Euroapteek
Euroapteek is an Estonian pharmacy chain operating 69 physical pharmacies and an e-pharmacy (e-apteek), selling prescription and OTC medications, supplements, cosmetics, medical devices, and veterinary products to Estonian consumers directly through retail stores and online.
- Company typePrivate
- Founded2004
- HeadquartersTallinn, Estonia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Euroapteek does
Euroapteek OÜ is an Estonian retail pharmacy chain founded in 2004, headquartered in Tallinn (Akadeemia tee 45), and operating as a franchise within the broader Euroapotheca group owned by Lithuanian private enterprise group Vilniaus Prekyba. The company runs 69 physical pharmacies across Estonia — covering Tallinn, Tartu, Pärnu, Kuressaare, Rakvere, and Võru — alongside a full-featured e-pharmacy (e-apteek) at euroapteek.ee, employing approximately 400 people and serving general Estonian consumers, families with children, elderly customers, and pet owners with prescription medications, OTC drugs, medical devices, vitamins and dietary supplements, skin and hair care, hygiene, mother and baby care, and veterinary products. The business model is direct-to-consumer across both physical retail and online channels, with uniform unit pricing, no dynamic or personalized pricing, and a heavy promotional cadence of over 1,300 monthly discount offers ranging from 20-50%. The e-pharmacy platform is built on Next.js and reportedly includes personalized recommendation algorithms for cross-selling; distribution is augmented by the Püsikliendiprogramm loyalty program, email and content marketing, parcel-locker delivery via SmartPOST (Omniva), and a dedicated prescription management environment (Retseptikeskkond). Revenue composition spans retail pharmacy sales, e-pharmacy online sales, and prescription medication sales (regulated by the Estonian Medicines Agency / Ravimiamet), with no specific revenue figure publicly disclosed.
Euroapteek firmographics
Firmographics- Name
- Euroapteek
- Legal name
- Euroapteek OÜ
- Website
- https://euroapteek.ee
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Euroapteek is an Estonian pharmacy chain operating 69 physical pharmacies and an e-pharmacy (e-apteek), selling prescription and OTC medications, supplements, cosmetics, medical devices, and veterinary products to Estonian consumers directly through retail stores and online.
- Ownership category
- akta.pro rank
Euroapteek industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where Euroapteek is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices7 records
Markets served
Euroapteek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail pharmacy sales: Revenue generated from selling pharmaceutical products, OTC medications, vitamins, supplements, cosmetics, and health products through physical pharmacy locations across Estonia.
- E-pharmacy (e-apteek) online sales: Revenue from online product sales through the euroapteek.ee platform, offering delivery services to customers across Estonia with promotional campaigns driving volume.
- Prescription medication sales: Sales of prescription medications (retseptiravimid) through both physical pharmacies and the e-pharmacy platform, regulated by the Estonian Medicines Agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Euroapteek product offering
Product offeringCore offering
Euroapteek operates a dual-channel retail pharmacy business in Estonia, combining a network of 69 physical pharmacy locations with the e-apteek online pharmacy platform at euroapteek.ee. The company sells prescription and OTC pharmaceuticals, vitamins and dietary supplements, cosmetics and skincare, medical devices, mother and baby products, hygiene products, and veterinary items directly to individual consumers, supported by frequent promotional campaigns and a loyalty program.
Product overview
Euroapteek is a dual-channel Estonian pharmacy chain comprising 69 physical pharmacies across Estonia and a full-featured e-pharmacy platform (e-apteek). The e-pharmacy enables 24/7 online purchasing with a broader assortment than physical stores, featuring over 1,300 monthly promotional offers and access to approximately 260,000 monthly visitors. The product portfolio spans prescription medications, medical devices, and an extensive range of health and wellness products organized into key sub-categories: skin and hair care (including Olaplex, La Roche-Posay, Vichy, Bioderma, Eucerin), vitamins and dietary supplements (with dedicated sub-categories for omega-3/fish oil, probiotics, immunity, vitamins D/C/B, minerals, and family vitamins), medical devices (blood pressure monitors, glucose meters, inhalators, orthopedic supports), hygiene products, oral care, mother and baby care, health products addressing specific conditions (digestion, cardiovascular, nervous system, pain relief), and veterinary products. The company operates as part of the international EuroApotheca group (founded 1998) spanning Lithuania, Latvia, and Estonia. The e-pharmacy platform is built with Next.js and includes personalized recommendation algorithms for cross-selling and product suggestions.
Differentiator
Problem solved
Functional benefit
Products and services
- Euroapteek e-apteek (Online Pharmacy Platform) Online pharmacy storefront at euroapteek.ee offering 24/7 ordering of prescription and OTC medications, supplements, cosmetics, medical devices, mother-and-baby products, and veterinary items, with home delivery options and access to over 1,300 monthly promotional offers. Designed for individual consumers across Estonia.
- Euroapteek Physical Pharmacy Chain Network of 69 physical pharmacies under the Euroapteek brand across Estonia offering prescription and OTC medications, cosmetics, vitamins and health products with pharmacist consultation. Some locations offer extended hours and are co-located with shopping centres.
- Retseptikeskkond (Online Prescription Management Platform) Standalone online prescription environment that allows customers to manage, view, and order prescription refills through the e-pharmacy, dispensing medication under the regulatory oversight of the Estonian Medicines Agency (Ravimiamet).
Quantifiable outcome
- 260,000 monthly website visitors
- +2 more outcomes
Companies that use Euroapteek
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Euroapteek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Euroapteek partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EuroapothecacoreEuroapotheca is the parent company and international pharmacy group that owns and operates Euroapteek. The group was established in 1998 and operates pharmacy chains and wholesale pharmaceutical companies in Lithuania, Latvia, and Estonia. Euroapteek operates as part of the Euroapotheca franchise network.
- Vilniaus PrekybacoreVilniaus Prekyba is a private enterprise group that monitors, controls, and manages retail chains, pharmacies, and real estate development companies across Baltic countries, Poland, and Bulgaria. Euroapotheca is a member of this group.
- SmartPOST (Omniva)minorSmartPOST parcel locker network used for e-pharmacy delivery services, offering customers convenient delivery options across Estonia.
- Estonian Medicines Agency (Ravimiamet)coreState regulatory body overseeing pharmaceutical sales in Estonia. Euroapteek operates as an authorized remote medication sales pharmacy under their supervision.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Euroapteek competitors and assessment
Company assessmentEmerging players
- 1A.ee (Estonian online retailer): 1A.ee is one of Estonia's largest e-commerce platforms carrying health, beauty, and consumer products. Comparable as a domestic online retail channel competing for OTC, supplement, and personal care spend.
- Magnum PZA (PetCity / Magnum Veterinaaria): Magnum PZA and PetCity are veterinary pharmacy and pet retail chains in the Baltics. Comparable to Euroapteek's veterinary product sub-category and pet owner segment, though they specialize exclusively in animal health.
Direct peers
- Eurovaistinė (Lithuania): Eurovaistinė is the Lithuanian sister chain of Euroapteek within the Euroapotheca group, operating 254 pharmacies and an e-pharmacy with comparable assortment and promotional intensity. Closely comparable as same-group retail format.
- Euroaptieka (Latvia): Euroaptieka is the Latvian sister chain of Euroapteek within Euroapotheca, operating 56 pharmacies and e-pharmacy services. Same operating model, same group, different country.
- BENU Apteek (Estonia): BENU is one of the largest pharmacy chains in Estonia, operating physical stores and an e-pharmacy with prescription, OTC, and wellness products. Directly comparable to Euroapteek in retail format, customer base, and omnichannel GTM.
- Apotheka (Estonia): Apotheka is a major Estonian pharmacy chain with physical pharmacies and e-pharmacy services, offering Rx, OTC, cosmetics, and supplements. Competes head-to-head with Euroapteek for the same consumer base in Estonia.
Broad incumbents
- Tamro (Baltics): Tamro is a leading pharmaceutical wholesaler and distributor in the Baltics, supplying pharmacies including retail chains. Comparable as a healthcare distribution and pharmacy ecosystem player in Estonia, though primarily wholesale rather than retail.
- DocMorris (European online pharmacy): DocMorris is a major European online pharmacy shipping OTC, supplements, and personal care across borders including the Baltics. Comparable as a digital-first pharmacy retail model competing for Estonian online OTC and supplement spend.
- Kaubamaja (Tallinna Kaubamaja Group): Tallinna Kaubamaja Group is Estonia's largest retail conglomerate operating department stores, supermarkets, and online channels. Comparable as a broad incumbent with overlapping beauty, health, and personal care retail exposure.
Regional players
- Drogas (Latvia/Lithuania): Drogas is a drugstore and health/beauty retail chain in Latvia and Lithuania, operating physical stores with OTC, cosmetics, and personal care. Comparable assortment and customer base, though operating in neighboring markets rather than Estonia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Euroapteek social profiles
Digital presenceEuroapteek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroapteek leadership team
Management profileNumber of profiles
Euroapteek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroapteek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroapteek
What does Euroapteek do?
Euroapteek operates a dual-channel retail pharmacy business in Estonia, combining a network of 69 physical pharmacy locations with the e-apteek online pharmacy platform at euroapteek.ee. The company sells prescription and OTC pharmaceuticals, vitamins and dietary supplements, cosmetics and skincare, medical devices, mother and baby products, hygiene products, and veterinary items directly to individual consumers, supported by frequent promotional campaigns and a loyalty program.
Is Euroapteek a public or private company?
Euroapteek is a private company. It is classified as corporate owned and is currently operating.
When was Euroapteek founded?
Euroapteek was founded in 2004. It employs 251 to 500 people.
Where is Euroapteek based?
Euroapteek is headquartered in Tallinn, Estonia, in the Europe region.
How does Euroapteek make money?
Three revenue lines are on record. Retail pharmacy sales are the primary driver. The others are E-pharmacy (e-apteek) online sales and prescription medication sales.
Who are Euroapteek's main competitors?
Emerging players on record are 1A.ee (Estonian online retailer) and Magnum PZA (PetCity / Magnum Veterinaaria). Direct peers are Eurovaistinė (Lithuania), Euroaptieka (Latvia), BENU Apteek (Estonia) and Apotheka (Estonia). Broad incumbents are Tamro (Baltics), DocMorris (European online pharmacy) and Kaubamaja (Tallinna Kaubamaja Group). Drogas (Latvia/Lithuania) is listed as a regional player.
Does Euroapteek have an API?
No public API is recorded for Euroapteek.
What industry is Euroapteek in?
Euroapteek's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies). Its NAICS code is 456110 and its SIC code is 5912.