Autohof

What Autohof does

Autohof (operating as SAS AUTOHOF, SIRET 81312124100018) is a small French automobile import specialist headquartered in Wolschwiller, Alsace, near the French-German-Swiss border. The company sources German vehicles on behalf of French individual consumers and provides the full chain of administrative, logistical, and registration services required to legally import them into France. It operates as a founder-owned family business led by Michel Accettoso (Président fondateur) with between 1 and 10 employees. Its core market is the French-German price and selection differential for premium German brands, monetized through a hybrid retail/service model rather than through technology.

The company operates two complementary business lines. The first is direct retail of pre-imported vehicles (predominantly Audi, BMW, Volkswagen, and Mercedes) from its Alsace showroom, with French registration (carte grise) included in the delivered package. The second is a structured service offering in three tiers — Pack Import Easy (€396 TTC), Pack Import Confort (€696 TTC), and Pack Import Premium (€1,496 TTC) — that provides graduated levels of support ranging from self-guided retrieval at a German dealership through full turnkey import with delivery to the customer's home. The Premium tier extends service reach nationwide in France; the Easy and Confort tiers are available nationwide as advisory/registration services. Vehicles are sourced exclusively from official German brand dealerships or established multi-brand garages ("concessions de marque"), with price negotiation, transit plate acquisition, and appointment scheduling conducted on the customer's behalf.

The technology posture is intentionally minimal. The firm is described as a service provider rather than a technology company; there are no proprietary software products, mobile applications, or API integrations in evidence. Customer acquisition relies on Leboncoin marketplace listings, organic search-driven traffic to autohof.fr, and word-of-mouth from 41 verified Google reviews carrying an "EXCELLENT" aggregate rating. Ancillary partnerships extend the offering without altering its character: Opteven provides extended warranty coverage (up to 60 months, unlimited mileage across Europe), Smart Repair 68 handles vehicle preparation and detailing, and JCS Conseil offers consumer financing. Autohof is privately held, generates no disclosed revenue, and has no institutional funding, parent entity, or subsidiaries.

Name

Autohof

Legal name

SAS AUTOHOF

Website

https://autohof.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohof is a small French family business in Alsace that imports German vehicles for French individual buyers, offering direct vehicle sales and three-tiered import service packages covering sourcing, registration, and delivery via its Wolschwiller showroom and Leboncoin marketplace presence.

Ownership category

akta.pro rank

Product category

Automobile Import Brokerage

NAICS

Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Automobile import services
• Cross-border vehicle import
• Used German car sales
• Vehicle registration services
• Automotive brokerage

Headquarters

HQ city

Wolschwiller

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Import Service Packs: Three tiered service packages (Easy €396, Confort €696, Premium €1,496) providing administrative support, vehicle verification, negotiation assistance, and import facilitation for German vehicle purchases. Revenue generated through flat service fees rather than markups on vehicle prices, as explicitly stated: they take no margin on the vehicle sale itself.
2. Direct Vehicle Sales: Sale of imported German vehicles (Audi, BMW, Volkswagen) from their Alsace premises at competitive prices. Vehicles sourced from partner German dealerships and offered with French registration included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autohof is a French automobile import specialist based in Alsace that helps French consumers purchase vehicles from German dealerships. The company offers two complementary activities: (1) direct sale of pre-imported German vehicles (Audi, BMW, Volkswagen, Mercedes) at their Wolschwiller showroom with French registration included, and (2) three-tiered guided import service packs (Easy €396, Confort €696, Premium €1,496) covering vehicle sourcing, price negotiation, transit plates, expert verification, and optional French registration and delivery.

Product overview

Autohof operates as an automobile import specialist offering two complementary service lines: direct vehicle sales and import service packages. The vehicle sales operation offers pre-imported German vehicles at their Alsace concession. The three import packs—Pack Import Easy (396€), Pack Import Confort (696€), and Pack Import Premium (1496€)—provide graduated levels of service for customers purchasing vehicles directly from German dealerships, with higher tiers adding French registration and vehicle delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Import Easy Entry-level guided import service priced at €396 TTC for French customers who want to retrieve a German vehicle themselves. Includes administrative verification of vehicle data, chassis number verification with expert report, price negotiation with the German dealership, transit plate inclusion, verified purchase order, full documentation package for import and French registration, and appointment scheduling with the German partner dealership.

Quantifiable outcome

• Vehicle condition matches listing descriptions according to customer reviews
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OptevencoreOthersAutomotive warranty partner providing extended warranty coverage for imported vehicles. Offers three coverage tiers (Sécurité, Medium, Excellence) with up to 60 months and unlimited mileage across Europe. Autohof recommends and offers Opteven coverage to all vehicle buyers.
• Smart Repair 68minorOthersAutomotive aesthetic preparation and detailing partner located in Alsace. Handles vehicle preparation and cleaning before customer delivery.
• JCS ConseilminorOthersFinancing partner providing personalized vehicle financing solutions to Autohof customers.
• German Brand DealershipscoreChannel Partner/ Reseller/ DistributorNetwork of German brand dealerships (Audi, BMW, Volkswagen, Mercedes) with whom Autohof works to source vehicles. They exclusively partner with official brand dealerships or established multi-brand garages ('concessions de marque ou des garages multi-marques ayant pignon sur rue'). Autohof negotiates prices on behalf of customers and includes transit plates in negotiated price.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Others

• Opteven: European automotive warranty provider and Autohof's named warranty partner. Ecosystem-adjacent rather than competitive, but operates in the same vehicle-financing-of-purchase value chain and would be a natural distribution partner as Autohof expands warranty attach.
• Leboncoin: French general classifieds marketplace which is Autohof's primary inventory channel. Adjacent rather than competitive because Autohof is a professional dealer on Leboncoin, but it shares the same buyer pool of French individual consumers searching for used vehicles.
• CarVertical: Cross-border vehicle history and provenance data provider. Adjacent to Autohof's chassis-number/expert-report verification step; competitors would internalise such a data check, but CarVertical serves a different buyer relationship (consumer self-service).
• La Centrale: France's largest dedicated used-car listing marketplace. Adjacent to Autohof because they target the same individual French used-car buyers; Autohof does not list here today but the same buyer audience searches both Leboncoin and La Centrale.

Direct peers

• Aramisauto: Largest French used-car retailer with integrated sourcing across multiple origins and a strong reconditioning/refurbishment operation. Highly comparable to Autohof because both retail used vehicles with administrative and warranty support, though Aramisauto operates at much greater scale and has its own inspection centres.
• Elite Auto: French 'mandataire' automobile broker that negotiates volume discounts and arranges import delivery of new and used vehicles from EU markets. Directly comparable to Autohof's import-pack service given the same cross-border sourcing and French delivery model.
• Vroomiz: Online French used-vehicle retailer delivering inspected cars to buyers' homes. Comparable to Autohof because it bundles administrative support, delivery, and after-sales guarantees into a single used-car purchase for individual French consumers.
• Reezocar: French online used-car platform that aggregates dealer inventory and promises inspection/quality guarantees. Comparable to Autohof because it targets French individual buyers seeking transparent used-vehicle purchases with provenance confidence.

Broad incumbents

• Auto1.com: Pan-European cross-border used-car platform operating a network of inspection centres and dealer-facing marketplace. Broader incumbent that overlaps with Autohof in cross-border vehicle sourcing and inspection, but at wholesale/retail-platform scale.

Emerging players

• Heycar: Online used-car platform backed by OEMs, active in France with inspected inventory and delivery. Emerging player with partial overlap on Autohof's online + inspected + delivered value proposition, operating as a newer digital-native channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autohof

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohof