Panoramas festival

What Panoramas festival does

Panoramas Festival is an annual electronic music festival held in Morlaix, Brittany, France, operating since 1998 and now in its 28th edition (April 10–12, 2026). It is organized by the WART association, a non-profit cultural entity, and targets a horizontal segment of French electronic music festival attendees (techno, trance, house, and alternative genres) across all age groups, with a particular emphasis on regional Brittany audiences. The core product is a 3-day festival featuring 35+ artists across multiple indoor and outdoor stages at the Quartier de la Manu venue, complemented by a year-round calendar of approximately 8 satellite Warm Up Pano' events across Brittany cities.

The festival's technology stack centers on a cashless wristband payment system (provided by Weezevent), which operates as a closed-loop on-site payment infrastructure with a companion mobile app for pre-loading credit, tracking balances, and reclaiming unused funds post-event. Ticketing is delivered through Weezevent widgets and distributed via the Ticketmaster network (Leclerc, Cultura, Carrefour) and France Billet/Fnac. Adjacent operational products include a volunteer recruitment program (using Google Forms for registration), an accreditation portal for press and industry, a comprehensive information portal for transport and accommodation, and a new Panora'mix open-stage concept allowing attendees to DJ.

Monetization combines ticket sales (€39/day, €75 2-day pass, €20 Sunday event), cashless concession transaction fees (food, beverage, merchandise), ancillary services (camping at €15 weekend, shuttle buses from Brest/Landivisiau at €7–€16), and corporate sponsorships (Kronenbourg, Crédit Agricole du Finistère) supplemented by institutional support from Ville de Morlaix, Morlaix Communauté, Département Finistère, Région Bretagne, CNV, and SACEM. The festival has 11–50 employees and runs on a volunteer-heavy operating model with 40+ mobilized volunteers for the festival edition.

Name

Panoramas festival

Legal name

WART

Website

https://festivalpanoramas.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Panoramas Festival is an annual 3-day electronic music festival in Morlaix, Brittany, France (28th edition, April 2026), operated by the WART non-profit association and serving French regional music festival attendees with ticketing, a cashless wristband system, satellite events, and sponsor-backed programming.

Ownership category

akta.pro rank

Product category

Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Event Security, Safety & Crowd Management (MPAGAAAI), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Electronic music festival
• Live event organization
• Festival ticketing services
• Cashless event payments
• Concert programming

Headquarters

HQ city

Morlaix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for 3-day festival access: single-day tickets (Friday/Saturday at €39), 2-day pass at €75, and Sunday special event at €20 (€17 subscribers). Additional revenue from camping fees and bus transportation.
2. Cashless Concession Sales: Revenue from food, beverage, and merchandise sales processed through the cashless wristband system on festival grounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Panoramas Festival organizes and operates an annual three-day electronic music festival in Morlaix, Brittany, France. The festival sells tickets (single-day and 2-day passes), operates a cashless wristband payment system on-site, and runs satellite warm-up events across Brittany ahead of the main festival. It also coordinates camping, shuttle transport, volunteer programs, and media accreditation services to support the live event.

Product overview

Panoramas Festival is an annual three-day electronic music festival held in Morlaix, Brittany, France (edition #28, April 10–12, 2026). Its core product is the festival itself, organized around a curated electronic music lineup across multiple stages. The festival's digital product portfolio includes: a ticketing service (Billetterie) via Weezevent widgets; a cashless wristband payment system (Cashless) with a dedicated mobile application for pre-loading credit, tracking spending, and reclaiming unused funds; an artist lineup and schedule browser with individual concert pages; a volunteer recruitment and registration program; an accreditation portal for media and industry; a press kit distribution service; a comprehensive information portal covering transport, accommodation, and accessibility; and the Warm Up Pano' series of eight satellite events across Brittany leading up to the festival. These services are delivered through the festival's website and mobile application, supported by Weezevent for ticketing and badge scanning.

Differentiator

Problem solved

Functional benefit

Brands

• Les Panoramiques: Satellite events of the festival featuring pre-festival activities, workshops, concerts, and community events across Brittany
• Panora'mix
• Warm Up Pano'

Products and services

• Panoramas Festival (Main 3-Day Event) Annual three-day electronic music festival held April 10-12, 2026 in Morlaix, Brittany, France, featuring a curated lineup of 35+ artists across multiple stages including the new Panora'Mix open stage. Open to ticket-buying attendees of legal age.
• Festival Tickets (Billetterie) Ticketing service for festival entry with single-day tickets (Friday/Saturday at €39), 2-day pass at €75, and Sunday special event at €20 (€17 for subscribers). Distributed through Weezevent widgets, Ticketmaster network (Leclerc, Cultura, Carrefour) and France Billet/Fnac.
• Cashless Payment Wristband System Wristband-based cashless payment system accepted at all festival points of sale. Customers preload funds onto the secured bracelet and use it for food, beverage, and merchandise purchases on-site; managed via a dedicated mobile application.
• Weekend Camping at Kerroyal Partner-provided on-site camping accommodation during the festival weekend, priced at €15 for the 2-day weekend (Friday/Saturday) and €10 for a single day. Located at Camping de Kerroyal in Garlan, managed by association WART.
• Festival Shuttle Buses Round-trip and one-way bus transportation services from Brest (€16 round-trip / €9 one-way) and Landivisiau (€11 round-trip / €7 one-way), operated by On Tours in partnership with the festival.
• Warm Up Pano' Satellite Events Series of eight pre-festival warm-up events held across Brittany cities (Saint-Brieuc, Vannes, Nantes, Brest, Lannion, Morlaix, Botmeur, Rennes) featuring DJ sets and live performances in the weeks leading up to the main festival.
• Sunday Yann Tiersen Electronic Set Ticket Single-event ticket for a Sunday electronic performance by Yann Tiersen at the festival, priced at €20 standard / €17 for subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Ville de MorlaixcoreStrategic or Co-development PartnerMunicipal government of Morlaix - primary host city for the festival, provides venue access and institutional support
• Morlaix CommunautécoreStrategic or Co-development PartnerMetropolitan community supporting regional cultural development and festival infrastructure
• Département FinistèrecoreStrategic or Co-development PartnerDepartmental council providing regional cultural funding and institutional backing
• Région BretagnecoreStrategic or Co-development PartnerRegional council offering TER transport partnerships and festival fare discounts (€19 A/R train offer)
• CNV (Centre National de la Musique)coreStrategic or Co-development PartnerNational music center providing institutional support for French music festivals
• SACEMcoreOthersFrench collective society for authors, composers, and music publishers - music rights management
• KronenbourgmajorGTM or Marketing PartnerMajor sponsor - beer and beverage brand visible throughout festival grounds
• Crédit Agricole du FinistèremajorGTM or Marketing PartnerMajor banking sponsor providing financial partnership support
• Keolis MorlaixminorGTM or Marketing PartnerTransportation partner operating local shuttle services during festival
• On ToursminorChannel Partner/ Reseller/ DistributorBus transportation partner selling special festival buses from Brest and Landivisiau
• WeezeventcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform and cashless payment system provider for the festival
• Radio NovaminorGTM or Marketing PartnerNational music radio partner providing media coverage and audience reach
• DE CONCERT!coreStrategic or Co-development PartnerFestival federation partner - co-organizing round table on future of festivals, supports festival network
• WART AssociationcoreStrategic or Co-development PartnerOrganizing association behind Panoramas Festival - manages festival operations, volunteer coordination, and off-site events
• Club MateminorGTM or Marketing PartnerBeverage partner providing Club Mate products at festival
• Stand High Patrol / Stand High RecordsminorStrategic or Co-development PartnerSound system collective operating Dubadub Discothèque satellite event at festival

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tomorrowland: World's largest electronic music festival (Belgium) — comparable electronic music focus but operates at vastly larger global scale, setting the benchmark for electronic festival production.
• Solidays: Large annual French music festival in Paris — comparable as a major multi-stage French festival with institutional and sponsor backing, though broader genre scope than Panoramas.
• Rock en Seine: Major French multi-stage music festival near Paris — comparable scale and institutional positioning, though broader genre programming than Panoramas' electronic focus.
• Hellfest: One of Europe's largest music festivals, held in Clisson, France — comparable as a major French multi-stage music festival but with broader genre scope and substantially larger scale.

Direct peers

• Nuits Sonores: Major French electronic music festival in Lyon — same electronic music genre focus, similar multi-day urban festival format, and direct competition for electronic music audiences and headliner talent in France.
• Astropolis: Electronic music festival held in Brest, Brittany — directly overlapping genre (techno/electronic), geography (Brittany), and audience with Panoramas. Most comparable peer in terms of scale, region, and programming.
• I Love Techno: French/European indoor electronic music festival with comparable techno/electronic programming and similar multi-stage format targeting electronic music audiences.
• Peacock Society: Paris-based electronic music festival with similar multi-stage electronic programming — directly competes for French electronic festival attendees and headliner bookings.
• Marvellous Island: French electronic music festival with comparable multi-day outdoor electronic format — directly comparable in target audience and business model.

Others

• DE CONCERT!: French festival federation of which Panoramas is a member — comparable as ecosystem participant that co-organizes round tables and represents French festivals, providing strategic network adjacency rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FestPanoramas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panoramas festival