What Mēness aptieka does

Mēness aptieka is the consumer-facing brand of AS Sentor Farm Aptiekas, a Latvian private joint-stock company operating within the AS Repharm healthcare group, headquartered at Mūkusalas iela 41b in Riga. It runs the largest pharmacy network in Latvia, comprising more than 250 physical locations that include regional pharmacies, shopping-center pharmacies, polyclinic pharmacies, 24-hour pharmacies (notably Kamēlijas aptieka), and a heritage pharmacy (Vecpilsētas aptieka, operating for nearly 200 years). The company dispenses prescription medications — including state-compensated drugs processed through Latvia's National Health Service electronic system — and sells over-the-counter (OTC) medications, dermo-cosmetics, orthopedic products, and its in-house Kamēlija private-label skincare line to the general Latvian consumer market.

The company's underlying digital stack consists of the e-menessaptieka.lv e-pharmacy platform for online prescription ordering and home delivery, an Online Farmaceits remote pharmacist consultation service accessible by phone (8555) and email, a Zāļu meklētājs medicine-finder tool, a medication and product availability checker with reservation, and a Veselība loyalty card program. The Veselība card is integrated with VCA polyclinics and Central Laboratory, enabling cross-provider point accumulation and redemption across 330+ healthcare locations. Supporting operational technology includes a monthly magazine (Avīze), an email newsletter, and social media channels, alongside secure internet payment processing through DNB Bank (Verified by Visa / MasterCard SecureCode).

The business model is primarily transactional retail pharmacy: per-transaction OTC and prescription dispensing, including state-compensated prescriptions, generate the majority of revenue. Ancillary revenue streams include gift cards (EUR 5–50 denominations, 12-month validity), loyalty redemptions (1 EUR = 1 point, redeemable up to 50% of purchase), and a 20% discount offered to Goda �imene certificate holders at 240 locations. Pricing for prescription medications is dictated by Latvian healthcare compensation regulations, while OTC, gift cards, and loyalty economics are managed internally. Distribution is omnichannel: physical pharmacy network, e-pharmacy storefront, and remote pharmacist consultation service, all operated within a single-country (Latvia) footprint.

Name

Mēness aptieka

Legal name

AS "Sentor Farm Aptiekas"

Website

https://menessaptieka.lv

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Prescription medications
• Over-the-counter products
• Dermo-cosmetic products
• Online pharmacy services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Over-the-counter (OTC) product sales: Retail sales of non-prescription medications, health products, and beauty/orthopedic supplies through physical pharmacy network and e-menessaptieka.lv online platform.
2. Prescription medication sales: Dispensing of prescription medications, including state-compensated drugs. Prescription data processed through the National Health Service system (Vienotā veselības nozares elektroniskā informācijas sistēma).
3. Loyalty program and gift cards: Gift cards sold at 5, 10, 20, 25, 50 EUR denominations. Loyalty points accumulation and redemption (1 EUR = 1 point, 0.01 EUR value per point, up to 50% of purchase redeemable).
4. Gift cards: Gift cards valid for 12 months, redeemable across all Mēness aptieka locations in single transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mēness aptieka operates the largest pharmacy retail network in Latvia with 250+ physical locations, dispensing prescription and over-the-counter medications, health products, supplements, dermo-cosmetic items, and orthopedic goods. The chain is supplemented by an e-pharmacy (e-menessaptieka.lv), remote pharmacist consultations, gift cards, and the Veselība loyalty program integrated with VCA polyclinics and Central Laboratory across 330+ locations.

Product overview

Mēness aptieka operates as a pharmacy enterprise with approximately 250 physical pharmacy locations across Latvia, united under AS "Sentor Farm Aptiekas" within the AS "Repharm" healthcare group. The core offering consists of physical pharmacy retail supplemented by the E-menessaptieka.lv online platform enabling remote ordering and prescription medication delivery. The product portfolio includes the Karte Veselība loyalty program (points redeemable at VCA clinics, Central Laboratory, and Mēness aptieka), Online Farmaceits remote pharmacist consultations (phone/email), gift cards in multiple denominations, orthopedic products, and the Kamēlija private-label skincare line. Supporting digital tools include the Zāļu meklētājs medicine finder, availability checker with reservation capability, and the monthly Mēness aptieka Avīze magazine. Notable heritage locations include the nearly 200-year-old Vecpilsētas aptieka and the 24-hour Kamēlijas aptieka.

Differentiator

Problem solved

Functional benefit

Brands

• Vecpilsētas aptieka: One of the oldest Riga pharmacies, operating for nearly 200 years, now part of the Mēness aptieka network.
• Kamēlijas aptieka
• Veselība Loyalty Card
• e-menessaptieka.lv

Products and services

• E-menessaptieka.lv Online Pharmacy Online pharmacy storefront that lets customers order prescription and OTC medications, health products, and dermo-cosmetic goods over the internet with home delivery and pharmacist assistance. Used by individual consumers in Latvia seeking remote access to pharmacy products.
• Veselība Loyalty Card (Karte Veselība) Free loyalty card that allows customers to accumulate and redeem points across Mēness aptieka pharmacies, VCA polyclinics, and Central Laboratory, with monthly special offers and promotions. Targeted at Latvian consumers who use multiple healthcare providers.
• Online Pharmacist Consultation (Online Farmaceits) Remote pharmaceutical consultation service providing professional pharmacist advice on medication usage, drug interactions, side effects, pregnancy or breastfeeding medication questions, and home delivery of prescription medications. Available to general consumers Mon-Fri 8:00-20:00 and Sat 9:00-18:00.
• Gift Card (Dāvanu karte) Prepaid gift card program available in 5, 10, 20, 25, and 50 EUR denominations, valid for 12 months from purchase and redeemable at any Mēness aptieka location in a single transaction. Sold to individuals for personal use or gifting.
• Kamēlija Cream Product Line Pharmacy-developed private-label skincare product line, including moisturizing face cream and other skincare products, created by Mēness aptieka pharmacists and sold through the pharmacy network. Targeted at consumers seeking dermo-cosmetic and skincare products from a pharmacy brand.
• Orthopedic Products (Ortopēdijas preces) Range of orthopedic and medical support products available through Mēness aptieka pharmacy locations, intended for consumers needing orthopedic aids and medical support devices.

Quantifiable outcome

• Three consecutive years as most loved pharmaceutical brand in Latvia; ranked 35th among top 50 Latvian brands (from 323 brands)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Veselības centru apvienība (VCA)coreStrategic or Co-development PartnerVCA polyclinics participate in the shared Veselība loyalty program with Mēness aptieka and Central Laboratory. Card holders can accumulate and redeem points across 330+ locations including VCA clinics, enabling integrated healthcare loyalty rewards.
• Central Laboratory (Centrālā laboratorija)coreStrategic or Co-development PartnerCentral Laboratory participates in the shared Veselība loyalty program with Mēness aptieka and VCA polyclinics. Card holders can accumulate and redeem points across 330+ locations including laboratory services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benu Aptieka: One of the largest pharmacy chains operating in Latvia and across the Baltic states, directly competing with Mēness aptieka in retail pharmacy, prescription dispensing, and OTC categories.
• Apotheka: Latvian pharmacy chain operating physical stores and an online pharmacy, offering prescription dispensing, OTC, and wellness products in the same market as Mēness aptieka.
• Euroaptieka: Latvian pharmacy retail chain with physical stores and online ordering, competing directly with Mēness aptieka on prescription fulfillment and OTC assortment.
• Veselības aptieka: Latvian pharmacy chain offering prescription and OTC retail across multiple locations, comparable in product mix and customer base to Mēness aptieka.
• Saules aptieka: Latvian pharmacy chain operating physical retail locations, providing prescription dispensing and OTC products in overlapping catchments with Mēness aptieka.

Broad incumbents

• Shop Apotheke Europe: Pan-European online pharmacy operating across multiple EU markets including shipping into the Baltics; competes with Mēness aptieka's e-pharmacy and OTC/supplement categories, especially where prescription dispensing is not required.
• Phoenix Group: European pharmaceutical wholesale and pharmacy retail conglomerate operating across multiple markets; comparable as a large, diversified incumbent in the pharmacy distribution and retail value chain.
• Euroapotheca: Pan-Baltic pharmacy operator managing multiple retail brands across the Baltic states; broader portfolio incumbent competing in the same regional footprint as Mēness aptieka.

Emerging players

• DocMorris (Zur Rose Group): European online pharmacy and mail-order prescription operator; an emerging cross-border competitor that pressures local pharmacy economics on price-sensitive OTC, supplement, and chronic-condition prescription categories.

Others

• CVS Health: Large US integrated pharmacy retail and care-delivery operator; not a direct competitor but a useful reference for how multi-channel pharmacy plus loyalty and clinical services can compound value at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/menessaptieka
• Facebookfacebook.com/emenessaptieka.lv
• Instagraminstagram.com/menessaptieka
• LinkedInlinkedin.com/company/meness-aptieka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mēness aptieka