Redwood Properties

What Redwood Properties does

Redwood Property Investors, LLC is a California-based, privately held vertically integrated multifamily real estate operator founded in 2007. The company acquires underperforming B+ to D class apartment and industrial properties in supply-constrained Northern California submarkets (Contra Costa, San Joaquin, Stanislaus, Merced, Madera and Fresno counties for apartments, plus California and Texas for industrial assets), applies a sequenced in-house renovation program, and operates the assets long-term through its own property management and leasing platform. The firm holds California General Contractor and Real Estate Broker licenses, enabling all-cash acquisitions and loan assumptions, and is led by Managing Director Reid Settlemier (founder; multi-state licensed GC and real estate broker), CFO Cliff Jackson (since 2017), Operations Manager Steven Sun, and Acquisitions Lead Michael Stewart.

The company's platform rests on three internal service lines — multifamily investment, construction (over 35-40 years of in-house construction experience including seismic retrofitting and structural work), and property management (~1,000 units under management across more than 75 rental properties) — and is supported by a separate direct-to-tenant rental portal (redwoodpropertyrentals.com) with community-specific landing pages. Capital is sourced from lender financing (real estate loans and lines of credit overseen by the CFO) and from named investors and capital partners that co-fund individual deals; capital partners back discrete acquisitions such as Marina Creek Apartments (53 units, Antioch, December 2014), Steiner (9 units, San Francisco, August 2016) and Glendora (105 units, Stockton, March 2017). Since inception, Redwood has acquired, renovated and sold over 1,000 single-family residences alongside its multifamily repositioning business, and was ranked #4 nationwide on Multifamily Leadership's Best Places to Work Multifamily® in 2022.

The revenue mix combines recurring rental income from the owned and third-party-managed portfolio, one-time gains on sale of acquired-renovated assets (single-family flips and commercial disposals), managed services from third-party property management and leasing, and capital inflows from investors and capital partners. Pricing for acquisitions is disclosed as a $1.0M to $20M+ band on 20-300 unit B+ to D assets; rental pricing is not publicly disclosed and is quoted via the rental portal on a monthly basis. Redwood is not a technology business — there is no public AI, no platform software, no API, and no app; competitive advantage derives from operating capability rather than proprietary technology.

Name

Redwood Properties

Legal name

Redwood Property Investors, LLC

Website

https://redwoodpropertyinvestors.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood Property Investors is a California-based, vertically integrated multifamily real estate operator founded in 2007 that acquires, renovates, and manages underperforming B+ to D apartment and industrial assets across Northern California and Texas.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Investment & Property Management

NAICS

Real Estate and Rental and Leasing (53), Residential Property Managers (531311)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Multifamily real estate investment
• Property repositioning services
• Residential property management
• Commercial construction services
• Rental housing operations

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental income from owned multifamily and commercial portfolio: Recurring rental revenue generated from a portfolio of over 75 rental properties (including approximately 1,000 units in management) across multifamily, office, retail, restaurant, industrial, warehouse and land assets in the San Francisco Bay Area, Central Valley and other coastal markets.
2. Sale of acquired, renovated residential and commercial properties: One-time revenue from acquiring, renovating and reselling assets — including over 1,000 single-family residences acquired, renovated and sold since inception in 2007, as well as disposals of commercial properties. Returns are reinvested into the rental portfolio.
3. Third-party property management and leasing services: Managed services revenue from providing in-house property leasing and management services to third-party property owners, leveraging the same systems, processes and standards used on company-owned assets.
4. Investment capital from investors and capital partners: Capital inflows from investors and capital partners who fund acquisitions such as Marina Creek Apartments (53 units), Glendora (105 units) and Steiner (9 units), generating investment returns (e.g., 'producing strong returns for our investors').

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redwood Property Investors acquires, renovates, and manages underperforming multifamily and industrial real estate in California. The firm runs a vertically integrated platform that combines in-house acquisitions, licensed general contracting/construction, property management, leasing, and asset management to reposition B+ to D class apartments and industrial assets and generate rental income from a portfolio of over 75 properties and approximately 1,000 units.

Product overview

Redwood Property Investors operates a vertically integrated real estate investment platform centered on repositioning underperforming multifamily properties. Its three core service lines — Multifamily Investment Services, Construction Services, and Property Management Services — work together as a unified pipeline: acquisitions are underwritten and closed by the investment team, then handed to in-house construction (over 40 years of experience in project management, structural work, floorplan design, and seismic retrofitting) for exterior, common-area, and unit-by-unit interior renovations, with property management (about 1,000 units) handling leasing, billing, and maintenance post-rehab. Concrete manifestations of this platform include three featured multifamily assets: Marina Creek Apartments (600 O St., Antioch; 53 units, acquired December 2014), Glendora Apartments (531 Glendora Ave., Stockton; 105 units, acquired March 2017), and Steiner (2807 Steiner Street, SF; 9 units, acquired August 2016). Redwood's geographic reach is organized around five market listings: Antioch, San Francisco & Peninsula, Oakland & East Bay, Stockton, and Central Valley. The firm is also a licensed California General Contractor and California Real Estate Broker, with managing director Reid Settlemier holding General Engineering "A" and General Contractors "B" licenses in five states.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Investment Services Repositioning services for underperforming multifamily properties, covering acquisitions, exterior and common area renovations, and one-by-one interior unit renovations designed to achieve top rents within months; for owners of B+ to D class garden-style apartments (20-300 units) in preferred California markets.
• Construction Services Licensed in-house general contracting and construction services with over 40 years of experience covering project management, structural work, floorplan design and redesign, seismic retrofitting, remodeling, and full A-to-Z general contracting for company-owned and third-party projects.
• Property Management Services In-house property management covering approximately 1,000 units, handling marketing, maintenance, billing, current rental laws, and owner/renter rights, and cultivating resident relationships; offered to company-owned assets and to third-party property owners using the same systems and standards.
• Marina Creek Apartments (600 O Street, Antioch) 53-unit apartment community in Antioch, California, acquired December 2014; upgraded interior units and common areas with a major capital infusion to address deferred maintenance and improve occupancy and rental rates. Rented to residential tenants in the Northern California market.
• Glendora Apartments (531 Glendora Avenue, Stockton) 105-unit apartment community in Stockton, California, acquired March 2017; renovated curb appeal and unit interior finishes and improved overall management, described as one of the best apartment communities in the neighborhood. Rented to residential tenants.
• Steiner Apartments (2807 Steiner Street, San Francisco) 9-unit apartment building in San Francisco, California, acquired August 2016; capital improvement plan included a new foundation, upgraded seismic work, and complete interior rehab in a severely supply-constrained market. Rented to residential tenants.
• Residential Rentals via Redwood Property Rentals Portal Dedicated rental listings platform (redwoodpropertyrentals.com) with community-specific landing pages distributing owned and managed apartment units to residential tenants across Contra Costa, Alameda, San Francisco, San Joaquin and Merced counties.

Quantifiable outcome

• Achieve top rents within months on previously underperforming properties through sequenced exterior and interior renovations.
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Multifamily LeadershipcoreGTM or Marketing PartnerMultifamily Leadership administers the Best Places to Work Multifamily® program in which Redwood Property Investors was ranked #4 nationwide in 2022. The program evaluated Redwood's employee policies and procedures and employee responses, and recognized the company at the Multifamily Innovation® Summit in Scottsdale, AZ on December 7-8, 2022. Participation in the program also provides Redwood with an Insights Report on engagement and satisfaction.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RPM Living: National multifamily property management and investment firm with a sizable third-party management book and value-add investment activity across multiple U.S. markets, including California.
• Greystar Real Estate Partners: Largest multifamily owner, operator and developer globally, with significant investment management, property management and development operations in California. A broad incumbent whose value-add multifamily business overlaps Redwood's niche at much larger scale.
• Essex Property Trust: Public West Coast multifamily REIT that owns and operates apartment communities concentrated in coastal California markets. Comparable product and geography but at REIT scale and through a permanent-capital model rather than value-add repositioning.
• FPA Multifamily: Multifamily investment and property management firm that acquires and operates value-add apartment communities across the western U.S., including California, with comparable acquisition size profile to Redwood's investment criteria.

Direct peers

• Apartment Management Consultants (AMC): Multifamily property management and investment firm serving owners of value-add apartment communities in the western U.S., offering comparable third-party management services to Redwood's managed portfolio.
• Prado Group: Bay Area-based residential investment and management firm focused on multifamily acquisition, renovation and operation across Northern California submarkets, with a similar owner/operator strategy to Redwood.
• Steadfast Companies: California-based multifamily investment, development and management firm focused on value-add acquisitions and renovations across the western U.S., with overlapping operating capability and target market.
• Veritas Investments: San Francisco-based multifamily owner-operator specializing in value-add repositioning of underperforming urban apartment buildings in the Bay Area. Directly comparable to Redwood in strategy (buy/rehab/operate) and geographic footprint.
• Ballast Investments: California-focused multifamily investment firm that acquires, repositions and operates apartment assets, often targeting value-add opportunities in Northern and Central California markets that overlap with Redwood's footprint.

Others

• Cushman & Wakefield: Global commercial real estate services firm providing property management, valuation and capital markets services to multifamily owners including California-based operators like Redwood. Adjacent rather than direct competition, but its multifamily management practice competes for third-party mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Properties