Newmark Learning
Newmark Learning LLC publishes teacher-ready PreK-2 literacy resources — phonics, decodable and emergent readers, workbooks, and social-emotional learning materials — in English and Spanish, sold to educators, schools, and families via its e-commerce site and Benchmark Education Company sales channels.
- Company typePrivate
- Founded-
- HeadquartersNew Rochelle, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newmark Learning does
Newmark Learning LLC is a U.S.-based educational publishing company that develops teacher-ready literacy and social-emotional resources for PreK through Grade 2 classrooms, headquartered in New Rochelle and operating as a subsidiary of Benchmark Education Company. Its portfolio is organized across three product categories: Phonics & Decodable Readers (including Alphabet Animal Friends, Newmark Decodable Readers, and Family Involvement Kits), Emergent Readers (Newmark Learning Library, Clear Windows, MySELF, Rising Readers, and Mi BASE), and Workbooks (Meaningful Mini-Lessons & Practice and High-Frequency Words Workbook). Core products are designed for immediate classroom use, are informed by Science of Reading methodology, and are available in English and Spanish print and digital formats, with a separate SEL line (MySELF/Mi BASE) targeting social-emotional development. Underlying technology is content-based rather than platform-based — primarily print, with digital delivery through the parent company's Benchmark Universe storefront and a separate Newmark Learning e-commerce site.
The company operates on a one-time purchase revenue model, selling individual books, boxed sets, and digital versions of educational content directly through e-commerce to individual educators, families, and consumers, while institutional school and district purchases are routed through a field sales representative network. GTM motion is inside-sales-led, combining direct digital storefront purchasing with rep-assisted institutional transactions, and brand marketing is executed through organic social channels (LinkedIn, Facebook, Instagram, Twitter/X, Pinterest), an email newsletter, the Benchmark Blog, a podcast (Teachers Talk Shop), and free downloadable resources used as lead magnets.
Newmark Learning firmographics
Firmographics- Name
- Newmark Learning
- Legal name
- Newmark Learning LLC
- Website
- https://newmarklearning.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Newmark Learning LLC publishes teacher-ready PreK-2 literacy resources — phonics, decodable and emergent readers, workbooks, and social-emotional learning materials — in English and Spanish, sold to educators, schools, and families via its e-commerce site and Benchmark Education Company sales channels.
- Ownership category
- akta.pro rank
Newmark Learning industry classification
Industry- Product category
- Educational Publishing (Early Childhood Literacy)
- NAICS
- Book Publishers (513130), Educational Support Services (6117), Books Printing (323117)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Early Readers & Phonics (Learn-to-Read) (EDAGAIAB)
- akta.pro secondary industries
- Early Literacy & Pre-Reading (Phonics, Letter Knowledge) (EDAGACAA), Foundational Literacy & Early Reading Apps (EDACANAA), Social-Emotional Learning (SEL) & Character Development (EDAGACAC), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)
Keywords
Where Newmark Learning is headquartered
LocationHeadquarters
- HQ city
- New Rochelle
- HQ country
- United States
- HQ region
- North America
Markets served
Newmark Learning business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Educational Book Sales: One-time purchase of physical and digital educational resources including phonics readers, emergent readers, workbooks, and boxed sets for classroom and home use
- Digital Product Sales: Digital versions of educational content and resources sold through e-commerce platform
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Newmark Learning product offering
Product offeringCore offering
Newmark Learning is an educational publishing company that develops and sells print and digital literacy, phonics, and social-emotional learning resources for PreK-2 classrooms and home use. Its product line includes decodable readers, leveled readers, workbooks, storybooks, mini-lesson books, and bilingual English-Spanish materials aligned to the science of reading. Content is distributed via direct e-commerce, sales representatives, and the Benchmark Universe digital platform.
Product overview
Newmark Learning is an educational publishing company offering teacher-ready literacy materials primarily for early childhood and elementary education (PreK-2). The portfolio consists of physical and digital educational resources organized across three main product lines: Phonics & Decodable Readers (including Alphabet Animal Friends, Newmark Decodable Readers, and Family Involvement Kits), Emergent Readers (including Newmark Learning Library, Clear Windows, MySELF, Rising Readers, and Mi BASE), and Workbooks (including Meaningful Mini-Lessons & Practice and High-Frequency Words Workbook). The company also provides free downloadable resources and clearance items. Products are informed by Science of Reading research and are available in both English and Spanish. Newmark Learning operates as a subsidiary under Benchmark Education Company and distributes through the benchmarkeducation.com platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Newmark Decodable Readers Decodable phonics reader sets for PreK-2 students designed to support systematic phonics instruction aligned to the science of reading. Intended for classroom teachers, reading specialists, and parents for guided and independent reading practice.
- Rising Readers Leveled reader series with social and thematic topics designed for PreK-2 students to build reading skills. Available in print and digital formats for classroom and home use.
- MySELF Bookshelf Social-emotional learning book collection designed to help PreK-2 students develop self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. For classroom teachers, counselors, and parents.
- Alphabet Animal Friends Alphabet-themed early literacy resource collection for PreK-1 students that introduces letters through animal-themed content for classroom and home use.
- High-Frequency Words Workbook Workbook collection focused on high-frequency sight-word recognition and practice for early readers in PreK-2 settings. For classroom teachers and parents supporting sight-word acquisition.
- Meaningful Mini-Lessons & Practice Mini-lesson books offering targeted, short instructional lessons for foundational literacy skills in PreK-2 classrooms. Designed for teachers needing quick, focused instructional support.
- Clear Windows Collection Storybook collection exploring social themes and community for early grade readers, supporting literacy and social-emotional growth.
- Newmark Learning Library Classroom library and bookroom collection offering curated sets of leveled and decodable readers for PreK-2 classroom literacy rotations and small-group instruction.
- Family Involvement Kits Take-home kits designed to bridge classroom and home literacy practice, giving parents and caregivers structured activities aligned with classroom instruction.
- Mi BASE (Bilingual Bookroom) Bilingual English-Spanish classroom bookroom collection featuring authentic Spanish texts alongside English versions for dual-language and Spanish-language early literacy instruction.
Companies that use Newmark Learning
Customer profileSegments2 records
Ideal customer profiles2 records
Newmark Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Newmark Learning partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Newmark Learning competitors and assessment
Company assessmentDirect peers
- Teacher Created Resources: Teacher Created Resources produces classroom-ready books, workbooks, and teacher resources for early elementary grades, including literacy and phonics products. It targets the same teacher and school buyers as Newmark Learning via catalog and online distribution.
- Lakeshore Learning: Lakeshore Learning sells hands-on and print literacy materials, workbooks, and classroom kits for early elementary classrooms, both through its own retail and school channels. Its early-grade literacy catalog and teacher/school buyer focus overlap with Newmark Learning.
- Carson Dellosa Education: Carson Dellosa publishes workbooks, activity books, and classroom resources for the early elementary market, including phonics and reading practice materials. Its product set, teacher-and-classroom focus, and school distribution channels directly overlap with Newmark Learning's workbook and decodable reader lines.
- Evan-Moor Educational Publishers: Evan-Moor publishes skill-based workbooks and literacy materials for grades PreK-6, with a strong teacher-and-classroom focus. Its daily practice and phonics workbook lines compete directly with Newmark Learning's teacher-ready format offerings.
Broad incumbents
- Heinemann (a division of Pearson): Heinemann publishes professional resources, leveled readers, and literacy instructional materials used in K-12 classrooms. Its early literacy reader lines and teacher-facing resources overlap with Newmark Learning's phonemic awareness and emergent reader offerings.
- Benchmark Education Company: Benchmark Education Company is the parent organization of Newmark Learning and publishes a broad K-12 literacy and content-area curriculum portfolio. It shares distribution, sales, and digital platform infrastructure with Newmark Learning, making it both an enabler and a closely adjacent peer.
- Scholastic: Scholastic is one of the largest children's book publishers in the U.S., with deep reach into schools and homes via book clubs, book fairs, and instructional materials. It competes with Newmark Learning across early reader and leveled reader categories, with a much broader portfolio and brand.
Emerging players
- Learning A-Z (Raz-Kids / Raz-Plus): Learning A-Z provides digital leveled reading and literacy practice products used widely in K-5 classrooms, including Raz-Kids and Raz-Plus. It competes for literacy instructional dollars with a digital, subscription-based model, contrasting Newmark Learning's print-anchored catalog.
- Really Great Reading: Really Great Reading specializes in structured literacy and Science of Reading-aligned interventions and decodable texts for K-12. It competes with Newmark Learning in the same pedagogical framework, focused on phonics and decoding for early grades.
Others
- Reycraft Books: Reycraft Books is a sibling brand listed alongside Newmark Learning on the Benchmark Education platform, focused on early childhood trade books. It is comparable as a fellow imprint in Benchmark's family of early-childhood publishing brands serving similar buyers.
Market position
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Newmark Learning social profiles
Digital presenceNewmark Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newmark Learning leadership team
Management profileNumber of profiles
Newmark Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newmark Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newmark Learning
What does Newmark Learning do?
Newmark Learning is an educational publishing company that develops and sells print and digital literacy, phonics, and social-emotional learning resources for PreK-2 classrooms and home use. Its product line includes decodable readers, leveled readers, workbooks, storybooks, mini-lesson books, and bilingual English-Spanish materials aligned to the science of reading. Content is distributed via direct e-commerce, sales representatives, and the Benchmark Universe digital platform.
Is Newmark Learning a public or private company?
Newmark Learning is a private company. It is classified as corporate owned and is currently operating.
When was Newmark Learning founded?
Newmark Learning was founded in -1. It employs 51 to 100 people.
Where is Newmark Learning based?
Newmark Learning is headquartered in New Rochelle, United States, in the North America region.
How does Newmark Learning make money?
Two revenue lines are on record. Educational Book Sales are the primary driver. The others are digital Product Sales.
Who are Newmark Learning's main competitors?
Direct peers on record are Teacher Created Resources, Lakeshore Learning, Carson Dellosa Education and Evan-Moor Educational Publishers. Broad incumbents are Heinemann (a division of Pearson), Benchmark Education Company and Scholastic. Emerging players are Learning A-Z (Raz-Kids / Raz-Plus) and Really Great Reading. Reycraft Books is listed as an others.
Does Newmark Learning have an API?
No public API is recorded for Newmark Learning.
What industry is Newmark Learning in?
Newmark Learning's product category is Educational Publishing (Early Childhood Literacy). Its primary akta.pro industry code is EDAGAIAB, Early Readers & Phonics (Learn-to-Read), with a secondary code of EDAGACAA, Early Literacy & Pre-Reading (Phonics, Letter Knowledge). Its NAICS code is 513130 and its SIC code is 2731.