply of pasture-raised and grass-fed beef to restaurants, retailers, and other food businesses. Targets B2B buyers seeking regionally sourced, traceable beef at volume.
Quantifiable outcome
- 10% subscription discount available
- +1 more outcomes
Companies that use Fort McCoy Ranch
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Fort McCoy Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Fort McCoy Ranch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fort McCoy Ranch competitors and assessment
Company assessmentEmerging players
- Vital Choice: Direct-to-consumer purveyor of sustainable seafood and grass-fed meats targeting health-conscious consumers. Comparable on premium DTC positioning and subscription offerings, with overlapping grass-fed beef and bundle products.
- Greensbury Market: Online marketplace and DTC provider of organic, grass-fed, and pasture-raised meats sourced from small ranches. Comparable on provenance, transparency messaging, and DTC frozen shipping model.
Broad incumbents
- Omaha Steaks: Established national direct-to-consumer premium meat brand with broad catalog including beef, pork, poultry, and seafood. Comparable on premium DTC meat delivery model and bundle/box products, though substantially larger and more diversified across protein categories.
- Country Natural Beef: Rancher cooperative producing natural and grass-fed beef for retail and foodservice channels across the Pacific Northwest and nationally. Comparable on rancher-network sourcing model, beef program differentiation, and wholesale/foodservice distribution.
Regional players
- Adams Ranch: Multi-generation Florida cattle ranch in Fort Pierce producing Braford and Hereford cattle with branded retail meat sales. Comparable as a Florida-based cattle operation with branded beef retail presence, though distribution model is more local/regional.
Direct peers
- Thousand Hills Lifetime Grazed: Grass-fed beef brand sourcing from a network of American ranchers and selling direct-to-consumer. Comparable on100% grass-fed claim, rancher-network supply model, and DTC e-commerce distribution.
- US Wellness Meats: Long-standing DTC grass-fed beef and pasture-raised meat catalog serving health-conscious consumers nationally. Direct competitor on grass-fed positioning and direct shipping, with a broader catalog and longer operating history.
- Crowd Cow: DTC meat delivery company offering curated boxes and individual cuts from independent ranchers, including 100% grass-fed beef. Direct competitor in the premium farm-to-door subscription category with comparable transparency and provenance messaging.
- Porter Road: Pasture-raised meat DTC brand shipping beef, pork, lamb, and chicken directly to consumers from its own Kentucky processing facility. Highly comparable vertically integrated ranch-plus-processing-plus-DTC model with subscription offerings.
- ButcherBox: National DTC subscription service for grass-fed beef, heritage pork, and wild-caught seafood. Most directly comparable to Fort McCoy Ranch on subscription model, grass-fed positioning, and frozen home delivery, but operates at significantly larger scale with national shipping reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fort McCoy Ranch social profiles
Digital presenceFort McCoy Ranch compliance and trust
Trust signalCompliance1 record
Fort McCoy Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fort McCoy Ranch leadership team
Management profileNumber of profiles
Fort McCoy Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fort McCoy Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fort McCoy Ranch
What does Fort McCoy Ranch do?
Fort McCoy Ranch raises and sells 100% grass-fed grass-finished beef and pasture-raised grain-finished beef directly to consumers via an online storefront, offering individual cuts, curated bundle boxes, cow shares, and a recurring Subscribe & Save subscription. The ranch also operates a USDA-inspected processing facility providing custom slaughter and processing services to other producers, and supplies wholesale beef to restaurants and retailers.
Is Fort McCoy Ranch a public or private company?
Fort McCoy Ranch is a private company. It is classified as family owned and is currently operating.
When was Fort McCoy Ranch founded?
Fort McCoy Ranch was founded in 1996. It employs 51 to 100 people.
Where is Fort McCoy Ranch based?
Fort McCoy Ranch is headquartered in Fort Mccoy, United States, in the North America region.
How does Fort McCoy Ranch make money?
Three revenue lines are on record. Direct-to-Consumer Beef Sales are the primary driver. The others are custom Harvest and Processing Services and wholesale and Foodservice.
Who are Fort McCoy Ranch's main competitors?
Emerging players on record are Vital Choice and Greensbury Market. Broad incumbents are Omaha Steaks and Country Natural Beef. Adams Ranch is listed as a regional player. Direct peers are Thousand Hills Lifetime Grazed, US Wellness Meats, Crowd Cow, Porter Road and ButcherBox.
Does Fort McCoy Ranch have an API?
No public API is recorded for Fort McCoy Ranch.
What industry is Fort McCoy Ranch in?
Fort McCoy Ranch's product category is Beef Production. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations, with a secondary code of AFAEABAM, Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement). Its NAICS code is 112111 and its SIC code is 200.