PEOPLE MOVER TECH

What PEOPLE MOVER TECH does

People Mover Tech, operating as Parkour, runs three annual Canadian food festivals — Le Burger Week, La Poutine Week, and La Pizza Week — that drive foot traffic to local restaurants by creating limited-time, themed culinary events. Restaurants register and pay a flat fee per location per festival (tiered at $350 for one festival, $650 for any two, or $900 for all three), then develop special menu items that consumers visit during the event week. The company recruits paid creators and influencers to tour participating restaurants and produce social content, supplementing its email-marketing channel. Distribution is self-serve through the company website.

The underlying technology is minimal: a Webflow-based marketing and registration site, with no disclosed app, API, SDK, or proprietary software platform. The business model is essentially an annual event-marketing service monetized through per-restaurant registration fees, with no SaaS, marketplace take-rate, or advertising line items disclosed. The company is privately held, based in Montréal, and has operated for over a decade with no disclosed external funding, parent company, or institutional ownership.

Customer concentration sits entirely within the Canadian SMB restaurant vertical. All revenue is tied to restaurant participation in three seasonal event windows, creating annual seasonality and vertical-specific risk, though no individual customer represents material concentration. There is no evidence of AI/ML capability, enterprise sales motion, or geographic expansion outside Canada.

Name

PEOPLE MOVER TECH

Legal name

Parkour

Website

https://peoplemover.tech

Company type

Private

Founded year

2013

Operating status

Operating

Short description

People Mover Tech (Parkour) operates three annual Canadian food festivals — Le Burger Week, La Poutine Week, and La Pizza Week — driving foot traffic to participating local restaurants through tiered registration fees and influencer-led content marketing.

Ownership category

akta.pro rank

Product category

Restaurant Event Marketing

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industries

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Food festival management
• Restaurant marketing
• Culinary events
• Restaurant advertising
• Event-based marketing

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Restaurant Festival Registration Fees: Restaurants pay registration fees to participate in one, two, or all three food festivals. Fees are tiered: $350 for one festival, $650 for any two festivals (save $50), and $900 for all three (save $250). Additional locations can be added by contacting the company. Revenue is event-based and recurring annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Parkour organizes and operates three annual Canadian food festivals — Le Burger Week, La Poutine Week, and La Pizza Week — through which local restaurants register and pay a fee to offer special festival-themed menu items. The company also recruits paid creators and influencers to tour partner restaurants and produce social media content around festival offerings, driving foot traffic to participating venues across Canada.

Product overview

Parkour operates three annual Canadian food festivals — Le Burger Week, La Poutine Week, and La Pizza Week — that function as a unified platform connecting restaurants with consumers through themed culinary events. The platform offers restaurant registration packages at tiered pricing ($350 for single festival, $650 for any two, $900 for all three), enabling establishments to participate in localized events that generate national attention. The company also recruits creators and influencers to tour partner restaurants and create content around festival dishes.

Differentiator

Problem solved

Functional benefit

Brands

• Le Burger Week: Annual burger festival where restaurants create special burger items for a limited time, driving customer foot traffic.
• La Poutine Week
• La Pizza Week

Products and services

• Le Burger Week An annual Canadian food festival in which participating restaurants offer special, limited-time burgers designed to drive foot traffic and consumer visits during the festival week. Sold to local restaurants in Canada as a per-location registration package.
• La Poutine Week An annual Canadian food festival celebrating poutine, in which restaurants develop special poutine creations that consumers visit and try across the event period. Sold to local restaurants in Canada as a per-location registration package.
• La Pizza Week An annual Canadian food festival focused on pizza, enabling restaurants to showcase specialty pizza creations while driving foot traffic through exclusive limited-time offerings. Sold to local restaurants in Canada as a per-location registration package.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Goldstar: Goldstar sells discounted tickets to local events and experiences, including food and drink events. It is comparable to Parkour as a discounted-access platform for curated local culinary experiences.

Others

• ClassPass: ClassPass is a subscription platform for local experiences including fitness, wellness, and food experiences. It is comparable to Parkour in monetizing consumer demand for curated local experiences via recurring engagement.
• Eater (Vox Media): Eater is a food media brand that covers restaurants and runs culinary events and festivals. It is comparable to Parkour as a producer of food-themed events that drive consumer attention to local restaurants.

Broad incumbents

• OpenTable: OpenTable is a restaurant discovery and reservations platform used by restaurants to drive foot traffic and bookings. It is comparable to Parkour in addressing the restaurant customer-acquisition problem, though via reservations rather than themed festivals.
• Yelp: Yelp is a major restaurant discovery and reviews platform that influences consumer dining choices. It competes for the same restaurant marketing and customer-acquisition budget as Parkour, though through always-on listings rather than episodic events.

Direct peers

• Groupon: Groupon runs local restaurant deals and limited-time culinary promotions that drive foot traffic to local eateries. It is comparable to Parkour because both sell time-bound offers to SMB restaurants with the explicit goal of generating in-person visits.
• Restaurant.com: Restaurant.com sells discounted dining certificates and deals to drive restaurant visits. It is comparable to Parkour in offering restaurants a pay-for-traffic marketing product with limited-time urgency.
• Time Out Market: Time Out Market curates food and cultural experiences and produces food-focused events and festivals that drive consumer visits to restaurants. It overlaps with Parkour in curating culinary experiences as consumer-facing events.
• Fever: Fever operates a global experiences and events marketplace that includes food and drink experiences such as tastings and culinary events. It is directly comparable to Parkour because both monetize themed local experiences and aggregate consumer demand around food/drink programming.
• Eventbrite: Eventbrite is a self-serve event ticketing and registration platform that organizers use to run food festivals, tastings, and culinary events. It is comparable to Parkour as the underlying ticketing/registration infrastructure layer for the same kind of festival-style food experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEOPLE MOVER TECH